What CPM UK does

CPM UK, part of CPM International, is a sales outsourcing and customer experience agency that deploys field sales teams, merchandisers, brand ambassadors, and customer support staff on behalf of enterprise consumer brands. The company's service portfolio spans Sales, Digital Sales, Merchandising, Auditing & Compliance, Customer Support, Sampling/Demos/Active Selling, Experiential, and Data Science, all delivered through its proprietary "Liquid Approach" methodology, which enables agile resource allocation across physical, virtual, and digital touchpoints in multiple markets. Operations span the UK, Netherlands, France, Germany, Italy, and Ireland, with named enterprise clients including PepsiCo, Diageo, Mars, HP, Microsoft, Samsung, Mondelez, Coty, Vodafone, Britvic, Danone, Haleon, JTI, and McAfee, several with multi-decade tenures (Mars 40+ years, HP 20+, Microsoft 10+, Bel 18+).

The business model is B2B professional services: CPM contracts directly with brand owners on a fee-for-service basis, pricing is quote-based and not publicly disclosed, and revenue is generated through service contracts for deploying and managing field representatives at retail locations. Go-to-market is enterprise-led, emphasizing case studies and brand logos, with marketing concentrated in organic content (website, blog, LinkedIn, Twitter, Facebook, Instagram). Technology is operational in nature, consisting of field-reporting tools (e.g., Viva Engage), the *shopt digital retailer-engagement platform used with PepsiCo, and an internal Data Science capability for retail performance insights, rather than proprietary AI/ML systems.

Ownership is private, with parent Rosebank Industries plc in the process of acquiring CPM as part of a pending transaction. Headcount is in the 501-1,000 range, the company has been operating since 1936, and no financial figures (revenue, ARR, funding) are publicly disclosed. Customer relationships are heavily skewed toward enterprise, multinationally recognized brands across CPG, technology, beverages, tobacco, healthcare, telecom, and energy verticals.

Name

CPM UK

Legal name

CPM International

Website

https://uk.cpm-int.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CPM UK is a sales outsourcing and customer experience agency that deploys field sales, merchandising, and customer support teams for major enterprise brands across UK and European retail environments.

Ownership category

akta.pro rank

Headquarters

HQ city

Thame

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sales Outsourcing Services: CPM provides contracted field sales, merchandising, and customer experience services to consumer brands. Revenue is generated through service fees for deploying and managing field representatives at retail locations. Long-term partnerships with brands like Mars (40+ years), Bel (18 years), HP (20+ years) indicate recurring contractual relationships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CPM UK is an international sales outsourcing and customer experience agency that deploys dedicated field sales teams, merchandisers, and brand ambassadors on behalf of consumer brand clients across retail environments. The company delivers integrated services including field sales, merchandising, retail auditing and compliance, customer support, product sampling and demos, experiential marketing, digital sales activation, and data science analytics, all coordinated through its proprietary Liquid Approach methodology.

Product overview

CPM is an international sales outsourcing and customer experience agency offering a unified suite of integrated service modules. The core portfolio includes Sales, Digital Sales, Merchandising, Auditing & Compliance, Customer Support, Sampling/Demos/Active Selling, Experiential, and Data Science — all delivered through their proprietary Liquid Approach methodology. This approach enables agile deployment of human resources and technology across physical, virtual, and digital customer touchpoints in multiple markets. The services work together as an integrated activation solution designed to inspire consumers to try, buy, and love brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales (Field Sales) Field sales services deploying CPM's owned field force to maximize brand awareness and product availability, driving customer conversion and rate of sale for consumer brand clients across physical retail environments.
• Digital Sales Digital sales activation services that combine physical retail execution with digital excellence to deliver consistent user experiences and retailer engagement for brand clients.
• Merchandising Nationwide merchandising services ensuring product placement, display execution, and in-store visibility goals for consumer brand clients across retail channels.
• Auditing & Compliance Compliance monitoring and auditing services that help brands achieve and maintain retail compliance and merchandising standards across their store base.
• Customer Support Customer support and experience services delivered across telephone, email, and chat channels, handling customer inquiries and technical issues on behalf of brand clients.
• Sampling, Demos, Active Selling In-store product sampling, demonstration, and active selling services that maximize brand awareness and direct customer interaction at point of sale for consumer brand clients.
• Experiential Experiential marketing and event services creating immersive brand experiences in physical retail and event environments for consumer brand clients.
• Data Science Data analytics and science services using strategic planning and technology to select and deploy the optimal resource mix and maximize measurable results for brand clients.
• Liquid Approach CPM's proprietary operational methodology enabling agile deployment of human resources and technology across physical, virtual, and digital customer touchpoints in multiple markets and channels based on evolving client needs.

Quantifiable outcome

• Compliance rising from 60% to high 90s for ASDA partnership
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Advantage Solutions: Advantage Solutions is a leading North American sales and marketing services agency providing field sales, merchandising, and retail execution to CPG brands. Following its merger with Acosta, it is the closest large-scale direct peer to CPM in outsourced field marketing services.
• Crossmark: Crossmark is a sales and marketing services company providing in-store execution, merchandising, and field sales for global brands. It directly competes with CPM in retail activation and field marketing services.
• Acosta: Acosta is a leading sales and marketing agency providing outsourced field sales, merchandising, and retail marketing services to CPG brands. It is a direct competitor in the field marketing services space, recently merged into Advantage Solutions.
• News America Marketing: News America Marketing provides in-store advertising, digital media, and retail marketing services for consumer brands. It is a direct peer in retail activation services, serving a similar enterprise CPG and consumer brand client base.
• Mosaic Group: Mosaic is a sales and marketing agency providing field marketing, retail activation, and shopper marketing services. It is a direct peer competing in the same outsourced field marketing and brand activation space.
• BDS Marketing: BDS Marketing is a direct marketing agency specializing in field marketing, retail merchandising, and product training. It is a direct peer in retail execution and field marketing services, serving a similar enterprise brand client base.

Broad incumbents

• Concentrix: Concentrix is a large global customer experience and BPO services company. It is a broad incumbent that overlaps with CPM's customer support and customer experience service lines, though Concentrix focuses on contact center operations rather than field marketing.
• Teleperformance: Teleperformance is one of the largest global providers of customer experience management and BPO services. It is a broad incumbent overlapping with CPM's customer support and CX services, but focused on contact center delivery rather than in-field execution.
• Foundever (formerly Sitel/Sykes): Foundever is a global customer experience and BPO provider formed from the merger of Sitel and Sykes. It is a broad incumbent that overlaps with CPM's customer support services, though focused on contact center and digital CX rather than in-store field execution.
• Startek: Startek is a global customer experience and business process outsourcing company. It is a broad incumbent overlapping with CPM's customer support and BPO service lines, though focused on contact center operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CPM__UK
• Facebookfacebook.com/CPMInternational
• LinkedInlinkedin.com/company/cpm-international
• Instagraminstagram.com/cpm_international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPM UK