What Marketspread does

Marketspread is a SaaS platform for booth-based event management, operated by Farmspread, LLC, a Delaware-incorporated private company founded in 2015. The platform serves a two-sided market: markets, venues, and event organizers on one side (farmers markets, flea markets, public markets, antique markets, art markets, festivals, fairs, trade shows, expos, conferences, and conventions), and vendors, exhibitors, and sellers on the other (crafters, makers, farmers, food service providers, artists, businesses, and non-profits). It originated as Farmspread focused on farmers markets and rebranded/expanded to Marketspread to support diverse event types, reaching 100,000+ active vendors and 120,000+ listed venues by 2025.

The product is a multi-module integrated platform rather than a point solution. Core components include the Scheduler (visual booth booking with drag-and-drop assignment), VendorHub (B2B networking directory), Messenger (email and SMS with tag-based distribution), Point of Sale (native iOS/Android app for in-person payments), Digital Signatures (e-signature with audit trail), Form and Survey Workflows, Marketpress (website hosting with 50+ templates), an Online Store module, and Market Premium (enterprise add-on). Underlying architecture includes multi-tenant SaaS delivery, Data API integrations to Microsoft Power BI, Google Sheets, and Excel, payment processing routed through Payrix (US) and Stripe Connect (international), and Apple/Facebook/Google social SSO.

Revenue is generated through per-booth pricing ($15/booth for events under 100 days, $30/booth for year-round events), a $1/month vendor premium subscription, tiered Messenger plans ($30–$105/month), Digital Signatures ($5/month base + $1 per document), Market Premium enterprise add-on, and third-party payment transaction fees. Go-to-market combines product-led growth (free vendor profiles, free tier trials) with direct enterprise sales (demo requests, event-size-based outreach). No institutional funding has been disclosed, suggesting organic/bootstrapped growth. Named customers include Neighborhood Farmers Markets (Seattle), The Indie Flea, and CitySeed, Inc., primarily small nonprofits and SMBs.

Name

Marketspread

Legal name

Farmspread, LLC

Website

https://marketspread.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketspread is a SaaS platform for booth-based event management serving market organizers, venues, and vendors across farmers markets, fairs, festivals, trade shows, and conferences. Its integrated modules cover booth scheduling, communications, POS, digital signatures, and website building, serving 100,000+ active vendors and 120,000+ listed venues.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (541810)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

• Event management software
• Booth management platform
• Vendor management system
• Market management SaaS
• Exhibitor management software

Headquarters

HQ city

Crestwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Booth/Subscription Fees (Markets & Venues): Per-booth per-event pricing model where markets and venues pay based on booth count and event duration. Events under 100 days are $15/booth; year-round events (>100 days) are $30/booth. This is the primary recurring revenue stream.
2. Vendor Premium Subscription: Vendors and exhibitors pay monthly fees (billed annually) for premium features including published posts, enhanced profiles, top search ranking, and reporting. $1/month for premium tier.
3. Messenger Service Tiers: Tiered subscription for integrated email and SMS messaging. Free tier includes 1000 emails. Paid tiers: Starter ($30/month) for 3000 emails + 1500 SMS, Plus ($60/month) for 6000 emails + 4000 SMS, Premium ($105/month) for 10000 emails + 7000 SMS. Overage charges apply at $0.01/email and $0.02/SMS.
4. Digital Signature Add-on: $5/month base service fee plus $1 per document signed. Not included in base activation.
5. Payment Processing: Integrated payment processing via Payrix (US) and Stripe Connect (international). Revenue derived from payment transaction fees charged by third-party processors, not directly by Marketspread.
6. Marketpress Website Builder: Website hosting service with starter templates and customization options for markets and vendors to create web presence.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Marketspread provides a comprehensive SaaS platform for managing booth-based events including farmers markets, flea markets, trade shows, expos, festivals, fairs, and conferences. The platform streamlines vendor applications, booth assignments and scheduling, integrated payment processing, email and SMS communications, digital signatures, mobile point-of-sale, and website creation for market managers and vendors.

Product overview

Marketspread is a comprehensive market, event, fair, and expo management platform offered as a unified product with multiple integrated modules. The core Booth Management Software provides the foundational platform for managing markets, festivals, trade shows, and conferences. Key modules include: Scheduler for booth booking and assignment management; VendorHub for B2B vendor networking and discovery; Messenger for integrated email and SMS communications; Point of Sale (POS) mobile app for in-person payments; Marketpress for website hosting; Digital Signatures for document signing; Form Workflows and Survey Workflows for data collection; Online Store for e-commerce; and Market Premium as an enterprise add-on tier. The platform supports integration with payment processors Payrix (US) and Stripe Connect (international), social login providers (Apple, Facebook, Google), and data analytics tools (Microsoft Power BI, Google Sheets, Microsoft Excel) via an API.

Differentiator

Problem solved

Functional benefit

Brands

• Marketspread Messenger: Fully integrated email and SMS texting platform for markets and vendors.
• Marketpress
• Marketspread Point of Sale

Products and services

• Booth Management Software Comprehensive market and event management platform that provides tools for managing vendors, booth assignments, event operations, vendor relationship management, and integrated communication capabilities for market managers, venue coordinators, and event organizers.
• VendorHub

Quantifiable outcome

• Simplified managing applications for over 200 vendors, setting up for successful year
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature13 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Food Liability Insurance Program (FLIP)coreGTM or Marketing PartnerPartnership allows vendors and markets to purchase and fully manage vendor insurance (required for food vendors, caterers, and food trucks) without leaving the Marketspread dashboard. Features free and unlimited additional insureds.
• ACT Insurance (Artisans, Crafters and Tradesmen Insurance)coreGTM or Marketing PartnerPartnership enables vendors and markets to purchase and manage insurance for artists, crafters, handmade jewelers, sculptors, clothing vendors, potters, and art/craft show vendors directly from the Marketspread dashboard. Offers short-term and annual vendor insurance.
• Insurance CanopycoreGTM or Marketing PartnerMarketspread partnered with Insurance Canopy so vendors can quickly and conveniently get coverage directly from their dashboard, including FLIP for food vendors and ACT for artists and makers.
• Farmers Market CoalitioncoreGTM or Marketing Partner501(c)(3) nonprofit dedicated to strengthening farmers markets across the United States so they can serve as community assets while providing real income opportunities for farmers.
• Certified Naturally GrownminorGTM or Marketing PartnerPeer-review certification organization for farmers and beekeepers producing food for local communities using natural methods without synthetic chemicals or GMOs.
• Mass Farmers MarketsminorGTM or Marketing Partner501(c)(3) charitable non-profit that partners with farmers, consumers, and communities to improve health, strengthen community vitality, and enhance local farm viability through farmers markets.
• Farmers Market Federation of New YorkminorGTM or Marketing PartnerOver 20 years supporting and promoting viability of farmers markets through innovative services, programs and partnerships that maximize benefits to sellers, buyers and communities.
• Oregon Farmers Market AssociationminorGTM or Marketing PartnerSupports local agriculture and healthy communities by strengthening and promoting Oregon's farmers markets through a vibrant statewide network connecting farmers and consumers.
• Virginia Farmers Market AssociationminorGTM or Marketing PartnerSupports farmers markets through education initiatives while building opportunities for collaboration, networking, advocacy, and innovation supporting growth and sustainability statewide.
• Minnesota Farmers' Market AssociationminorGTM or Marketing PartnerEnvisions diverse, inclusive, vibrant, profitable and professionally-managed Minnesota Farmers Markets that cultivates, nourishes and inspires local foods community and provides accessibility to farm fresh foods.
• Alaska Farmers Market AssociationminorGTM or Marketing PartnerMission to support and promote vibrant and sustainable farmers markets throughout Alaska.
• PayrixcoreTechnology or IntegrationThird-party payment processor for Business Users located in the United States. Provides integrated payment processing services.
• Stripe ConnectcoreTechnology or IntegrationThird-party payment processor for Business Users located outside the United States. Provides integrated payment processing services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cvent: Enterprise event management platform owned by Blackstone, serving large corporations and associations running conferences and trade shows. Comparable in booth/exhibitor management functionality but targets much larger budgets and enterprise sales cycles.
• Aventri: Event management software for associations, conferences, and trade shows, offering registration, exhibitor management, and floor-plan tools. Overlaps with Marketspread's booth scheduling and vendor management modules.

Direct peers

• Whova: Event management platform popular with conferences, trade shows, and association events, including registration, exhibitor/sponsor management, and networking. Closely comparable in booth-based event workflows targeting mid-market organizers.
• Eventbrite: Public event registration and ticketing platform serving organizers of festivals, markets, conferences, and trade shows. Most directly comparable to Marketspread at the event registration and attendee management layer, though at much larger scale and broader scope.
• Bizzabo: Event experience platform for B2B conferences and trade shows with registration, exhibitor management, and engagement tools. Closely comparable on booth-based event workflows but skewed toward larger enterprise events.

Emerging players

• Sched: Conference and event scheduling platform widely used by academic, tech, and association conferences for session and speaker management. Partial overlap with Marketspread's scheduler and attendee management capabilities.
• Accelevents: Event management platform for virtual, hybrid, and in-person conferences, trade shows, and fundraisers. Overlaps with Marketspread on registration, exhibitor management, and booth assignment workflows at the SMB/mid-market level.
• HoneyBook: All-in-one business management platform for small event vendors and creative entrepreneurs, including invoicing, contracts, and payments. Comparable vendor-side workflow overlap with Marketspread's vendor applications, digital signatures, and POS modules.
• WildApricot: Membership and event management platform used by associations and small organizations to run events, registrations, and payments. Comparable in serving SMB event organizers with integrated registration and payment functionality.

Regional players

• Vendini: Ticketing, box-office, and event management software primarily serving live entertainment venues and promoters. Comparable in event-day operations and POS functionality but focused on ticketed live events rather than booth-based markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/marketspreadcom
• Facebookfacebook.com/marketspread
• LinkedInlinkedin.com/company/marketspread
• Instagraminstagram.com/marketspread

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketspread