LiveGauge

What LiveGauge does

LiveGauge is a Toronto-based, privately held company founded in 2012 that builds a physical-world marketing measurement platform for live events, retail spaces, and out-of-home activations. Its product suite comprises four integrated offerings: Audience Traffic (plug-and-play sensors that passively capture cell phone signals within a defined radius to measure footfall, impressions, engagement, and dwell time), Lead Capture (customizable surveys deployable on iPads, web URLs, or QR codes with CRM API integration), SmartQR (a rule engine that routes audiences to customized URLs based on time, geography, device, and demographics), and Sentiment Analysis (AI-driven audio processing that delivers same-day emotional insights from anonymized spoken audio). All products feed into a proprietary unified dashboard for KPI alignment between physical activations and digital analytics.

Name

LiveGauge

Legal name

LiveGauge

Website

https://livegauge.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveGauge is a Toronto-based measurement platform that uses plug-and-play sensors, smart QR codes, AI sentiment analysis, and lead-capture surveys to deliver objective, real-time analytics for live events, retail, trade shows, and brand activations worldwide.

Ownership category

akta.pro rank

Product category

Event Measurement Analytics

NAICS

Custom Computer Programming Services (541511), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Commerce & Livestream Shopping Platforms (BPAMAGAJ)

akta.pro secondary industry

Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)

Keywords

• Event measurement analytics
• Footfall traffic sensors
• Audience sentiment analysis
• Physical marketing ROI
• Live event analytics platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Measurement Solutions (Hardware/Software): Custom measurement solutions combining sensors, software, and services. Pricing varies based on event duration, physical space size, product/service type, and number of sensors. Sensors can be purchased or rented as part of deployment packages.
2. Survey and Lead Capture Platform: Survey creation and lead capture solutions, likely integrated into the overall measurement solution pricing or as standalone service.
3. SmartQR and Analytics: QR-based user redirection and analytics services, part of the integrated product suite offering.
4. Professional Services and Custom Solutions: Consulting and custom measurement solution development for unique customer needs across various industries and event types.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

LiveGauge provides an all-in-one analytics platform that measures physical-world marketing and live events through four integrated products: Audience Traffic (cell-signal sensors measuring footfall, impressions, engagement, dwell time, and demographics), Lead Capture (customizable survey and lead generation solution with CRM integration), SmartQR (intelligent QR-based user redirection), and Sentiment Analysis (AI-powered audio emotion analysis). All products feed into a unified proprietary dashboard and are sold as customized measurement solutions to enterprise clients running events, retail, automotive, OOH, and municipal activations.

Product overview

LiveGauge is an all-in-one analytics platform providing four integrated core products: Audience Traffic (sensor-based footfall measurement using plug-play sensors), Lead Capture (customizable survey and lead generation solution), SmartQR (intelligent URL redirection based on user characteristics), and Sentiment Analysis (AI-powered audio emotion analysis). All products feed into a unified proprietary dashboard for consolidated metrics, reporting, and KPI alignment across physical and digital marketing measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Audience Traffic Plug-and-play sensor solution that automatically captures cell phone signals within a set radius to measure footfall traffic, impressions, engagement, dwell times, and demographic insights for physical spaces such as retail stores, trade shows, brand activations, and events. Designed for enterprise clients who need objective, consistent traffic data without manual counting.
• Lead Capture

Quantifiable outcome

• Removes guesswork from campaign success measurement - provides objective, quantifiable metrics
• +2 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Quividi: Quividi provides computer-vision-based audience measurement for DOOH, retail, and events. It directly competes with LiveGauge in measuring impressions, dwell time, and demographics at physical activations, with overlapping enterprise customers in retail and OOH.
• AdMobilize: AdMobilize offers audience analytics and computer-vision measurement for out-of-home, retail, and event environments. It is a direct competitor on the same core proposition — quantifying real-world audience engagement — using camera and AI stack instead of LiveGauge's sensor-and-audio approach.
• Aislelabs: Aislelabs provides offline customer behavior analytics for malls, retail, and venues using Wi-Fi, Bluetooth, and computer vision. It overlaps directly with LiveGauge's audience-traffic and dwell-time analytics for retail and properties verticals.
• Dor: Dor provides real-time audience measurement for out-of-home and digital signage using anonymous mobile and video analytics. It directly competes with LiveGauge in DOOH impression and engagement measurement for brand and agency clients.

Broad incumbents

• RetailNext: RetailNext is a larger, more established retail-traffic analytics platform with sensor, video, and Wi-Fi-based measurement for brick-and-mortar chains. It is a broad incumbent in LiveGauge's retail vertical with deeper enterprise penetration but narrower event focus.
• ShopperTrak (Sensormatic Solutions): ShopperTrak, now part of Sensormatic Solutions, is a long-established footfall-counting provider for retail and venues. It is a broad incumbent offering overlapping traffic-measurement capabilities to retailers and venues, but with a less event-focused product set.
• Placer.ai: Placer.ai is a venture-backed location-analytics platform using panel-based foot-traffic data for retail, real estate, and events. It is a broader incumbent with a much larger data set and customer base, competing for the same offline-analytics budgets.

Emerging players

• Pathr.ai: Pathr.ai offers spatial-intelligence and behavior-analytics software for physical environments including retail and venues. It is an emerging player using computer vision rather than sensors, with partial overlap in venue and retail analytics use cases.
• Cooler Screens: Cooler Screens turns retail cooler doors into digital media surfaces with engagement measurement. It is an emerging player with overlapping retail-measurement and monetization capabilities, addressing similar in-store analytics buyers as LiveGauge.

Others

• Vistar Media: Vistar Media is a programmatic DOOH ad-serving platform. It is adjacent rather than directly competitive, but it buys audience-measurement signals of the type LiveGauge produces to optimize OOH campaign delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LiveGauge
• Facebookfacebook.com/LiveGaugeEventROI

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveGauge