eGrowcery
eGrowcery is a privately held SaaS company that provides a white-label, cloud-based unified commerce platform with grocery-specific modules for eCommerce, prepared foods, liquor, and in-store fulfillment, serving independent and regional grocery retailers across the United States and internationally.
- Company typePrivate
- Founded2010
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eGrowcery does
eGrowcery is a privately held, vertical SaaS company founded in 2010 and headquartered in Birmingham, Michigan, that operates a white-label, cloud-based unified commerce platform purpose-built for independent and regional grocery retailers. The platform integrates directly with retailers' point-of-sale and back-office systems, providing automated data management, payments, fulfillment support, and analytics across online, click-and-collect, and delivery channels. Its product surface includes the core Unified Commerce Platform, a Grocery eCommerce module, a Prepared Foods & Catering module, a Liquor Store module with alcohol-compliant workflows, and a market-leading Picking App for in-store order fulfillment that the company claims delivers 15-37% labor savings.
The company targets primarily independent and mid-market grocers competing against national chains, with named customers and channel partners including Piggly Wiggly Alabama Distributing Company (240+ retail members), Riesbeck's Food Markets (17 locations), Brookshire Brothers, Rouses Markets, Wright's Market, Albrecht's Delafield Market, and The Fish Guy. Revenue is generated through a recurring SaaS subscription with a "pay-as-you-grow" pricing model, typically featuring $0 set-up and $0 license fees to lower the barrier to entry for smaller retailers. Distribution is hybrid: direct sales for larger accounts plus a wholesale/co-op channel model through grocery wholesalers such as Piggly Wiggly Alabama Distributing Company. AI features are present (AI-powered recipe suggestions, picking optimization) but largely augmented through partnerships with Birdzi (customer intelligence and personalization), Red Pepper Digital (shopper engagement), and Square (payments and POS), indicating an ecosystem-buildout strategy rather than a vertical-AI pure play.
Strategically, eGrowcery positions itself around three differentiators: (1) retailers retain ownership of shopper data under a true white-label model, in contrast to marketplace platforms; (2) deep POS and back-office integration rather than bolt-on functionality; and (3) grocery-specific capabilities such as online SNAP/EBT acceptance, prepared foods scheduling, and alcohol compliance that generalist ecommerce platforms do not natively address. Leadership consists of CEO Patrick (Pat) Hughes, recipient of the 2026 Food Logistics Rock Stars of the Supply Chain award, and SVP of Client Growth Anne Feder, recently appointed to the Women Grocers of America Board of Directors. The company has disclosed no outside funding, suggesting a bootstrapped or founder-led ownership structure sustained by operating cash flow over a 16-year operating history.
eGrowcery firmographics
Firmographics- Name
- eGrowcery
- Legal name
- eGrowcery
- Website
- https://egrowcery.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eGrowcery is a privately held SaaS company that provides a white-label, cloud-based unified commerce platform with grocery-specific modules for eCommerce, prepared foods, liquor, and in-store fulfillment, serving independent and regional grocery retailers across the United States and internationally.
- Ownership category
- akta.pro rank
eGrowcery industry classification
Industry- Product category
- Grocery Ecommerce Software
- NAICS
- Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industries
- Grocery & Food Omnichannel (CRAFAEAE), On-demand Grocery Delivery Platforms (CRAFAFAA), Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where eGrowcery is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
eGrowcery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- SaaS Platform Subscription: White-label SaaS subscription model for grocery retailers. Retailers pay for the unified commerce platform enabling online shopping, fulfillment, and customer engagement. The company states 'Simply pay as you grow' with typically $0 Set Up Fees and $0 license fees.
- Prepared Foods & Catering: Additional revenue stream from prepared foods and catering module. Increases online sales by +26% on average for retailers. Typically $0 Set Up Fees and $0 license fees for retailers already on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Core Grocery Platform |
| Subscription | Pay-as-you-go | Prepared Foods & Catering Add-on |
| Subscription | Pay-as-you-go | Liquor Store Platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
eGrowcery product offering
Product offeringCore offering
eGrowcery sells a white-label, SaaS-based unified commerce platform purpose-built for grocery retailers. The platform integrates with retailer's POS and back-office systems to power online shopping, click & collect, delivery, in-store picking/fulfillment, prepared foods and catering, and liquor store ecommerce under the retailer's own brand.
Product overview
eGrowcery offers a white-label, SaaS-based unified commerce platform designed specifically for grocery retailers. The core platform consists of the Unified Commerce Platform, complemented by specialized modules including Grocery eCommerce, Prepared Foods & Catering, Liquor Store eCommerce, and Fulfillment Technology. The ecosystem includes the Picking App for in-store order fulfillment and an Administration Console for store configuration. The platform integrates with POS and back-office systems to provide automated data management, payments, fulfillment support, and analytics across online and in-store channels.
Differentiator
Problem solved
Functional benefit
Products and services
- eGrowcery Unified Commerce Platform A white-label, SaaS-based end-to-end eCommerce and omnichannel solution designed specifically for grocery retailers. It integrates with retailers' back-office and point-of-sale systems and enables them to personalize their own shopper experience.
- Picking App Mobile picking application for in-store staff that replaces paper checklists and manual scanning with integrated payment capture, sales reporting, picking routes, and substitution support.
- Prepared Foods & Catering Module Digital sales module for prepared foods and catering, offering one login for grocery, prepared foods, and catering with seamless POS integration, personalized add-on items, upselling, fulfillment lead time controls, and scheduling.
- Liquor Store eCommerce Turn-key ecommerce platform for liquor stores with rapid 2-4 week implementation, real-time access to liquor images and product descriptions, alcohol-compliant software for local and federal law compliance, and fully integrated delivery through a licensed and insured network.
Quantifiable outcome
- 15-37% in labor savings with in-store fulfillment technology
- +4 more outcomes
Companies that use eGrowcery
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
eGrowcery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature9 records
eGrowcery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, supporting and flagship.
- Retail Data Systems (RDS)coreWright's Market selected eGrowcery for its seamless integration with the store's point-of-sale system from Retail Data Systems (RDS). This integration enables a shopping journey tailored to each customer with real-time data synchronization.
- SEMTAC (SNAP EBT Modernization Technical Assistance Center)supportingThe SEMTAC team at the National Grocers Association Foundation assisted Wright's Market with the USDA/FNS online SNAP transition, demonstrating collaboration with industry associations to support independent grocers.
- The Fish GuyflagshipThe Fish Guy, a Chicago-based seafood retailer, implemented an integrated ecommerce solution powered by eGrowcery and Square. The combination of eGrowcery's online ordering and fulfillment platform with Square's payment and point-of-sale technology is streamlining the retailer's digital operations and enhancing convenience for customers.
- BirdzicoreStrategic partnership to integrate eGrowcery's unified commerce platform with Birdzi's AI-driven customer intelligence and engagement solutions. The combined solution enables personalized shopping experiences, targeted offers, loyalty rewards, and data-driven marketing while simplifying operations and integrating with existing POS systems. Brookshire Brothers, an existing customer, expressed support for the partnership.
- Red Pepper DigitalcorePartnership to deliver the next generation of shopper engagement across digital channels. Combines eGrowcery's robust, customizable e-commerce ecosystem with Red Pepper's dynamic shopper engagement technology. The integrated solution provides real-time data, interactive shoppable digital flyers, and unified marketing tools to reach customers, drive higher engagement, and increase conversion rates.
- Square (Block Inc.)coreeGrowcery and Square announced a partnership to offer food retailers a comprehensive combined digital solution. The integration aims to deliver lower total costs to customers while maintaining best-in-class standards, helping grocers reduce costs and grow market share through combined hardware, software, and omni-channel capabilities. The partnership provides retailers with online ordering, payments, marketing, and deep data reporting capabilities.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
eGrowcery competitors and assessment
Company assessmentDirect peers
- Mercato: White-label online grocery platform serving independent and specialty grocers, the most direct functional peer to eGrowcery's unified commerce offering for the independent segment.
- Freshop: Grocery e-commerce SaaS provider serving independent and regional supermarket chains with online shopping, pickup, and delivery tooling; competes for the same retailer accounts.
- Local Express: White-label e-commerce and delivery platform for local grocery and specialty food retailers; directly comparable business model, target customer, and go-to-market motion.
- Brij: Headless commerce platform purpose-built for grocery and convenience retailers, offering white-label storefronts, fulfillment, and POS integrations similar to eGrowcery's stack.
- Swiftly: Digital platform providing grocers with e-commerce, loyalty, and personalized marketing tooling; competes for the same mid-market and regional grocer budgets as eGrowcery.
Emerging players
- Birdzi: AI-driven customer intelligence and personalization platform for grocery retailers; overlaps with eGrowcery's personalization roadmap via partnership but increasingly competes on shopper engagement.
- Upshop: Retail technology provider focused on grocery and convenience store operations, including mobile commerce and fulfillment; overlaps with eGrowcery's in-store and online integration thesis.
Broad incumbents
- Instacart (Enterprise / Carrot Storefronts): Largest grocery marketplace and increasingly a white-label storefront provider for retailers; the dominant competitor for grocery e-commerce budgets at independents and chains.
- DoorDash (DoorDash Grocery / White-Label): Major on-demand delivery platform with white-label grocery storefronts; competes with eGrowcery on both the consumer experience and the back-end retailer tooling layer.
- Shopify: Broad e-commerce platform increasingly used by independent grocers as a lower-cost alternative; lacks grocery-specific fulfillment and compliance depth but pressures the low end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eGrowcery social profiles
Digital presenceeGrowcery financial estimates
Financial estimateRevenue estimate
Valuation estimate
eGrowcery leadership team
Management profileNumber of profiles
Profiles5 records
eGrowcery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eGrowcery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eGrowcery
What does eGrowcery do?
eGrowcery sells a white-label, SaaS-based unified commerce platform purpose-built for grocery retailers. The platform integrates with retailer's POS and back-office systems to power online shopping, click & collect, delivery, in-store picking/fulfillment, prepared foods and catering, and liquor store ecommerce under the retailer's own brand.
Is eGrowcery a public or private company?
eGrowcery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eGrowcery founded?
eGrowcery was founded in 2010. It employs 11 to 50 people.
Where is eGrowcery based?
eGrowcery is headquartered in Birmingham, United States, in the North America region.
How does eGrowcery make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are prepared Foods & Catering.
Who are eGrowcery's main competitors?
Direct peers on record are Mercato, Freshop, Local Express, Brij and Swiftly. Emerging players are Birdzi and Upshop. Broad incumbents are Instacart (Enterprise / Carrot Storefronts), DoorDash (DoorDash Grocery / White-Label) and Shopify.
Does eGrowcery have an API?
No public API is recorded for eGrowcery.
What industry is eGrowcery in?
eGrowcery's product category is Grocery Ecommerce Software. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of CRAFAEAE, Grocery & Food Omnichannel. Its NAICS code is 4451 and its SIC code is 5734.