Nology

What Nology does

Nology is a Brazilian geomarketing and data intelligence company operating under the legal entity Economapas Sistemas e Tecnologia Ltda, headquartered in Rio de Janeiro. The company aggregates more than 1 billion geolocated data points from over 500 sources and maintains records on 23+ million active Brazilian companies, enabling businesses to evaluate commercial site viability, forecast market potential, and optimize expansion decisions. Its customer base spans franchisors, retailers, consumer goods manufacturers, financial institutions, real estate developers, educational institutions, and consulting firms, with named enterprise logos including Unimed, Ambev, Embracon, Cargill, Hinode, Sicoob, Sicredi, Red Bull, and Cyrela.

The product architecture is platform-plus-modules. Economapas is the core self-service SaaS for geomarketing and territorial analysis; Cognai is an AutoML platform that enables no-code predictive modeling for demand forecasting, churn, and risk; CEP Nology is a proprietary postal-code database with double geolocation and 98% address accuracy; and supporting modules cover data enrichment, automated reports, and consulting services. The API integrates natively with major e-commerce (VTEX, Shopify, Magento, WooCommerce), BI (Power BI, Tableau, Looker), ERP, CRM, and TMS systems, positioning Nology as an embedded data layer in customer operational stacks. The company is LGPD-compliant and founder-led under co-founder and CEO Gustavo Furtado.

Nology monetizes through four revenue streams: subscription-based platform access (Economapas, Cognai) with monthly, annual, or multi-year fidelity periods; usage-based API access to geolocated data; specialized consulting services delivered by geomarketing experts; and per-transaction automated reports. Distribution is hybrid, combining self-service product-led growth with direct enterprise sales and API-first integration, allowing the company to serve both SMB customers buying reports on demand and large enterprises consuming data programmatically or via bespoke studies. Geographic focus is Brazil, with the first disclosed international footprint established in southern Africa through a February 2026 partnership with Yealink.

Name

Nology

Legal name

Economapas Sistemas e Tecnologia Ltda

Website

https://nology.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nology is a Brazilian geomarketing and data intelligence platform offering geolocated market analytics, AutoML predictive modeling, and address validation services for businesses across franchising, retail, financial services, and real estate. It monetizes through subscriptions, API access, and consulting.

Ownership category

akta.pro rank

Product category

Geospatial Analytics Software

NAICS

Software Publishers (513210), Surveying and Mapping (except Geophysical) Services (541370), Information (51)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro industry

PRIMARYBPAMANAK

GIS & Spatial Data Management Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYBPAMANAC

Geocoding, Search & Place Data Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYFSAFAIAH

Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals)

Financial & Insurance/Financial Exchanges & Market Infrastructure/Market Data, Indices & Benchmark Administrators

SECONDARYHDAAALAH

Data Augmentation & Programmatic Labeling

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Synthetic Data, Data Labeling & Training Data Tools

Keywords

• Geomarketing platform
• Geolocation analytics
• Market intelligence
• Predictive modeling
• Territorial intelligence

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription (Assinatura): Subscription-based access to Nology platforms (Economapas, Cognai) with continuous access during the contracted fidelity period or monthly, automatically renewed. Plans vary by fidelity period, package, and optional add-ons.
2. API Data Access: Access to more than 1 billion geolocated data points via API, with over 500 regularly updated databases. Customers integrate Nology's API into their systems to obtain customized information.
3. Consulting Services (Consultoria): Specialized consulting for specific needs including feasibility studies, detailed reports, and analyses. Delivered by geomarketing specialists for complex projects.
4. Automated Reports: Automated and personalized reports by segment, providing location suitability scores, socioeconomic data, market data, persona information, consumption patterns, competition analysis, and foot traffic data. Purchased per unit without subscription requirement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Nology provides a geomarketing and territorial intelligence platform built on more than 1 billion geolocated data points aggregated from over 500 Brazilian sources. Its core product, the Economapas SaaS platform, enables commercial site evaluation, franchise expansion analysis, demographic and competitive intelligence, and automated reports. The offering is complemented by the Cognai no-code AutoML platform for predictive modeling, a geolocated CEP (postal code) database, data enrichment APIs, and specialized consulting services.

Product overview

Nology offers a platform-plus-modules architecture centered on geographic and market intelligence. The core platform is Economapas, a self-service SaaS for geomarketing and territorial analysis. Cognai provides AutoML predictive modeling capabilities accessible without programming knowledge. Supporting modules include data enrichment (API access to 1B+ geolocated data points), automated reports, predictive models, CEP Nology (precise postal code database), and consulting services. All products share the underlying geolocated data ecosystem covering Brazil with demographic, socioeconomic, consumption, and business information.

Differentiator

Problem solved

Functional benefit

Brands

• Economapas: Geolocated data platform with over 1 billion geolocated data points and more than 500 data sources, designed for geomarketing, market intelligence, and commercial point evaluation.
• Cognai

Products and services

• Economapas Self-service SaaS platform for geomarketing and territorial intelligence, aggregating over 1 billion geolocated data points from 500+ sources across Brazil. Used by franchisors, retailers, and enterprises for commercial site evaluation, competitor analysis, demographic and socioeconomic visualization, heat mapping, and franchise expansion planning.
• Cognai AutoML software platform that enables users to build predictive models without programming or data science knowledge. Supports demand forecasting, churn prediction, risk assessment, and market potential estimation through automated machine learning.
• Enriquecimento de Dados (Data Enrichment) API-accessible data enrichment service that augments customer databases with geolocation, demographic, socioeconomic, consumption, and B2B company information (23+ million active companies with contacts, employee counts, and financial data). Designed for integration with CRMs, ERPs, and BI tools.
• Relatórios Automatizados (Automated Reports) Automated per-transaction report service that generates sector-specific reports in minutes, including location adherence scores, demographic data, persona profiles, consumption patterns, competitor information, average revenue, and pedestrian traffic flow. Sold per unit without requiring platform subscription.
• CEP Nology Geolocated Brazilian postal code (CEP) database providing double geolocation (coordinates plus coverage polygons), 98% address adherence, and national coverage without blind spots. Delivered via REST API or file for e-commerce checkout validation, logistics routing, fintech onboarding, and CRM address verification.
• Consultoria (Estudo e Análise) Specialized consulting services for territorial analysis, market studies, feasibility reports, franchise expansion strategy, and detailed market analyses, delivered by geomarketing specialists for complex projects that go beyond self-service capabilities.

Quantifiable outcome

• Decision time reduced from weeks to hours for commercial site evaluation
• +1 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• YealinkcoreChannel Partner/ Reseller/ Distributor · 16 February 2026Nology serves as the implementation partner for Yealink AV ONE unified Pro AV ecosystem in southern Africa, responsible for design consultation, partner enablement, and local support. Yealink AV ONE integrates audio, video, control, and management over standard IP networks.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Placer.ai: Placer.ai provides foot traffic and location analytics for retail and real estate using anonymized mobile data. It competes in the trade marketing and site selection intelligence space that Nology serves with Economapas.
• SafeGraph: SafeGraph provides high-quality points-of-interest and geospatial data for analysts and enterprises. It overlaps with Nology's geolocated business data and competitor analysis use cases, particularly for customers with multi-country needs.
• Databrasilia: Databrasilia offers data and analytics services focused on Brazilian geolocation and market intelligence. It competes in the same Brazilian territorial intelligence niche as Nology but with a narrower data and product footprint.

Broad incumbents

• Google Maps Platform: Google Maps Platform provides global geocoding, places, and routing APIs used heavily in Brazil for e-commerce and logistics. It competes with Nology's CEP Nology and data enrichment products on coverage and price.
• HERE Technologies: HERE provides global location data, geocoding, and mapping services with strong automotive and logistics deployments in Brazil. It overlaps with Nology's logistics, routing, and CEP validation use cases.
• Mapbox: Mapbox provides mapping, geocoding, and location APIs used by developers and enterprises worldwide. It is a broad incumbent alternative to Nology's API products for customers with global or non-Brazil-specific needs.
• Esri Brasil: Esri is the global leader in GIS and spatial analytics; its Brazilian subsidiary sells ArcGIS-based solutions to enterprises and government. It competes at the platform level with Nology's Economapas, especially for larger enterprise and public-sector accounts.

Direct peers

• Maplink: Maplink provides geospatial APIs, routing, and location intelligence solutions across Latin America, including Brazil. It overlaps with Nology's API access and CEP/routing use cases for logistics, e-commerce, and enterprise customers.
• Geofusion: Geofusion is a Brazil-based geomarketing and geolocation intelligence platform serving similar enterprise customers with location analytics, trade marketing, and market potential analysis. It is the closest direct competitor to Nology's Economapas offering within Brazil.

Others

• TOTVS: TOTVS is the largest Brazilian enterprise software provider, with ERP and CRM platforms used by many of the same customers as Nology. While not a direct competitor, its data analytics modules overlap thematically and TOTVS could be a strategic acquirer or distribution partner for Nology's API products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nologybr
• YouTubeyoutube.com/channel/UCFGRgh2AKx_7oPS6eFVljsg
• Facebookfacebook.com/nologybr
• LinkedInlinkedin.com/company/nology-br
• Instagraminstagram.com/nologybr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nology