What Geofusion does

Geofusion is a Brazilian geographic intelligence company that has operated continuously since 1995, providing SaaS-based location analytics and consulting to enterprise clients expanding and operating physical retail, pharmacy, food service, education, financial services and distribution networks. Its core product is the Geofusion Intelligence platform, which combines sociodemographic data, consumer behavior overlays, competitor monitoring and a web-based mapping interface called OnMaps to support store-site selection, trade area analysis, micro-targeting and network performance management at city, neighborhood and block-level granularity. The product suite is extended by the Simulador de Localizações (location simulation and scoring module), Inteligência Preditiva de Vendas (an AI-driven sales potential and payback forecasting module) and a Professional Services practice staffed by data scientists, geographers, engineers and economists with 150,000+ hours of accumulated consulting experience. Exclusive integrations to Mastercard transaction data and IQVIA BRICKs (pharmacy) geographic data, together with LGPD compliance certification, anchor the data infrastructure.

The business model is hybrid: recurring SaaS subscriptions (Geofusion Intelligence, OnMaps self-serve) sold on a quote-based, annual billing cadence to enterprises, paired with a higher-margin Professional Services and consulting revenue stream. Distribution is primarily direct enterprise field sales complemented by a product-led OnMaps motion. Customer concentration is biased to large enterprise accounts (McDonald's, Cacau Show, Sicredi, Grupo Bimbo, Drogarias Pacheco, Heineken, Mackenzie, CNA, Kopenhagen, MadeiraMadeira, Blue Fit, Femsa), with case-study evidence of multi-hundred-unit expansions and double-digit revenue impact. The company is a subsidiary/brand of Cortex Intelligence Tecnologia Ltda. (acquired in 2022), which provides AI infrastructure and which itself has received backing from SoftBank, Riverwood Capital, Redpoint eventures, C2, Endeavor and Lightrock.

Name

Geofusion

Legal name

Cortex Intelligence Tecnologia Ltda.

Website

https://geofusion.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Geofusion is a Brazilian geographic intelligence SaaS platform serving enterprise retail, pharmacy, food, education and financial clients with location analytics, AI-powered sales prediction and consulting services. Acquired by Cortex Intelligence in 2022, the company serves 700+ clients across Brazil.

Ownership category

akta.pro rank

Product category

Geographic Intelligence Software

akta.pro primary industry

Location Intelligence, Analytics & Geospatial BI (BPAMANAE)

akta.pro secondary industries

Geospatial BI & Location Analytics (HDAEAMAK), Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC), Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Geographic intelligence software
• Location intelligence platform
• Geomarketing solutions
• Retail expansion analytics
• Predictive sales intelligence

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Geofusion Intelligence SaaS Platform: Subscription-based software-as-a-service platform providing geographic intelligence capabilities. Includes OnMaps access, location analysis, heat maps, and scoring tools. Revenue derived from recurring platform subscriptions.
2. Professional Services / Consulting: Highly secure recommendations from market intelligence, geomarketing, and data science specialists. Includes creation of exclusive intelligence models, strategies for growth, detailed action plans, and reliable recommendations for locations to invest.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Geofusion operates Geofusion Intelligence, a cloud-based geographic intelligence SaaS platform that maps cities, neighborhoods, and streets at block-level precision for retail and franchise expansion planning. The offering combines sociodemographic data, consumer behavior analytics, AI-powered predictive sales models, and integrations with Mastercard and IQVIA data to help enterprises evaluate commercial points, monitor competition, and forecast ROI before opening new locations. Complementary modules include the Simulador de Localizações (location scoring tool), Inteligência Preditiva de Vendas (predictive sales module), and Professional Services consulting delivered by a multidisciplinary team of data scientists, geographers, engineers, and economists.

Product overview

Geofusion Intelligence is a geographic intelligence platform composed of a core SaaS product and multiple modules/add-ons. The core platform, Geofusion Intelligence, provides mapping, demographic analysis, and market intelligence for retail and B2B expansion. It integrates with OnMaps as its primary web-based mapping interface. Additional modules include the Simulador de Localizações (location simulation and scoring tool), Inteligência Preditiva de Vendas (AI-powered sales forecasting), and Professional Services (consulting). The company also publishes a library of free educational resources including eBooks, whitepapers, kits, and spreadsheet tools for market analysis. The platform is now part of the Cortex group, which acquired Geofusion in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Geofusion Intelligence Core cloud-based SaaS platform for geographic intelligence enabling retail expansion planning, commercial point evaluation, store environment analysis, target audience identification, product mix management, regional marketing segmentation, and pedestrian flow mapping at city, neighborhood, and block-level granularity.
• OnMaps

Quantifiable outcome

• +42.5% growth in distance learning students (Mackenzie)
• +7 more outcomes

Named customers14 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• MastercardcoreTechnology or Integration · 1 January 2022Mastercard provides exclusive transaction and consumer behavior data integrated into the Geofusion Intelligence platform. The combination of Geofusion's business data with Mastercard's transaction data enables identification of PDVs (points of sale) with the highest purchase potential for B2B2C industries.
• Cortex Intelligence (Parent Company)coreOthers · 1 January 2022In 2022, Geofusion Intelligence integrated with Cortex, combining geographic intelligence with AI and data intelligence to become an even more strategic and efficient solution with over 700 clients. Cortex is the parent company providing AI capabilities, data science infrastructure, and organizational support.
• IQVIAcoreTechnology or IntegrationIQVIA provides BRICKs - geographic areas created by IQVIA to group data - for pharmacy network solutions. The partnership combines pharmacy data with demographics, average income, competition, and demographic density mapped with IQVIA precision for pharmaceutical retail planning.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Placer.ai: US-based location analytics SaaS for offline retailers — measures foot traffic, analyzes trade areas, and supports site selection and competitive benchmarking. Closest functional competitor to Geofusion Intelligence's predictive site evaluation and competitor monitoring modules, but US-focused vs Geofusion's Brazilian depth.
• SiteZeus: Predictive location intelligence platform purpose-built for restaurant, retail, and franchise expansion; combines demographics, mobility, and point-of-sale data to forecast unit performance. Direct overlap with Geofusion's Predictive Sales Intelligence and Location Simulator offerings for multi-unit retail chains.
• CARTO: Cloud-native spatial analytics platform for location intelligence and geospatial data visualization, used by data scientists and analytics teams across retail, telecom, and real estate. Comparable as a SaaS location analytics platform but more developer-oriented than Geofusion's retail-vertical productized UX.
• Buxton: Customer analytics and site selection firm specializing in retail site evaluation, trade area analysis, and customer profiling for chains in the US. Direct overlap in retail network planning analytics; analogous to Geofusion's Location Simulator and customer segmentation offerings.

Broad incumbents

• Precisely: Data integrity and location intelligence vendor (formerly Pitney Bowes Software) offering demographic, geocoding, and site selection datasets used by enterprise retailers and logistics firms. Comparable at the underlying location data and analytics layer; serves a broader enterprise portfolio rather than Brazil-specific retail intelligence.
• HERE Technologies: Global location data and analytics platform serving automotive, logistics, and enterprise customers with maps, location services, and movement analytics. Comparable at the data and platform layer; much larger and broader than Geofusion but less specialized in retail network planning.
• Esri (ArcGIS): Global GIS platform leader (ArcGIS) used across government, retail, and commercial real estate for spatial analysis, demographic overlays, and location planning. Competes with Geofusion at the platform layer, but Esri is a horizontal GIS tool rather than a retail-vertical location intelligence solution.
• Mapbox: Developer platform for maps, navigation, and geospatial data used to build location-aware applications across logistics, retail, and mobility. Comparable as a location platform; less directly competitive in retail predictive site selection but overlapping on the maps and APIs Geofusion layers its intelligence on.
• TomTom: Global maps and location technology company providing geospatial data, traffic, and navigation APIs to enterprises and governments. Comparable at the underlying location data layer; competes only partially with Geofusion's verticalized retail intelligence products.

Regional players

• Maplink: Brazilian mapping, routing, and location platform serving logistics, retail, and last-mile use cases with strong local map data and APIs. Comparable regional peer in Brazilian location infrastructure; less specialized in retail expansion intelligence than Geofusion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@geofusionvideos
• Facebookfacebook.com/geofusiongeomarketing
• LinkedInlinkedin.com/company/geofusion
• Instagraminstagram.com/geofusion_intelligence
• Xx.com/geofusiongeomkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geofusion