Medic First Aid
Medic First Aid is a brand under Health & Safety Institute (HSI) delivering nationally recognized CPR, AED, and First Aid certification training to corporate organizations, healthcare professionals, educators, and individuals across the United States through instructor-led and remote programs.
- Company typePrivate
- Founded1980
- HeadquartersEugene, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Medic First Aid does
Medic First Aid operates as a sub-brand under Health & Safety Institute (HSI), a privately held US-based organization founded in 1980 that delivers nationally recognized CPR, AED, and First Aid certification training. Its core offering is a video-driven, instructor-facilitated training methodology built on scenario-based learning and aligned to the latest resuscitation science and treatment recommendations published by the International Liaison Committee on Resuscitation (ILCOR). The content portfolio spans award-winning video media, skill guides, and presentation libraries developed over 40+ years, covering core CPR/AED/First Aid plus advanced modules (Basic Life Support, Advanced Cardiac Life Support, Pediatric First Aid, Bloodborne Pathogens), and is delivered through a multi-brand architecture including ASHI | Medic and EMS Safety.
The business model is diversified across four revenue streams: per-certification fees (two-year validity; one year for Bloodborne Pathogens) for individuals and organizations, hardware and training supply sales (AEDs, CPR manikins, accessories) via the HSI e-commerce store, enterprise National Training Solution (NTS) logistics services under multi-year contracts, and continuing education subscriptions for healthcare professionals. Distribution runs through five channels: an e-commerce storefront shipping across the United States, a national network of authorized HSI instructors trained via Instructor Development Courses (IDC) with reciprocity pathways for instructors from other reputable organizations, HSI Training Centers, enterprise NTS direct sales, and remote live-virtual training with on-screen instructor feedback.
The customer base is horizontal and broadly distributed across more than a dozen industry verticals (Agriculture, Automotive, Construction, Education, Energy, Financial Services, Government, Healthcare, Higher Education, Manufacturing, Mining & Metals, Oil & Gas, Telecommunications, Transportation), with corporate and business organizations seeking workplace safety compliance as the primary segment. HSI has recently extended beyond training into the broader EHS software category with HSI Intelligence AI, featuring the Sky™ AI Assistant for environmental health and safety assistance, representing a strategic platform expansion alongside the established certification franchise.
Medic First Aid firmographics
Firmographics- Name
- Medic First Aid
- Legal name
- Health & Safety Institute (HSI)
- Website
- https://medicfirstaid.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medic First Aid is a brand under Health & Safety Institute (HSI) delivering nationally recognized CPR, AED, and First Aid certification training to corporate organizations, healthcare professionals, educators, and individuals across the United States through instructor-led and remote programs.
- Ownership category
- akta.pro rank
Medic First Aid industry classification
Industry- Product category
- Emergency Care and Safety Training
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
Keywords
Where Medic First Aid is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Markets served
Medic First Aid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Training Program Certification: Organizations and individuals pay for CPR, AED, and First Aid training certification programs. Certifications valid for two years (one year for Bloodborne Pathogens). Instructor Development Courses (IDC) for becoming authorized HSI instructors.
- Training Products and Supplies: HSI store sells training products including AEDs, CPR manikins, and other training accessories shipped anywhere in the United States.
- National Training Solution (NTS): Full-service training logistics for organizations, handling all aspects of training delivery for businesses of all sizes and industries.
- Continuing Education Credits: Healthcare professionals can earn continuing education credits through various HSI training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual certification training |
| Subscription | Multi-year contract | Organizational training programs |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Medic First Aid product offering
Product offeringCore offering
Medic First Aid provides CPR, AED, and first aid certification training programs, including BLS, ACLS, Pediatric First Aid, and Bloodborne Pathogens courses, delivered through authorized instructors, training centers, and the National Training Solution platform. The company also sells physical training products (manikins, AED trainers) and operates an AI-powered assistant (Sky™) to support emergency response.
Product overview
HSI (Health & Safety Institute) operates as a unified training platform offering professional CPR, AED, and First Aid certification through its sub-brands ASHI | Medic and EMS Safety. The core product is video-driven, instructor-facilitated CPR and emergency care training, with advanced programs including Basic Life Support (BLS), Advanced Cardiac Life Support (ACLS), and Pediatric First Aid. The portfolio includes the National Training Solution (NTS) for enterprise-wide deployment, Instructor Development Course (IDC) for becoming authorized trainers, and physical training products (AEDs, manikins). HSI Intelligence AI with Sky™ AI Assistant represents the AI-enabled component of the platform. Certifications are valid for two years (one year for Bloodborne Pathogens), with programs aligned to ILCOR resuscitation science guidelines.
Differentiator
Problem solved
Functional benefit
Brands
- ASHI | Medic: Emergency care training programs including CPR, AED, and first aid certification
- EMS Safety
- HSI
Products and services
- CPR and AED Certification Training Core CPR and AED training program teaching adult, child, and infant CPR and AED use; aimed at workplace responders, healthcare professionals, and community learners.
- Basic Life Support (BLS) BLS course for healthcare providers covering high-quality CPR, team resuscitation dynamics, and use of AED and bag-mask devices.
- Advanced Cardiac Life Support (ACLS) Advanced cardiac life support course for clinicians, focusing on cardiovascular emergency recognition, airway management, and resuscitation algorithms.
- Pediatric First Aid First aid training focused on infants and children, designed for childcare providers, schools, and parents.
- Bloodborne Pathogens Training OSHA-aligned course covering exposure control, prevention, and post-exposure procedures for at-risk workers.
- National Training Solution (NTS) Enterprise subscription program that lets organizations deploy, track, and certify employees across multiple locations through a centralized training management platform.
- Instructor Development Course (IDC) Course that prepares individuals to become authorized Medic First Aid instructors, enabling them to deliver CPR, AED, and first aid training.
- Training Aids and Equipment Physical CPR manikins, AED training devices, and related accessories used by instructors and training centers to deliver hands-on skills practice.
- Remote Skills Evaluation Live, instructor-led remote skills check session that allows individuals to complete the practical component of CPR and first aid certification without attending a physical class.
Quantifiable outcome
- Certifications valid for two years (one year for Bloodborne Pathogens)
- +1 more outcomes
Companies that use Medic First Aid
Customer profileSegments4 records
Ideal customer profiles5 records
Medic First Aid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Medic First Aid partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Medic First Aid competitors and assessment
Company assessmentBroad incumbents
- National Safety Council: Large established safety organization offering First Aid/CPR/AED among a broader portfolio of workplace safety, OSHA, and defensive driving training. Overlaps with HSI's organizational safety training but operates across a much wider curriculum.
Direct peers
- ProTrainings: Digital-first CPR/AED/First Aid certification provider with online and blended learning options. Competes with HSI on price, convenience, and direct-to-consumer reach, particularly in SMB and individual segments.
- EMS Safety Services: CPR, AED, First Aid, and EMS training provider serving workplaces, EMS professionals, and government agencies. Directly comparable offering and customer base to HSI's Medic First Aid line.
- American Red Cross: Major nonprofit competitor offering CPR/AED/First Aid certification, BLS training, and workplace safety courses. Competes head-to-head with HSI for employer-mandated training contracts and individual certifications.
- CPR Certification Institute: Online-only CPR/AED/First Aid certification provider targeting individuals and small businesses. Competes with HSI on price and convenience in the direct-to-consumer segment.
- American Heart Association: Dominant nonprofit provider of CPR, AED, BLS, and ACLS training and certification in the US. Directly competes with HSI/Medic First Aid for the same regulated training market across healthcare, workplace, and community segments.
Others
- Vector Solutions: Training and compliance software platform serving safety, workforce, and education markets. Adjacent to HSI's LMS and EHS software ambitions, overlapping in compliance-driven training but with broader scope.
- SafetyCulture: Inspection, checklist, and training platform for workplace safety and operational compliance. Adjacent to HSI's EHS and training platform direction; competes for software budget allocated to safety programs.
- AlertMedia: Emergency communication and safety operations platform used by employers for mass notification and threat response. Thematically adjacent to HSI's emergency preparedness training through overlap in workplace safety buyers.
- VelocityEHS: EHS software platform including training, incident management, and compliance modules. Adjacent peer competing for integrated EHS platform spend that overlaps with HSI's software-ambition roadmap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Medic First Aid social profiles
Digital presenceMedic First Aid compliance and trust
Trust signalCompliance1 record
Medic First Aid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medic First Aid leadership team
Management profileNumber of profiles
Medic First Aid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medic First Aid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medic First Aid
What does Medic First Aid do?
Medic First Aid provides CPR, AED, and first aid certification training programs, including BLS, ACLS, Pediatric First Aid, and Bloodborne Pathogens courses, delivered through authorized instructors, training centers, and the National Training Solution platform. The company also sells physical training products (manikins, AED trainers) and operates an AI-powered assistant (Sky™) to support emergency response.
Is Medic First Aid a public or private company?
Medic First Aid is a private company. It is classified as corporate owned and is currently operating.
When was Medic First Aid founded?
Medic First Aid was founded in 1980. It employs 11 to 50 people.
Where is Medic First Aid based?
Medic First Aid is headquartered in Eugene, United States, in the North America region.
How does Medic First Aid make money?
Four revenue lines are on record. Training Program Certification is the primary driver. The others are training Products and Supplies, national Training Solution (NTS) and continuing Education Credits.
Who are Medic First Aid's main competitors?
National Safety Council is listed as a broad incumbent. Direct peers are ProTrainings, EMS Safety Services, American Red Cross, CPR Certification Institute and American Heart Association. Others are Vector Solutions, SafetyCulture, AlertMedia and VelocityEHS.
Does Medic First Aid have an API?
No public API is recorded for Medic First Aid.
What industry is Medic First Aid in?
Medic First Aid's product category is Emergency Care and Safety Training. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training. Its NAICS code is 62 and its SIC code is 8090.