Franco Manufacturing Co., inc.
- Company typePrivate
- Founded1952
- HeadquartersMetuchen, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Franco Manufacturing Co., inc. firmographics
Firmographics- Name
- Franco Manufacturing Co., inc.
- Legal name
- Franco Manufacturing Co., Inc.
- Website
- https://francomfg.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Franco Manufacturing Co., inc. industry classification
Industry- Product category
- Home Textiles
- NAICS
- Curtain and Linen Mills (31412)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)
- akta.pro secondary industries
- Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)
Keywords
Where Franco Manufacturing Co., inc. is headquartered
LocationHeadquarters
- HQ city
- Metuchen
- HQ country
- United States
- HQ region
- North America
Markets served
Franco Manufacturing Co., inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Home Textile Product Sales: Franco Manufacturing generates revenue through the sale of home textile products including bedding, bath, kitchen, and beach items. Products are sold through retail partners (Amazon, Target, Walmart, Macy's, BBB) and direct-to-consumer e-commerce channels.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Franco Manufacturing Co., inc. product offering
Product offeringCore offering
Franco Manufacturing Co., Inc. designs, manufactures, and distributes home textile products across four categories: bedding, bath, kitchen, and beach. The company operates a multi-brand portfolio — primarily the Franco brand and a sister sub-brand Morning Bird — and licenses iconic characters from top brand partners to produce themed collections for teens, boys, girls, and preschool segments. Products are sold via major U.S. retail partners and direct e-commerce channels.
Product overview
Franco Manufacturing Co., inc. is a home textile company operating as a multi-brand portfolio (Franco and Morning Bird) that produces bedding, bath, kitchen, and beach products. The company has been inspiring dreams since 1952 and targets various family segments including teens, boys, girls, and preschool. Franco serves as the primary brand sold through major retail partners (Amazon, Target, Walmart, Macy's), while Morning Bird operates as a distinct sub-brand. The product portfolio focuses on home comfort, personal style, and wellness trends in the premium sleepwear and bedding segments.
Differentiator
Problem solved
Functional benefit
Brands
- Morning Bird: A brand sold by Franco, appearing as a separate product line on their website alongside Franco branded products.
Products and services
- Franco Home Textiles Franco's flagship consumer home textile brand producing bedding, bath, kitchen, and beach products for the whole family, including character-licensed themed collections targeted at teens, boys, girls, and preschool segments. Sold through major U.S. retail partners and direct e-commerce.
- Morning Bird Home Textiles Morning Bird is a home textile brand under the Franco Manufacturing umbrella offering bedding, bath, kitchen, and beach products focused on comfort and style. Operates as a distinct sub-brand from the flagship Franco label.
Companies that use Franco Manufacturing Co., inc.
Customer profileSegments2 records
Ideal customer profiles1 record
Franco Manufacturing Co., inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Franco Manufacturing Co., inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AmazoncoreAmazon serves as a primary retail partner and marketplace channel for Franco Manufacturing. Products are sold through Amazon's platform including Amazon Stores page, reaching millions of consumers. Amazon provides both e-commerce fulfillment and storefront presence.
- TargetcoreTarget is a major retail partner where Franco Manufacturing products are sold in physical stores across the United States, providing access to Target's customer base interested in home goods.
- WalmartcoreWalmart serves as a retail distribution partner for Franco Manufacturing, making products available in Walmart stores nationwide and on Walmart.com.
- Macy'scoreMacy's is a department store retail partner offering Franco Manufacturing products through their network of stores across the United States, targeting customers interested in home textiles and bedding.
- BBB (Beyond Bare Necessities)minorBBB (Beyond Bare Necessities) is a retail partner distributing Franco Manufacturing products to consumers interested in home textiles and bedding products.
- Morning BirdcoreMorning Bird is a sister brand under the Franco Manufacturing umbrella. Both Franco and Morning Bird brands are sold through retail channels, representing brand portfolio diversification strategy.
- Iconic Character Licensors (Brand Partners)coreFranco Manufacturing collaborates with top brands to bring well-loved iconic characters into their home textile products. This licensing strategy enables them to offer themed collections targeting children and families, with products featuring popular characters sold through retail partners.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Franco Manufacturing Co., inc. competitors and assessment
Company assessmentDirect peers
- Crown Crafts, Inc. Public children's home textiles manufacturer whose portfolio includes licensed-character bedding, blankets, towels and accessories sold through mass and mid-tier retailers. It is the closest publicly-traded analog to Franco's kids' character-licensing model.
- Pem America, Inc. Mid-sized U.S. home textiles manufacturer producing bedding, bath, kitchen and related products distributed across mass-market, club, and specialty channels. Highly comparable to Franco on product mix and retail-channel coverage.
- WestPoint Home LLC (Martex): Established U.S. home textiles manufacturer marketing bedding, bath and kitchen brands such as Martex through major retailers. Closely aligned with Franco on product breadth and big-box distribution.
- Revman International: Licensed-brand bedding and home textile company producing branded and private-label bedding collections for U.S. mass merchants. Comparable to Franco on licensed-IP model and national retail channels.
- Hollander Sleep Products: U.S. manufacturer and marketer of comforters, pillows, mattress pads and other bedding sold through national retail chains. Direct overlap with Franco's bedding manufacturing core.
- Divatex Home Fashions: U.S.-based home textiles producer covering bedding, bath, kitchen and utility lines distributed through mass and club channels. Comparable scale and channel footprint to Franco.
- Standard Fiber LLC: U.S. home textiles manufacturer producing bedding, bath and utility products for the hospitality, retail and institutional channels. Comparable in vertical scope (manufacturing plus channel distribution).
Broad incumbents
- Mohawk Home (Mohawk Industries): Large-scale U.S. home furnishings manufacturer with a dominant position in rugs and a meaningful presence in adjacent soft home categories. Broader incumbent with significant scale advantages over Franco.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Franco Manufacturing Co., inc. social profiles
Digital presenceFranco Manufacturing Co., inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franco Manufacturing Co., inc. leadership team
Management profileNumber of profiles
Profiles2 records
Franco Manufacturing Co., inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franco Manufacturing Co., inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franco Manufacturing Co., inc.
What does Franco Manufacturing Co., inc. do?
Franco Manufacturing Co., Inc. designs, manufactures, and distributes home textile products across four categories: bedding, bath, kitchen, and beach. The company operates a multi-brand portfolio — primarily the Franco brand and a sister sub-brand Morning Bird — and licenses iconic characters from top brand partners to produce themed collections for teens, boys, girls, and preschool segments. Products are sold via major U.S. retail partners and direct e-commerce channels.
Is Franco Manufacturing Co., inc. a public or private company?
Franco Manufacturing Co., inc. is a private company. It is classified as family owned and is currently operating.
When was Franco Manufacturing Co., inc. founded?
Franco Manufacturing Co., inc. was founded in 1952. It employs 251 to 500 people.
Where is Franco Manufacturing Co., inc. based?
Franco Manufacturing Co., inc. is headquartered in Metuchen, United States, in the North America region.
How does Franco Manufacturing Co., inc. make money?
One revenue line is on record: home Textile Product Sales.
Who are Franco Manufacturing Co., inc.'s main competitors?
Direct peers on record are Crown Crafts, Inc., Pem America, Inc., WestPoint Home LLC (Martex), Revman International, Hollander Sleep Products, Divatex Home Fashions and Standard Fiber LLC. Mohawk Home (Mohawk Industries) is listed as a broad incumbent.
Does Franco Manufacturing Co., inc. have an API?
No public API is recorded for Franco Manufacturing Co., inc..
What industry is Franco Manufacturing Co., inc. in?
Franco Manufacturing Co., inc.'s product category is Home Textiles. Its primary akta.pro industry code is IMAOAKAA, Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets), with a secondary code of IMAOAKAB, Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels). Its NAICS code is 31412 and its SIC code is 2300.