Embeddables
Embeddables (Savvy Technology Inc.) is a Y Combinator-backed SaaS platform that provides HIPAA-compliant, self-improving intake funnel infrastructure with AI-driven A/B testing for direct-to-consumer health and wellness brands, integrating via two lines of code.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Embeddables does
Embeddables (legally Savvy Technology Inc.) is a San Francisco-based SaaS company founded in 2018 that builds HIPAA-compliant intake funnel infrastructure for direct-to-consumer health and wellness brands. The platform combines a no-code visual builder with a React/CSS-based CLI tool — both outputting the same production-grade embeddable that integrates into a customer site via two lines of code. Core capabilities include built-in A/B testing, version control with branching, automated experiment proposals routed through Slack for approval, and continuous funnel optimization. The platform is built on Cloudflare infrastructure and integrates natively with Stripe for payments and subscriptions, Tellescope for EHR, and a set of data workflow tools (HubSpot, Airtable, Sendgrid, Google Sheets, Zapier). A 2025-launched CMS feature extends the product into content and pricing management for non-technical teams.
The company serves enterprise and mid-market DTC health and wellness brands across sub-verticals including GLP-1 weight loss, ED, and prescription pet medications, with an emerging push into broader prescription health and clinical workflows via Tellescope integration. Revenue is generated through a three-tier subscription model: Core Platform at $1,500/month, Self-Serve at $6,000 first month then $1,500/month (includes $4,500 guided onboarding), and Managed at $5,000/month with a 90-day commitment, dedicated customer success and developer resources, telehealth expertise, and LegitScript certification support. The go-to-market is hybrid, combining product-led growth (self-serve sign-up, two-line integration, documentation-driven onboarding) with enterprise field sales (book-a-demo, free 30-minute consultation, managed services). The company is privately held, backed by Y Combinator, and processes over 1,000,000 patient journeys per week, with claimed customer outcomes of a 3.2x average conversion improvement and a 78% funnel completion rate.
Operationally, Embeddables employs between 11 and 50 people and serves customers globally. Its 2025 strategic activity has centered on platform consolidation (Embed Code 2.0), product surface expansion (Embeddables CMS, Stripe Price Control from CMS), and vertical credibility (Top 5 HIPAA-Compliant Form Builders of 2025 recognition from Tellescope). Pre-built templates such as Medvi and NewlyMeds accelerate deployment for prescription health brands, and named case studies (a GLP-1 brand, an ED brand, a prescription pet brand) demonstrate time-to-live of under one week and ongoing conversion gains without engineering intervention.
Embeddables firmographics
Firmographics- Name
- Embeddables
- Legal name
- Savvy Technology Inc.
- Website
- https://embeddables.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Embeddables (Savvy Technology Inc.) is a Y Combinator-backed SaaS platform that provides HIPAA-compliant, self-improving intake funnel infrastructure with AI-driven A/B testing for direct-to-consumer health and wellness brands, integrating via two lines of code.
- Ownership category
- akta.pro rank
Embeddables industry classification
Industry- Product category
- Healthcare Customer Acquisition Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ)
Keywords
Where Embeddables is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Embeddables business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Monthly subscription model with three tiers (Core, Self-Serve, Managed). Core platform at $1,500/month includes full intake builder, CLI and visual builders, A/B testing, and HIPAA-compliant infrastructure. Revenue is recurring with no outcome-based fees.
- Professional Services: Guided onboarding and managed services offered as additional support tiers. Self-Serve includes $4,500 one-time onboarding fee; Managed tier includes $3,500/month managed plan component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Platform - $1,500/mo |
| Subscription | Multi-year contract | Self-Serve - $6,000 first month then $1,500/mo |
| Subscription | Multi-year contract | Managed - $5,000/mo |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Embeddables product offering
Product offeringCore offering
Embeddables provides a self-improving customer acquisition funnel platform for direct-to-consumer health and wellness brands, combining a no-code Visual Builder and a developer-focused React/CSS CLI to produce HIPAA-aware, production-grade embeddables. The platform includes built-in A/B testing, AI-driven conversion optimization, deep Stripe and EHR (Tellescope) integrations, a content management system, and Cloudflare-hosted infrastructure, integrated into customer websites via two lines of code.
Product overview
Embeddables offers a unified self-improving acquisition funnel platform for health and wellness brands. The Core Platform combines a Visual Builder (no-code drag-and-drop) and CLI (developer-focused React/CSS) into a single product that outputs production-grade, HIPAA-aware embeddables. Built-in features include A/B testing, analytics, CMS for dynamic content management, and deep Stripe integration for payments. Pricing tiers range from Self-Serve ($1,500/month) to Managed ($5,000/month with dedicated support). Pre-built templates (Medvi, NewlyMeds) accelerate deployment for prescription health brands integrating with Tellescope EHR.
Differentiator
Problem solved
Functional benefit
Products and services
- Embeddables Core Platform Self-improving customer acquisition funnel platform for DTC health and wellness brands, combining a no-code Visual Builder and a developer CLI to produce HIPAA-aware embeddables via two lines of code. Includes built-in A/B testing, AI-driven conversion optimization, provider and pharmacy integrations, HIPAA-compliant infrastructure, and Stripe-based payments.
- Embeddables CMS Table-based content management feature within the Embeddables platform for managing dynamic content like Stripe prices, FAQs, programmatic SEM pages, coupons, and URLs/links without code changes, including built-in version control.
- Embed Code 2.0 Updated Embeddables integration script (HEAD + BODY) shipped in 2025 as the next generation of the two-line embed integration, including a Stripe SDK upgrade with breaking changes to Stripe component configurations.
Quantifiable outcome
- 3.2× more visitors convert compared to previous funnel on same ad spend
- +4 more outcomes
Companies that use Embeddables
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Embeddables technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
Embeddables partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CloudflarecoreEmbeddables is built on Cloudflare infrastructure providing sub-second load times, DDoS protection, and 99.99% uptime by default. This is fundamental to their platform architecture.
- StripecoreDeep Stripe integration for payment processing. Supports standard checkout, Express Checkout (Apple Pay, Google Pay, Link), subscriptions, and promo codes. Stripe credentials configured through Embeddables dashboard.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Embeddables competitors and assessment
Company assessmentDirect peers
- ClickFunnels: End-to-end sales funnel builder combining landing pages, checkout, and A/B testing. Competes for the same conversion-optimization customer, though ClickFunnels is horizontal while Embeddables is health-vertical.
- Unbounce: Landing page and conversion platform with built-in A/B testing and Smart Traffic AI. Competes for the same DTC marketing budgets as Embeddables, especially for landing-page-driven acquisition funnels.
- Tellescope: HIPAA-compliant customer engagement and form/EHR platform for healthcare. Embeddables is explicitly listed as a peer in Tellescope's HIPAA form builder buyer's guide, and Tellescope serves as Embeddables' EHR integration partner.
- Leadpages: Drag-and-drop landing page and lead-gen funnel builder aimed at SMB and mid-market. Overlaps with Embeddables' visual builder use case, though it lacks Embeddables' HIPAA-specific optimization layer.
- Instapage: Enterprise landing page platform with personalization and experimentation. Overlaps with Embeddables on landing-page A/B testing for performance marketers, with a more enterprise horizontal footprint.
- Formsort: No-code funnel builder focused on healthcare and patient intake flows with HIPAA compliance. Competes directly with Embeddables on visual funnel building, A/B testing, and healthcare-specific templates.
Broad incumbents
- Formstack: Enterprise forms, intake, and workflow automation platform with HIPAA compliance. Competes in healthcare intake but targets broader document/workflow use cases rather than continuous funnel optimization.
- Jotform: General-purpose HIPAA-compliant form builder with a large template library. Competes in healthcare intake forms at a lower price point but lacks Embeddables' funnel-optimization and AI experimentation layer.
- Typeform: Widely adopted form and survey builder with strong consumer UX and integrations. Competes in the general form/intake category but lacks Embeddables' built-in HIPAA infrastructure and vertical health focus.
Emerging players
- Webflow: Visual website and CMS platform increasingly used to build compliant landing pages and embed third-party tools. Adjacent rather than direct — Embeddables integrates with Webflow as an embed target rather than competing head-on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Embeddables social profiles
Digital presenceEmbeddables financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embeddables leadership team
Management profileNumber of profiles
Profiles1 record
Embeddables funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embeddables M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embeddables
What does Embeddables do?
Embeddables provides a self-improving customer acquisition funnel platform for direct-to-consumer health and wellness brands, combining a no-code Visual Builder and a developer-focused React/CSS CLI to produce HIPAA-aware, production-grade embeddables. The platform includes built-in A/B testing, AI-driven conversion optimization, deep Stripe and EHR (Tellescope) integrations, a content management system, and Cloudflare-hosted infrastructure, integrated into customer websites via two lines of code.
Is Embeddables a public or private company?
Embeddables is a private company. It is classified as venture growth investor backed and is currently operating.
When was Embeddables founded?
Embeddables was founded in 2018. It employs 11 to 50 people.
Where is Embeddables based?
Embeddables is headquartered in San Francisco, United States, in the North America region.
How does Embeddables make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Embeddables's main competitors?
Direct peers on record are ClickFunnels, Unbounce, Tellescope, Leadpages, Instapage and Formsort. Broad incumbents are Formstack, Jotform and Typeform. Webflow is listed as an emerging player.
Does Embeddables have an API?
Yes. Embeddables provides a Renderer API endpoint (https://engine.embeddables.com/) for server-side rendering of Embeddables. The API accepts the Embeddable ID and returns HTML and client-side JavaScript for rendering. The platform also offers a Secure Proxy for frontend API requests to external services, allowing developers to include private API keys or bypass browser/ad blocker restrictions. Server-side events can be sent to the Embeddables API for analytics tracking.
What industry is Embeddables in?
Embeddables's product category is Healthcare Customer Acquisition Software. Its primary akta.pro industry code is HLACAAAJ, Clinical Forms, Templates & Digital Consent (eSignature). Its NAICS code is 513210 and its SIC code is 7372.