Mitipi

What Mitipi does

Mitipi AG is a Swiss smart-home security company that develops KEVIN®, an AI-marketed presence simulation device designed to deter residential and commercial burglaries before they occur. The core product combines dynamic light projection, shadow effects, and authentic soundscapes (including user-recorded sounds) to create the illusion that an empty home or office is occupied, with the flagship KEVIN.3 device offering over 70 hours of pre-programmed simulations and 100+ different activities. Mitipi generates revenue through a hardware-plus-subscription model: customers can buy KEVIN® outright as a one-time purchase, rent it via a recurring monthly or annual subscription with the device included, or subscribe to app-only and all-access memberships that decouple content access from hardware ownership.

The company is headquartered at the Bluefactory innovation hub in Fribourg, Switzerland, with wholly-owned subsidiaries Mitipi GmbH (Berlin) for the EU market and Mitipi Inc. (Santa Clara, California) for the North American market. Go-to-market combines direct e-commerce (shop.mitipi.com), the Foncia Marketplace partnership for French property management, MediaMarkt retail, the Weber Group channel for industrial and real estate sectors, and app-store distribution. Mitipi holds granted patents in the US and EU covering its presence-simulation method and shadow/noise device, and the KEVIN® trademark is protected worldwide.

Mitipi is led by CEO and Chairman Dr. Patrick Cotting, with a management team that includes René Cotting (CFO/M&A), Hans Rafael Meier (CMO), Ulrich Doenges (COO/Global Chain Management), and Qui Cung (CTO). The Board of Directors was strengthened in October 2024 with the addition of Jorge Tapias (former Google/LinkedIn executive) and Matt DiMarsico (former Ricoh and British Telecom USA head of marketing and sales) to lead US expansion. The company has won the European Security Award 2024 for most innovative anti-burglary solution, the Plus X Award in 2021, and the DIAmond at the Digital Insurance Agenda in 2019, and serves residential consumers, small businesses, vacation rental owners, and property management companies.

Name

Mitipi

Legal name

Mitipi Ltd.

Website

https://mitipi.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitipi AG is a Swiss smart-home security company that builds KEVIN®, an AI-powered presence simulation device deterring burglaries through dynamic light, sound, and shadow effects, sold to residential consumers, small businesses, and property managers across Europe and the US.

Ownership category

akta.pro rank

Product category

Smart Home Burglary Prevention Devices

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Small Electrical Appliance Manufacturing (335210)

SIC

Household Audio & Video Equipment (3651), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Home Security & Patrol Robots (CRACARAF)

akta.pro secondary industries

Integration Services (Smart Home Hubs, Voice Assistants, Alarm & Video) (HSAHAEAH), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Home security devices
• Burglary prevention systems
• Presence simulation technology
• Smart home security
• AI security hardware

Headquarters

HQ city

Fribourg

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. KEVIN® Device Sales: One-time purchase of KEVIN® hardware device. Customers own the device after purchase with lifetime access to simulation features.
2. Subscription Membership (KEVIN® Rental): Monthly subscription model where customers rent KEVIN® device and receive it free. Includes access to all available content and features on the KEVIN® products and services, including the Mitipi App. Billing recurs monthly or annually until cancelled.
3. App Membership: Standalone app subscription providing access to available content and features on the Mitipi KEVIN App without requiring a KEVIN device.
4. All-Access Membership: Full access membership attached to KEVIN devices providing complete access to Mitipi content and features across all device categories plus full app access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mitipi designs, manufactures, and sells KEVIN, an AI-powered smart-home security device that simulates human presence through dynamic light scenarios, moving shadow effects, and authentic domestic sounds (cleaning, cooking, conversations, dog barking, TV) to deter burglars before a break-in. The flagship KEVIN.3 hardware unit is paired with the Mitipi Kevin App for iOS and Android, allowing users to personalize simulations, set schedules, and control the device remotely. Customers access the product through one-time device purchase or monthly subscription rental, with optional All-Access and App-only memberships.

Product overview

Mitipi offers a focused product portfolio centered on KEVIN®, an AI-powered burglary prevention device. The flagship KEVIN.3 device simulates human presence through dynamic light, sound, and moving shadow effects to deter burglars before break-ins occur. This core hardware product is complemented by the Mitipi Kevin App, a companion mobile application that enables personalization, scheduling, and remote control of the device. Mitipi also offers subscription-based access models (All-Access Membership, Rental Membership, App Membership) providing flexible options for customers to access the device and app features.

Differentiator

Problem solved

Functional benefit

Brands

• KEVIN®: AI-powered presence simulation security device that deters burglaries by simulating human presence through lights, sounds, and shadow effects.

Products and services

• KEVIN.3 KEVIN.3 is Mitipi's flagship AI-powered smart-home security device that deters burglars by simulating human presence through dynamic light scenarios, moving shadow effects, and authentic domestic soundscapes. It is sold to homeowners, renters, small business owners, vacation rental owners, and property management tenants for proactive burglary prevention, available as a one-time purchase or monthly subscription rental.
• Mitipi Kevin App The companion smartphone application for KEVIN devices, available on iOS (App Store) and Android (Google Play), enabling users to personalize simulations, set schedules, control the device remotely, record custom sounds, and manage multiple KEVIN devices.

Quantifiable outcome

• 97% reduction in burglary risk when KEVIN is active
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Weber GroupcoreStrategic or Co-development Partner · 20 December 2024Maurice Weber (founder and chairman of Weber Group) and Andreas Pazeller (W+P Weber and Partner AG) have joined Mitipi as strategic partners. Weber Group is a leading Swiss planning company with international reach, specializing in smart and sustainable logistics, infrastructure, and industrial construction solutions. With over 20 years of experience and 130+ professionals across Switzerland and Germany, the partnership aims to expand burglary prevention into the industrial and real estate sectors.
• Jorge Tapias (Board of Directors)coreOthers · 28 October 2024Former Google and LinkedIn executive appointed to Board of Directors. Brings over 20 years of experience in hardware innovation, global partnerships, and go-to-market leadership. Previously helped launch Google Nexus and played key role following Motorola acquisition.
• Matt DiMarsico (Board of Directors)coreOthers · 28 October 2024Former Head of Marketing & Sales at Ricoh and British Telecom USA appointed to Board of Directors. Brings deep experience in sales execution, channel development, and U.S. retail strategy. Originally connected with Mitipi during USA Launching Pad accelerator in 2022.
• FonciacoreChannel Partner/ Reseller/ Distributor · 7 March 2024Mitipi partners with Foncia, France's leading property management and rental company. KEVIN anti-intrusion device joins the Foncia Marketplace. This collaboration aims to improve home security through innovative technologies in France, reaching Foncia's extensive tenant and landlord customer base. KEVIN has proven to reduce probability of burglaries by up to 100%.
• MediaMarktminorChannel Partner/ Reseller/ DistributorEuropean electronics retailer partnership for physical retail distribution of KEVIN devices in store.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• LIFX: Smart lighting brand with scheduling and away-from-home automation features. Comparable as a provider of programmable lighting that can be configured to simulate occupancy, overlapping with a subset of KEVIN's value proposition.
• Philips Hue (Signify): Connected smart lighting platform with scheduling, routines, and 'mock presence' scenes that simulate occupancy. Comparable to KEVIN's light-projection presence simulation from a feature-overlap perspective, and is a more meaningful competitive threat than a typical smart-home player given direct simulation overlap.

Broad incumbents

• Google Nest: Google's smart-home security and automation line (cameras, doorbells, thermostats). Comparable to Mitipi as a home security platform serving mainstream consumers, but with deep platform integration, voice assistant reach, and significantly broader product breadth.
• Ring (Amazon): Amazon-owned smart home security brand with doorbell cameras, alarms, and lighting. Directly comparable to Mitipi as a smart-home security provider for residential customers, but operates a much broader portfolio of detection- and camera-based products versus Mitipi's deterrence-only niche.
• Arlo Technologies: Smart home security camera and doorbell provider serving residential and SMB markets. Comparable as a residential security hardware brand with subscription services, though anchored on video detection rather than presence simulation.
• Yale / August Home (ASSA ABLOY): Smart lock and access control brands under ASSA ABLOY, sold through European and US retail channels. Comparable to Mitipi as a home security hardware brand distributed through retail partnerships, though anchored on access control rather than presence simulation.

Regional players

• Bosch Smart Home: European smart home security and automation provider with sensors, cameras, and integrated control. Comparable to Mitipi as a Europe-headquartered residential security provider, though with a broader and more traditional detection-based portfolio.

Direct peers

• Ajax Systems: European-origin smart security and home automation provider with professional and consumer offerings spanning intrusion, fire, and automation. Comparable to Mitipi as a European smart security hardware brand with growing international footprint and subscription-enabled products.
• SimpliSafe: Direct-to-consumer home security provider offering hardware + monitoring subscriptions for households. Comparable to Mitipi's subscription-enabled residential security model, though SimpliSafe focuses on detection/sensors rather than deterrence simulation.
• Canary: Smart home security device startup offering all-in-one home monitoring hardware with subscription service. Directly comparable to Mitipi as a single-device, app-controlled residential security startup targeting similar homeowners and renters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mitipi_living
• Facebookfacebook.com/mitipi
• LinkedInlinkedin.com/company/mitipi
• Instagraminstagram.com/mitipi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitipi