Greenview

What Greenview does

Greenview (legally Greenview Hospitality Pte Ltd) is a Singapore-headquartered sustainability consulting and software company founded in 2008 that serves the global hospitality and tourism sector. The company operates from offices in Singapore and Washington DC with a team of approximately 25 employees and is privately held with no disclosed outside funding, founder-led by CEO Eric Ricaurte.

The company's core technology is the Greenview Portal, a cloud-based, GSTC-recognized sustainability management platform built on the proprietary Greenview Standard. The Portal supports ESG data collection, Scope 1, 2, and 3 carbon accounting, water and waste measurement, goal setting, portfolio monitoring, and benchmarking analytics for hotels and hotel companies. Greenview has also developed several industry-standard methodologies and tools, including the Hotel Carbon Measurement Initiative (HCMI), Hotel Waste Measurement Methodology (HWMI), Net Zero Methodology for Hotels, the Destination Water Risk Index (DWRI), and the Global ESG Policy Tracker. The company co-runs the Cornell Hotel Sustainability Benchmarking (CHSB) Index, which aggregates data from 31,500+ hotels across 94 countries and is the largest annual sustainability benchmarking dataset in the hospitality sector.

Greenview operates a hybrid business model combining three revenue streams: SaaS subscriptions to the Greenview Portal, ESG consulting and advisory engagements (including GSTC certification support, net zero target setting, and sustainability strategy development), and CHSB Index benchmarking memberships. The go-to-market approach is sales-led and enterprise-focused, targeting global hotel chains, hotel REITs, private equity firms with hospitality portfolios, corporate travel buyers, and tourism organizations and destinations. Pricing is quote-based and not publicly disclosed, with annual billing for the Portal and direct enterprise sales for consulting engagements. The company also derives brand and pipeline value from co-organizing major industry events such as PHIST (Southeast Asia's largest sustainable tourism forum) and the Indonesia Tourism Xchange.

Name

Greenview

Legal name

Greenview Hospitality Pte Ltd

Website

https://greenview.sg

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenview is a Singapore-based sustainability consulting and software firm serving the global hospitality and tourism sector. It offers the GSTC-recognized Greenview Portal SaaS platform, ESG advisory services, proprietary methodologies (HCMI, HWMI, Net Zero), and the CHSB Index benchmarking data covering 31,500+ hotels across 94 countries.

Ownership category

akta.pro rank

Product category

Hospitality Sustainability Software

NAICS

Environmental Consulting Services (54162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Environmental Consulting Services (541620)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industries

Sustainability, ESG & Climate Risk Advisory (BPAHAJAH), Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB), GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC), ESG Data Platforms, Controls & Audit Readiness (Data quality, internal controls) (EUAHAJAN), Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Sustainability consulting
• Hospitality ESG software
• Carbon accounting tools
• Sustainability benchmarking
• ESG data management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Software Subscriptions (Greenview Portal): SaaS subscription model for hospitality sustainability management software. Hotels and hotel companies subscribe to access the Greenview Portal for ESG data management, reporting, benchmarking, and performance tracking.
2. ESG Consulting & Advisory Services: Corporate consulting engagements for ESG program design, implementation, certification support (GSTC), net zero target setting, and sustainability strategy development.
3. Benchmarking Membership Services: CHSB Index membership providing property-level benchmarking reports, portfolio dashboards, validity testing, and confidential performance rankings for data provider participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Greenview provides sustainability consulting services and the Greenview Portal, a GSTC-recognized SaaS platform for ESG data management, carbon accounting (Scopes 1, 2, 3), benchmarking, and reporting. The company also delivers ESG advisory, GSTC certification support, net zero target setting, and Hotel Sustainability BASICS verification, alongside proprietary methodologies such as HCMI, HWMI, and the Net Zero Methodology for Hotels used across the hospitality sector.

Product overview

Greenview offers a portfolio of sustainability-focused products and services for the hospitality sector, comprising the core Greenview Portal software platform complemented by industry methodologies, benchmarking tools, and collaborative initiatives. The Greenview Portal serves as the central sustainability management system for ESG data collection, reporting, and portfolio monitoring, while industry resources include the Cornell Hotel Sustainability Benchmarking (CHSB) Index, Hotel Carbon Measurement Initiative (HCMI), Hotel Waste Measurement Methodology (HWMI), Net Zero Methodology for Hotels, and the Global ESG Policy Tracker. These tools and frameworks provide standardized metrics and methodologies for measuring carbon, water, waste, and sustainability performance. The company also convenes industry initiatives including the Hotel Owners for Tomorrow (HOT) Coalition and PHIST sustainability forum.

Differentiator

Problem solved

Functional benefit

Products and services

• Greenview Portal A GSTC-recognized sustainability management system that enables hotels and hotel companies to centralize operational ESG data on a single platform, enhancing collaboration and sustainability performance management through technology and automation. Provides ESG data management and reporting, goal setting, portfolio monitoring, expert guidance, and GSTC framework alignment.
• Cornell Hotel Sustainability Benchmarking (CHSB) Index A global benchmarking membership service that provides sector-wide benchmarking of energy, carbon, and water performance for hotels, offering property-level benchmarking reports, portfolio dashboards, validity testing, and confidential performance rankings. Covers 31,500+ member hotels across 1,022 geographies in 94 countries.
• Global ESG Policy Tracker A data tool enabling hotel groups to organize, track, and standardize sustainability policies across portfolios, ensuring alignment with global ESG regulations, accountability, and continuous improvement.
• ESG Advisory & Implementation Services Consulting services for hospitality and tourism organizations covering ESG program design and implementation, net zero target setting and decarbonization, carbon emissions inventories (Scopes 1, 2, 3), risk and opportunity assessments, and sustainability reporting and ESG disclosure.
• GSTC Certification Services Expert advisory support enabling hotels and hospitality companies to achieve GSTC (Global Sustainable Tourism Council) Certification, building on the Greenview Standard alignment of the Greenview Portal.
• Hotel Sustainability BASICS Verification Verification support for the Hotel Sustainability BASICS framework, which defines the essential sustainability practices every hotel should implement as a foundation for responsible operations.
• Greenview Hotel Footprinting Tool Online tool that uses the HCMI methodology to enable users to find out the carbon footprint of a hotel stay or meeting anywhere in the world.

Quantifiable outcome

• Average hotel GHG emissions per square meter reduced by 30.41% between 2019 and 2021 according to CHSB data
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

19 partnerships are on record, tiered core, strategic and supporting.

• Joint Meetings Industry Council (JMIC)coreStrategic or Co-development Partner · 1 January 2021Greenview serves as lead consultant for the Net Zero Carbon Events (NZCE) initiative, partnering with JMIC and UNFCCC to develop the NZCE Pledge (500+ signatories), 2050 Net Zero Roadmap, and event measurement methodology.
• Cornell Center for Hospitality Research (CHR)coreStrategic or Co-development PartnerLong-standing partnership for the Cornell Hotel Sustainability Benchmarking (CHSB) Index. Greenview leads the data analysis and methodology while CHR provides academic credibility and hosts the published reports. This partnership has produced the industry's largest annual sustainability benchmarking dataset since 2013.
• Phuket Hotels AssociationcoreStrategic or Co-development PartnerCo-founder of PHIST (Phuket Hotels for Islands Sustaining Tourism), a landmark sustainability forum for island and resort-based hospitality in Southeast Asia. The event has grown to Asia's largest sustainable tourism event.
• C9 HotelworkscoreStrategic or Co-development PartnerCo-founder of PHIST sustainability forum along with Phuket Hotels Association and Greenview. C9 Hotelworks provides industry research and consulting expertise.
• World Wildlife Fund (WWF-US)coreStrategic or Co-development PartnerCollaborative development of the Hotel Waste Measurement Methodology in 2021, supported by leading hotel brands and the Sustainable Hospitality Alliance. First-of-a-kind methodology for measuring and managing hotel waste.
• Sustainable Hospitality AlliancecoreStrategic or Co-development PartnerOngoing collaboration on methodologies and industry initiatives including HCMI, Hotel Waste Measurement Methodology, and Net Zero Methodology for Hotels. Facilitated publication of DWRI and supports industry-wide sustainability advancement.
• Pacific Asia Travel Association (PATA)coreStrategic or Co-development PartnerCollaborative development of the Net Zero Methodology for Hotels, launched as part of the Glasgow Declaration at COP 26. PATA provides regional tourism expertise and network reach.
• World Travel & Tourism Council (WTTC)coreStrategic or Co-development PartnerCollaborative development of the Net Zero Methodology for Hotels, contributing global travel and tourism industry perspective and credibility to the methodology.
• STR (CoStar Group Company)strategicTechnology or IntegrationCollaboration on the Destination Water Risk Index (DWRI), with STR providing hotel market data and analytical capabilities for assessing water risk in hospitality destinations.
• EcolabstrategicTechnology or IntegrationCollaborated on the Destination Water Risk Index (DWRI), bringing water management expertise and data to enhance the risk assessment methodology.
• Horwath HTLstrategicStrategic or Co-development PartnerCo-organizer of Indonesia Tourism Xchange 2026 (ITX 2026), a strategic platform for Indonesia's hospitality and tourism sector. Horwath HTL provides hospitality consulting expertise and industry leadership.
• QUO GlobalsupportingStrategic or Co-development PartnerCo-organizer of ITX 2026, contributing to the strategic industry platform for Indonesia's tourism and hospitality sector.
• Delivering AsiasupportingStrategic or Co-development PartnerCo-organizer of ITX 2026, participating in the strategic industry platform for Indonesia's tourism and hospitality sector.
• Jakarta Hotels AssociationsupportingChannel Partner/ Reseller/ DistributorSupporting organization for ITX 2026, providing local hospitality industry representation and support for the Indonesia tourism event.
• Bali Hotels AssociationsupportingChannel Partner/ Reseller/ DistributorSupporting organization for ITX 2026, providing Bali regional hospitality industry perspective and support.
• UNFCCC (United Nations Framework Convention on Climate Change)coreStrategic or Co-development PartnerPartnership through the Net Zero Carbon Events initiative, bringing UN climate framework alignment and global policy credibility to the events industry decarbonization effort.
• Marriott InternationalstrategicStrategic or Co-development PartnerHOT Coalition founding member and participant, engaging hotel owners in sustainability discussions. Marriott worked with Greenview to identify pathways to address sustainability with Asia-based hotel owners.
• Wyndham Hotels & ResortsstrategicStrategic or Co-development PartnerHOT Coalition founding member, contributing to efforts to get hotel owners in Asia engaged in sustainability discussions and actions.
• Radisson Hotel GroupstrategicStrategic or Co-development PartnerHOT Coalition founding member, participating in industry efforts to advance sustainability engagement among hotel owners in Asia.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EarthCheck: EarthCheck is a sustainability certification and benchmarking program specifically for the travel and tourism industry, including hotels, resorts, and tour operators. It is the most direct competitor to Greenview's hospitality ESG certification and benchmarking offerings, targeting the same customer base with overlapping scientific assessment and certification services.
• Travelife: Travelife is a sustainability certification system for hotels and accommodations, widely used across Europe and emerging markets. It directly competes with Greenview's GSTC-aligned certification services and targets a similar hotel customer base with sustainability management and certification workflows.
• Measurabl: Measurabl is the leading ESG data management platform for commercial real estate, including hospitality assets. It directly competes for REIT and hotel owner ESG data management spend and offers benchmarking, carbon accounting, and reporting workflows that overlap with Greenview Portal's portfolio-level features.

Broad incumbents

• Salesforce Net Zero Cloud: Salesforce's Net Zero Cloud is a broad ESG and carbon accounting platform sold across industries including hospitality. As a multi-vertical incumbent with deep CRM integrations, it competes for the same enterprise hotel group budget but offers wider scope than Greenview's hospitality-specialized stack.
• Watershed: Watershed is an enterprise carbon accounting platform used by large companies across multiple sectors, including travel and hospitality customers. It competes for the same enterprise carbon management budget with significantly more capital and broader scope than Greenview.
• Persefoni: Persefoni is a cloud-based carbon accounting and climate management platform serving enterprises across industries. While it does not focus exclusively on hospitality, it competes for the same Fortune 500 buyer budget for Scope 1-3 emissions accounting and ESG disclosure workflows.
• IBM Envizi: IBM Envizi is an ESG data, accounting, and reporting platform sold across industries and integrated with IBM's broader enterprise software portfolio. It competes for sustainability reporting and carbon accounting spend at large hotel groups and competes in benchmarking and disclosure workflows similar to Greenview Portal.
• Workiva: Workiva is an enterprise platform for ESG, sustainability, and regulatory reporting used by large public companies across sectors. While not hospitality-specific, it is frequently the incumbent reporting platform at publicly listed hotel groups and competes for ESG disclosure budget that Greenview also targets.
• EcoVadis: EcoVadis is a globally used sustainability ratings and benchmarking platform serving procurement teams across industries, including hospitality supply chains. It overlaps with Greenview's benchmarking and ratings-adjacent offerings but at a multi-vertical scale with a different procurement-led business model.

Emerging players

• Sweep: Sweep is a sustainability management platform that combines carbon accounting with broader ESG workflows for mid-market and enterprise customers. It is an emerging player that competes with Greenview Portal's data management and reporting functionality, though it serves multi-vertical buyers rather than hospitality specialists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInsg.linkedin.com/company/greenview
• Xx.com/greenviewing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenview