What ImproveNet does

ImproveNet operates an online lead generation and matching marketplace that connects U.S. residential homeowners with local home improvement service professionals across 40+ service categories. These categories span core trades (electrical, HVAC, plumbing, roofing), major renovations (additions, bathroom and kitchen remodeling), and specialized niches (acoustic ceilings, home theater, senior care modifications, green home improvement, holiday lighting, testing and abatement). Homeowners access the platform free of charge to browse service categories and submit quote requests; the value proposition centers on simplifying contractor discovery and quote comparison in a fragmented market.

The platform's underlying architecture is a directory of categorized, SEO-optimized service pages. Each category page routes visitors outbound to a network of specialized lead-generation domains (localplumbingquotes.com, localrooferquotes.com, localelectricianbids.com, localhvacquotes.com, and roughly 30 other vertical-specific sites) as well as to Angi network properties at match.angi.com. Every outbound link carries a "craftjacklmexcl" tracking parameter, indicating that lead distribution and monetization is operationally handled by CraftJack, a lead generation platform owned by Angi Inc. (formerly HomeAdvisor). The site displays BBB Accredited Business status as a consumer trust signal and references HomeAdvisor terms of service, privacy policy, and do-not-sell links. No mobile app, no public API, no SDK, and no proprietary technology stack are disclosed.

ImproveNet's business model is a classic affiliate/referral lead-generation marketplace: free to consumers, monetized on the supply side through referral and lead fees paid by service professionals routed via the CraftJack/Angi network. The company operates exclusively online within the United States with no physical locations or field sales force, and is structured as a self-service consumer platform. It is privately held, founded in 1996, headquartered in Evanston, Illinois, and employs 51-100 people. The platform is best understood as a thin top-of-funnel SEO routing layer within the broader HomeAdvisor/Angi/CraftJack ecosystem rather than as an independent full-stack marketplace.

Name

ImproveNet

Legal name

ImproveNet

Website

https://improvenet.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

ImproveNet operates an online lead generation marketplace connecting U.S. residential homeowners with local home improvement contractors across 40+ service categories. The platform monetizes via affiliate referral fees routed through the CraftJack and HomeAdvisor/Angi lead distribution network.

Ownership category

akta.pro rank

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Lead Generation / Referral Fees: ImproveNet generates revenue by connecting homeowners seeking quotes with home improvement contractors. The platform likely earns referral fees or lead generation fees when homeowners are matched with or referred to service providers. The site integrates with multiple related domains (localplumbingquotes.com, localrooferquotes.com, etc.) suggesting a network of lead distribution across service categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ImproveNet runs a free online marketplace that connects residential homeowners seeking home improvement services with local contractors. The platform covers more than 40 service categories ranging from electrical, HVAC, plumbing, roofing, and remodeling to specialty services such as holiday lighting, pest control, and senior care modifications. After a homeowner submits a quote request through ImproveNet, the inquiry is routed via a network of category-specific destination domains (e.g., localplumbingquotes.com, localrooferquotes.com, localelectricianbids.com) and Angi match pages to local service professionals, generating leads and referral fees.

Product overview

ImproveNet is a single unified platform that provides a lead matching service for home improvement projects. The platform connects homeowners with local service professionals across 40+ service categories including additions & remodels, air conditioning & cooling, architects/builders/engineers, bathroom remodeling, carpentry, cleaning services, concrete/brick/stone, countertops, decorators & designers, drywall & insulation, decks/porches/patios, electrical & computers, energy efficiency, fencing, flooring, foundations, garage, green home improvement, handyman services, heating & furnaces, home construction, home inspectors, home theater, home winterization, kitchen remodeling, landscaping, painting, plumbing, roofing, senior care, siding, swimming pools/spas, tile & stone, walls & ceilings, windows & doors, and other services. The platform routes user inquiries to partner sites (localelectricianbids.com, localhvacquotes.com, localhandymanquotes.com, localpainterquotes.com, and similar domain-specific sites) that handle the actual quote matching process.

Differentiator

Problem solved

Functional benefit

Products and services

• ImproveNet Home Improvement Quote Matching Platform A free online marketplace that connects residential homeowners with local home improvement service professionals. Homeowners select a service category (e.g., Electrical, HVAC, Plumbing, Roofing, Remodeling, Landscaping) and submit a quote request, which is then routed via the platform's network of category-specific domains and the Angi/HomeAdvisor partner ecosystem to local contractors who provide project quotes.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HomeAdvisorcoreGTM or Marketing PartnerImproveNet operates as part of or in partnership with the HomeAdvisor network. The site references HomeAdvisor terms of service, privacy policy, and do-not-sell links. The URL structure and integrated domain properties (localplumbingquotes.com, localrooferquotes.com, etc.) suggest a coordinated lead generation network under the HomeAdvisor umbrella brand.

Scale indicators1 record

Expansion highlights2 records

Direct peers

• Thumbtack: Online marketplace that matches homeowners with local professionals across hundreds of home service categories using a quote-request model. Closely comparable in product mechanic, target customer, and revenue model (lead-fee based).
• CraftJack: Lead generation provider for home improvement contractors, acquired by HomeAdvisor/Angi. The ImproveNet site's outbound links carry a craftjacklmexcl tracking parameter, indicating direct operational integration with CraftJack's lead distribution.
• Porch: Home services platform helping homeowners find and book contractors across remodeling, maintenance, and repair categories. Operates a similar lead-generation and matching model to ImproveNet.

Broad incumbents

• Yelp: General local services platform with a substantial home services category presence (contractors, plumbers, electricians, etc.). Overlaps with ImproveNet's audience and lead-intent traffic, though Yelp is a broader local-services business.
• Angi (formerly Angie's List): Publicly listed home services marketplace and parent ecosystem of HomeAdvisor. Many ImproveNet outbound links resolve to match.angi.com, indicating direct integration with Angi's lead matching infrastructure.
• Houzz: Home design and remodeling platform with a marketplace connecting homeowners to professionals across many of the same 40+ categories ImproveNet covers. Comparable in category breadth and audience overlap, though with a stronger design/content orientation.
• HomeAdvisor: The dominant US home services marketplace connecting homeowners with local service professionals. ImproveNet's outbound URLs and tracking parameters indicate operational ties to HomeAdvisor (now part of Angi), making it the closest strategic and structural peer.
• Google Local Services Ads: Google's pay-per-lead advertising product for home service professionals. Competes for the same homeowner search queries and contractor lead spend that underpin ImproveNet's SEO-driven traffic model.

Emerging players

• BuildZoom: Marketplace focused on connecting homeowners with general contractors for larger remodeling and construction projects. Comparable in lead-gen marketplace model, narrower in category scope.
• Networx: Home services marketplace connecting homeowners with local contractors across multiple categories. Comparable in marketplace mechanic and lead-gen revenue model, with a smaller scale than the major incumbents.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImproveNet