Kaplow

What Kaplow does

Kaplow Communications, Inc. is a New York-based, female-founded and female-led creative communications and influencer marketing agency that has operated continuously since 1994 (30+ years). The firm is organized around four industry verticals — Beauty, Lifestyle, Health & Wellness, and Nonprofit & CSR — and serves enterprise and nonprofit clients including Target, CVS, Stanley, Fidelity Investments, Kiehl's, Ralph Lauren Fragrances, Bluemercury, Conair, 23andMe, Elvie, Quip, Renuvion, Madison Reed, BCRF, and Wisp. Its 101–250-person team is 90%+ women, with senior leadership averaging 11+ years of tenure, and is led by founder/CEO Liz Kaplow, President & CSO Randi Liodice, CFO Evan Jacobs, and dedicated EVPs for Beauty, Lifestyle, and Health & Wellness.

Kaplow delivers an integrated, full-service communications offering rather than a software platform. Core service lines include brand strategy, public relations and earned media, influencer marketing, social media marketing, executive public relations, an in-house creative services and design studio (content, photography, video, animation, event production), live and virtual events, paid media, affiliate marketing, and media and executive training. The firm's principal proprietary framework is ONE Session, a strategic exercise for uncovering brand differentiation, and it leverages a TREE culture model (Trust, Respect, Energy, Enthusiasm). The agency has no patents, no API, no disclosed AI/ML capabilities, and no software products; technology use appears limited to standard agency tooling for content production, social media management, and campaign analytics.

Kaplow generates revenue through custom retainer agreements and project-based engagements, with multi-year contracts and quote-based pricing tailored to client scope. Go-to-market is sales-led and direct: the agency acquires clients through relationship building, industry events (SXSW, NYFW, CEW Beauty Expo, NRF Retail's Big Show, Forbes Power Women's Summit), referrals, thought leadership, and earned media for the agency itself. The firm has been named to the PRNEWS Agency Elite Top 100 for four consecutive years and has won multiple Ragan, PR Daily, and NYWICI awards in 2023–2024. Kaplow is privately held, owner-operated, with no disclosed funding rounds, parent company, or M&A activity.

Name

Kaplow

Legal name

Kaplow Communications, Inc.

Website

https://kaplow.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Kaplow Communications is a female-founded, 30-year-old New York creative communications and influencer marketing agency serving enterprise clients across beauty, lifestyle, health, and nonprofit verticals through integrated PR, social, influencer, creative, events, and paid media services on custom retainer engagements.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Influencer Campaign Strategy & Planning (BPAFAHAC)

Keywords

• Public relations services
• Influencer marketing
• Brand strategy consulting
• Creative communications
• Social media marketing

Headquarters

HQ city

Newyork

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Kaplow generates revenue through providing professional communications services including public relations, brand strategy, influencer marketing, social media marketing, creative services, events, paid media, and affiliate marketing to brand clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kaplow is a creative communications and influencer marketing agency that provides integrated public relations, brand strategy, social media marketing, influencer marketing, creative design, paid media, affiliate marketing, and live/virtual event services to consumer brands. The agency specializes in modernizing legacy brands and launching emerging brands, with deep expertise in the beauty, lifestyle, health, and nonprofit sectors.

Product overview

Kaplow is a creative communications and influencer marketing agency offering a comprehensive suite of integrated marketing services. The agency operates as a unified service model (not a software platform) organized around two dimensions: service offerings (Brand Strategy, Influencer Marketing, Social Media Marketing, Public Relations and Earned Media, Executive Public Relations, Creative Services and Design Studio, Live and Virtual Events, Paid Media, Affiliate Marketing, and Media Training) and industry expertise verticals (Beauty, Lifestyle, Health, and Nonprofit & CSR). These services work together to deliver integrated campaigns for consumer brands, with creative services and design studio providing in-house content production capabilities including photography, video, animation, and event production.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy
• Influencer Marketing
• Social Media Marketing
• Public Relations and Earned Media Media relations and press coverage generation to build brand awareness through editorial coverage.
• Executive Public Relations
• Creative Services and Design Studio
• Live and Virtual Events
• Paid Media
• Affiliate Marketing
• Media Training and Executive Presence Training

Quantifiable outcome

• 2.6B+ impressions across 610 placements for Madison Reed ColorWonder launch
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• genconnectUcoreStrategic or Co-development Partner · 9 September 2025Kaplow Communications partnered with genconnectU to launch a purpose-driven leadership course designed to transform company culture. This initiative supports organizational development and leadership training services.
• Project MorrycoreStrategic or Co-development Partner · 23 October 2024Kaplow launched the Gloria Kaplow Arts and Creativity Program in partnership with Project Morry, elevating the agency's commitment to this youth organization. Project Morry provides arts and creativity programming for children.
• NYWICI (New York Women In Communications)coreGTM or Marketing Partner · 1 January 2024Kaplow is an active participant and supporter of NYWICI, including the Roadmap for Change initiative to increase opportunities for historically excluded groups in communications.
• Feeding AmericaminorStrategic or Co-development PartnerCVS Health partnership with Feeding America for period product donations; Kaplow supports CVS communications around this initiative.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest independent global PR firm. Sets enterprise benchmarks for the consumer/health verticals where Kaplow competes and supplies the talent pipeline for senior Kaplow hires.
• Weber Shandwick: Global PR network under IPG with deep consumer, healthcare, and influencer practices. Competes with Kaplow for enterprise retainers and integrated mandates.

Direct peers

• Hunter PR: Boutique consumer-PR agency specializing in beauty and lifestyle brands. Matches Kaplow's mid-market positioning and beauty-led client roster.
• M Booth: Independent creative communications agency with overlapping beauty, lifestyle, and health verticals and a similar influencer + earned media service mix. Direct peer in positioning and capability stack.
• HL Group (KWT Global): Mid-sized lifestyle and consumer PR firm with influencer and event capabilities; David Rosario's prior employer. Comparable in vertical focus, scale, and service mix to Kaplow.
• 5W Public Relations: Mid-sized U.S. PR agency with a comparable beauty, lifestyle, and consumer brand book. Closest direct competitor in scale, vertical mix, and enterprise client profile to Kaplow.
• Crosby Marketing Communications: Mid-sized U.S. agency with strong health and nonprofit verticals overlapping Kaplow's BCRF and health-tech accounts, plus integrated creative services.
• Marina Maher Communications (MMC): Female-founded PR firm historically focused on beauty and consumer health. Highly comparable to Kaplow in vertical specialization, founder profile, and integrated service model.

Emerging players

• FlyteVu: Influencer-marketing-led agency targeting consumer brands, with growing entertainment/creator capabilities. Adjacent competitor to Kaplow's Influencer Marketing service line.
• JBC (Jackie Baumgartner Creative) / JBC PR: Mid-market U.S. PR agency serving beauty and lifestyle brands. Smaller and emerging compared to Kaplow but competes for the same indie-brand RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kaplow-communications
• Instagraminstagram.com/kaplow
• Xx.com/kaplowcomm
• Facebookfacebook.com/kaplowpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaplow