PMR
PMR Market Experts is a Polish market research and consulting firm that publishes subscription-based industry reports, forecasts, and bespoke consulting across Digital & ICT, Pharma & Healthcare, Retail, and Construction, selling to a mix of Fortune 500 and regional enterprises via annual licenses and direct sales.
- Company typePrivate
- Founded1995
- HeadquartersKraków, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What PMR does
PMR (legally PMR Ltd. Spółka z ograniczoną odpowiedzialnością, operating commercially as PMR Market Experts) is a Polish market research and business intelligence firm headquartered in Kraków, founded in 1995 and employing 51–100 people. The company publishes subscription-based industry reports, macroeconomic and sectoral forecasts, and delivers bespoke consulting and case-study engagements across four vertical specializations: Digital & ICT (covering telecommunications, streaming, IT/cybersecurity, cloud & data centers, AI & digital transformation, and gaming), Pharma & Healthcare, Retail, and Construction. Underlying the offering is a proprietary forecasting methodology that PMR claims achieves a typical MAPE (Mean Absolute Percentage Error) below 3%, with the analytical team having received the Hume's Institute award for highest accuracy in macroeconomic forecasts in 2026.
The core product surface is delivered through the PMR Web Services platform and the mypmr.pro portal: clients purchase annual or multi-year licenses to published reports distributed as PDFs, PowerPoint, Word, and Excel deliverables, with unlimited internal sharing within a single organization; a 7-day free trial tier exposes prospective customers to market news, expert analyses, and company profiles. The portfolio includes named titles such as the Poland Data Center Construction Market Report (2026–2035), the HoReCa Market Report (2026–2031), the Private Healthcare Market in Poland, the Defense Investments in Polish Construction Sector report, the Concrete Paving Block Market, the Dental Services Market, and a free Tourism Market in Poland 2025 lead-generation report.
PMR runs a sales-led, consultative go-to-market: enterprise and regional buyers request quotations via phone (+48 782 011 000) or [email protected], receive personalized quotes and order forms, and contracts close after PMR accepts the order. Revenue mixes subscription-based published reports, professional-services consulting, and paid conferences/webinars/workshops. The client base reportedly spans Fortune 500 multinationals alongside smaller regional and local enterprises, with marketing executed primarily through content marketing (the Insighty blog), SEO, email newsletters, LinkedIn, free whitepapers, and industry events. The company operates as a branded publishing arm of Hume's Institute, a 360° research agency combining quantitative and qualitative research capabilities with PMR's two decades of cyclical reporting expertise.
PMR firmographics
Firmographics- Name
- PMR
- Legal name
- PMR Ltd. Spółka z ograniczoną odpowiedzialnością
- Website
- https://pmrmarketexperts.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PMR Market Experts is a Polish market research and consulting firm that publishes subscription-based industry reports, forecasts, and bespoke consulting across Digital & ICT, Pharma & Healthcare, Retail, and Construction, selling to a mix of Fortune 500 and regional enterprises via annual licenses and direct sales.
- Ownership category
- akta.pro rank
PMR industry classification
Industry- Product category
- Market Research and Business Intelligence
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Book & Periodical Wholesalers (Trade Distribution) (MPAJAKAA)
- akta.pro secondary industry
- Program & Project Management (PMO) Consulting (BPAHACAL)
Keywords
Where PMR is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
PMR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Market research reports: Sale of paid industry reports, newsletters, statistics, forecasts, databases, and analyses. Products delivered digitally (PDF, PPT, WORD, XLS formats) or physically. License-based model allowing unlimited sharing within one organization.
- Consulting services: Advisory services for strategic business decisions, market analysis, and customized consulting.
- Business events: Paid conferences, webinars, training sessions, and workshops with expert lectures and networking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial - 7-day access to market intelligence |
| Subscription | Annual | Annual license for published reports |
| Subscription | Multi-year contract | Unlimited license for selected reports |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PMR product offering
Product offeringCore offering
PMR Market Experts sells subscription-based market research reports, macroeconomic and sectoral forecasts, and bespoke consulting services covering four verticals — Digital & ICT, Pharma & Healthcare, Retail, and Construction — primarily for Polish and broader Central European markets. Products are delivered digitally through the PMR Web Services platform in PDF, PPT, Word, and XLS formats under annual or multi-year organizational licenses. The company also offers strategic consulting, custom case studies, and paid business events (conferences, webinars, training).
Product overview
PMR Market Experts is a Polish market research and business intelligence company operating under PMR Ltd. Sp. z o.o., part of the Hume's Group alongside Hume's Institute. The offering is a platform-plus-content model: the core PMR Market Experts web platform (pmrmarketexperts.com / mypmr.pro) provides subscription-based access to a library of published industry reports, forecasts, consulting services, and case studies across four key specializations — Digital & ICT, Pharma & Healthcare, Retail, and Construction. The published report portfolio includes named titles such as the Poland Data Center Construction Market Report (2026–2035), the HoReCa Market Report (2026–2031), the Private Healthcare Market in Poland, Defense Investments in Polish Construction, the Concrete Paving Block Market, the Dental Services Market in Poland, and the Retail of Interior Furnishings in Poland — alongside a free Tourism Market in Poland 2025 report. These are complemented by a 7-day free trial subscription tier and fee-based macroeconomic and sectoral forecasting services claiming MAPE below 3%. Reports are delivered as downloadable digital files (PDF, PPT, Word, XLS) via a 24/7 accessible web portal with user account management. Consulting and case study services are offered as separate professional engagements.
Differentiator
Problem solved
Functional benefit
Brands
- PMR: Market research and industry analysis reports covering Digital & ICT, Pharma & Healthcare, Retail, and Construction sectors
- PMR Market Intelligence
- Hume's Institute
Products and services
- PMR Market Experts Platform (Subscription Access)
Quantifiable outcome
- Typical MAPE below 3% for forecasts
Companies that use PMR
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
PMR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PMR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hume's InstitutecorePMR Market Experts is a brand of industry reports published by Hume's Institute. Hume's Institute is a 360° research agency specializing in quantitative and qualitative research, forecasting, and market predictions. It was created in response to the need for in-depth, non-standard analyses and builds on over 20 years of experience in creating cyclical market reports by PMR Market Experts. The partnership combines Hume's Institute knowledge with PMR Market Experts experience.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PMR competitors and assessment
Company assessmentDirect peers
- BMI (Fitch Solutions): Country risk and industry research firm providing forecasts and analysis across emerging and developed markets. Comparable to PMR in cyclical report-based model and country-level industry intelligence focus.
- Euromonitor International: Global market research firm selling syndicated country- and industry-level reports across consumer-facing verticals. Highly comparable to PMR in product (paid industry reports + consulting) and B2B go-to-market, though Euromonitor operates at significantly greater global scale.
- ResearchAndMarkets: Aggregator and distributor of market research reports from hundreds of publishers. Comparable to PMR in that both monetize access to industry research reports via license/subscription, though ResearchAndMarkets is primarily a distribution channel rather than an originator of research.
- Frost & Sullivan: Global market research and growth consulting firm with a syndicated report, custom research, and consulting model. Closely analogous to PMR's combination of paid reports, custom consulting, and sectoral specialization.
- IBISWorld: Subscription-based market research provider focused on industry reports with five-year forecasts. Comparable to PMR in paid-report subscription model, cyclical update cadence, and B2B enterprise sales motion.
- Statista: Subscription-based market and consumer data platform with deep country-level statistics. Directly comparable to PMR's subscription report model, but with a self-serve, transparent pricing model that contrasts with PMR's quote-based approach.
- Mordor Intelligence: Market research and consulting firm publishing syndicated industry reports with forecasts, similar to PMR's report portfolio. Comparable in product category and B2B client base, with overlap in verticals such as ICT, healthcare, and consumer goods.
- MarketLine: Provider of industry profiles, company SWOTs, and country/sector reports under a subscription model. Directly comparable to PMR's research-report product, with similar cross-industry coverage and enterprise licensing.
Broad incumbents
- GlobalData: Large global data and analytics firm with extensive syndicated research plus a consulting arm. Overlaps with PMR across all four verticals and on the consulting dimension, but at materially greater scale and breadth.
- Deloitte (CE Consulting): Global professional services firm with substantial consulting, market analysis, and sector research offerings. Competes with PMR for enterprise consulting mandates and broader strategic advisory work in the Polish/CEE market, though as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PMR social profiles
Digital presencePMR financial estimates
Financial estimateRevenue estimate
Valuation estimate
PMR leadership team
Management profileNumber of profiles
Profiles2 records
PMR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PMR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PMR
What does PMR do?
PMR Market Experts sells subscription-based market research reports, macroeconomic and sectoral forecasts, and bespoke consulting services covering four verticals — Digital & ICT, Pharma & Healthcare, Retail, and Construction — primarily for Polish and broader Central European markets. Products are delivered digitally through the PMR Web Services platform in PDF, PPT, Word, and XLS formats under annual or multi-year organizational licenses. The company also offers strategic consulting, custom case studies, and paid business events (conferences, webinars, training).
Is PMR a public or private company?
PMR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PMR founded?
PMR was founded in 1995. It employs 51 to 100 people.
Where is PMR based?
PMR is headquartered in Kraków, Poland, in the Europe region.
How does PMR make money?
Three revenue lines are on record. Market research reports are the primary driver. The others are consulting services and business events.
Who are PMR's main competitors?
Direct peers on record are BMI (Fitch Solutions), Euromonitor International, ResearchAndMarkets, Frost & Sullivan, IBISWorld, Statista, Mordor Intelligence and MarketLine. Broad incumbents are GlobalData and Deloitte (CE Consulting).
Does PMR have an API?
No public API is recorded for PMR.
What industry is PMR in?
PMR's product category is Market Research and Business Intelligence. Its primary akta.pro industry code is MPAJAKAA, Book & Periodical Wholesalers (Trade Distribution), with a secondary code of BPAHACAL, Program & Project Management (PMO) Consulting. Its NAICS code is 541613 and its SIC code is 2741.