Red Pepper Digital
Red Pepper Digital is a New Zealand-based B2B SaaS company operating a Shopper Engagement Platform for promotion-led retailers, grocers, and trade brands. The platform unifies interactive digital catalogs, AI-driven advertising automation, and SKU-level shopper insights to drive measurable in-store and online sales across 30,000+ retail locations.
- Company typePrivate
- Founded2016
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Red Pepper Digital does
Red Pepper Digital is a New Zealand-based, privately held B2B SaaS company that operates a Shopper Engagement Platform purpose-built for promotion-led retailers, grocers, and trade and manufacturing brands. The company was founded in 2016 and supports more than 30,000 retail locations globally from offices in Auckland (APAC headquarters), Toronto, New York City (US headquarters), and Chennai (engineering and development).
The platform unifies three core products. Interactive Digital Catalogs deliver shoppable, mobile-optimized digital circulars on retailer websites and apps, available as Interactive Circulars (replicas of print layouts) and Dynamic Circulars (data-feed-driven and AI-personalized). Amplify Advertising is an AI-driven personalization and campaign automation layer that turns weekly promotion data into display, video, social, YouTube, CTV, and DOOH ad placements with automated asset creation, targeting, and optimization. The Shopper Insights Platform provides SKU-level click data, shopper demographics, engagement metrics, and closed-loop sales attribution. A June 2024 product launch of Dynamic Catalogs extended the platform toward AI-personalized, video-rich experiences built directly from data feeds. The company also offers Sales Enablement Tools with offline catalog access for field sales and quoting/ordering integrations for B2B trade use cases.
Red Pepper sells through enterprise field sales with a Request a Demo motion, supplemented by event presence (NGA Show, Shoptalk, CMPX, WAFC, Groceryshop) and technology partnerships with Wynshop, eGrowcery, ECRS CATAPULT, Instacart, CitrusAd, Shopify, Topco, RRD, and the IGA Red Oval network. Revenue is generated through annual platform subscriptions paired with white-glove professional services including clipping, tagging, linking, and campaign management. The customer base spans grocery (Redner's Markets, Smart & Final, ShopRite, Heinen's, IGA independents), general retail (Pandora, Arhaus, Kohler, AutoZone), and manufacturing and trade (Blackwoods, Ace Hardware, Fluidra). The company is led by CEO Greg Radford and is actively expanding its North American commercial team.
Red Pepper Digital firmographics
Firmographics- Name
- Red Pepper Digital
- Legal name
- Red Pepper Digital
- Website
- https://redpepperdigital.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Pepper Digital is a New Zealand-based B2B SaaS company operating a Shopper Engagement Platform for promotion-led retailers, grocers, and trade brands. The platform unifies interactive digital catalogs, AI-driven advertising automation, and SKU-level shopper insights to drive measurable in-store and online sales across 30,000+ retail locations.
- Ownership category
- akta.pro rank
Red Pepper Digital industry classification
Industry- Product category
- Retail Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- Retail & Pop-up Experiences (In-store/Pop-ups) (MPAAAGAG)
Keywords
Where Red Pepper Digital is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Red Pepper Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform SaaS Subscription: Red Pepper operates as a SaaS platform providing retailers access to their Shopper Engagement Platform including digital catalogs, advertising automation, and shopper insights. Revenue is generated through platform subscriptions with setup, managed services, and support included.
- Professional Services: Hands-on implementation, campaign management, and ongoing strategic support. White-glove service handles technical heavy lifting including clipping, tagging, and linking thousands of products. Dedicated 24/7 global support team provides strategy, creative guidance, and campaign management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with managed services |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Red Pepper Digital product offering
Product offeringCore offering
Red Pepper Digital is a Shopper Engagement Platform that converts weekly retailer and grocer promotions into automated, interactive digital catalogs, AI-driven personalized advertising campaigns, and SKU-level shopper insights. The platform connects advertising, digital catalogs, and engagement analytics into one measurable customer journey, targeting promotion-led retailers, grocers, and trade/manufacturing brands that sell through flyers, catalogs, and weekly promos.
Product overview
Red Pepper Digital is a Shopper Engagement Platform designed as a unified solution for promotion-led retailers, grocers, and trade businesses. The platform comprises three core integrated products: Interactive Digital Catalogs (interactive, shoppable catalog experiences for web and app), Amplify Advertising (AI-driven automated personalized ad campaigns), and the Shopper Insights Platform (SKU-level analytics and sales attribution). These products work together as a connected ecosystem—from discovery through engagement to conversion—while also delivering value independently. The platform also offers product variants including Interactive Circulars and Dynamic Circulars (with AI-assisted personalization), and supporting features like Sales Enablement Tools with offline access and Quoting/Ordering Integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Digital Catalogs An interactive, shoppable catalog experience that lives on retailer websites and apps, supporting both in-store and online shopping with clickable products, offers, categories, search, and mobile-optimized design. Available as Interactive Circular (replica of print) or Dynamic Circular (AI-personalized) variants for retailers, grocers, and trade brands.
- Amplify Advertising AI-driven personalized advertising platform that automates creative asset creation, targeting, and optimization to promote weekly offers across display, video, social, YouTube, CTV, and DOOH channels. Designed for retailers, grocers, and CPG brands running frequent promotional campaigns.
- Shopper Insights Platform Analytics platform providing SKU-level click data, shopper demographics, engagement metrics, and closed-loop sales attribution that connects digital circular and ad engagement to store visits and in-store purchases. Used by retailers and brand marketers to evaluate promotional performance.
- Dynamic Catalogs New data-feed-driven catalog product that lets retailers build digital catalogs and flyers directly from product/promotion feeds, bypassing print PDFs. Includes embedded rich video content, AI-assisted personalization, and mobile-first design, enabling live deployment within minutes for promotion-led retailers and grocers.
- Sales Enablement Tool Offline-capable interactive catalog tool used by field sales reps, dealers, and partners on tablets and iPads. Enables consistent product information, project building, quote assembly, pricing application, and email quote delivery in the field. Used by B2B manufacturers and trade suppliers such as Ace Hardware, Kohler, and Fluidra.
Quantifiable outcome
- 31% increase in new shoppers and 34% increase in returning customers for regional grocers
- +6 more outcomes
Companies that use Red Pepper Digital
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Red Pepper Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature5 records
Red Pepper Digital partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- eGrowcerycorePartnership brings Red Pepper's dynamic, shoppable digital flyer and engagement technology into eGrowcery's unified commerce platform. Provides retailers with interactive shoppable flyers, personalized marketing campaigns, comprehensive analytics, and omnichannel tools unifying in-store and online experiences.
- ECRScoreIntegration with ECRS CATAPULT Retail POS platform extends customer marketing and insights through Red Pepper's Shopper Engagement Platform. Consolidates customer-centric marketing with 360-degree shopper insights by integrating marketing and sales data. Empowers retailers to attract and engage consumers using interactive digital weekly flyers.
- WynshopcoreStrategic partnership integrating Red Pepper's digital weekly circular, shopper insights, and local area marketing capabilities into Wynshop's digital commerce platform for grocers. Enables retailers to drive store traffic, increase conversion rates, and deliver personalized digital experiences through unified platform.
- RRD (R.R. Donnelley)minorPrint and circular partner extending print programs into interactive digital experiences. Reduces friction between print and digital workflows while maintaining familiar layouts with added shoppability and measurement.
- TopcominorWholesale and co-op partner for grocery retailers. Red Pepper provides digital circular and advertising platforms designed to modernize promotions for independent grocers within Topco network.
- IGA USA (Red Oval Partnership)coreRed Oval Partner designation giving independent grocers within IGA network access to Red Pepper's digital circular and targeted advertising platforms. Designed to modernize promotions, strengthen shopper engagement, and drive measurable sales growth for independent grocers.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Red Pepper Digital competitors and assessment
Company assessmentBroad incumbents
- CitrusAd: CitrusAd operates a retail media platform enabling sponsored placements and on-site advertising for grocers and retailers, directly overlapping Red Pepper's Amplify advertising and retail media integrations (and notably also a partner of Red Pepper).
- Criteo: Criteo is a global commerce media platform powering retail media networks and personalized advertising for retailers and brands, competing with Red Pepper on personalized ad serving, audience targeting, and closed-loop measurement.
- Catalina: Catalina is an established shopper intelligence and retail media company providing personalized digital media, in-store targeting, and shopper marketing solutions for CPG brands and retailers, overlapping Red Pepper's shopper insights and advertising automation at much larger scale.
- News America Marketing: News America Marketing is a longstanding promotional media and digital circular provider for grocers and retailers, offering FSI and digital flyer solutions that overlap with Red Pepper's interactive digital circulars, especially in the print-to-digital migration.
- Publicis (Epsilon / CitrusAd parent context): Publicis operates extensive retail media and shopper marketing capabilities through Epsilon and its broader commerce practice, competing with Red Pepper for retailer marketing budgets with significantly larger scale and integrated agency services.
Direct peers
- Flipp: Flipp is a leading digital flyer and circular platform serving North American grocers and retailers, with shoppable digital circulars, weekly ad content, and loyalty integrations — directly overlapping Red Pepper's Interactive Digital Catalog and core grocery customer segment.
- Shopfully: Shopfully is a European-headquartered digital circular and retail media platform operating across multiple geographies, directly competing with Red Pepper in digital weekly flyers, shoppable catalogs, and promotional advertising for grocery and retail.
Emerging players
- Kevel: Kevel provides ad serving APIs and retail media infrastructure that retailers use to build custom on-site advertising, partially overlapping with Red Pepper's Amplify offering by enabling retailers to serve personalized promotions programmatically.
- Aisle Labs: Aisle Labs provides digital circular, e-commerce, and in-store analytics for grocery retailers, with overlapping digital flyer and shopper analytics capabilities that compete with Red Pepper in the regional grocer segment.
Others
- Instacart (Carrot Ads): Instacart's Carrot Ads and retail media platform serves CPG brand advertising and sponsored placements to grocery shoppers, adjacent to Red Pepper's Amplify advertising and listed as a technology partner; represents both collaboration and competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Pepper Digital social profiles
Digital presenceRed Pepper Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Pepper Digital leadership team
Management profileNumber of profiles
Profiles1 record
Red Pepper Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Pepper Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Pepper Digital
What does Red Pepper Digital do?
Red Pepper Digital is a Shopper Engagement Platform that converts weekly retailer and grocer promotions into automated, interactive digital catalogs, AI-driven personalized advertising campaigns, and SKU-level shopper insights. The platform connects advertising, digital catalogs, and engagement analytics into one measurable customer journey, targeting promotion-led retailers, grocers, and trade/manufacturing brands that sell through flyers, catalogs, and weekly promos.
Is Red Pepper Digital a public or private company?
Red Pepper Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Pepper Digital founded?
Red Pepper Digital was founded in 2016. It employs 1 to 10 people.
Where is Red Pepper Digital based?
Red Pepper Digital is headquartered in Auckland, New Zealand, in the Oceania region.
How does Red Pepper Digital make money?
Two revenue lines are on record. Platform SaaS Subscription is the primary driver. The others are professional Services.
Who are Red Pepper Digital's main competitors?
Broad incumbents on record are CitrusAd, Criteo, Catalina, News America Marketing and Publicis (Epsilon / CitrusAd parent context). Direct peers are Flipp and Shopfully. Emerging players are Kevel and Aisle Labs. Instacart (Carrot Ads) is listed as an others.
Does Red Pepper Digital have an API?
Yes. Open API enabling integrations with ecommerce, loyalty, POS, recommendation engines, and retail media platforms. The flexible architecture integrates easily with existing tech stack with minimal technical lift.
What industry is Red Pepper Digital in?
Red Pepper Digital's product category is Retail Marketing Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of MPAAAGAG, Retail & Pop-up Experiences (In-store/Pop-ups). Its NAICS code is 5418 and its SIC code is 7331.