PRunderground
PRunderground is a self-serve SaaS press release distribution service based in Wilmington, DE. It syndicates to Google News, Twitter/X, DigitalJournal.com, and 200+ regional news sites for SMBs, PR agencies, and SEO firms, with pricing starting at $74.99 per release.
- Company typePrivate
- Founded2012
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PRunderground does
PRunderground (legal entity: Blackwood Group Inc, a Delaware corporation) is a self-serve SaaS press release distribution platform headquartered in Wilmington, Delaware. The service accepts customer-submitted press releases through a web form and syndicates them to a distribution network that includes Google News, Twitter/X, DigitalJournal.com, and 200+ regional US news and TV station websites, with a higher-tier US National plan extending pickup to PRNewswire.com, Yahoo Finance, Marketwatch, and an additional 120+ sites. Core product features include an Online Newsroom builder (a branded company page hosting past releases, images, video, and social profiles), SEO-optimized release formatting with character-limit and keyword guidance, and a PDF pickup report that lists every placement link.
The business model is straightforwardly transactional and subscription-based. Pricing starts at $74.99 per single release on the Basic plan and $419.99 per release on the US National plan; recurring monthly subscriptions include Gold at $129.99/month for up to 3 releases and Premium at $209.99/month for up to 6 releases, with credits expiring after 30 days. A custom volume pricing tier addresses clients sending 10+ releases per month. Edit and removal fees ($15–$215) were layered in September 2025. All transactions occur online via credit card or PayPal — the company operates with no field sales team and channels prospect acquisition through SEO, an educational blog, two-minute guides, an email newsletter, organic social media (Facebook, Twitter/X, LinkedIn, YouTube, RSS), and earned G2 Crowd and Forbes validation.
The customer base is horizontal and SMB-skewed: small businesses, startups, authors, event marketers, PR and marketing agencies (which manage multi-client releases across multiple newsrooms), and SEO agencies that use press releases for link-building. The company references 11–50 employees, is bootstrapped, has not disclosed any external funding rounds, and states explicitly that it is "not currently accepting outside investment." Operational duration is reported as founded 2012 in the company's own materials (firmographic metadata also lists 2008; the 2012 date carries the explicit corporate-history source attribution).
PRunderground firmographics
Firmographics- Name
- PRunderground
- Legal name
- Blackwood Group Inc
- Website
- https://prunderground.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PRunderground is a self-serve SaaS press release distribution service based in Wilmington, DE. It syndicates to Google News, Twitter/X, DigitalJournal.com, and 200+ regional news sites for SMBs, PR agencies, and SEO firms, with pricing starting at $74.99 per release.
- Ownership category
- akta.pro rank
PRunderground industry classification
Industry- Product category
- Press Release Distribution Software
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Consumer & Lifestyle PR (MPAAADAB)
Keywords
Where PRunderground is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Markets served
PRunderground business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Per-Release Distribution (Basic & US National): One-time fee per press release distribution. Basic plan at $74.99 per release for Google News, Twitter, DigitalJournal.com, and 200+ news sites. US National plan at $419.99 per release adds PRNewswire.com, Yahoo Finance, Marketwatch, and 120+ additional sites.
- Recurring Monthly Subscriptions (Gold & Premium): Monthly subscription plans billed on a recurring basis until cancelled. Gold plan at $129.99/month for up to 3 releases per month; Premium plan at $209.99/month for up to 6 releases per month. Subscription credits expire after 30 days if unused.
- Volume/Bulk Press Release Pricing: For clients sending 10+ press releases per month, volume pricing is available via custom inquiry. US National distribution is excluded from volume pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic plan — $74.99 per release, non-recurring. Includes Google News, Twitter, DigitalJournal.com, 200+ news sites, multiple newsrooms, SEO-optimized release, images, links, and PDF pickup report. |
| One time/ perpetual license | Pay-as-you-go | US National plan — $419.99 per release. Adds PRNewswire.com, Yahoo Finance, Marketwatch, and 120+ additional sites to the Basic distribution. |
| Subscription | Monthly | Gold subscription — $129.99/month, up to 3 releases per month. Recurring monthly billing. |
| Subscription | Monthly | Premium subscription — $209.99/month, up to 6 releases per month. Recurring monthly billing. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
PRunderground product offering
Product offeringCore offering
PRunderground is an online press release distribution SaaS that syndicates client releases to Google News, Twitter (X), DigitalJournal.com, and 200+ regional news and TV websites starting at $74.99 per release. The platform includes a branded online newsroom builder, SEO-optimized release formatting, RSS feed inclusion, and PDF pickup reporting. A higher US National tier adds syndication to Yahoo Finance, PRNewswire.com, Marketwatch, and 120+ additional sites, with monthly subscription options also available.
Product overview
PRunderground is an online press release distribution service that operates as a cloud-based content syndication platform with multiple distribution tiers. The core offering consists of Basic, Gold, Premium, and US National plans, each providing distribution to Google News, DigitalJournal.com, Twitter, and over 200 regional news and TV websites, with the US National plan adding premium channels (Yahoo Finance, PRNewswire.com, Marketwatch). Supporting features include an Online Newsroom for branded company pages and PDF pickup reports for coverage tracking. The service is priced from $74.99 per single release (Basic) to $419.99 per release (US National), with monthly subscriptions available at $129.99 (Gold, up to 3 releases) and $209.99 (Premium, up to 6 releases).
Differentiator
Problem solved
Functional benefit
Products and services
- Basic Plan Entry-level pay-as-you-go press release distribution plan at $74.99 per release, syndicating to Google News, DigitalJournal.com, Twitter, and 200+ online news and TV websites for SMBs and individual customers.
- US National Plan Premium per-release distribution tier at $419.99 per release, adding PRNewswire.com, Yahoo Finance, Marketwatch, and 120+ additional news sites to the Basic distribution footprint for customers seeking premium-tier outlet reach.
- Gold Plan Monthly subscription plan at $129.99/month allowing up to 3 press releases per month with core distribution features for repeat customers and small agencies.
- Premium Plan Monthly subscription plan at $209.99/month allowing up to 6 press releases per month with all core distribution features for PR agencies and high-volume SMB users.
- Vertical Sites Add-on Optional add-on at $30 per release providing distribution to 150 niche vertical site pickups on top of any base plan.
Quantifiable outcome
- 90% of press releases appear on Google News (when not blocked by duplicate content on other services, short/long length, or prohibited content)
- +3 more outcomes
Companies that use PRunderground
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
PRunderground technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
PRunderground partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
PRunderground competitors and assessment
Company assessmentDirect peers
- PR Newswire (Cision): PR Newswire is the dominant press release distribution wire service, syndicating releases to news outlets, financial portals, and media partners globally. PRUnderground's US National plan explicitly re-syndicates through PRNewswire.com, and the two compete head-to-head for SMB and mid-market customers, with PR Newswire positioned at a much higher price point.
- Business Wire (Berkshire Hathaway): Business Wire is a major press release distribution service owned by Berkshire Hathaway, serving corporate, IR, and PR clients across financial and mainstream news outlets. It is one of the 'major press release sites' Damon Burton (SEOnational.com) cited as comparison points in the company's own testimonials.
- GlobeNewswire: GlobeNewswire is a wire service offering press release distribution to media, financial portals, and news sites, with both enterprise and SMB pricing. It competes directly with PRUnderground on Google News inclusion and regional/news site syndication breadth.
- EIN Presswire: EIN Presswire is an affordable press release distribution service targeting SMBs, bloggers, and small businesses with low per-release pricing. It is one of the closest head-to-head competitors on price-sensitive SMB distribution in the Google News and regional-site tier.
- Newswire.com: Newswire.com provides press release distribution services with tiered pricing and marketing-focused syndication to similar news and search networks as PRUnderground. Direct overlap exists in the SMB/agency buyer segment seeking Google News pick-up without enterprise pricing.
- 24-7 Press Release: 24-7 Press Release is an online press release distribution company providing distribution to search engines, news sites, and social media at low price points. It competes with PRUnderground in the same SMB, budget-conscious PR distribution niche.
- Send2Press Newswire: Send2Press is a press release distribution service focused on Google News inclusion, regional news, and small business customers. It overlaps directly with PRUnderground on the Basic tier's $74–99 price range and the Google News pickup value proposition.
- PRWeb (Cision): PRWeb is Cision's budget-tier press release distribution offering, positioned between premium PR Newswire and budget services like PRUnderground. It overlaps on the SMB and SEO-driven buyer segments, though at higher pricing and with the Cision sales infrastructure behind it.
Broad incumbents
- Cision: Cision is the parent of both PR Newswire and PRWeb, offering end-to-end PR workflow, media monitoring, and distribution. It competes with PRUnderground at the platform and enterprise level, bundling distribution into broader communications workflows that SMB-focused PRUnderground does not attempt.
Emerging players
- IssueWire: IssueWire is a low-cost press release distribution service targeting small businesses, startups, and SEO practitioners with broad-tier distribution at sub-$100 price points. It is an emerging SMB-focused competitor in the same budget press release distribution segment as PRUnderground.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PRunderground social profiles
Digital presencePRunderground financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRunderground leadership team
Management profileNumber of profiles
PRunderground funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRunderground M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRunderground
What does PRunderground do?
PRunderground is an online press release distribution SaaS that syndicates client releases to Google News, Twitter (X), DigitalJournal.com, and 200+ regional news and TV websites starting at $74.99 per release. The platform includes a branded online newsroom builder, SEO-optimized release formatting, RSS feed inclusion, and PDF pickup reporting. A higher US National tier adds syndication to Yahoo Finance, PRNewswire.com, Marketwatch, and 120+ additional sites, with monthly subscription options also available.
Is PRunderground a public or private company?
PRunderground is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRunderground founded?
PRunderground was founded in 2012. It employs 11 to 50 people.
Where is PRunderground based?
PRunderground is headquartered in Wilmington, United States, in the North America region.
How does PRunderground make money?
Three revenue lines are on record. Per-Release Distribution (Basic & US National) is the primary driver. The others are recurring Monthly Subscriptions (Gold & Premium) and volume/Bulk Press Release Pricing.
Who are PRunderground's main competitors?
Direct peers on record are PR Newswire (Cision), Business Wire (Berkshire Hathaway), GlobeNewswire, EIN Presswire, Newswire.com, 24-7 Press Release, Send2Press Newswire and PRWeb (Cision). Cision is listed as a broad incumbent. IssueWire is listed as an emerging player.
Does PRunderground have an API?
No public API is recorded for PRunderground.
What industry is PRunderground in?
PRunderground's product category is Press Release Distribution Software. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 7310.