Service Geeni

What Service Geeni does

Service Geeni is a UK-based B2B service management software provider operating as a division of Key Computer Applications Ltd, founded in 1994 and headquartered in Leigh, Greater Manchester. The company delivers a cloud-based, asset-centric platform that unifies Field Service Management (FSM) and Computerized Maintenance Management System (CMMS) capabilities, with jobs, parts, engineer activity, compliance records, and reporting connected directly to each piece of equipment rather than to individual work orders. Core products include the Field Service Management suite, CMMS software, and specialized solutions for work order management, CAFM, and Enterprise Asset Management, supported by feature modules for job management, planned preventive maintenance, asset management, a mobile engineer app, stock and parts, hire management, customer management, and AI-powered scheduling and route optimization.

The platform is purpose-built for organizations maintaining complex equipment with moving parts across narrow verticals including materials handling and logistics, lifting and access equipment, construction and heavy equipment, industrial manufacturing, aviation ground support equipment, medical devices, catering equipment, and warehouse automation. Named customers include Adidas, Next, Doosan, PHS Group, TMH, Norco, Clarks US, and Habasit UK, spanning both enterprise and mid-market tiers. The platform reports processing 1.6 million jobs, 398,000 invoices, and managing 591,000 assets annually.

Service Geeni generates revenue primarily through per-user annual subscription fees billed in advance by direct debit, supplemented by professional services for implementation, training, and custom development. Go-to-market is a consultative direct sales motion with demo-led conversion, supported by integration partnerships with SAP, Microsoft Dynamics 365, and Microsoft Business Central (including AppSource listing), and a channel partner program. The company is privately held with no external institutional investment disclosed, markets primarily in the United Kingdom, and operates with 11-50 employees under CRO Mark Howes and CPO Ryan Musslewhite, with Jonathan Heaton serving as Managing Director.

Name

Service Geeni

Legal name

Key Computer Applications Ltd

Website

https://servicegeeni.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Service Geeni is a UK-based B2B software provider offering an asset-centric Field Service Management and CMMS platform for organizations maintaining complex equipment across verticals such as materials handling, lifting, construction, manufacturing, aviation, and medical devices. It sells per-user subscriptions via direct enterprise sales, serving customers including Adidas, Next, Doosan, and PHS Group.

Ownership category

akta.pro rank

Product category

Field Service Management Software

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)

Keywords

• Field service management
• CMMS software
• Enterprise asset management
• Maintenance management software
• Service management platform

Headquarters

HQ city

Leigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription Fees: Recurring subscription fees charged for access to Service Geeni software on a subscription basis. Fees are paid annually in advance by direct debit, with additional fees charged monthly in arrears for additional user subscriptions or services. The subscription model includes an Initial Fee for implementation and ongoing Subscription Fees for user access.
2. Professional Services: Fees for professional services including implementation, training, and custom development. Charged at standard rates or as agreed in Statements of Work. Additional Services beyond the base scope are billed on a time and materials basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Service Geeni is a cloud-based, asset-centric service management software platform that combines Field Service Management (FSM) and Computerized Maintenance Management System (CMMS) capabilities. It enables organizations to manage field engineers, schedule jobs, dispatch work, track assets and parts, run planned preventive maintenance, and integrate with enterprise ERP systems such as SAP, Microsoft Dynamics 365, and Business Central. The platform is sold primarily to enterprise and mid-market organizations that maintain complex equipment across industries including materials handling, lifting equipment, construction, manufacturing, aviation GSE, medical devices, catering equipment, and warehouse automation.

Product overview

Service Geeni is a B2B service management software provider offering two core product solutions: Field Service Management software and CMMS software. The platform is built on an asset-centric foundation where jobs, maintenance tasks, engineer activity, parts, service history, compliance records and reporting are connected to the equipment being maintained. The Field Service Management product supports field engineers, customer sites, job scheduling, dispatch, mobile workflows, parts usage and service delivery. The CMMS product supports internal maintenance teams, planned preventive maintenance, reactive repairs, inspections, work orders, stock, parts, compliance and operational reporting. Both products share the same asset-centric architecture and include supporting modules for Job Management, Planned Preventive Maintenance, Asset Management, Engineer Mobile App, Stock & Parts Management, Hire Management, Customer Management, Reporting & Business Intelligence, and AI Scheduling. The platform also offers specialized solutions including Work Order Management, CAFM Software, and Enterprise Asset Management (EAM) Software.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Geeni Field Service Management Software Comprehensive field service management solution for organizations managing field engineers, mobile technicians, customer sites, job scheduling, dispatch, mobile job updates, service history, parts usage, customer communication, SLAs, work orders, and reporting. Targets enterprises with complex equipment and field-based service operations.
• Service Geeni CMMS Software Computerized Maintenance Management System for organizations managing internal maintenance teams, assets, planned preventive maintenance, reactive maintenance, inspections, work orders, stock, parts, compliance records, and operational performance across facilities and equipment.
• Work Order Management Software Solution for assigning, tracking, and completing work orders faster, integrated with the asset-centric Service Geeni platform.
• CAFM Software Computer-Aided Facility Management solution to streamline maintenance, ensure compliance, and control assets across facilities.
• Enterprise Asset Management (EAM) Software Comprehensive enterprise asset management solution providing complete visibility and control over assets throughout their lifecycle.

Quantifiable outcome

• 83% reduction in response time (Clarks US case study)
• +5 more outcomes

Named customers16 records

Segments12 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationIntegration partnership providing Service Geeni as an app on Microsoft AppSource. The platform extends Microsoft Dynamics 365 and Business Central with an asset-centric field service layer that brings assets, data, and engineers together in one connected platform. Deep technical integration enables data synchronization with Microsoft enterprise systems.
• SAPcoreTechnology or IntegrationIntegration partnership providing connectivity between Service Geeni and SAP enterprise systems. Customer testimonials specifically highlight SAP integration capability as a key differentiator, with Habasit UK noting 'Service Geeni offered the best connection with SAP' among competing solutions.
• CFTS (Materials Handling)coreStrategic or Co-development PartnerStrategic partnership with CFTS (Construction Fixed Tower Systems or similar materials handling certification body) providing industry-specific features for the materials handling sector. CFTS integration helps streamline operations and ensure compliance for materials handling equipment maintenance.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Commusoft: Commusoft is a UK FSM SaaS targeting small and mid-market service contractors (HVAC, plumbing, fire & security). It competes with Service Geeni in the lower end of the UK mid-market.
• ServiceMax: ServiceMax (a PTC business) is an asset-centric FSM platform for complex equipment service organisations. Its core thesis of organising service around the asset record is the same architectural premise Service Geeni sells.
• Joblogic: Joblogic is a UK-native FSM/CMMS SaaS focused on small and mid-market service and maintenance contractors. It directly overlaps with Service Geeni's mid-market motion in the UK and competes on price and modern UX.
• BigChange: BigChange is a UK field service management platform serving similar mid-market service contractors (plant, hire, facilities) with job management, scheduling and mobile workflows — directly comparable customer base and use cases to Service Geeni.
• IFS Ultimo: IFS Ultimo is an EAM/FSM suite purpose-built for asset-centric service organisations in similar verticals to Service Geeni (industrial equipment, maintenance contractors). It is one of the closest direct competitors in feature scope and target segment.

Broad incumbents

• Infor EAM: Infor EAM (formerly Datel) is an enterprise asset management suite widely used in manufacturing, facilities and equipment-intensive industries that overlap directly with Service Geeni's core verticals.
• Microsoft Dynamics 365 Field Service: Microsoft's FSM capability sits inside Dynamics 365 and Business Central — exactly the ERP systems Service Geeni integrates with via AppSource. It competes directly for enterprise FSM budgets and benefits from Microsoft-native distribution.
• Salesforce Field Service: Salesforce Field Service is part of the broader Salesforce Service Cloud, targeting large enterprises with field workforces. It competes for the same enterprise FSM wallet as Service Geeni's largest customers.
• ServiceNow Field Service Management: ServiceNow's FSM module is a leading enterprise field service suite. It competes with Service Geeni for large enterprise service operations, but as part of a much broader platform rather than as an asset-centric niche specialist.

Emerging players

• Praxedo: Praxedo is a cloud FSM platform used by field service organisations across utilities and industrial maintenance in Europe, with comparable scheduling, mobile and asset features targeting similar verticals to Service Geeni.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/service-geeni
• Xx.com/servicegeeni
• Facebookfacebook.com/servicegeeni

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Geeni