Sun Auto Service
Sun Auto Service (Sun Auto Tire & Service) operates a nationwide network of 500+ auto repair, maintenance, and tire retail stores across the U.S. under The Sun Auto Network, serving individual vehicle owners with standardized inspections, warranties, and multi-brand tire offerings since 1928.
- Company typePrivate
- Founded1928
- HeadquartersHumble, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sun Auto Service does
Sun Auto Service (legally Sun Auto Tire & Service) is a nationwide retail auto care platform operating as part of The Sun Auto Network, with a brand legacy dating back to 1928. The company operates more than 500 physical storefronts across at least nine U.S. states, with material density in Texas (67 stores) and growing Midwest presence (15 stores in Illinois, 89 Plaza Tire Service locations including a new Kentucky opening). The business serves individual vehicle owners with three integrated service lines: auto repair (brakes, engine, transmission, steering/suspension, AC/heating, diagnostics), preventive maintenance (oil changes, alignments, batteries, fluid services, vehicle inspections), and tire products and installation across brands including Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Cooper, Kumho, and Nokian. Sub-brands such as Plaza Tire Service, Sun Devil Auto Service, TGK Automotive, Greulich's, Delta World Tire, and Checkpoint Tire & Service operate under the Sun Auto Network umbrella, primarily as acquired regional brands retained for local market equity.
The underlying technology stack is conventional automotive repair equipment augmented by a standardized 50-point Digital Vehicle Inspection, which is delivered free with every visit as a templated health report covering brakes, tires, suspension, lights, wipers, horn, battery, electrical, engine, transmission, fluids, filters, and undercarriage. Reports are transmitted via text and email. Value-add services include Express Lane 20-minute oil changes at select locations, a national 24-month/24,000-mile warranty honored across the network, a Price Match Guarantee on identical in-stock tires within 25 miles, and a Tire Protection Plan/Roadside Protect offering. A fleet services channel (sunautofleet.com) extends the model to commercial customers.
Revenue is generated primarily through one-time per-visit transactions on repair, maintenance, and tire services, with financing attach via Sun Auto Tire & Service Credit Card and American First Finance payment plans enabling subprime approvals. Pricing is pay-as-you-go with frequent promotional coupons. The go-to-market is direct-to-consumer via physical storefronts, supported by location-specific SEO pages, an email newsletter ("Fuel Your Inbox"), SMS keyword marketing ("JOIN to 40819"), and CARFAX Top-Rated Service Center recognition (5X) as an earned-media credibility signal. Ownership is private and undisclosed, with no public filings, and growth has historically been acquisition-led, as evidenced by recent activity in Illinois, Kentucky, and Delta World Tire expansion.
Sun Auto Service firmographics
Firmographics- Name
- Sun Auto Service
- Legal name
- Sun Auto Tire & Service
- Website
- https://sunautoservice.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sun Auto Service (Sun Auto Tire & Service) operates a nationwide network of 500+ auto repair, maintenance, and tire retail stores across the U.S. under The Sun Auto Network, serving individual vehicle owners with standardized inspections, warranties, and multi-brand tire offerings since 1928.
- Ownership category
- akta.pro rank
Sun Auto Service industry classification
Industry- Product category
- Automotive Repair and Maintenance Services
- NAICS
- Automotive Repair and Maintenance (8111), Tire Dealers (441340), Automotive Mechanical and Electrical Repair and Maintenance (81111)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industry
- Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where Sun Auto Service is headquartered
LocationHeadquarters
- HQ city
- Humble
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Sun Auto Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Auto Repair Services: One-time transaction revenue from repair services including brake repair, engine repair, transmission service, steering/suspension, AC/heating, diagnostic services. Revenue is earned per service performed.
- Tire Sales and Installation: Revenue from tire product sales with installation services. Carries wide variety of tire brands including Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Cooper, Kumho, Nokian, and others.
- Preventive Maintenance Services: Recurring maintenance services including oil changes, fluid flushes, alignments, battery service, tire rotation/balance, and vehicle inspections.
- Financing Services: Revenue from financing partnerships including Sun Auto Tire & Service Credit Card and American First Finance (AFF) payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Oil Change Service |
| Unit Pricing | Pay-as-you-go | Wheel Alignment |
| Unit Pricing | Pay-as-you-go | Brake Service |
| Unit Pricing | Pay-as-you-go | Tire Discounts |
| Freemium | Pay-as-you-go | Free Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sun Auto Service product offering
Product offeringCore offering
Sun Auto Service is a multi-brand retail operator of automotive repair, maintenance, and tire service centers operating under The Sun Auto Network with over 500 shop locations nationwide and a legacy dating back to 1928. The company sells and installs tires from major brands (Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Cooper, Kumho, Nokian) and delivers repair and maintenance services including brake repair, engine repair, transmission service, oil changes, alignments, battery replacement, AC/heating service, and diagnostic work, supplemented by a complimentary 50-point digital vehicle inspection, a national 24-month/24,000-mile warranty, and tire financing through the Sun Auto Credit Card and American First Finance.
Product overview
Sun Auto Tire & Service is a comprehensive auto care platform operating under The Sun Auto Network, a nationwide network of over 500 shops with a legacy dating back to 1928. The company offers three integrated service lines: Auto Repair Services (brake repair, engine repair, transmission service, AC/heating, diagnostics), Auto Maintenance Services (oil changes, fluid flushes, alignments, batteries, preventative maintenance), and Tire Products and Services (tire sales, rotation, balance, flat repairs, TPMS). The core offering is enhanced by value-add services including the complimentary Digital Vehicle Inspection (50+ point check), Express Lane (20-minute oil changes), National Warranty (24-month/24,000-mile coverage), Price Match Guarantee, and Financing Options (Sun Auto Credit Card and American First Finance). The company operates multiple regional sub-brands including Plaza Tire Service, Sun Devil Auto Service, TGK Automotive, Greulich's Automotive Repair, Delta World Tire Company, CheckPoint Tire & Service, and Service Street, all unified under the Sun Auto Network umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Repair Services Comprehensive automotive repair services for individual vehicle owners covering brake repair, steering and suspension repair, AC and heating repair, engine repair, transmission service, and diagnostic services for all makes and models of passenger cars and light trucks.
- Auto Maintenance Services Routine vehicle maintenance services for individual vehicle owners including oil changes, fluid flushes, wheel alignments, battery testing and replacement, preventative maintenance, and vehicle inspections.
- Tire Products and Services Tire sales, tire rotation and balance, flat repairs, and TPMS sensor replacement from major brands including Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Cooper, Kumho, Nokian, and Mickey Thompson, with installation included.
- Financing Options Payment solutions including the Sun Auto Tire & Service Credit Card (10% off first purchase, up to $25 off oil changes, free birthday oil change voucher) and American First Finance (AFF) payment plans for all credit types, allowing customers to pay for repairs and tires over time.
- Fleet Services Dedicated fleet vehicle maintenance and repair services offered to commercial fleet customers through sunautofleet.com, providing ongoing maintenance and repair at scale for business vehicle fleets.
Quantifiable outcome
- 50-point digital inspection included free with every service visit
Companies that use Sun Auto Service
Customer profileSegments1 record
Ideal customer profiles1 record
Sun Auto Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sun Auto Service partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GoodyearcoreSun Auto Service is an authorized Goodyear tire retailer offering Goodyear tires with promotional pricing including instant rebates and credit card rewards. The partnership includes exclusive promotional offers such as $280 off all Goodyear tires.
- American First Finance (AFF)minorThird-party financing partner providing payment plan options for customers. Allows customers to pay for repairs and tires over time with budget-friendly payment options.
- MichelincoreMichelin tires sold and installed at Sun Auto Service locations with promotional offers and rebates available.
- BridgestonecoreBridgestone tires offered with promotional pricing up to $130 off through instant rebates and CFNA card discounts.
- FirestonecoreFirestone tires available with promotional discounts up to $120 off using instant rebates and CFNA card.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Sun Auto Service competitors and assessment
Company assessmentDirect peers
- Monro, Inc. Publicly traded multi-brand auto service rollup (~1,300 stores under Monro Muffler/Brake, Tire Kingdom, Mr. Tire, Car-X). Closest direct peer — same multi-brand acquisition strategy, same tire + repair + maintenance mix, and same consumer walk-in model.
- Pep Boys: National full-service auto repair, maintenance, and tire chain owned by Icahn Automotive Group. Directly comparable service offering (tires, brakes, alignments, repairs) and physical-storefront consumer model.
- Midas: Franchised auto repair chain (subsidiary of TBC Corporation) specializing in brakes, exhaust, tires, and general maintenance. Directly comparable in-store service model and customer base, though franchise-owned.
- Meineke Car Care Centers: Franchised auto repair and maintenance chain offering tires, brakes, oil changes, and exhaust work. Same consumer walk-in service model and direct overlap in service categories and customer demographic.
- Christian Brothers Automotive: Franchised full-service auto repair chain with a trust/transparency value proposition (digital inspections, courtesy checks). Highly comparable in service mix and customer experience positioning.
- Jiffy Lube: Largest US quick-service oil change and light maintenance chain (Shell subsidiary). Overlaps directly with Sun Auto's Express Lane offering and recurring maintenance revenue streams.
- Valvoline Instant Oil Change: Publicly traded (~2,000 franchised and company-owned quick-lube locations). Direct overlap in oil change and preventive maintenance services, with growing full-service expansion.
- Discount Tire / America's Tire: Largest independent tire retailer in the US with a growing auto service menu. Direct competitor in tire sales, mounting, balancing, and rotations — increasingly overlapping on the service side as well.
Broad incumbents
- Goodyear Auto Service: OEM-affiliated tire and auto service network (Goodyear-owned). Comparable product mix with the advantage of direct manufacturer alignment; competing for the same walk-in tire/repair customer.
- Firestone Complete Auto Care: Bridgestone-owned national tire and auto service chain. Directly comparable service offering with the backing of a major tire manufacturer, competing for the same tire and repair customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sun Auto Service social profiles
Digital presenceSun Auto Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Auto Service leadership team
Management profileNumber of profiles
Sun Auto Service subsidiaries and ownership
Company hierarchySubsidiaries53 records
Sun Auto Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Auto Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Auto Service
What does Sun Auto Service do?
Sun Auto Service is a multi-brand retail operator of automotive repair, maintenance, and tire service centers operating under The Sun Auto Network with over 500 shop locations nationwide and a legacy dating back to 1928. The company sells and installs tires from major brands (Goodyear, Michelin, Bridgestone, Firestone, Continental, Pirelli, Cooper, Kumho, Nokian) and delivers repair and maintenance services including brake repair, engine repair, transmission service, oil changes, alignments, battery replacement, AC/heating service, and diagnostic work, supplemented by a complimentary 50-point digital vehicle inspection, a national 24-month/24,000-mile warranty, and tire financing through the Sun Auto Credit Card and American First Finance.
Is Sun Auto Service a public or private company?
Sun Auto Service is a private company. It is classified as unknown and is currently operating.
When was Sun Auto Service founded?
Sun Auto Service was founded in 1928. It employs 101 to 250 people.
Where is Sun Auto Service based?
Sun Auto Service is headquartered in Humble, United States, in the North America region.
How does Sun Auto Service make money?
Four revenue lines are on record. Auto Repair Services are the primary driver. The others are tire Sales and Installation, preventive Maintenance Services and financing Services.
Who are Sun Auto Service's main competitors?
Direct peers on record are Monro, Inc., Pep Boys, Midas, Meineke Car Care Centers, Christian Brothers Automotive, Jiffy Lube, Valvoline Instant Oil Change and Discount Tire / America's Tire. Broad incumbents are Goodyear Auto Service and Firestone Complete Auto Care.
Does Sun Auto Service have an API?
No public API is recorded for Sun Auto Service.
What industry is Sun Auto Service in?
Sun Auto Service's product category is Automotive Repair and Maintenance Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLAKADAF, Wheel Services (Mount/Balance, Alignment, Rotation). Its NAICS code is 8111 and its SIC code is 7500.