Rittman Analytics
Rittman Analytics is a UK-based boutique data analytics consultancy delivering modern data platform implementations, embedded analytics, and AI solutions to growth-stage and mid-market businesses in SaaS, FinTech, eCommerce, and related verticals via bespoke engagements and fixed-price consulting packages.
- Company typePrivate
- Founded2016
- HeadquartersHove, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rittman Analytics does
Rittman Analytics is a boutique data analytics consultancy founded in 2016 and headquartered in Brighton, United Kingdom. The firm delivers data platform implementation, data team enablement, embedded analytics, data strategy, and BI/DW/AI expert services to growth-stage and mid-market businesses across SaaS, FinTech, eCommerce, EduTech, MarTech, healthcare, and logistics. Service delivery is structured around a proprietary three-step methodology (Diagnostic, Blueprint, Handover) and a four-stage Data Strategy Framework, with engagements executed through embedded two-week sprints under senior-led teams.
The technology stack centres on the modern data stack—dbt, Looker, BigQuery, Snowflake, Cube, Fivetran, Segment, Dagster, and Snowplow—with Vertex AI, Gemini, LangChain, Claude Code, OpenAI, and ElevenLabs powering its generative AI offerings. The firm operationalises this through open-source assets including the RA Warehouse dbt packages (eCommerce and SaaS editions), the RA Attribution multi-touch attribution model, and the Droughty analytics engineering toolkit, supplemented by productised consulting packages such as the Embeddable JumpStart (£4,950), JumpstartPlus (£9,950), and the Cube Quickstart. Strategic partnerships include founding memberships in the Dagster, Cube, and Embeddable Partner Networks and registered alliances with Google Cloud (since 2016), dbt Labs (since 2019), and SnowCatCloud.
The business model is primarily professional services, combining bespoke enterprise engagements (sold through discovery calls to Heads of Data, CTOs, and analytics leaders across the UK and North America) with fixed-price productised packages and a content-driven marketing motion via the Drill to Detail podcast, blog, YouTube channel, and London Looker Meetup community. Rittman Analytics is privately held with no disclosed external venture or private equity backing, operating from a 10–15-person team under founder/CEO Mark Rittman.
Rittman Analytics firmographics
Firmographics- Name
- Rittman Analytics
- Legal name
- Rittman Analytics Limited
- Website
- https://rittmananalytics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rittman Analytics is a UK-based boutique data analytics consultancy delivering modern data platform implementations, embedded analytics, and AI solutions to growth-stage and mid-market businesses in SaaS, FinTech, eCommerce, and related verticals via bespoke engagements and fixed-price consulting packages.
- Ownership category
- akta.pro rank
Rittman Analytics industry classification
Industry- Product category
- Data Analytics Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
Keywords
Where Rittman Analytics is headquartered
LocationHeadquarters
- HQ city
- Hove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rittman Analytics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Data Platform Implementation: Embedded, collaborative data platform implementation engagements using two-week sprint methodology with knowledge transfer to client teams
- Expert Consulting Services: Technical consulting for Looker, dbt, Cube, BigQuery, event tracking and other modern data stack tools
- Fixed-Price Packages: Pre-defined engagement packages including Embeddable JumpStart (£4,950), JumpstartPlus (£9,950), Custom Development Sprint (from £7,950), and Cube Quickstart packages
- Data Strategy Framework: Intensive, fixed-scope data strategy engagement to transform business needs into actionable roadmaps
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Embeddable JumpStart |
| One time/ perpetual license | Pay-as-you-go | Embeddable JumpstartPlus |
| One time/ perpetual license | Pay-as-you-go | Embeddable Custom Development Sprint |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Rittman Analytics product offering
Product offeringCore offering
Rittman Analytics is a boutique data analytics consultancy that delivers modern data platform implementations, data team enablement, and embedded analytics services. The firm helps growth-stage and mid-market businesses build scalable data foundations using tools such as dbt, Looker, BigQuery, Snowflake, Cube, Fivetran, and Dagster, delivered through embedded two-week sprint engagements with senior-led teams. In addition to bespoke consulting, Rittman Analytics develops and maintains open-source dbt packages (RA Warehouse, RA Attribution, Droughty) and offers fixed-price implementation packages for Embeddable, Cube, and Looker.
Product overview
Rittman Analytics is a boutique data analytics consultancy offering a portfolio of consulting services, open-source dbt packages, and fixed-price consulting packages. The core consulting services include Data Platform Implementation, Data Team Enablement, and Data Strategy Framework—all delivered through their proprietary Wire Framework methodology. Their open-source software portfolio includes RA Warehouse for eCommerce (dbt package integrating Shopify, Google Analytics 4, and ad platforms), RA Warehouse for dbt (SaaS application models), RA Attribution for dbt (multi-touch attribution), and Droughty (analytics engineering toolkit). Their consulting packages include Embeddable JumpStart/Plus, Cube Quickstart, and Looker Quickstart offerings. AI capabilities are delivered through Generative AI Solutions service featuring Conversational Analytics, Automated Dashboard Summaries, and AI Readiness Assessment, powered by Google Vertex AI, Gemini, LangChain, and OpenAI.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Platform Implementation Collaborative data platform implementation service that helps growth-stage businesses build scalable data foundations using modern data stack tools including BigQuery, dbt, Looker, and Fivetran, delivered through two-week embedded sprints with knowledge transfer.
- Data Team Enablement Modernisation engagement for existing data teams focusing on technology, skills, and ways of working through paired development and knowledge transfer using the proprietary Wire Framework 3-step methodology.
- Data Strategy Framework Intensive fixed-scope engagement that transforms business needs into prioritized actionable roadmaps through a four-stage process covering strategy definition, requirements discovery, architecture design, and roadmap creation.
- Embedded Analytics Service for SaaS vendors to build customer-facing analytics built on rich semantic models integrated directly into their applications, leveraging partnerships with Embeddable, Cube, and BigQuery.
- BI, DW & AI Expert Services Technical consulting for Looker, dbt, Cube, BigQuery, event tracking, and other modern data stack tools delivered by senior practitioners.
- Generative AI Solutions AI-powered analytics solutions including Conversational Analytics, Automated Dashboard Summaries, and AI Readiness Assessment powered by Vertex AI, Gemini, LangChain, and OpenAI.
- RA Warehouse for eCommerce Open-source dbt package and example React dashboards that integrates Shopify, Google Analytics 4, Google/Facebook/Pinterest Ads, Klaviyo, and Instagram Business data into a single cohesive data model with Customer LTV, CAC, LTV:CAC Ratio, Cohort Retention Analysis, and RFM Segmentation modules.
- RA Warehouse for dbt
- RA Attribution for dbt Multi-touch, multi-cycle marketing attribution model built using dbt with dashboard content for Looker and Lightdash, analyzing customer journeys across all touchpoints.
- Droughty
- Embeddable JumpStart
- Embeddable JumpstartPlus
- Embeddable Custom Development Sprint
- Cube Quickstart Package
- Looker Quickstart Packages Fixed-price defined scope engagements including Looker Jumpstart, Proof of Concept, and Generative AI packages to accelerate Looker evaluation and implementation on Google Cloud.
- AI Readiness Assessment
- AI-Augmented Analytics Delivery
Quantifiable outcome
- Go from siloed data to unified warehouse in 2-4 weeks using pre-built RA Warehouse eCommerce package
- +3 more outcomes
Companies that use Rittman Analytics
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles5 records
Rittman Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration48 records
AI capability14 records
Feature7 records
Rittman Analytics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Google CloudcoreGoogle Cloud Specialized Data Analytics Partner providing expert consulting for BigQuery, Looker, Cloud Storage, Dataflow, Cloud Composer, and Vertex AI. Delivering world-class analytics solutions since 2016 with certified Looker Developers and Google Cloud experts.
- LookercoreSeven years of Looker implementation experience for both internal BI and embedded 'Powered by Looker' use cases. Full ecosystem mastery including LookML modeling and performance tuning.
- CubecoreFounding member of Cube Partner Network providing expert consulting for semantic layer implementation on top of existing data warehouses. Offers Cube Quickstart packages for rapid deployment.
- EmbeddablecoreConsulting partner specializing in preparing and structuring data to make it analytics-ready for Embeddable dashboards. Offers fixed-price JumpStart, JumpstartPlus, and Custom Development Sprint packages.
- dbt Labscoredbt Labs Registered Partner since 2019 with 7+ years of dbt experience. Open-source leadership with 352+ GitHub stars across RA Data Warehouse framework contributions. Cross-platform expertise across BigQuery, Snowflake, and Oracle.
- DagstercoreFounding member of the Dagster Partner Network recommending Dagster as cloud-native orchestrator with integrated lineage and observability, declarative programming model, and best-in-class testability.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Rittman Analytics competitors and assessment
Company assessmentEmerging players
- Hashpath: dbt-focused boutique analytics consultancy with strong dbt Labs partnership credentials. Smaller and more specialised than Rittman, but directly competes for the same dbt-led modern data stack engagements.
- Coalesce: Data transformation and analytics engineering tooling vendor with overlapping ecosystem relationships (dbt, Snowflake, modern data stack). Adjacent rather than direct, but competes for the same modernisation budgets and consulting partner relationships.
Direct peers
- Analytics8: Data and analytics consultancy focused on data strategy, modern data platform implementations, and analytics enablement. Comparable boutique-to-mid-size positioning with overlapping service lines in BI and modern data stack delivery.
- Datatonic: UK-based, Google Cloud-focused data and AI consultancy with a modern data stack practice (BigQuery, dbt, Looker). Closest direct geographic and capability peer to Rittman Analytics, competing for the same enterprise GCP data engagements.
- Red Pill Analytics: Boutique consultancy specialising in Looker, dbt, and Google Cloud data platform implementations. Same ecosystem partnerships, similar delivery methodology, and similar buyer personas as Rittman Analytics.
- InterWorks: Global data and analytics consultancy with deep Looker and modern data stack partnerships, delivering embedded BI and platform implementations for mid-market and enterprise clients. Directly comparable service mix and go-to-market motion.
- Talent Analytics: Boutique analytics engineering and dbt-focused consultancy offering similar modern data stack implementation and enablement services. Comparable size, methodology, and target buyer profile.
- Prometrix: Data analytics consultancy specialising in Looker, dbt, and BigQuery implementations for mid-market and enterprise clients. Direct peer in delivery model, tooling focus, and buyer segment.
Broad incumbents
- Slalom: Large global consultancy with a substantial data and analytics practice covering modern data stack implementations, embedded analytics, and AI services. Competes with Rittman on enterprise deals where scale and multi-region delivery matter.
Others
- Cube: Semantic layer vendor of which Rittman is a founding partner. Ecosystem participant rather than competitor, but their product direction shapes Rittman's service opportunities and warrants inclusion as a strategic counterpart.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rittman Analytics social profiles
Digital presenceRittman Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rittman Analytics leadership team
Management profileNumber of profiles
Profiles9 records
Rittman Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rittman Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rittman Analytics
What does Rittman Analytics do?
Rittman Analytics is a boutique data analytics consultancy that delivers modern data platform implementations, data team enablement, and embedded analytics services. The firm helps growth-stage and mid-market businesses build scalable data foundations using tools such as dbt, Looker, BigQuery, Snowflake, Cube, Fivetran, and Dagster, delivered through embedded two-week sprint engagements with senior-led teams. In addition to bespoke consulting, Rittman Analytics develops and maintains open-source dbt packages (RA Warehouse, RA Attribution, Droughty) and offers fixed-price implementation packages for Embeddable, Cube, and Looker.
Is Rittman Analytics a public or private company?
Rittman Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rittman Analytics founded?
Rittman Analytics was founded in 2016. It employs 1 to 10 people.
Where is Rittman Analytics based?
Rittman Analytics is headquartered in Hove, United Kingdom, in the Europe region.
How does Rittman Analytics make money?
Four revenue lines are on record. Professional Services - Data Platform Implementation is the primary driver. The others are expert Consulting Services, fixed-Price Packages and data Strategy Framework.
Who are Rittman Analytics's main competitors?
Emerging players on record are Hashpath and Coalesce. Direct peers are Analytics8, Datatonic, Red Pill Analytics, InterWorks, Talent Analytics and Prometrix. Slalom is listed as a broad incumbent. Cube is listed as an others.
Does Rittman Analytics have an API?
No public API is recorded for Rittman Analytics.
What industry is Rittman Analytics in?
Rittman Analytics's product category is Data Analytics Consulting. Its primary akta.pro industry code is BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive). Its NAICS code is 541511 and its SIC code is 8742.