AP Guru
- Company typePrivate
- Founded2009
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
AP Guru firmographics
Firmographics- Name
- AP Guru
- Legal name
- EDUCORE LEARNING PRIVATE LIMITED
- Website
- https://apguru.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AP Guru industry classification
Industry- Product category
- Test Preparation Tutoring
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- AP/IB & Subject-Specific Standardized Exams Prep (AP, IB, SAT Subject legacy, subject exams) (EDANABAE)
- akta.pro secondary industries
- AP Course Tutoring (AP-specific subjects) (EDANAKAA), IB Program Tutoring (PYP/MYP/DP; HL/SL) (EDANAKAB), Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO)
Keywords
Where AP Guru is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
AP Guru business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Test Preparation Programs: One-on-one personalized tutoring programs for standardized tests (SAT, ACT, GMAT, GRE, AMC). Revenue generated through prepaid program fees. Programs include live instruction, practice tests, strategy guides, and dedicated program management. Payment collected upfront with installment options available.
- Academic Tutoring: One-on-one tutoring for AP, IB, IGCSE, and A-Level courses. Annual fees based on hours per week of instruction. Includes comprehensive curriculum coverage and preparation for subject exams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SAT Prep Flagship Course - ₹2,36,000 + 18% GST / USD 2,600 |
| Subscription | Annual | ACT Prep Flagship Course - ₹2,25,000 + GST |
| Subscription | Annual | GMAT 1-on-1 Tutoring - ₹2,00,000 + GST / USD 2,400 |
| Subscription | Annual | AP Tutoring Tier 1 - ₹1,50,000 + 18% GST / USD 1,800 |
| Subscription | Annual | AP Tutoring Tier 2 - ₹1,75,000 + 18% GST / USD 2,100 |
| Subscription | Annual | IB Tutoring 2 hours/week - ₹2,00,000 + 18% GST / USD 2,500 |
| Subscription | Annual | IB Tutoring 4 hours/week - ₹4,00,000 + 18% GST / USD 5,000 |
| Subscription | Annual | AMC 10 Prep - ₹1,75,000 + 18% GST / USD 2,100 |
| Subscription | Annual | AMC 12 Prep - ₹2,00,000 + 18% GST / USD 2,400 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AP Guru product offering
Product offeringCore offering
AP Guru provides one-on-one personalized tutoring and test preparation services for standardized exams including SAT, ACT, GMAT, GRE, and AMC, as well as academic tutoring for AP, IB, IGCSE, and A-Level subjects. Programs are delivered primarily online with in-person options at the Mumbai center, supported by a proprietary web portal, strategy guides, and digital mock test platform. The company also provides admissions counseling as a supporting add-on service.
Product overview
AP Guru is an education technology company offering a comprehensive suite of standardized test preparation and academic tutoring services. The portfolio consists of core tutoring programs for SAT, ACT, AP, IB, IGCSE, A-Level, AMC, GMAT, and GRE exams, delivered through one-on-one personalized instruction. Supporting these programs are proprietary digital assets including the AP Guru Web Portal (100+ hours of content), Strategy Guides, and Mock Test Platform. The company also offers admissions counseling as an add-on service. Programs are delivered primarily online with in-person options in Mumbai, targeting high school students aiming for admissions to elite universities worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- SAT Prep Program One-on-one personalized SAT preparation tutoring program for high school students preparing for undergraduate university admissions, including 40-50 hours of live tutoring, 5-10 hours of review and feedback classes, 25 full mock tests, physical and digital copies of AP Guru Strategy Guides, dedicated program manager, and access to 100+ hours of SAT tutoring recordings.
- ACT Prep Program Tailored ACT preparation tutoring covering English, Math, Reading, Science and Essay sections, including 40-50 hours of 1-on-1 live tutoring, 30 full mock tests, strategy guides, dedicated program manager, and access to 100+ hours of ACT tutoring recordings.
- AP Courses One-on-one AP exam preparation tutoring across 25+ AP subjects including AP Psychology, AP Microeconomics, AP Macroeconomics, AP Physics, AP Computer Science, AP Biology, AP Chemistry, AP Statistics, AP Calculus AB & BC, AP English Language, AP English Literature, AP European History, AP Human Geography, AP US History, AP Environmental Science, AP World History, AP Comparative Government, and AP US Government.
- IB Tutoring One-to-one IB tutoring covering 15+ subjects including IB ESS, IB Hindi, IB Math, IB French, IB English, IB Biology, IB History, IB Physics, IB Spanish, IB Business, IB Chemistry, IB Economics, IB Psychology, IB Global Politics, and IB Computer Science. Available in 2 hours/week and 4 hours/week formats.
- IGCSE Programs IGCSE tutoring programs covering Add Math, French, and Spanish subjects for students enrolled in international educational curricula preparing for IGCSE exams.
- A-Level Prep A-Level preparation tutoring covering 11 subjects including Math, Further Math, Physics, Chemistry, Biology, Economics, English, Computer Science, Information Technology, Business, and Psychology.
- AMC Prep Personalized American Mathematics Competitions (AMC) test preparation for AMC 10 and AMC 12, including 40-50 hours of live classes and 10 full-length mock tests.
- GMAT Prep One-on-one personalized GMAT preparation with experienced and certified tutors focusing on concepts-based tutoring and rigorous practice, including topic-wise assessments and dedicated mentorship for achieving 710+ scores.
- GRE Prep Tailored GRE preparation tutoring for achieving 320+ scores with personalized study plans and practice tests for graduate school admissions.
- Admissions Counseling College admissions guidance services including profile building, extracurricular activity development, and application strategy support for high school students applying to universities worldwide.
Quantifiable outcome
- Average SAT score improvement of 220+ points from diagnostic score
- +7 more outcomes
Companies that use AP Guru
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
AP Guru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AP Guru partnerships and signals
Strategic signalScale indicators15 records
Recent moves5 records
Expansion highlights4 records
AP Guru competitors and assessment
Company assessmentDirect peers
- PrepScholar: Online-first SAT, ACT, and GRE prep platform using adaptive algorithms and self-paced content. Competes with AP Guru for the same global student segment but with a more scalable, tech-led model rather than 1-on-1 tutoring.
- Veritas Prep: Premium GMAT, GRE, SAT, ACT, and admissions counseling provider known for high instructor quality and score-improvement guarantees. Highly comparable to AP Guru's positioning around top-tier instructors and demonstrable outcomes.
- Magoosh: Affordable online test prep for GRE, GMAT, SAT, ACT, MCAT, and TOEFL with self-paced video lessons and practice questions. Competes on accessibility and price — adjacent to AP Guru's premium, 1-on-1 offering.
- The Princeton Review: Largest US-headquartered test prep and admissions counseling brand offering SAT, ACT, AP, and graduate test prep. Direct competitor to AP Guru across the same exam categories and admissions-counseling add-on, with far greater scale and brand recognition.
- Manhattan Prep: Premium test prep provider focused on GMAT, GRE, LSAT, and SAT/ACT with strong instructor-quality positioning. Closely comparable to AP Guru in its premium, instructor-led, outcomes-driven approach to standardized exams.
Regional players
- Jamboree Education: India-based test prep and admissions counseling company offering SAT, ACT, GMAT, GRE, AP, and IB prep. Most directly comparable regional peer given shared India base and overlap with the international-school student segment that AP Guru serves.
- Leverage Edu: India-based admissions counseling and test prep platform helping students apply to US, UK, Canadian, and other universities. Adjacent competitor to AP Guru's admissions counseling add-on with overlap on the international-school and study-abroad segment.
Broad incumbents
- Tutor.com: On-demand 1-on-1 online tutoring platform covering K-12, college, and test prep subjects. Overlaps with AP Guru on the 1-on-1 online tutoring model and test prep subject coverage, though at broader K-12 scale.
- Kaplan Test Prep: Diversified incumbent in test prep offering SAT, ACT, AP, GRE, GMAT, MCAT, and LSAT programs with both live and online delivery. Overlaps with AP Guru across high school and graduate test prep but operates at materially larger scale and a broader portfolio.
Emerging players
- Testive: Online SAT/ACT prep combining adaptive software with 1-on-1 coaching from top-scoring tutors. Closely comparable operating model to AP Guru's mix of proprietary platform plus curated top-percentile tutors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AP Guru social profiles
Digital presenceAP Guru financial estimates
Financial estimateRevenue estimate
Valuation estimate
AP Guru leadership team
Management profileNumber of profiles
Profiles2 records
AP Guru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AP Guru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AP Guru
What does AP Guru do?
AP Guru provides one-on-one personalized tutoring and test preparation services for standardized exams including SAT, ACT, GMAT, GRE, and AMC, as well as academic tutoring for AP, IB, IGCSE, and A-Level subjects. Programs are delivered primarily online with in-person options at the Mumbai center, supported by a proprietary web portal, strategy guides, and digital mock test platform. The company also provides admissions counseling as a supporting add-on service.
Is AP Guru a public or private company?
AP Guru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AP Guru founded?
AP Guru was founded in 2009. It employs 11 to 50 people.
Where is AP Guru based?
AP Guru is headquartered in Mumbai, India, in the Asia region.
How does AP Guru make money?
Two revenue lines are on record. Test Preparation Programs are the primary driver. The others are academic Tutoring.
Who are AP Guru's main competitors?
Direct peers on record are PrepScholar, Veritas Prep, Magoosh, The Princeton Review and Manhattan Prep. Regional players are Jamboree Education and Leverage Edu. Broad incumbents are Tutor.com and Kaplan Test Prep. Testive is listed as an emerging player.
Does AP Guru have an API?
No public API is recorded for AP Guru.
What industry is AP Guru in?
AP Guru's product category is Test Preparation Tutoring. Its primary akta.pro industry code is EDANABAE, AP/IB & Subject-Specific Standardized Exams Prep (AP, IB, SAT Subject legacy, subject exams), with a secondary code of EDANAKAA, AP Course Tutoring (AP-specific subjects). Its NAICS code is 611691 and its SIC code is 8200.