Pereira & O'Dell

What Pereira & O'Dell does

Pereira O'Dell is an independent full-service creative advertising agency founded in 2008 in San Francisco by PJ Pereira and Andrew O'Dell. The firm provides brand strategy, creative development, digital and social media, integrated production, branded entertainment, communications strategy, design, data analytics, and social listening for major consumer brands. It operates from offices in San Francisco, New York, and Cincinnati, executing work that has run in 132 countries and spans 30+ enterprise clients including TikTok (global creative agency), Coca-Cola, MINI, Adobe, Intel, Airbnb, Fifth Third Bank, and Zelle.

The agency's core technology stack centers on two wholly-owned subsidiaries: Barrelhouse, an in-house content production studio, and Silverside AI, an AI lab launched in 2023 that combines proprietary tooling with market generative AI models (Midjourney, DALL-E 2, Stable Diffusion) to produce AI-augmented branded video, image, and audio content. The most notable production output is a reimagined Coca-Cola 'Holidays Are Coming' campaign rendered using 10,000 AI-generated frames and 5,000 video segments, in collaboration with Secret Level and Wildcard.

Commercially, Pereira O'Dell generates revenue through project fees, retainers, and campaign-based engagements priced per engagement with enterprise marketing teams. The firm is privately held and self-sustaining with no disclosed venture or private equity funding; it has been operationally integrated into Germany's Serviceplan Group (Europe's largest independent creative network, 2022 Cannes Lions Independent Network of the Year), with co-founder Andrew O'Dell serving as CEO of Serviceplan Americas since 2023 to lead US growth for the parent network.

Name

Pereira & O'Dell

Legal name

Pereira O'Dell LLC

Website

https://pereiraodell.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Pereira O'Dell is an independent full-service creative advertising agency founded in 2008, serving 30+ major brands including TikTok, Coca-Cola, MINI, Adobe, and Intel across brand strategy, digital, branded entertainment, and AI-augmented content production. It operates as the US arm of Germany's Serviceplan Group.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative advertising services
• Brand strategy
• Branded entertainment
• Integrated marketing campaigns
• Digital social media

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Advertising Services: Full-service advertising agency providing brand strategy, creative development, digital and social media, integrated production, branded entertainment, and communications strategy. Revenue generated through project fees, retainers, and campaign-based engagements with major brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pereira O'Dell is an independent, full-service creative advertising agency that develops brand strategy, branded entertainment, communications strategy, digital and social media campaigns, integrated production, design and identity work, creative development, data analytics, and social listening for major consumer brands. The agency operates Barrelhouse, an in-house content production studio, and Silverside AI, an AI lab that leverages generative AI as a creative production tool across video, image, and audio for branded campaigns. Revenue is generated through project fees, retainers, and campaign-based engagements.

Product overview

Pereira O'Dell is an independent creative advertising agency that operates as a single unified offering rather than a platform-plus-modules architecture. The agency's core service is creative advertising work spanning brand strategy, branded entertainment, digital/social media, integrated production, design, and data analytics. The agency has an in-house content studio called Barrelhouse and an AI lab called Silverside AI that combines human creativity with AI tools for producing branded content campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Pereira O'Dell Creative Services Full-service independent creative advertising agency offering brand strategy, branded entertainment, communications strategy, digital and social media, integrated production, design and identity, creative development, data analytics, and social listening services for major consumer brands and Fortune 500 clients.
• Barrelhouse In-house content creation studio under Pereira O'Dell that produces content with speed and scale for modern audiences, supporting the agency's integrated creative campaigns for major brands.
• Silverside AI AI lab within Pereira O'Dell that leverages artificial intelligence as a creative tool for producing branded video, image, and audio content, combining proprietary technology with market AI tools (Midjourney, DALL-E 2, Stable Diffusion) for rapid, integrated creative production.

Quantifiable outcome

• Six Cannes Lions for Pereira O'Dell
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Serviceplan GroupcoreStrategic or Co-development PartnerPereira O'Dell is partnered with Serviceplan Group, a global independent creative network. In 2022, Serviceplan Group was named Cannes Lions Independent Network of the Year. Pereira O'Dell operates as the US arm of Serviceplan Group.
• Secret LevelminorStrategic or Co-development PartnerCollaborated with Secret Level on the Coca-Cola Holiday Caravan AI-powered project as part of the broader creative team.
• WildcardminorStrategic or Co-development PartnerCollaborated with Wildcard on the Coca-Cola Holiday Caravan AI-powered project as part of the broader creative team.
• Lili StudiosminorStrategic or Co-development PartnerPartnered with Lili Studios to create the ADC 101+1 Expo interactive global exhibit exploring human + AI design collaboration.
• The One Club For CreativityminorStrategic or Co-development PartnerPartnered with The One Club For Creativity to create the ADC 101+1 Expo interactive global exhibit.
• Polar Bears InternationalminorGTM or Marketing PartnerPartnership between MINI USA and Polar Bears International for the MINI Electric campaign to encourage eco-adoptions from the MINI community.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 72andSunny: Independent full-service creative agency of comparable size and client mix, serving Fortune 500 consumer brands across technology, entertainment, and consumer goods with integrated campaigns. Closely matches Pereira O'Dell's independent positioning and award-driven reputation.
• Droga5 (Accenture Song): Premium independent-origin creative agency known for breakthrough work with major brands (The New York Times, Nike, Amazon). Strongly comparable on creative prestige and enterprise client roster, though now part of Accenture Song.
• Mother: Independently-owned creative agency with offices in New York, London, and LA, serving global consumer brands. Comparable in size, independence, and creative-led account wins for major enterprise clients.
• Anomaly: Independent creative agency operating at the intersection of advertising, entertainment, and product. Comparable in alternative holding structure, integrated brand work, and Fortune 500 client base.
• Wieden+Kennedy: Largest privately-held independent creative agency, known for Nike, Coca-Cola, and Old Spice. Directly comparable on independence, creative authority, and long-tenured enterprise AOR relationships.
• Translation LLC: Independent, Black-owned creative agency serving major brands like Google, NBA, and Instagram. Comparable on indie positioning, brand platform work, and culturally-led creative for Fortune 500 clients.
• Johannes Leonardo: Independently-held creative agency with a roster of major consumer and tech brands (Adidas, Google, Instagram). Comparable in scale, independent ownership, and integrated creative campaigns.
• The Martin Agency: Independent creative agency known for long-running AOR relationships (Geico, OREO, Coca-Cola). Highly comparable on independent model, creative awards pedigree, and enterprise CPG/QSR client base.

Broad incumbents

• Serviceplan Group: Parent network and largest independent agency group in Europe, named Cannes Lions Independent Network of the Year. Pereira O'Dell operates as the US arm; relevant for network-scale comparisons and cross-region deal flow.
• Accenture Song: Holding-company creative and technology services network that absorbed Droga5. Represents the kind of scaled, integrated creative-services competitor Pereira O'Dell increasingly faces in enterprise pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pereiraodell
• YouTubeyoutube.com/user/fifththirdbank
• Facebookfacebook.com/pereiraodell
• LinkedInlinkedin.com/company/pereira-odell
• Instagraminstagram.com/pereiraodell
• TikToktiktok.com/@pereiraodell

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pereira & O'Dell