Grouptrail

What Grouptrail does

Grouptrail, operated by Oregon corporation FMYI, Inc. and founded in Portland in 2004 by former Nike Senior Manager Justin Yuen, is a configurable visual database platform used to manage programs, participants, communications, and outcomes across education and community-services organizations. The core product is a team-based, infinitely scalable database that supports customizable trackers, automated reporting, and pre-built workflow modules for K-12 districts, community colleges, nonprofits, government agencies, and regional workforce partnerships — covering use cases such as work-based learning, college access, case management (HIPAA-compliant), dual enrollment, noncredit workforce training, grants management, IEP service tracking, community schools, and credit for prior learning. The platform integrates with education-system incumbents including ClassLink, Clever, Okta, Ellucian Colleague/Banner, Google Forms/Sheets, Twilio SMS, AWS SFTP, and Stripe, and in May 2025 the company launched Grouptrail Signature Forms, a prefilled e-signature mail-merge product with a free public tier.

Grouptrail sells via an annual subscription model priced at $380 per staff member or $2 per student (with SMS at $3/student), with optional implementation, custom development, and dedicated account management services available for additional fees. The go-to-market is sales-led and event-driven, featuring prominent demo CTAs and active exhibiting at ACTE WBL, IEL Community Schools, and NCWE conferences, supplemented by case studies, webinars, blog content, and earned media coverage. The company is bootstrapped, has not disclosed any outside funding rounds, and maintains a small team of roughly 1-10 employees that includes dedicated customer success, engineering, and UI/UX roles, relying on domain expertise from former educators and K-12 CIOs rather than scale. Reported scale includes 1,000+ schools, 200+ districts, 100+ nonprofits and government agencies, 350,000+ students tracked, and millions of workspaces hosted, with flagship relationships including NYC DOE/CUNY College & Career Bridge for All (50,000+ students), CUNY FAST (100,000 FAFSA completions), and Multnomah County SUN Community Schools (93 schools).

Name

Grouptrail

Legal name

FMYI, Inc. dba Grouptrail

Website

https://grouptrail.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Grouptrail is a configurable visual database and program management platform, founded in 2004 and operated by FMYI, Inc., serving K-12 districts, community colleges, nonprofits, and regional workforce partnerships with workflow modules for work-based learning, case management, and student outcomes tracking.

Ownership category

akta.pro rank

Product category

Education Program Management Software

NAICS

Educational Support Services (611710)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Admissions CRM, Outreach & Pipeline Management (EDAFAMAB)

Keywords

• Program management software
• Education data tracking
• Student outcome tracking
• Workforce development platform
• Case management software

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual Software Licensing - Per Staff: Annual subscription fee of $380 per staff member per year, billed annually. Includes all features, unlimited data records, and ongoing customer and technical support.
2. Annual Software Licensing - Per Student: Annual fee of $2 per student enrolled in district or college per year, with texting at $3/student. Bulk discounts available for larger teams.
3. Additional Functionality Fees: Additional fees for optional Additional Functionality requested by Administrator beyond core services. Administrators may cancel or downgrade Additional Functionality at any time.
4. Implementation and Consulting Services: Optional services including Single Sign On setup, data integration with other systems, custom development, dedicated Account Managers, and implementation services for database configuration and training.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Grouptrail is a configurable visual database platform for managing education and community programs, tracking people and processes across K-12 districts, community colleges, nonprofits, and regional partnerships. The platform combines enrollment and attendance tracking, two-way SMS texting, e-signature mail merge agreements, case management, work-based learning, college access workflows, grants management, and reporting within a single integrated hub. It is sold as annual SaaS subscriptions per staff member or per student, with optional implementation, SSO setup, and custom development services.

Product overview

Grouptrail is a program management software platform structured as a core collaborative database with integrated workflow modules. The platform has evolved since 2004 from project portfolio management into a configurable visual database hosting millions of workspaces for education organizations, nonprofits, government agencies, and companies. The core Grouptrail platform provides customizable trackers, automated reporting, and team-based interfaces, which are extended by specialized modules including Activity Enrollment/Attendance, Text Messaging (two-way texting), Case Management, Work-Based Learning, College Access and Success, Data Warehouse and Reporting, Grants Management, Dual Enrollment, After School Programs, IEP Service Tracking, Noncredit Workforce Training, Workforce Pell, Emergency Grants, Credit for Prior Learning, Community Schools, and Internship/Apprenticeship Management. Grouptrail Signature Forms (launched May 2025) is a separate prefilled e-signature tool with mail merge automation that integrates with the core platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Grouptrail Platform Configurable visual database platform for managing education and community programs across K-12 districts, community colleges, nonprofits, government agencies, and regional partnerships. Includes team-based configurable trackers, infinitely scalable database, automated custom reporting, data import/export, role-based access controls, and integrated tools for enrollment, attendance, texting, case management, work-based learning, college access, dual enrollment, grants management, and IEP service tracking. Sold as annual subscriptions per staff member or per student with implementation and training services.
• Grouptrail Signature Forms (Grouptrail Sign) Standalone e-signature product offering mail merge automation: upload PDF agreements, automatic field detection, spreadsheet-driven prefilling, bulk email sending, multi-signature collection, and visual dashboard tracking of signature progress. Available via app.grouptrail.com/public/signatureForms with a free tier. Customers include community colleges, K-12 districts, and nonprofits.

Quantifiable outcome

• 95% reduction in time for reporting (Cypress Hills)
• +6 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core, flagship and foundational.

• Peralta Community College DistrictcoreStrategic or Co-development Partner · 1 January 2025Close collaboration on developing signature forms product. Peralta stated that 'Every form was perfect' with 90% time saved on forms processing.
• Sinclair Community CollegecoreStrategic or Co-development Partner · 1 January 2025Partnership with one of the country's most innovative community colleges for workforce and technical education to manage work-based learning programs.
• Ellucian ColleaguecoreTechnology or Integration · 1 January 2024Full integration with Ellucian Colleague SIS enabling community colleges to sync student data, program records, course enrollment, noncredit participation, and contact information in real time or on scheduled intervals via API, SFTP, or CSV-based automation.
• Ellucian BannercoreTechnology or Integration · 1 January 2024Integration support for Ellucian Banner SIS alongside other student information systems.
• ClassLinkcoreTechnology or Integration · 1 January 2024Single Sign On and Roster Server integration providing seamless authentication for schools and districts using ClassLink.
• ClevercoreTechnology or Integration · 1 January 2024Roster integration via Clever Instant Login enabling districts to automatically provision user accounts.
• OktacoreTechnology or Integration · 1 January 2024Single Sign On integration for enterprise identity management with Okta.
• Twilio SMScoreTechnology or Integration · 1 January 2024SMS texting functionality integrated via Twilio for two-way texting outreach to students and participants.
• StripecoreTechnology or Integration · 1 January 2024Payment processing for online transactions via Stripe, allowing Grouptrail to avoid storing credit card numbers in production environment.
• AWS SFTPcoreTechnology or Integration · 1 January 2024Secure file transfer via AWS SFTP for data integration with other systems.
• Google Forms/SheetscoreTechnology or Integration · 1 January 2024Integration with Google productivity tools for data import and sharing.
• CUNY FASTcoreStrategic or Co-development Partner · 1 January 2024Collaborative partnership to develop single-sign-on texting system for FAFSA outreach and student support. CUNY received Higher Education Innovation Award with Grouptrail cited as enabling factor.
• SUN Community SchoolscoreStrategic or Co-development Partner · 1 January 2024Partnership with Multnomah County's 93-school network across multiple districts and seven organizations. Grouptrail manages integrated registration, enrollment, and attendance tracking.
• Student Data Privacy ConsortiumcoreOthers · 1 January 2024Grouptrail has numerous Student Data Privacy Consortium agreements signed to ensure compliance with student data privacy requirements across districts.
• City University of New York (CUNY)flagshipStrategic or Co-development Partner · 1 January 2021Partnership with CUNY Office of K-16 Initiatives supporting 26 colleges with pathways, advising, and student success workflows. Also enabled CUNY FAST program for 100,000+ FAFSA completions.
• Portland Public SchoolsflagshipStrategic or Co-development Partner · 1 January 2017Long-term partnership since 2017 to manage Partner Connect platform for career and work-based learning ecosystem. Grouptrail has been an invaluable thought partner and technical solution provider.
• NYC Department of EducationflagshipStrategic or Co-development Partner · 1 January 2016Long-term partnership since 2016 supporting College & Career Bridge for All (CCB4A) program that grew from 8,000 to 50,000+ students. Grouptrail infrastructure enabled rapid expansion during pandemic.
• NikefoundationalOthers · 1 January 2004Nike believed in Grouptrail and helped get the company started. Founder Justin Yuen left Nike where he was Senior Manager in Corporate Sustainable Development. Nike is credited as helping establish the company.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PowerSchool: Dominant K-12 student information system vendor with broad analytics, enrollment, and workflow offerings that overlap with Grouptrail's case management, college access, and program tracking modules across the same K-12 customer base.
• Infinite Campus: Established K-12 SIS provider offering student data management, reporting, and communication tools that compete with Grouptrail's district-wide data warehouse and program-tracking capabilities.
• Airtable: Configurable no-code database platform increasingly adopted by education and nonprofit programs for workflow tracking — a horizontal alternative to Grouptrail's configurable visual database for less-regulated use cases.
• Salesforce Education Cloud: Enterprise CRM with an education vertical offering student recruitment, admissions, and success workflows that overlap with Grouptrail's college access, advising, and pipeline management modules.

Direct peers

• SchoolMint: K-12 enrollment, registration, and family engagement platform serving districts with workflows highly comparable to Grouptrail's after-school, attendance, and registration modules.
• Kickboard: Student behavior and culture tracking platform for K-12 schools with similar educator-driven data collection, dashboards, and intervention tracking use cases as Grouptrail.
• Naviance: College, career, and life-readiness platform used by districts for college access, FAFSA, and pipeline management — directly overlapping Grouptrail's College Access and Success and CCB4A use cases.
• BloomBoard: Educator professional growth and micro-credential platform with comparable workflow, evidence collection, and reporting needs as Grouptrail's configurable education tracking.

Emerging players

• Clever: Identity, rostering, and EdTech application hub integrated with Grouptrail; competes for budget and attention at the district CIO level and represents both a partner and adjacent workflow owner.
• ClassLink: Single sign-on, rostering, and analytics platform for K-12; integrated with Grouptrail but also offers adjacent analytics and management functionality that could compete with parts of Grouptrail's data warehouse offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@grouptrail
• LinkedInlinkedin.com/company/grouptrail
• Instagraminstagram.com/grouptrail
• Xx.com/grouptrail

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grouptrail