ACT Insurance
- Company typePrivate
- Founded2010
- HeadquartersPleasant Grove, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
ACT Insurance firmographics
Firmographics- Name
- ACT Insurance
- Legal name
- ACT Insurance
- Website
- https://actinsurance.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ACT Insurance industry classification
Industry- Product category
- Specialty Liability Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Product Liability (FSAJADAC)
- akta.pro secondary industries
- Professional Liability (Errors & Omissions) (FSAJADAB), Public Liability (Premises/Operations) (FSAJADAD)
Keywords
Where ACT Insurance is headquartered
LocationHeadquarters
- HQ city
- Pleasant Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ACT Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- ACT Go Short-Term Event Coverage: Pay-per-event general liability insurance for vendors attending craft shows, fairs, and markets. Coverage periods range from 1-3 days to 90 days, with pricing varying by duration. No product liability included in this tier.
- ACT Pro Annual Coverage: Year-round comprehensive insurance coverage for full-time artists and crafters. Monthly or annual payment options with base coverage starting at $24.25/month. Includes general and product liability, with optional add-ons for theft/damage, data breach, and workshop coverage.
- Optional Coverage Add-Ons: Additional coverage options available to ACT Pro policyholders including Theft & Damage Coverage (+$4.50/month), Data Breach Protection (+$8.25/month), Workshop & Class Coverage (+$10.42/month), and excess liability limits up to $5 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | ACT Go event coverage for 1-3 days |
| Unit Pricing | Pay-as-you-go | ACT Go 4-7 day coverage options |
| Unit Pricing | Pay-as-you-go | ACT Go extended coverage up to 90 days |
| Subscription | Monthly | ACT Pro for Curated Sellers ($0-$50K annual sales) |
| Subscription | Monthly | ACT Pro for makers with >20% pre-made elements ($50K-$100K sales) |
| Subscription | Annual | ACT Pro for Handmade Beauty Businesses |
| Subscription | Monthly | Optional Theft & Damage Coverage |
| Subscription | Monthly | Optional Data Breach Protection |
| Subscription | Monthly | Optional Workshop & Class Coverage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ACT Insurance product offering
Product offeringCore offering
ACT Insurance provides annual and event-based general liability insurance for artists, crafters, and creative small businesses across the US. The company sells two flagship products — ACT Pro (annual coverage) and ACT Go (short-term event coverage) — alongside optional add-ons such as product liability, theft and damage, and workshop coverage. Policies are issued digitally, often in under five minutes, with instant certificates of insurance (COI).
Product overview
ACT Insurance offers a dual-product insurance platform consisting of ACT Pro (annual coverage at $24.25/month) and ACT Go (event-based coverage starting at $49/event). ACT Pro provides comprehensive 365-day protection including general liability, product liability, and optional add-ons (Theft & Damage, Data Breach, Workshop/Class Coverage). ACT Go offers flexible short-term general liability for 1-90 days. Both policies include instant certificate of insurance, free unlimited additional insureds, and $0 deductibles on liability claims. Coverage extends to 500+ vendor types across art shows, fairs, festivals, conventions, farmers markets, and online retail. The company also offers an Embedded Insurance API for partner integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- ACT Pro ACT Pro is an annual general liability insurance policy designed for artists, crafters, and small creative businesses. It provides year-round coverage for product and operations liability, with optional add-ons such as product liability, theft and damage, workshop coverage, and data breach coverage. Policies are issued digitally with no deductible.
- ACT Go ACT Go is a short-term, event-based general liability insurance product for individual vendors and exhibitors participating in a specific event such as a craft show, fair, festival, or pop-up. Coverage can be purchased by the day, weekend, or event window, with instant digital issuance and COI generation.
- ACT API (Embedded Insurance) The ACT API is an embedded insurance offering that allows partner platforms, marketplaces, and event organizers to integrate ACT's general liability and event coverage products directly into their own checkout flows, enabling users to purchase insurance in a single transaction.
Quantifiable outcome
- 290,000+ small businesses protected
- +4 more outcomes
Companies that use ACT Insurance
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles2 records
ACT Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
ACT Insurance partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Veracity Insurance SolutionscoreParent company providing insurance technology platform, product development, and operational infrastructure for ACT Insurance. ACT operates as a program under Veracity Insurance Solutions umbrella.
- AccelerantcoreInsurance carrier rated A- (Excellent) by A.M. Best that underwrites ACT Insurance policies. Accelerant provides the financial backing and claims processing for ACT's insurance products.
- BHTA Risk Purchasing GroupcoreACT is part of the BHTA Risk Purchasing Group, allowing businesses from the same industry to join together to buy liability insurance collectively for more favorable terms.
- Universal Trade Alliance (UTA)minorACT provides exclusive access to UTA member benefits for artists, crafters, and creative businesses. Customers automatically gain access to UTA perks when purchasing an ACT policy.
- FarmspreadminorPartner platform for farmers markets and craft event listings, driving vendor awareness and insurance referrals.
- 350+ Event PartnershipscoreOver 350 event centers, festivals, fairs, and venues partner with ACT to provide their vendors with easy access to required insurance coverage. Event organizers can pre-assign coverage, send vendors to custom landing pages, and receive automatic certificate copies.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ACT Insurance competitors and assessment
Company assessmentDirect peers
- Thimble: Thimble sells on-demand general liability policies in minutes to small businesses and event vendors, directly overlapping with ACT's ACT Go short-term event product for freelance and creative professionals.
- NEXT Insurance: NEXT is a digital-first SMB insurance carrier offering general liability and professional liability to small businesses with embedded distribution, directly comparable to ACT's SMB self-serve, partner-led model.
- K&K Insurance: K&K Insurance specializes in niche and sports/event liability for vendors, exhibitors, and participants, overlapping directly with ACT's event and vendor general liability offering.
Broad incumbents
- CoverWallet: CoverWallet is a commercial insurance marketplace serving small businesses across multiple verticals; it overlaps with ACT on SMB liability placement though it operates across broader categories.
- Hiscox: Hiscox is a long-standing digital-friendly P&C insurer specializing in small business and creative professional liability; it serves overlapping customer types (artists, makers, vendors) with broader commercial product breadth.
- Insureon: Insureon is an online small business insurance marketplace placing general liability and B2B policies, comparable to ACT as an SMB-focused distribution platform.
- Simply Business: Simply Business is a leading online insurance broker serving U.S. and U.K. small businesses with multiple carrier options; comparable as a digital SMB insurance intermediary.
- Markel: Markel is a specialty insurance carrier with established small-business and niche commercial liability products; it competes in adjacent SMB and event liability categories.
Regional players
- Zensurance: Zensurance is a Canadian digital SMB insurance broker with similar product positioning; relevant geographic comparator as ACT expands coverage into Canada.
Others
- Veracity Insurance Solutions: Veracity Insurance Solutions is ACT's parent company and insurance program platform operator; relevant as the enabling parent infrastructure (technology, carrier access) rather than a peer competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
ACT Insurance social profiles
Digital presenceACT Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACT Insurance leadership team
Management profileNumber of profiles
Profiles10 records
ACT Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACT Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACT Insurance
What does ACT Insurance do?
ACT Insurance provides annual and event-based general liability insurance for artists, crafters, and creative small businesses across the US. The company sells two flagship products — ACT Pro (annual coverage) and ACT Go (short-term event coverage) — alongside optional add-ons such as product liability, theft and damage, and workshop coverage. Policies are issued digitally, often in under five minutes, with instant certificates of insurance (COI).
Is ACT Insurance a public or private company?
ACT Insurance is a private company. It is classified as corporate owned and is currently operating.
When was ACT Insurance founded?
ACT Insurance was founded in 2010. It employs 11 to 50 people.
Where is ACT Insurance based?
ACT Insurance is headquartered in Pleasant Grove, United States, in the North America region.
How does ACT Insurance make money?
Three revenue lines are on record. ACT Go Short-Term Event Coverage is the primary driver. The others are ACT Pro Annual Coverage and optional Coverage Add-Ons.
Who are ACT Insurance's main competitors?
Direct peers on record are Thimble, NEXT Insurance and K&K Insurance. Broad incumbents are CoverWallet, Hiscox, Insureon, Simply Business and Markel. Zensurance is listed as a regional player. Veracity Insurance Solutions is listed as an others.
Does ACT Insurance have an API?
Yes. ACT Insurance offers an embedded insurance API that allows partners to integrate insurance coverage directly into their platforms. This enables third parties to offer ACT insurance products to their users through white-label or embedded arrangements. The API is listed under 'Partner With Us' > 'Embedded Insurance' sections. Developer documentation is at www.actinsurance.com/act-api.
What industry is ACT Insurance in?
ACT Insurance's product category is Specialty Liability Insurance. Its primary akta.pro industry code is FSAJADAC, Product Liability, with a secondary code of FSAJADAB, Professional Liability (Errors & Omissions). Its NAICS code is 5242 and its SIC code is 6411.