What Automation IG does

Automation IG is a privately held US robotics systems integrator founded in 1997 and headquartered in Chattanooga, Tennessee. The company designs and builds turn-key robotic work cells for welding, cutting, machining, material handling, assembly, and inspection, primarily serving enterprise customers in heavy fabrication and construction, infrastructure, agriculture, and transport. Its competitive differentiation rests on four proprietary technologies — Adaptive Algorithms, Coordinated Multi-Robot Systems, Parametric Control Systems, and Jigless System Designs — that enable automation of large, variable parts that off-the-shelf integrators typically cannot address.

Automation IG's technology stack combines in-house mechanical and controls engineering with multi-OEM robot sourcing (ABB, Fanuc, Yaskawa, Kawasaki) and complementary welding and cutting partnerships (Miller, Hypertherm, Fronius, Servo Robot). The company has expanded beyond pure services into a proprietary OI (Operator Interface) product line — industrial HMIs (OI-15 and OI-21), companion monitors, OI Runtime software (embedded and Windows variants), and the OI Builder IDE — sold direct with pricing on application. OI integrates with Allen Bradley (PCCC, Ethernet/IP) and Omron NJ/NX controllers.

The business model is primarily project-based professional services revenue from custom integration engagements, augmented by direct hardware and software sales of the OI product line. Go-to-market is enterprise field sales via a Request-a-Quote funnel and direct applications-engineer engagement. Credentials include A3 Certified Robotic Integrator status and ISO 9001 quality certification, both maintained in 2023, supporting buyer-side qualification for large enterprise deployments.

Name

Automation IG

Legal name

Automation IG, LLC

Website

https://automationig.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Automation IG is a Chattanooga, Tennessee-based robotics systems integrator founded in 1997 that designs and builds turn-key robotic cells for welding, cutting, machining, and inspection serving heavy fabrication, infrastructure, agriculture, and transport manufacturers, and also sells its own OI HMI hardware and software line.

Ownership category

akta.pro rank

Product category

Industrial Robotic Systems Integration

NAICS

Industrial Machinery Manufacturing (3332), Industrial Machinery Manufacturing (33324), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Robotic systems integration
• Industrial automation
• Robotic welding cells
• Human machine interfaces
• Manufacturing automation services

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Turn-key Robotic Systems Integration: Complete robotic system design, engineering, manufacturing, assembly, programming, installation, and ongoing service and support. Projects include custom robot cells for welding, cutting, machining, material handling, assembly, and inspection applications. Revenue generated through project-based contracts for bespoke automation solutions.
2. OI Human Machine Interface Products: Sale of proprietary OI-15 and OI-21 Human Machine Interface hardware and embedded software. Products sold directly from Automation IG with pricing provided upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Automation IG designs, engineers, manufactures, programs, and supports turn-key industrial robotic work cells for welding, cutting, machining, material handling, assembly, and inspection. The company also sells its proprietary OI (Operator Interface) line of industrial Human Machine Interface (HMI) hardware (OI-15, OI-21, OI-15M, OI-21M) along with OI Runtime and OI Builder software.

Product overview

Automation IG offers two distinct product lines: (1) Industrial Robotic Systems Integration - turn-key robotic systems for manufacturing that weld, cut, machine, material handle, assemble, and inspect, built with in-house engineering expertise and proprietary technologies including Adaptive Algorithms, Coordinated Multi-Robot Systems, Parametric Control Systems, and Jigless System Designs; and (2) OI Operator Interface - a line of industrial HMIs (OI-15 at 15-inch and OI-21 at 21-inch) with companion monitor variants (OI-15M, OI-21M), powered by OI Runtime software (available in Embedded and Windows variants) and developed using OI Builder IDE. The robotic systems serve heavy fabrication, infrastructure, agriculture, and transport industries while the OI HMI products provide operator interface solutions for industrial automation.

Differentiator

Problem solved

Functional benefit

Brands

• OI (Operator Interface): A Human Machine Interface (HMI) product line for industrial applications, including OI-15 and OI-21 models with embedded OI HMI software or Windows support.

Products and services

• Robotic Systems Integration Turn-key robotic systems with in-house engineering, machining, assembly, panel build, programming, and ongoing service and support. Robot cells weld, cut, machine, material handle, assemble, and inspect for industrial manufacturers in heavy fabrication, infrastructure, agriculture, and transport sectors.
• OI-15 Human Machine Interface Industrial 15-inch Human Machine Interface with IP65 fanless enclosure, hardened touchpad compatible with gloved hands, dual wired plus wireless network interfaces, onboard SSD, and 12-24v DC power. Available with embedded OI HMI software or Windows.
• OI-21 Human Machine Interface Industrial 21-inch Human Machine Interface with the same industrial-grade design as the OI-15, suited for larger operator interface needs in factory environments.
• OI-15M 15-inch Monitor Industrial-grade 15-inch monitor display that pairs with the OI HMI hardware family.
• OI-21M 21-inch Monitor Industrial-grade 21-inch monitor display that pairs with the OI HMI hardware family.
• OI Runtime (Embedded and Windows) Runtime environment that operates OI HMI applications on either the embedded system card or a Windows host. Handles configuration for hardware devices, networking, and firmware updates.
• OI Builder Desktop application development environment for creating OI HMI applications, including tag editor, component library, screen designer, and application transfer tools.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• ABBcoreTechnology or IntegrationABB is a major robotics manufacturer with whom Automation IG has established partnerships to source robots for integration into custom robotic work cells and manufacturing systems.
• FanuccoreTechnology or IntegrationFanuc is a leading industrial robot manufacturer. Automation IG partners with Fanuc to incorporate their robots into robotic integration projects for manufacturing automation.
• YaskawacoreTechnology or IntegrationYaskawa is a global robotics manufacturer. Automation IG has established relationships with Yaskawa to source industrial robots for automation systems.
• KawasakicoreTechnology or IntegrationKawasaki Robotics is a major robot manufacturer. Automation IG partners with Kawasaki to provide robots for customer integration projects.
• Miller ElectricmajorTechnology or IntegrationMiller Electric is a leading welding equipment manufacturer. Automation IG works with Miller Electric as part of their robotic welding cell solutions.
• HyperthermmajorTechnology or IntegrationHypertherm is a manufacturer of plasma, laser, and waterjet cutting systems. Automation IG partners with Hypertherm for cutting technology integration in robotic cells.
• FroniusmajorTechnology or IntegrationFronius is a welding technology company. Automation IG is a Fronius Integrator partner for welding equipment in robotic automation systems.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Genesis Systems Group: One of the largest independent robotic systems integrators in North America, focused on welding, material handling, and assembly cells for heavy industry — directly comparable in offering, customer type, and integration model to Automation IG.
• Midwest Engineered Systems: Mid-size U.S. robotic systems integrator providing custom automation cells, welding systems, and assembly lines for industrial OEMs — similar scale, similar turn-key service model, and overlapping end markets.
• JR Automation: Large-scale industrial automation integrator (owned by Hitachi) delivering turnkey robotic systems for welding, assembly, and material handling across discrete manufacturing — closest scaled peer with same product/service mix.
• Robotic Production Group (RPG): Robotic systems integrator specializing in high-mix, large-part welding and cutting automation for heavy equipment and infrastructure — directly overlaps Automation IG's core competencies and verticals.
• Motion Controls Robotics: Mid-size U.S. robotic systems integrator delivering custom material handling, welding, and palletizing cells for industrial customers — analogous mid-market competitor with similar go-to-market.

Broad incumbents

• Bastian Solutions: Large automation integrator (owned by Toyota Industries) offering robotic cells plus broader material handling and warehouse automation suites — overlaps in robotic integration but operates at a much wider scale and breadth.
• ABB Robotics: Global robot OEM that also delivers direct integration services and preferred-integrator programs; an Automation IG partner today but increasingly competes for large turnkey projects.
• Yaskawa Motoman: Major industrial robot OEM with its own systems integration business and partner channel; comparable in robotics and welding cell expertise but at vastly larger scale and geographic reach.
• FANUC America: Robotics OEM that partners with integrators like Automation IG while also selling robots and integration solutions directly to large end-users — comparable technology footprint and cell-building capability, much broader portfolio.

Emerging players

• Tompkins Robotics: Robotics company developing mobile and material-handling automation solutions; overlaps with Automation IG's material handling and assembly integration work but targets newer warehouse/distribution-style use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/automationig
• Facebookfacebook.com/automationig

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automation IG