MOBI Technologies
MOBI Technologies (MOBI USA) is a Culver City-based consumer electronics company that designs and sells connected baby, home-health, and smart-home monitoring devices — including smart cameras, thermometers, blood pressure monitors, medication dispensers, and sensors — to US families through mass retailers and its own e-commerce store.
- Company typePrivate
- Founded2003
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MOBI Technologies does
MOBI Technologies (operating as MOBI USA) is a privately held consumer electronics company that designs, markets, and distributes connected health, baby-care, and smart-home monitoring devices for mass-market US families. Its core product portfolio spans three categories: baby monitoring (MobiCam MP and MobiCam Pro cameras with HD video, pan/tilt, and temperature/humidity sensors; pacifier thermometer; automatic nasal aspirator), home health monitoring (Bluetooth and Wi-Fi thermometers, blood pressure monitors, pulse oximeters, body composition scales, Wi-Fi otoscope, and a 28-day smart medication dispenser), and smart-home monitoring (Wi-Fi door/window sensors, water leak sensors, smart video doorbell, LED bulbs, and smart AC plugs). Devices connect via dual-band Wi-Fi (2.4 and 5.0 GHz) and Bluetooth Low Energy to a unified MOBI Connect smartphone application, with select products integrating with Amazon Alexa and Google Assistant.
The business is built on a hardware-led, product-led growth model. MOBI generates the majority of its revenue from one-time unit sales of consumer-priced devices ($29.99–$149.99), distributed through both direct-to-consumer e-commerce (mobiusa.com) and major US mass and drug retailers including Amazon, Best Buy, Target, Walmart, Walgreens, and CVS. Shipping is restricted to the contiguous 48 US states. The company has begun layering on recurring revenue mechanics through MOBI Connect subscription plans and an extended-warranty partnership with Extend, but these remain secondary to unit hardware sales. Customer segments are horizontal — parents of infants, families monitoring health at home, and smart-home enthusiasts — with no disclosed enterprise or B2B accounts.
Operationally, MOBI is a small team (11–50 employees) led by founder and CEO David Naghi and VP of Sales and Marketing Robert Dipede, headquartered in Culver City, California. The company has no disclosed institutional funding, no parent company, no subsidiaries, and no public M&A history, suggesting it has operated as a bootstrapped or founder-financed niche consumer brand since 2003. Brand equity is anchored by a cumulative claim of 20M+ families served and 35,598 verified customer reviews averaging 4.4/5 stars.
MOBI Technologies firmographics
Firmographics- Name
- MOBI Technologies
- Legal name
- MOBI USA
- Website
- https://getmobi.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOBI Technologies (MOBI USA) is a Culver City-based consumer electronics company that designs and sells connected baby, home-health, and smart-home monitoring devices — including smart cameras, thermometers, blood pressure monitors, medication dispensers, and sensors — to US families through mass retailers and its own e-commerce store.
- Ownership category
- akta.pro rank
MOBI Technologies industry classification
Industry- Product category
- Consumer Health & Smart Home Monitoring Electronics
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Household Appliances (3630)
- akta.pro primary industry
- Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF)
- akta.pro secondary industries
- Smart Scales & Body Composition Analyzers (CRACAQAA), Flood & Sump Pump Monitoring/Alarm Systems (HSAHAGAB), Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)
Keywords
Where MOBI Technologies is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MOBI Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of connected smart devices including baby monitors, health monitoring equipment (thermometers, blood pressure monitors, pulse oximeters, otoscopes), and smart home sensors. Products sold at various price points from entry to premium tiers.
- Extended Warranty Subscriptions: Partnership with Extend to offer extended protection plans that cover mechanical and electrical failure, power surges, and general wear-and-tear beyond manufacturer warranties. One-time flat rate purchase at checkout.
- Subscription Plans: MOBI Connect subscription plans available for ongoing services and premium features within the ecosystem
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | MobiCam MP Smart Nursery Camera |
| Unit Pricing | One time/ perpetual license | MobiCam PRO Smart Baby Monitor |
| Unit Pricing | One time/ perpetual license | MOBI Automatic Baby Nasal Aspirator |
| Unit Pricing | One time/ perpetual license | MOBI Smart EarCam Otoscope |
| Unit Pricing | One time/ perpetual license | MOBI Smart Wi-Fi Pill/Medication Dispenser |
| Other | One time/ perpetual license | Extended Protection Plan |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
MOBI Technologies product offering
Product offeringCore offering
MOBI Technologies designs, manufactures, and sells connected consumer health and home monitoring devices including smart baby monitors (MobiCam MP, MobiCam Pro), health monitoring products (thermometers, blood pressure monitors, pulse oximeters, otoscopes, body composition scales, medication dispensers), and smart home sensors (door/window, water leak, video doorbell, smart plugs, smart bulbs). The portfolio is unified through the MOBI Connect mobile app ecosystem that provides remote monitoring, data tracking, and alerts across Wi-Fi and Bluetooth-connected devices.
Product overview
MOBI Technologies offers a diversified consumer health technology and smart home monitoring product portfolio organized as a unified ecosystem. The core offering spans three main categories: Baby Care (smart cameras like the MobiCam MP and MobiCam Pro with night vision and temperature monitoring, plus the Pacifier Digital Thermometer), Health Monitoring (blood pressure monitors, pulse oximeters, thermometers including Bluetooth and dual-scan ear/forehead models, body composition scales, and smart medication dispensers), and Home Monitoring/Smart Home (Wi-Fi door/window sensors, water leak sensors, smart video doorbells, LED bulbs, and power plugs). The MOBI CONNECT sub-brand encompasses Wi-Fi connected devices that integrate into a single app ecosystem for unified control. Products connect via Wi-Fi and Bluetooth to smartphone apps, enabling remote monitoring and data tracking. The portfolio is distributed through major retail channels including Amazon, Best Buy, Target, Walmart, Walgreens, and CVS.
Differentiator
Problem solved
Functional benefit
Products and services
- MobiCam MP Smart Nursery & Home Camera 3MP 1080p HD smart camera with dual-band Wi-Fi (2.4 & 5.0 GHz), BLE connectivity, 2-way audio, quick 30-second setup, and night vision designed for nursery and home monitoring by families and parents.
- MobiCam Pro Smart Baby Monitor Camera Full HD pan-and-tilt smart baby monitor with color night vision, motion tracking, and built-in temperature and humidity sensors for intelligent nursery monitoring by parents.
- MOBI Pacifier Digital Oral Thermometer Pacifier-style digital thermometer for infants providing non-invasive oral temperature readings with an easy-to-read display, designed for parents of babies.
- Smart DualScan Ear & Forehead Bluetooth Thermometer Bluetooth-enabled dual-mode thermometer offering ear and forehead temperature measurements with smartphone app connectivity for family health tracking.
- Smart Bluetooth Blood Pressure Monitor Bluetooth-enabled blood pressure monitor with adjustable arm cuff that syncs readings to a smartphone app for ongoing health tracking by adults managing home wellness.
- MOBI Smart Wi-Fi Pill/Medication Dispenser Wi-Fi connected medication dispenser with 28-day capacity providing smart reminders and app control for medication management, targeted at seniors and chronic-condition patients.
- MOBI Smart EarCam Otoscope Wi-Fi otoscope for ears, nose, and throat examination featuring a 1080P HD lens, multi-axis gyroscope, 6 LED lights, and 90+ minute battery life for at-home family health checks.
- MOBI Automatic Baby Nasal Aspirator Automatic nasal aspirator with 5-level adjustable suction and built-in night light for infant congestion relief, intended for parents of young children.
- Smart BMI Wi-Fi Total Body Composition Scale Wi-Fi enabled body composition scale measuring 18 body metrics including BMI, with smartphone app connectivity for comprehensive home health tracking.
- Smart Fingertip Bluetooth Pulse Oximeter Bluetooth-enabled fingertip pulse oximeter measuring blood oxygen saturation and pulse rate, syncing data to a smartphone app for ongoing vital sign tracking.
- Smart Wi-Fi Door & Window Sensor Wi-Fi connected door and window sensor providing real-time alerts and app control for home security monitoring by homeowners and renters.
- Smart Wi-Fi Water Leak Alert Sensor Wi-Fi water leak sensor providing real-time alerts to prevent water damage in residential settings.
- MOBI Smart Wi-Fi LED Color Light Bulb Wi-Fi enabled smart LED color light bulb with app control for customizable residential lighting.
- MOBI Smart Wi-Fi 15-AMP AC Power Plug Wi-Fi enabled smart power plug for controlling household appliances via the MOBI Connect app.
- Smart Video Doorbell Wireless security video doorbell with HD quality, instant motion alerts, two-way audio, long-lasting battery, and smart app control; compatible with Amazon Alexa and Google Assistant.
- Air Care Smart 4-in-1 Air Purifier Smart air purifier combining 4-in-1 functionality with humidifier, aromatherapy, and nightlight features for comprehensive indoor air care.
- MOBI Connect Subscription Plans Subscription plans available for ongoing services and premium features within the MOBI Connect ecosystem, providing recurring value to device owners.
- Extend Protection Plan Extended warranty and protection plan offered in partnership with Extend, covering mechanical and electrical failure, power surges, and general wear-and-tear beyond manufacturer warranties; purchased as a flat-rate at checkout.
Companies that use MOBI Technologies
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
MOBI Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
MOBI Technologies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ExtendcoreMOBI has partnered with Extend to provide extended warranty and protection plans for purchased products. Extend bundles products with affordable protection plans covering mechanical and electrical failure, power surges, and general wear-and-tear. When claims occur, Extend processes them and provides promo codes for replacement products.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
MOBI Technologies competitors and assessment
Company assessmentDirect peers
- Nanit: Nanit produces AI-powered smart baby monitors and breathing wear, directly competing with MOBI's MobiCam Pro HD Pan & Tilt camera for the connected nursery and family-health use case.
- Wyze: Wyze sells affordable smart home cameras, door/window sensors, water leak sensors, and smart plugs that overlap with MOBI's Monitoring collection, targeting the same budget-conscious smart home enthusiast.
- Eufy (Anker Innovations): Eufy sells connected home security cameras, video doorbells, and smart sensors under the Anker umbrella, competing directly with MOBI's video doorbell and Wi-Fi sensor SKUs while offering broader smart home breadth.
- Infant Optics: Infant Optics specializes in dedicated baby monitors (DXR-8 series), directly competing with MOBI's MobiCam MP and Pro cameras in the non-connected and lightly-connected nursery monitor segment.
- Withings: Withings offers connected health devices (BP monitors, smart scales, sleep and pulse oximeters) that overlap directly with MOBI's Bluetooth blood pressure monitor, body composition scale, and pulse oximeter.
- iHealth Labs: iHealth Labs manufactures connected blood pressure monitors, thermometers, and pulse oximeters sold through major retailers, directly competing with MOBI's Bluetooth health monitoring product line.
- Owlet: Owlet makes connected baby monitors (smart sock, video monitor, Dream Sock) directly competing with MOBI's MobiCam line in the connected nursery category, targeting the same parents of infants.
Emerging players
- Levoit: Levoit (an Etekoff subsidiary) is a fast-growing consumer air purifier and humidifier brand sold across Amazon and major retailers, directly competing with MOBI's Air Care 4-in-1 smart air purifier.
Broad incumbents
- Ring (Amazon): Ring is the dominant smart-home video doorbell and camera incumbent, owned by Amazon, and overlaps with MOBI's video doorbell and broader Monitoring category as part of a much larger portfolio.
- VTech: VTech is a long-established incumbent in baby monitors and consumer electronics for families, with broader product breadth and global distribution than MOBI but overlapping deeply in the nursery-monitor category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MOBI Technologies social profiles
Digital presenceMOBI Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOBI Technologies leadership team
Management profileNumber of profiles
Profiles2 records
MOBI Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOBI Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOBI Technologies
What does MOBI Technologies do?
MOBI Technologies designs, manufactures, and sells connected consumer health and home monitoring devices including smart baby monitors (MobiCam MP, MobiCam Pro), health monitoring products (thermometers, blood pressure monitors, pulse oximeters, otoscopes, body composition scales, medication dispensers), and smart home sensors (door/window, water leak, video doorbell, smart plugs, smart bulbs). The portfolio is unified through the MOBI Connect mobile app ecosystem that provides remote monitoring, data tracking, and alerts across Wi-Fi and Bluetooth-connected devices.
Is MOBI Technologies a public or private company?
MOBI Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOBI Technologies founded?
MOBI Technologies was founded in 2003. It employs 11 to 50 people.
Where is MOBI Technologies based?
MOBI Technologies is headquartered in Los Angeles, United States, in the North America region.
How does MOBI Technologies make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are extended Warranty Subscriptions and subscription Plans.
Who are MOBI Technologies's main competitors?
Direct peers on record are Nanit, Wyze, Eufy (Anker Innovations), Infant Optics, Withings, iHealth Labs and Owlet. Levoit is listed as an emerging player. Broad incumbents are Ring (Amazon) and VTech.
Does MOBI Technologies have an API?
No public API is recorded for MOBI Technologies.
What industry is MOBI Technologies in?
MOBI Technologies's product category is Consumer Health & Smart Home Monitoring Electronics. Its primary akta.pro industry code is CRACAQAF, Pulse Oximeters & Respiratory Monitors (Consumer), with a secondary code of CRACAQAA, Smart Scales & Body Composition Analyzers. Its NAICS code is 334510 and its SIC code is 3822.