Artisent Floors

What Artisent Floors does

Artisent Floors is a family-owned private flooring solutions provider founded circa 1986 by Barry and Sherri Griffith and headquartered in Memphis, Tennessee. The company delivers flooring replacement, renovation, and new-construction installation services across three primary verticals: the multifamily/apartment industry (its core segment), home builders, and new construction professionals. Its operational footprint consists of 23 physical branches across the Southern, Central, and Eastern United States, supported by partnerships with 13+ major flooring product brands including Armstrong, Mohawk, Shaw, Tarkett, MSI, and Engineered Floors.

The company is structured as a service and logistics business rather than a technology platform. Its core capability is distribution and execution — stocked inventory at multiple branch locations enables next-day service delivery, addressing the tight turnaround requirements of multifamily property managers who cannot tolerate prolonged unit vacancy. Pricing is quote-based and non-public, with sales initiated through a 'Request a Quote' form that routes prospects to local sales representatives. There is no software product, API, mobile app, or proprietary technology stack disclosed.

Revenue is generated on a transactional, project-fee basis tied to installation contracts. The reported $150M revenue figure (per a November 2025 Top 100 Retail ranking) reflects the post-acquisition scale including the October 2025 acquisition of Elite Flooring, a 30-year-old residential and commercial flooring company whose co-founders Joseph Nassar and Joseph Riccardo remain with the consolidated entity. The acquisition added geographic reach, operational capability, and likely headcount, and pushed Artisent from 17 to 23 disclosed locations. The company remains under family ownership with no institutional investor or public market presence.

Name

Artisent Floors

Legal name

Artisent Floors, Inc.

Website

https://artisentfloors.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Artisent Floors is a family-owned private flooring solutions provider specializing in replacement, renovation, and new-construction installation for the multifamily industry, home builders, and new construction professionals, operating 23 branch locations across the United States with next-day service.

Ownership category

akta.pro rank

Product category

Commercial Flooring Installation Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Floor Installation (HSAPAGAA), Tile & Stone Flooring Installation (HSAPAGAE), Hardwood Floor Refinishing & Restoration (HSAPAGAB)

Keywords

• Multifamily flooring services
• Commercial flooring installation
• Residential floor replacement
• New construction flooring
• Flooring product distribution

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Installation Services: Artisent Floors generates revenue through flooring installation services for multifamily properties, home builders, and new construction projects. Revenue is project/transaction-based, generated through quotes and contracts for replacement, renovation, and new construction flooring work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Artisent Floors provides flooring replacement, renovation, and new-construction installation services to multifamily property managers, home builders, and contractors. The company delivers these services through a national network of 23 staffed branch locations, supported by stocked inventory that enables next-day service and comprehensive proposals across replacement, renovation, and new build projects.

Product overview

Artisent Floors is a flooring solutions provider specializing in the multifamily industry, home builders, and new construction. The company offers a unified suite of services centered on flooring replacement, renovations, and new construction installation, delivered through 23+ locations nationwide with next-day service capability. The core offering consists of three service lines—Multifamily, Home Builders, and New Construction—complemented by brand partnerships with major flooring manufacturers including Armstrong, Mohawk, Shaw, Tarkett, and others. The company recently expanded through the acquisition of Elite Flooring in October 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Flooring: Flooring brand acquired by Artisent Floors in October 2025, specializing in residential and commercial flooring with 30 years of experience. Continues operations under Artisent Floors brand.

Products and services

• Multifamily Flooring Services Replacement and renovation flooring services for the multifamily/apartment industry, leveraging stocked products to meet tight industry deadlines and enable quick turnaround for property managers.
• Home Builders Flooring Services Personalized flooring installation services for residential home builders, with ongoing communications, transparent proposals, and business solutions designed to deliver value without sacrificing quality.
• New Construction Flooring Services Pre-construction analysis and flooring installation for new construction projects, partnering with builders and contractors to select appropriate flooring and deliver value-added, budget-aligned proposals.

Quantifiable outcome

• Next-day service capability across 23 locations

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Elite FlooringcoreStrategic or Co-development Partner · 16 October 2025Artisent Floors acquired Elite Flooring, a respected flooring company with 30 years of experience in residential and commercial sectors. The acquisition enhances operational capabilities, expands geographic reach, and delivers greater value to clients. Elite Flooring co-founders Joseph Nassar and Joseph Riccardo remain with the company under the Artisent Floors brand.
• Advantage PlankminorOthersFlooring product brand partnership - Artisent Floors partners with Advantage Plank as one of their trusted flooring product suppliers
• ArmstrongminorOthersFlooring product brand partnership - Artisent Floors partners with Armstrong as one of their trusted flooring product suppliers
• CongoleumminorOthersFlooring product brand partnership - Artisent Floors partners with Congoleum as one of their trusted flooring product suppliers
• EarthwerksminorOthersFlooring product brand partnership - Artisent Floors partners with Earthwerks as one of their trusted flooring product suppliers
• Emser TileminorOthersFlooring product brand partnership - Artisent Floors partners with Emser Tile as one of their trusted flooring product suppliers
• Engineered FloorsminorOthersFlooring product brand partnership - Artisent Floors partners with Engineered Floors as one of their trusted flooring product suppliers
• Home LegendminorOthersFlooring product brand partnership - Artisent Floors partners with Home Legend as one of their trusted flooring product suppliers
• J&J Flooring GroupminorOthersFlooring product brand partnership - Artisent Floors partners with J&J Flooring Group as one of their trusted flooring product suppliers
• MetroflorminorOthersFlooring product brand partnership - Artisent Floors partners with Metroflor as one of their trusted flooring product suppliers
• MohawkminorOthersFlooring product brand partnership - Artisent Floors partners with Mohawk as one of their trusted flooring product suppliers
• MSIminorOthersFlooring product brand partnership - Artisent Floors partners with MSI as one of their trusted flooring product suppliers
• ShawminorOthersFlooring product brand partnership - Artisent Floors partners with Shaw as one of their trusted flooring product suppliers
• TarkettminorOthersFlooring product brand partnership - Artisent Floors partners with Tarkett as one of their trusted flooring product suppliers

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Empire Today: Empire Today is one of the largest direct-to-consumer and B2B flooring retailers and installers in the U.S., offering carpet, hardwood, tile, and vinyl with professional installation. It is a direct comparable to Artisent in the flooring installation services model, although Artisent is more weighted toward multifamily B2B while Empire Today leans B2C and single-family.
• Carpet One Floor & Home: Carpet One Floor & Home is a cooperative of locally-owned flooring retailers across North America offering carpet, hardwood, tile, vinyl, and installation. Like Artisent, it sells and installs multiple brands through local owner-operator locations, making it a direct peer in the multi-brand flooring retail/install model.

Broad incumbents

• Shaw Industries Group: Shaw Industries is one of the largest flooring manufacturers in the world (carpet, hardwood, tile, resilient) and supplies the same brands that Artisent resells and installs. As a vertically integrated manufacturer with commercial and residential channels, Shaw is a broad incumbent that competes indirectly through product specification and national accounts.
• Mohawk Industries: Mohawk Industries is the world's largest flooring manufacturer, offering carpet, ceramic, porcelain, stone, hardwood, vinyl, and laminate—many of the same categories Artisent installs. Its national scale and product breadth make it a broad incumbent whose pricing and product roadmap shape the market Artisent operates in.
• Floor & Decor Holdings: Floor & Decor is a specialty retailer of hard surface flooring with design centers across the U.S., offering installation services and pro-focused fulfillment. It competes with Artisent for builder and contractor accounts at much greater scale and with a strong digital and pro loyalty program.
• LL Flooring (formerly Lumber Liquidators): LL Flooring is a national specialty retailer of hard surface flooring (hardwood, vinyl, tile, laminate) with installation services. It is a broad incumbent comparable to Artisent in product mix and installer model, although it skews more DIY/retail than multifamily B2B.
• Tarkett: Tarkett is a global flooring manufacturer of resilient, hardwood, laminate, and commercial flooring products. It is one of Artisent's key brand partners but, with its own commercial and residential channels, also competes indirectly for large multifamily and builder accounts.
• Engineered Floors: Engineered Floors is a major U.S. carpet and hard surface manufacturer serving residential and commercial markets. As one of Artisent's supplier partners with significant multifamily exposure, it overlaps in product categories and end customers and is a broad incumbent comparator.
• Home Depot: Home Depot is the largest home improvement retailer in the U.S., offering flooring products and installation services for both DIY and pro customers. Its national footprint, pro Xtra loyalty program, and installed sales capability compete with Artisent for builder and contractor accounts at massive scale.
• Interior Logic Group (ILG): Interior Logic Group is a national, PE-backed provider of interior design, procurement, and installation services to single- and multifamily homebuilders. It overlaps with Artisent's new construction flooring services at the builder-account level and represents a larger, scaled competitor in builder-driven flooring installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artisent Floors