High Performance Institute (HPI)
High Performance Institute, founded by Brendon Burchard, is a Portland-based coaching and certification organization built on a proprietary six-habit framework, serving executives, athletes, and aspiring coaches globally through 1-on-1 coaching and a $15,000 CHPC certification program.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What High Performance Institute (HPI) does
High Performance Institute (HPI) is a privately held coaching and training organization founded by Brendon Burchard and headquartered in Portland, Oregon. The company delivers a research-backed methodology known as the High Performance Habits framework, which centers on six habits: Seek Clarity, Generate Energy, Raise Necessity, Increase Productivity, Develop Influence, and Demonstrate Courage. HPI operates with approximately 26 employees and has reportedly delivered more than 130,000 private hour coaching sessions over the past decade, achieving an average client rating of 9.7 out of 10.
High Performance Institute (HPI) firmographics
Firmographics- Name
- High Performance Institute (HPI)
- Legal name
- High Performance Institute
- Website
- https://highperformanceinstitute.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- High Performance Institute, founded by Brendon Burchard, is a Portland-based coaching and certification organization built on a proprietary six-habit framework, serving executives, athletes, and aspiring coaches globally through 1-on-1 coaching and a $15,000 CHPC certification program.
- Ownership category
- akta.pro rank
High Performance Institute (HPI) industry classification
Industry- Product category
- Professional Coaching and Certification Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Performance & Accountability Coaching (EDABANAD)
- akta.pro secondary industries
- Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH), Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)
Keywords
High Performance Institute (HPI) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- 1-on-1 Coaching Services: Personalized high performance coaching delivered one-on-one, rated 9.7 out of 10 by clients. Served clients ranging from Fortune 500 CEOs to professional athletes to everyday individuals.
- Certified High Performance Coach (CHPC) Certification: 4-day Certification Week training plus 12 months of ongoing training and community access. Tuition is $15,000 USD per person with payment plans available. Annual renewal fee of $497 includes continued monthly training, community access, and Certification Week attendance.
- High Performance Indicator Assessment: Pre and post assessment providing baseline measurement and measurable results upon completion of high performance program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Certification Week + 12 Months Ongoing Training |
| Subscription | Annual | Annual CHPC Renewal |
| Freemium | Pay-as-you-go | Free Group Coaching Session |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
High Performance Institute (HPI) product offering
Product offeringCore offering
High Performance Institute provides high performance coaching, training, and certification services centered on its proprietary six-habit framework (Seek Clarity, Generate Energy, Raise Necessity, Increase Productivity, Develop Influence, Demonstrate Courage). Core offerings include 1-on-1 personalized coaching, free group coaching sessions, the Certified High Performance Coach (CHPC) professional certification program, and a validated High Performance Indicator Assessment used for baseline and outcome measurement.
Product overview
High Performance Institute (HPI) offers a portfolio of coaching and certification services centered on the High Performance Habits framework. The core offerings include 1-on-1 personalized coaching sessions (rated 9.7/10 by clients), free group coaching as an entry point, and the Certified High Performance Coaching (CHPC) professional certification program. The CHPC program is a premium certification ($15,000 tuition) that trains individuals to deliver the HPI coaching methodology over a 12-week program. HPI also provides a validated High Performance Indicator Assessment for measuring baseline and outcomes. All offerings are grounded in the HP6 framework: Seek Clarity, Generate Energy, Raise Necessity, Increase Productivity, Develop Influence, and Demonstrate Courage. The organization, founded by Brendon Burchard, has coached over 130,000 private hour sessions and trained approximately 300 new coaches annually worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- 1-on-1 High Performance Coaching
Quantifiable outcome
- 9.7 out of 10 average client rating for coaching sessions
- +2 more outcomes
Companies that use High Performance Institute (HPI)
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
High Performance Institute (HPI) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
High Performance Institute (HPI) partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
High Performance Institute (HPI) competitors and assessment
Company assessmentDirect peers
- Mindvalley: Mindvalley is a direct peer offering online personal development courses, coaching-style programs, and certification/teacher tracks across performance, mindset, and life categories; comparable in virtual delivery, premium pricing tiers, and aspirational personal growth audience.
- Marisa Peer: Marisa Peer is a direct peer offering premium 1-on-1 therapy/coaching, therapist training (RTT), and certification programs targeting high achievers; comparable premium pricing, founder-led brand, and coach-training revenue model.
- Life Coach School (Brooke Castillo): Life Coach School is a direct peer offering a coach certification program and premium life/business coaching for individuals, with a strong methodology-driven framework and similar coach-training revenue stream as HPI's CHPC.
- Tony Robbins (Robbins Research International): Tony Robbins is the most direct comparable — a globally recognized personal development and high-performance coach offering premium seminars, 1-on-1 coaching, and business mastery programs targeting executives, entrepreneurs, and high achievers, operating with the same celebrity-founder brand-driven DTC model.
- Robin Sharma: Robin Sharma is a direct peer offering leadership and high-performance coaching, books, and certification-style programs (e.g., Elite Performance Academy) for executives and high achievers — closely comparable methodology and audience.
- Jay Shetty (On Purpose): Jay Shetty is a direct peer in the personal development / performance coaching space, monetizing through premium courses, coaching programs, and a media-driven brand targeting similar high-achiever and self-improvement audiences.
- Dean Graziosi: Dean Graziosi is a direct peer operating in the personal development and high-performance space with paid coaching programs, masterminds, and certification-style trainings targeting entrepreneurs and high achievers, marketed heavily via personal brand and content.
Broad incumbents
- BetterUp: BetterUp is a broad incumbent in the coaching market offering enterprise-grade coaching platforms sold to HR/L&D buyers; comparable in serving Fortune 500 executives with performance coaching, but operating a B2B SaaS model rather than HPI's consumer-led certification model.
- Landmark Worldwide: Landmark is a broad incumbent in the personal development space offering premium courses and coaching-style programs targeting professionals and leaders; comparable audience and premium pricing model, though operating with a different methodology.
Others
- International Coach Federation (ICF): ICF is the dominant credentialing body for professional coaches and competes indirectly for the same aspiring-coach audience HPI targets with CHPC; comparable as an ecosystem reference point for coach certification value.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
High Performance Institute (HPI) social profiles
Digital presenceHigh Performance Institute (HPI) financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Performance Institute (HPI) leadership team
Management profileNumber of profiles
Profiles1 record
High Performance Institute (HPI) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Performance Institute (HPI) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Performance Institute (HPI)
What does High Performance Institute (HPI) do?
High Performance Institute provides high performance coaching, training, and certification services centered on its proprietary six-habit framework (Seek Clarity, Generate Energy, Raise Necessity, Increase Productivity, Develop Influence, Demonstrate Courage). Core offerings include 1-on-1 personalized coaching, free group coaching sessions, the Certified High Performance Coach (CHPC) professional certification program, and a validated High Performance Indicator Assessment used for baseline and outcome measurement.
Is High Performance Institute (HPI) a public or private company?
High Performance Institute (HPI) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was High Performance Institute (HPI) founded?
High Performance Institute (HPI) was founded in -1. It employs 11 to 50 people.
How does High Performance Institute (HPI) make money?
Three revenue lines are on record. 1-on-1 Coaching Services are the primary driver. The others are certified High Performance Coach (CHPC) Certification and high Performance Indicator Assessment.
Who are High Performance Institute (HPI)'s main competitors?
Direct peers on record are Mindvalley, Marisa Peer, Life Coach School (Brooke Castillo), Tony Robbins (Robbins Research International), Robin Sharma, Jay Shetty (On Purpose) and Dean Graziosi. Broad incumbents are BetterUp and Landmark Worldwide. International Coach Federation (ICF) is listed as an others.
Does High Performance Institute (HPI) have an API?
No public API is recorded for High Performance Institute (HPI).
What industry is High Performance Institute (HPI) in?
High Performance Institute (HPI)'s product category is Professional Coaching and Certification Services. Its primary akta.pro industry code is EDABANAD, Performance & Accountability Coaching, with a secondary code of EDABAKAH, Operational Excellence (OPEX) & Performance Management (KPI/OKR). Its NAICS code is 611430 and its SIC code is 8200.