What WOW Media does

WOW Media, founded in 2014 and headquartered at 6080 Center Drive in Los Angeles, operates a premium full-motion digital out-of-home (DOOH) advertising network concentrated in the Los Angeles market. The company owns and operates approximately 18 digital billboard units under its EON (Electronic Out-of-Home Network) brand — units numbered WOW 1 through WOW 17 plus WOW D — including the exclusive digital billboard perimeter surrounding SoFi Stadium in Inglewood and additional inventory along LA's major traffic corridors and the route to/from LAX. WOW's flagship technology consists of large-format full-motion spectacular displays advertised as carrying 500x the pixel power of a 4K TV, with effectiveness validated by a Neuro-Insight study showing 5.8x performance versus standard bulletins.

WOW generates revenue by selling advertising space on its DOOH network through a combination of direct enterprise field sales (led by SVP of Sales & Marketing David Starensier) and programmatic buying (led by Chief Programmatic Officer Ben Abbeitello). Pricing is custom and quote-based, structured around multi-year contracts and campaign-specific packages; the company also offers a self-serve 'My Media Plan' website tool and the WOWNOW automated booking platform to streamline inventory selection. The customer base is composed of national-brand advertisers and has included Coca-Cola, Netflix, Canva, Disneyland, and JPMC, with the company pursuing brand-awareness, event-promotion, product-launch, and sports/entertainment marketing use cases across multiple enterprise verticals.

The company is privately held and founder-led by CEO Scott Krantz, with no disclosed institutional funding or parent entity. Operations remain LA-only with no documented geographic expansion to date. Recent strategic activity has centered on extending the product surface — launching WOWNOW (2023), pioneering 3D motion graphics with Territory Studio (Aug 2023), forming an exclusive content partnership with The Onion, and building programmatic buying — while expanding the sales organization through hires such as Bryan Baxendale and Mike Montgomery.

Name

WOW Media

Legal name

WOW

Website

https://wowmedianetwork.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

WOW Media operates a premium full-motion digital out-of-home advertising network of approximately 18 billboards across Los Angeles, including the exclusive digital perimeter around SoFi Stadium, serving national-brand advertisers across entertainment, beverage, technology, and financial services.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

• Digital out-of-home advertising
• Full-motion billboards
• Programmatic OOH buying
• Spectacular billboard network
• Outdoor advertising media

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital OOH Advertising: WOW Media generates revenue by selling advertising space on their network of full-motion digital billboards throughout Los Angeles, particularly in high-traffic areas near SoFi Stadium and along major corridors. The company offers both direct sales and programmatic buying options for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

WOW Media owns and operates a network of full-motion digital out-of-home (DOOH) spectaculars in Los Angeles, including the exclusive EON Super Spectacular wrap-around billboard enveloping SoFi Stadium. The company sells high-visibility advertising placements on these digital billboards to brands and agencies, and enables programmatic buying of its inventory through the proprietary WOWNOW platform and a self-serve "My Media Plan" tool.

Product overview

WOW Media operates a full-motion digital out-of-home (DOOH) advertising network centered on large-format digital spectaculars positioned throughout the Los Angeles market, including exclusive locations surrounding SoFi Stadium in Inglewood. The network comprises EON (Electronic Out-of-Home Network) billboard units numbered WOW 1 through WOW 17 and WOW D, all featuring full-motion video capabilities with 500x the pixel power of a 4K TV. The core offering is complemented by WOWNOW, an automated booking platform that enables streamlined online purchasing of OOH inventory, and programmatic buying capabilities that automate data-driven ad purchases across the network.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Motion Digital OOH Spectaculars

Quantifiable outcome

• WOW Spectaculars are 5.8x more effective than standard bulletins (Neuro-Insight study)
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Territory StudiominorStrategic or Co-development Partner · 1 August 2023WOW Media and Territory Studio pioneered 3D motion graphics on standard-sized billboards. This collaboration brought high-end motion design capabilities to WOW's digital OOH inventory, creating visually striking advertising content.
• The OnionminorGTM or Marketing PartnerWOW Media has an exclusive partnership with The Onion for digital out-of-home advertising content. The partnership allows The Onion's satirical content to be featured on WOW's digital billboard network in Los Angeles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OUTFRONT Media: Major US out-of-home advertising operator with a sizable DOOH portfolio including LA inventory. Competes directly with WOW for the same enterprise advertiser budgets across premium LA locations, with much greater scale.
• Lamar Advertising: One of the largest US outdoor advertising operators with significant billboard and digital out-of-home presence. Directly comparable business model (billboard inventory owner selling to national brands and agencies) and competes with WOW in DOOH and large-format spectaculars.

Broad incumbents

• Clear Channel Outdoor: Global incumbent outdoor advertising company with established DOOH networks in the US including LA. Overlaps with WOW on premium digital inventory and enterprise advertiser relationships, but operates as part of a much broader portfolio across formats and geographies.
• JCDecaux: International outdoor advertising leader with a strong DOOH and street-furniture footprint. Comparable to WOW in the digital large-format spectacular category and in selling to global brand advertisers, though operating at vastly greater scale across many countries.
• Stroer: Large European outdoor advertising operator with growing DOOH presence. Comparable in business model (large-format and digital outdoor inventory sold to brand advertisers) and a relevant benchmark for how established OOH operators scale premium DOOH offerings.

Emerging players

• Vistar Media: Programmatic DOOH ad-tech platform that enables automated buying of DOOH inventory. Comparable to WOW's programmatic offering and a key partner/channel for programmatic sales of WOW's network, while also enabling competitors' inventory.
• Hivestack: Programmatic DOOH supply-side and demand-side platform. Direct comparable to WOW's programmatic capabilities and a former employer of WOW's Chief Programmatic Officer; represents both an enabler and potential commoditizer of WOW's digital inventory.
• Place Exchange: Programmatic DOOH exchange connecting buyers to digital out-of-home inventory. Operates as an adjacent technology layer for DOOH buying comparable to what WOW's programmatic stack interfaces with.
• Adomni: Self-serve DOOH marketplace allowing advertisers to plan and buy digital billboard campaigns online. Closely mirrors WOW's 'My Media Plan' / WOWNOW self-serve capability and represents the same mid-market self-serve buying motion.

Regional players

• Regency Outdoor Advertising: Los Angeles-based outdoor advertising company specializing in premium billboards and spectaculars. Direct regional competitor to WOW within the LA market with comparable inventory focus on high-impact locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wowbillboards
• Facebookfacebook.com/wowmedianetwork-102403508204661
• LinkedInlinkedin.com/company/wow-media-network
• Instagraminstagram.com/wowmedianetwork/?hl=enks

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW Media