Kansas Farm Bureau

What Kansas Farm Bureau does

Kansas Farm Bureau (KFB) is a private, non-profit membership organization founded in 1919 and headquartered in Manhattan, Kansas. It is the largest general farm organization in Kansas, representing farmers and ranchers across all 105 Kansas counties through a grassroots structure of county Farm Bureaus that participate in policy development, candidate vetting, and community advocacy. KFB is a state affiliate of the American Farm Bureau Federation and is governed by its farmer and rancher members.

KFB's core offering is membership, which bundles three functions: advocacy (policy representation at state and federal levels, the VOTE FBF political action committee established in 1993, the KFB Legal Foundation, and Ag Advisory Committees by commodity), education and leadership (Leadership KFB, Young Farmers and Ranchers, KFB Foundation for Agriculture scholarships, Century Farm recognition), and a member benefits program providing access to more than 40 partner discounts spanning automotive (Ford, Case IH, Caterpillar, John Deere), equipment (Grainger), travel (Choice Hotels, Wyndham), communications (Verizon, T-Mobile), financial services (Intrust Bank, AirMedCare), and health services (Valley Hope, Life Line Screening). Adjacent products include KFB Health Plans (medical, dental, vision, Medicare Supplement, short-term coverage) and the Rural Minds Matter mental health initiative.

The business model rests on recurring annual membership dues supplemented by affiliate/referral revenue from partner brands, referral income from Farm Bureau Financial Services for insurance products, event revenue (annual meeting, golf tournament, conferences), and contributions to VOTE FBF. Distribution is hybrid: digital via kfb.org and the FB Benefits mobile app for self-service benefits access, plus physical through 105 county offices and recurring in-person events. The current President is Glenn Brunkow.

Name

Kansas Farm Bureau

Legal name

Kansas Farm Bureau

Website

https://kfb.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Kansas Farm Bureau is a non-profit membership organization founded in 1919 that advocates for Kansas farmers and ranchers across all 105 state counties, delivering policy advocacy, leadership and education programs, and a member benefits platform with 40+ partner discounts.

Ownership category

akta.pro rank

Product category

Agricultural Advocacy and Farm Membership Organization

NAICS

Farm Management Services (115116)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural advocacy
• Farm membership organization
• Member benefit discounts
• Rural community programs
• Agricultural education

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Kansas Farm Bureau generates revenue through annual membership dues. The organization provides advocacy, education, and service to members with over 40 member benefits included.
2. Member Benefits Partnerships: KFB partners with major brands (Ford, Case IH, Caterpillar, John Deere, Grainger, Verizon, Choice Hotels, etc.) to offer member discounts, earning revenue through these partnership arrangements.
3. Insurance Products: Farm Bureau Financial Services (separate entity) provides insurance products including home, auto, life, and business coverage. KFB members are directed to FBFS for insurance needs, creating referral relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kansas Farm Bureau is a non-profit membership organization that represents Kansas farmers and ranchers through agricultural policy advocacy, education, leadership development, and rural community programs. Its primary deliverable is an annual membership that unlocks access to more than 40 partner-based discounts (automotive, equipment, travel, financial, health, and retail) and supports programs including KFB Health Plans, the Foundation for Agriculture, Rural Minds Matter mental health initiatives, the Rural Kansas Apprenticeship Program, and the Young Farmers and Ranchers (YF&R) program.

Product overview

Kansas Farm Bureau is an advocacy organization representing Kansas farmers and ranchers with a platform-plus-programs architecture. The core membership provides access to advocacy services, educational programs, and member benefits. Key products include Health Plans (medical, dental, vision, Medicare Supplement), VOTE FBF political action committee, Foundation for Agriculture scholarships, and the Rural Minds Matter mental health initiative. The organization operates programs including Leadership KFB, Young Farmers and Ranchers, Rural Kansas Apprenticeship Program, Ag Advisory Committees, and the KFB Legal Foundation. Members also receive access to over 40 partner discounts through the FB Benefits Mobile App and web portal, covering automotive equipment (Ford, Caterpillar, John Deere, Case IH), travel (Choice Hotels, Avis, Budget, Wyndham), communications (Verizon, Nex-Tech), home/office supplies (Office Depot, Grainger), and health services (AirMedCare, Valley Hope, Life Line Screening).

Differentiator

Problem solved

Functional benefit

Brands

• KFB Health Plans: Health insurance plans providing members with affordable and competitive rates for medical, dental and vision coverage.
• Rural Minds Matter
• Rural Kansas Apprenticeship Program
• Engaged Kansas

Products and services

• Kansas Farm Bureau Membership

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Farm Bureau Financial ServicescoreGTM or Marketing PartnerFarm Bureau Financial Services provides insurance products including home, auto, life, and business coverage. KFB directs members with insurance questions to FBFS. FBFS sponsors KFB annual meeting and events.
• American Farm Bureau FederationcoreStrategic or Co-development PartnerNational organization providing representation and support for state Farm Bureaus. AFBF logo appears on KFB website indicating partnership relationship.
• Valley HopecoreStrategic or Co-development PartnerMental health and addiction treatment provider. KFB members receive $1,000 discount off Valley Hope's Traditional Care rate for 30-day Residential Treatment. Valley Hope locations include Norton, Atchison and Moundridge in Kansas.
• Farm Family Wellness AlliancecoreStrategic or Co-development PartnerPartnership with Farm Foundation, Land O'Lakes, Farm Credit, Co-Bank, American Farm Bureau Federation and 4-H providing free, confidential mental health support for farmers and families. Access starts at Togetherall online community.
• Ford Motor CompanymajorGTM or Marketing PartnerFord provides $500 Exclusive Cash Reward for Farm Bureau members on purchase or lease of eligible new Ford vehicles including Maverick, Ranger, F-150, Super Duty, and F-150 Lightning.
• Choice Hotels InternationalmajorGTM or Marketing PartnerMembers receive up to 20% off at participating Ascend, Cambria Suites, Clarions, Comfort Inn, Comfort Suites, Country Inn & Suites, and other Choice Hotels brands.
• GraingermajorGTM or Marketing PartnerMembers receive base discount on all products with exclusive pricing on select categories including cleaning supplies (up to 18% off), electrical (15% off), motors (18% off), and free standard ground shipping.
• Kansas Regenerative Medicine CenterminorGTM or Marketing PartnerMembers receive $300 off stem cell procedures.
• Quality Structures, Inc (QSI)minorGTM or Marketing PartnerMembers receive $500 off purchases up to $25,000, $1,000 off $25,000-$50,000 purchases, and $1,500 off purchases exceeding $50,000 on building structures.
• Kansas City ChiefsminorGTM or Marketing PartnerFarm Bureau members receive savings on Kansas City Chiefs ticket orders.
• VerizonmajorGTM or Marketing PartnerMembers receive up to 13% discount on monthly access fees for qualifying Verizon mobile plans.
• Intrust BankminorGTM or Marketing PartnerKFB Platinum Visa Card offered through Intrust Bank with low interest rates.
• AirMedCare NetworkmajorGTM or Marketing PartnerMembers pay $79 for annual standard affinity membership with no out-of-pocket expenses for air medical flights if flown by participating providers. Covers LifeStar and EagleMed in Kansas.
• T-MobilemajorGTM or Marketing PartnerT-Mobile is a sponsor of KFB's 108th Annual Meeting in December 2026.
• Dan's CycleminorGTM or Marketing PartnerSponsor of KFB's 108th Annual Meeting. Located in Hesston, KS offering Kawasaki Mule discounts.
• LandTrustminorStrategic or Co-development PartnerRecreation access network enabling farmers and ranchers to monetize land through outdoor activities like hunting, fishing, and agritourism. KFB members receive 85% revenue share.
• GrasshopperminorGTM or Marketing PartnerMembers receive 15% off MSRP plus freight allowance on Grasshopper mowers.
• Case IHmajorGTM or Marketing PartnerMembers save $100-$800 per unit on eligible Case IH equipment including Farmall tractors, balers, disc mowers, and Maxxum series.
• CaterpillarmajorGTM or Marketing PartnerMembers save up to $2,750 on eligible Cat equipment including excavators, skid steers, wheel loaders, and telehandlers. Kansas dealer is Foley Equipment.
• John DeeremajorGTM or Marketing PartnerMembers receive upgraded John Deere Rewards membership (Platinum 1) unlocking extra discounts on equipment, parts, and merchandise. Discounts range from $50-$1,700 depending on equipment category.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Farmers Union: National agriculture advocacy organization competing for farmer membership and political influence with a policy agenda similar to Farm Bureau but distinct cooperative-focused mission and member programs.
• Iowa Farm Bureau Federation: State-level Farm Bureau serving Iowa farmers and ranchers with the same grassroots county structure, membership model, advocacy focus, and partner benefit program structure as KFB. Closest functional peer for benchmarking.
• Missouri Farm Bureau: Bordering state Farm Bureau with matching grassroots structure, membership dues model, insurance affiliate, and PAC for political advocacy supporting farmers and ranchers.
• Texas Farm Bureau: Large state Farm Bureau offering membership, advocacy, insurance, and member benefits comparable to KFB's structure but operating in Texas with broader scale.
• Nebraska Farm Bureau Federation: Adjacent Midwestern state Farm Bureau using the same grassroots membership model with county chapters, advocacy work, and partner benefits tailored to its state's farmers.

Broad incumbents

• American Farm Bureau Federation: National umbrella organization for state Farm Bureaus including KFB. Same membership/advocacy model at the federal level, serves overlapping farmer constituency, and is the parent affiliate of KFB per company data.

Others

• Farm Bureau Financial Services: Insurance affiliate of the broader Farm Bureau system referenced in KFB's partnerships; provides insurance products and refers members back to Farm Bureau membership ecosystem. Functionally a sister entity rather than a peer.

Emerging players

• National Cattlemen's Beef Association: Commodity-specific association providing advocacy and member services to cattle producers, overlapping with KFB's rancher membership segment and competing for member dues and political influence.

Regional players

• Kansas Livestock Association: Kansas-specific livestock industry association offering advocacy and member services that overlap with KFB's rancher-facing programs but focused narrowly on livestock rather than all of agriculture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ksfarmbureau
• YouTubeyoutube.com/user/ksfarmbureau
• Facebookfacebook.com/KansasFarmBureau
• LinkedInlinkedin.com/company/kansas-farm-bureau
• Instagraminstagram.com/ksfarmbureau
• Pinterestpinterest.com/ksfarmbureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kansas Farm Bureau