Inktavo
Inktavo provides a multi-product cloud SaaS platform — spanning e-commerce, shop management, design, and distributor tooling — for SMB and mid-market operators in the decorated apparel, promotional products, and signage industries, serving over 6,000 businesses across InkSoft, Printavo, GraphicsFlow, SignTracker, Clarity Software, and OrderMyGear.
- Company typePrivate
- Founded2022
- HeadquartersTempe, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Inktavo does
Inktavo is a private, Austin, Texas-based software company that builds a cloud-based SaaS platform for the decorated apparel, promotional products, and signage industries. The company was formed from the combination of Printavo (shop management) and InkSoft (e-commerce) and has expanded through three acquisitions over roughly 24 months — SignTracker (October 2023) and Clarity Software (July 2024) into signage and MIS workflows, and OrderMyGear (announced October 21, 2025), which adds group-ordering, distributor tooling (BrightStores, DistributorCentral, Aturian), and a separate e-commerce platform for team dealers and promotional product distributors. Following the OMG merger, the combined entity operates six core product brands alongside GraphicsFlow (artwork/design) and is backed by three growth investors — PSG, Blue Star Innovation Partners, and Susquehanna Growth Equity.
The platform is a multi-product, multi-vertical suite covering the full branded-merchandise value chain: online storefronts and art approvals (InkSoft, OMG); shop/job management, scheduling, quoting, approvals, payments, and analytics (Printavo, SignTracker, Clarity); artwork creation and a vector graphics library (GraphicsFlow); and distributor-side product data and ERP tooling (BrightStores, DistributorCentral, Aturian). Revenue is generated primarily through non-cancelable, non-refundable monthly SaaS subscriptions (with fees tied to product access rather than usage) and secondary transaction fees on integrated payments processed via Payrix, Stripe, and PayPal. Customers are predominantly independent SMB and mid-market operators — print shops, apparel decorators, contract decorators, promotional product distributors, team dealers, and sign shops — served through a sales-assisted motion supplemented by self-serve tools, a partner referral program, and API integrations. The company reports serving over 6,000 branded merchandise businesses with over 150 employees.
The go-to-market combines direct digital sales, content marketing (18,000+ opted-in email database, 32,000+ social followers, 14,000+ podcast listens in 90 days), webinars, industry events, and a partner network that includes Printing United Alliance, ROQ, ScreenPrinting.com, and Supacolor. Leadership comprises CEO James Armijo, CFO Kreg Holdaway (appointed October 14, 2025), CRO Chris Skerrett, CPO Rebecca Gross, Head of Technology Piotr Biegaj, and dedicated GMs for each acquired brand (Bruce Ackerman/Printavo, Joe Arenella/SignTracker, Brett Gilbert/Clarity Software). AI capabilities are present but limited to a recommendation engine that surfaces top-performing products by geography, recency, or industry using aggregated, de-identified transaction data.
Inktavo firmographics
Firmographics- Name
- Inktavo
- Legal name
- Inktavo, LLC
- Website
- https://inktavo.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Inktavo provides a multi-product cloud SaaS platform — spanning e-commerce, shop management, design, and distributor tooling — for SMB and mid-market operators in the decorated apparel, promotional products, and signage industries, serving over 6,000 businesses across InkSoft, Printavo, GraphicsFlow, SignTracker, Clarity Software, and OrderMyGear.
- Ownership category
- akta.pro rank
Inktavo industry classification
Industry- Product category
- Branded Merchandise Software
- NAICS
- Commercial Printing (except Screen and Books) (323111)
- SIC
- Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Prepress, Plate-Making & Artwork Services (IMALAKAM)
Keywords
Where Inktavo is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inktavo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based software-as-a-service model providing access to platforms including InkSoft, Printavo, GraphicsFlow, SignTracker, and Clarity Software for shop management, e-commerce, production management, and design tools.
- Payment Processing: Integrated payment processing services through partners like Payrix, Stripe, and PayPal for credit card, debit card, ACH, Apple Pay, and Google Pay transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS with product-specific tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Inktavo product offering
Product offeringCore offering
Inktavo provides a cloud-based SaaS suite for the branded merchandise industry, spanning e-commerce storefronts, shop management, production management, design, and customer engagement. Its product family includes InkSoft (e-commerce), Printavo (shop management), GraphicsFlow (art creation), SignTracker (sign shop management), Clarity Software (MIS), and OrderMyGear (group ordering), targeting print shops, apparel decorators, promotional product distributors, team dealers, and sign shops.
Product overview
Inktavo is a parent company providing a platform-plus-modules architecture for the branded merchandise industry, encompassing InkSoft (e-commerce platform for branded merchandise stores), Printavo (shop management and workflow software), GraphicsFlow (artwork creation and collaboration), SignTracker (sign shop management), and Clarity Software (MIS/workflow for print and graphics). Following its October 2025 merger with OrderMyGear, the platform also incorporates OMG's group ordering and e-commerce capabilities for team dealers, promotional product distributors, and apparel decorators. The family of solutions covers shop management, e-commerce, production management, design tools, and customer engagement across the decorated apparel, promotional products, and signage industries.
Differentiator
Problem solved
Functional benefit
Brands
- InkSoft: All-in-one E-commerce platform for branded merchandise providing online stores for teams, schools, corporate clients, and small businesses with design tools and sales management.
- Printavo
- GraphicsFlow
- SignTracker
- Clarity Software
- OrderMyGear (OMG)
Products and services
- InkSoft All-in-one e-commerce platform for branded merchandise providing online stores for teams, schools, corporate clients, and small businesses, along with art approvals, quotes, invoices, sales presentations, and client design tools.
- Printavo Print management software that helps grow print shops by streamlining job tracking, scheduling, customer approvals, online stores, quoting, payments, and analytics for screen printing, embroidery, and digital print shops.
- GraphicsFlow Industry-specific graphics productivity tool that streamlines creative workflow with a single online platform for art creation, submission, and final approval, featuring a shareable Art Portal with a library of design ideas, clipart, and fonts.
- SignTracker Management software platform for signshops that helps run a more profitable sign business with workflow, quoting, and tasking tools to enable on-time order delivery, delegation of production tasks, and reduced costly errors through centralized customer order information.
- Clarity Software MIS software for digital print, sign, graphics, and label-making businesses that tracks all jobs from the quoting stage through production, delivery, and invoicing, with visual production boards, centralized price lists, and task assignment capabilities.
- OrderMyGear (OMG) Online platform for group ordering and e-commerce in the team, promotional products, and decorated apparel markets. Powers sales for over 4,000 clients generating more than $4 billion in online sales, with capabilities including BrightStores, DistributorCentral, and Aturian.
Quantifiable outcome
- Over $5 billion in online orders and invoices processed
- +1 more outcomes
Companies that use Inktavo
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Inktavo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
Inktavo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, core and standard.
- OrderMyGear (OMG)flagshipInktavo and OrderMyGear announced a merger to create a comprehensive platform for branded merchandise businesses, combining tools for shop management, e-commerce, and production management. OMG brings capabilities including BrightStores, DistributorCentral, and Aturian platforms. OMG powers sales for over 4,000 clients generating more than $4 billion in online sales.
- ROQ Printing EquipmentcoreROQ is an Inktavo partner providing screen printing equipment that streamlines the most time-consuming aspects of screen printing, reduces environmental impact, and turbo-charges production at significantly lower cost.
- ScreenPrinting.com (Powered by Ryonet)coreSince 2004, ScreenPrinting.com empowers screen printers at all levels as a leader in screen printing manufacturing and distribution and trusted go-to hub for printing needs.
- Printing United AlliancecorePrinting United Alliance is the most comprehensive member-based printing and graphic arts association in the United States with 70+ year history and over 20,000 members worldwide, and producer of PRINTING United Expo.
- SupacolorcoreSupacolor creates heat transfers helping people grow in the decorated apparel space, making it fast and easy to print garments like a pro.
- GraphXsourcestandardWorld-class art center offering premium embroidery digitizing, product mock-ups, and screen print separations.
- NNEPstandardNational Network of Embroidery Professionals is a trade association for embroidery and apparel decoration professionals.
- Heat Transfer WarehousestandardIndustry's most trusted supplier of decorating materials offering widest variety and highest quality products for heat transfer applications.
- SinalitestandardLeading wholesale trade printer dedicated to helping grow customers' businesses.
- PrintFlocorePrintFlo connects external online store platforms like Shopify and OrderMyGear directly into Printavo, allowing shops to continue selling through preferred platforms while using Printavo for production management without duplicate manual data entry.
- CONDEstandardColor printer and sublimation supplies distributor featuring inventory such as printers, substrates, heat press machines, and consumables.
- Print ProfitstandardProfitability software built for print shops that acts as business co-pilot.
- LoyaltyLoopstandardAll-in-one customer experience (CX) platform designed to automate post sale engagement and drive business growth.
- SalesINK CRMstandardCRM solution that streamlines prospecting, organizes customer outreach, and keeps every opportunity moving toward a sale with lead, follow-up, reorder, and upsell tracking.
- FabricstandardExecutive group coaching for print shop owners providing peer support, goal setting, accountability, and professional development.
- PMI TapestandardTape manufacturer specifically designed for screen printing to help increase shop efficiency, designed to peel cleanly with no sticky mess.
- S&S ActivewearstandardSupplier partner mentioned in Inktavo's free tools and resources content, providing webinars and educational content for the industry.
Scale indicators14 records
Recent moves5 records
Expansion highlights7 records
Inktavo competitors and assessment
Company assessmentDirect peers
- OrderMyGear (pre-merger standalone): OrderMyGear is the platform that merged with Inktavo in October 2025. Pre-merger, it was a leading group-ordering and online store platform for team dealers, promotional product distributors, and apparel decorators — historically the closest direct peer to Inktavo's InkSoft offering.
- DecoNetwork: DecoNetwork is a vertical SaaS platform providing e-commerce, decoration management, and production workflow software for print shops, apparel decorators, and promotional product businesses — directly overlapping with Inktavo's Printavo, InkSoft, and SignTracker product lines.
- CustomInk: CustomInk operates a large-scale custom apparel and accessories platform serving groups, teams, and businesses. It is explicitly named by Inktavo as a competitive force its SMB print shop customers are fighting against.
Emerging players
- Printful: Printful is a print-on-demand and fulfillment platform serving creators, brands, and decorated apparel merchants. It is a partial-overlap competitor in the e-commerce and decorated apparel workflow space where Inktavo's InkSoft and OMG operate.
- Bonfire: Bonfire provides custom apparel e-commerce and group-ordering tools for nonprofits, teams, and brands. It competes for the same end-customer (team dealers and groups) that OMG's group-ordering platform targets.
- Zazzle: Zazzle operates a custom-products marketplace that competes for branded merchandise demand. It is an adjacent platform overlapping with the e-commerce and design tooling portions of Inktavo's product set.
- Printify: Printify is a print-on-demand marketplace and platform connecting merchants with print providers. It competes indirectly with Inktavo's e-commerce tools by offering decorators and brands a fulfillment-first alternative.
Broad incumbents
- ESP Simulation / Management Information Systems players (e.g., EFI Pace, Avanti Slingshot): EFI and similar MIS/MES vendors provide print-shop management information systems to commercial printers, sign makers, and label converters. Clarity Software (an Inktavo subsidiary) is a smaller competitor in this space, making these incumbents highly relevant broader-market peers.
- Shopify: Shopify is a broad horizontal commerce platform that already integrates with Printavo through PrintFlo. As Shopify continues adding native print-management and B2B features, it represents the largest incumbent threat to Inktavo's e-commerce value proposition.
- Vistaprint: Vistaprint (Cimpress) operates a large commercial printing and custom products platform. It competes for the end-customer branded merchandise demand that Inktavo's SMB customers also serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Inktavo social profiles
Digital presenceInktavo compliance and trust
Trust signalCompliance1 record
Inktavo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inktavo leadership team
Management profileNumber of profiles
Profiles11 records
Inktavo subsidiaries and ownership
Company hierarchySubsidiaries9 records
Inktavo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inktavo M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inktavo
What does Inktavo do?
Inktavo provides a cloud-based SaaS suite for the branded merchandise industry, spanning e-commerce storefronts, shop management, production management, design, and customer engagement. Its product family includes InkSoft (e-commerce), Printavo (shop management), GraphicsFlow (art creation), SignTracker (sign shop management), Clarity Software (MIS), and OrderMyGear (group ordering), targeting print shops, apparel decorators, promotional product distributors, team dealers, and sign shops.
Is Inktavo a public or private company?
Inktavo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Inktavo founded?
Inktavo was founded in 2022. It employs 51 to 100 people.
Where is Inktavo based?
Inktavo is headquartered in Tempe, United States, in the North America region.
How does Inktavo make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are payment Processing.
Who are Inktavo's main competitors?
Direct peers on record are OrderMyGear (pre-merger standalone), DecoNetwork and CustomInk. Emerging players are Printful, Bonfire, Zazzle and Printify. Broad incumbents are ESP Simulation / Management Information Systems players (e.g., EFI Pace, Avanti Slingshot), Shopify and Vistaprint.
Does Inktavo have an API?
Yes. Inktavo offers APIs to integrate with InkSoft, Printavo, and GraphicsFlow. Partners can also provide their own APIs to collaborate on possible direct integrations for mutual customers.
What industry is Inktavo in?
Inktavo's product category is Branded Merchandise Software. Its primary akta.pro industry code is IMALAKAM, Prepress, Plate-Making & Artwork Services. Its NAICS code is 323111 and its SIC code is 2790.