Nuovopay
NuovoPay is a SaaS platform that enables telecom operators, financial institutions, and device resellers to manage risks of financing smartphones and laptops in emerging markets through SIM-based device locking, automated payment reminders, and behavioral credit scoring for thin-file borrowers.
- Company typePrivate
- Founded2022
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nuovopay does
NuovoPay Tech Pvt. Ltd. operates a SaaS platform for Device Financing Risk Management (DFRM) that enables telecom operators, financial institutions, finance companies, OEMs, and resellers to secure smartphones and laptops financed for end consumers, particularly in emerging markets where borrowers often lack formal credit history. The company's core proposition is reducing EMI defaults and improving repayment rates through SIM-based device locking, automated payment reminders, and a suite of security controls (factory reset protection, safe mode reboot blocking, USB debugging restrictions) that operate in both online and offline modes, including SMS-driven offline locking for low-connectivity regions. The platform is OEM-agnostic, supporting Android 7.0+ devices via Device Admin with deep integrations for Samsung KNOX and LG Guard SDK, and Windows 10/11 laptops, with an API-driven architecture (JavaScript and Dashboard APIs) that connects to credit bureaus, identity verification services, billing systems, and the 2Checkout payment processor. Behavioral credit scoring, which analyzes payment patterns, subscription renewals, and digital transaction habits, is positioned to underwrite thin-file borrowers.
The company monetizes through a two-tier SaaS subscription model: NuovoPay Go, a freemium tier covering up to 10 devices with no credit card required, and NuovoPay Growth, a paid, quote-based tier with priority support targeted at enterprise deployments. Go-to-market combines direct enterprise field sales (evidenced by the 'Book a Demo' CTA and [email protected] contact) with a channel partner network spanning financial institutions, OEMs, telecom operators, and resellers/distributors. Marketing is content-led, leveraging a blog, e-books, webinars, the 'NuovoPay Next' newsletter, and customer case studies.
NuovoPay is incorporated in Pune, India (CIN: U72200PN2022PTC212559) with a regional office in Kingston, Ontario, Canada, operating under the trade name 'Nuovo Latin America.' Named enterprise customers include Oolu Solar (West Africa off-grid solar), PayKU (Indonesia, 30,000+ smartphones financed), Wezago Trading (Kenya), Izzy Pay, AT Tech, and Malika Phones. The company holds ISO/IEC 27001:2013, SOC-2 Type-2, and GDPR compliance certifications and reports customer outcomes including default reductions from 40% to 5% (Wezago Trading) and 50% reduction in monthly defaults (PayKU). Co-founders Harishankar Kannan (CEO) and Alok Londhe (Marketing) lead a team of 11-50.
Nuovopay firmographics
Firmographics- Name
- Nuovopay
- Legal name
- NuovoPay Tech Pvt. Ltd.
- Website
- https://nuovopay.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NuovoPay is a SaaS platform that enables telecom operators, financial institutions, and device resellers to manage risks of financing smartphones and laptops in emerging markets through SIM-based device locking, automated payment reminders, and behavioral credit scoring for thin-file borrowers.
- Ownership category
- akta.pro rank
Where Nuovopay is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Nuovopay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: SaaS subscription model for Device Financing Risk Management platform access. Customers purchase subscription plans based on the number of devices managed. The Terms of Service confirms subscription-based model with defined Subscription Terms and purchase order forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial up to 10 devices for new users to test the platform |
| Subscription | Annual | Tailored for business & use-case with priority support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Nuovopay product offering
Product offeringCore offering
NuovoPay provides a Device Financing Risk Management (DFRM) SaaS platform that helps telecom carriers, finance companies, and resellers mitigate non-payment risk on financed smartphones and laptops. Its core capabilities combine SIM-based remote locking (online and offline, including lock-on-SIM-swap), automated EMI payment reminders, and device security controls such as factory-reset and safe-mode protection. The platform is OEM-agnostic across Android 7.0+ and Windows 10/11 devices, exposes APIs and SDKs for integration with billing, credit bureau, identity verification, and payment systems, and operates an offline-first EMI model designed for low-connectivity emerging markets.
Product overview
NuovoPay offers a unified Device Financing Risk Management (DFRM) platform with specialized solutions for Android and Windows devices. The core DFRM platform provides default and delinquency management, remote device locking, automated payment reminders, and SIM-based security controls. Two subscription tiers are available: NuovoPay Go (free trial for up to 10 devices) and NuovoPay Growth (paid tier with priority support). The platform is API-driven and integrates with credit bureaus, identity verification services, payment processors, and billing systems to enable financial institutions and telecom carriers to manage device financing risks comprehensively.
Differentiator
Problem solved
Functional benefit
Brands
- NuovoPay Go: Free trial plan for device financing, covering up to 10 devices with all features included.
- NuovoPay Growth
Products and services
- Device Financing Risk Management (DFRM) Platform Core NuovoPay platform for financial institutions and telecom carriers to manage risk on financed smartphones and laptops, with default and delinquency management, automation, credit risk assessment integration, remote device locking, and SIM-based security controls.
- Android Device Financing Device financing risk management solution for Android smartphones and tablets, supporting Android 7.0+ with remote locking, automated payment reminders, and security controls against factory reset and theft, designed for carriers, finance companies, and resellers financing Android devices.
- Windows Device Financing Device financing risk management solution for Windows 10/11 laptops and workstations, protecting financed Windows devices with pre-delivery protection, smart payment controls, automated reminders, and remote blocking capabilities.
Quantifiable outcome
- Default rate reduced from 40% to 5% for Wezago Trading customers
- +5 more outcomes
Companies that use Nuovopay
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Nuovopay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature9 records
Nuovopay partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- LGcoreLG Guard partnership enables NuovoPay to provide secure kiosk environment in LG devices through LG Guard SDK integration. This allows more secure device management for LG-manufactured and supported devices.
- SamsungcoreSamsung KNOX integration allows NuovoPay to provide enhanced security environment in Samsung devices. Device Admin permission is used for security policies on Samsung devices.
- 2Checkout (Verifone)core2Checkout serves as the PCI Level 1 certified payment processor for NuovoPay, handling payment processing and storing credit card data in PCI compliant servers.
- Izzy PaycoreTestimonial from Founder and CEO JM Gathoni praising NuovoPay's lock software and constant updates to tackle rising challenges as partners in increasing financial inclusion in Africa.
- AT TechcorePartner testimonial praising NuovoPay's customer experience from enrollment to device retirement, user-friendly interface, quick transaction processing, and robust security measures.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Nuovopay competitors and assessment
Company assessmentDirect peers
- PayJoy: PayJoy is the most direct comparable — a device financing risk management platform that locks smartphones/laptops until loans are repaid, targeting thin-file borrowers in emerging markets across Latin America, Africa, and Asia. Both compete for the same telecom, finance company, and reseller customers with similar SIM-binding and remote lock capabilities.
- Esper: Esper is a cloud-based device management platform for Android-based dedicated devices (kiosks, POS, handhelds). Comparable in OEM-agnostic Android device management and SDK/API architecture, though Esper focuses on dedicated-device fleets rather than financed consumer devices.
- 42Gears SureMDM: 42Gears is an MDM/UEM vendor with strong Android and Windows device lockdown capabilities, including kiosk mode and remote lock. Comparable technical stack to NuovoPay's Android/Windows device control features, though 42Gears is a general-purpose enterprise MDM rather than device-financing-specific.
- M-KOPA: M-KOPA is a pay-as-you-go asset financing platform for smartphones, solar systems, and appliances in sub-Saharan Africa, relying on device-locking technology similar to NuovoPay's. Overlaps directly with NuovoPay's Oolu Solar use case and African expansion thesis.
Broad incumbents
- Branch International: Branch offers mobile lending and on-device credit products across Africa, India, and Latin America. Comparable in serving unbanked/underbanked emerging-market consumers with digital credit, though Branch is broader consumer credit rather than device-collateral-specific.
- Tala: Tala is a mobile-based lending platform serving thin-file borrowers in emerging markets using smartphone behavioral data. Overlaps with NuovoPay's financial inclusion mission and AI-driven credit scoring angle (predictive analytics on behavioral signals).
- SOTI MobiControl: SOTI is a long-established enterprise mobility management (EMM/MDM) provider supporting Android, iOS, and Windows devices. Comparable in device locking, remote control, and policy enforcement, but SOTI serves enterprise managed-device fleets rather than consumer device-financing risk.
Emerging players
- Sun King (formerly Greenlight Planet): Sun King sells PAYG solar home systems in Africa and Asia using similar lock-based financing architecture. Comparable in target customer (thin-file emerging-market consumer) and financing structure, although Sun King is also a vertically integrated product manufacturer.
- TradeDepot: TradeDepot is a B2B retail distribution and fintech platform serving informal retailers in Africa, with embedded inventory financing. Comparable in serving emerging-market distribution/reseller ecosystem where device financing is a key pain point, like NuovoPay's reseller segment.
- Angaza Energy: Angaza provides PAYG enablement software for off-grid solar and asset financing, including device activation, customer management, and credit risk tooling. Comparable to NuovoPay's extension into solar/asset financing alongside its core smartphone business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Nuovopay social profiles
Digital presenceNuovopay compliance and trust
Trust signalCompliance4 records
Nuovopay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuovopay leadership team
Management profileNumber of profiles
Profiles2 records
Nuovopay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuovopay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuovopay
What does Nuovopay do?
NuovoPay provides a Device Financing Risk Management (DFRM) SaaS platform that helps telecom carriers, finance companies, and resellers mitigate non-payment risk on financed smartphones and laptops. Its core capabilities combine SIM-based remote locking (online and offline, including lock-on-SIM-swap), automated EMI payment reminders, and device security controls such as factory-reset and safe-mode protection. The platform is OEM-agnostic across Android 7.0+ and Windows 10/11 devices, exposes APIs and SDKs for integration with billing, credit bureau, identity verification, and payment systems, and operates an offline-first EMI model designed for low-connectivity emerging markets.
Is Nuovopay a public or private company?
Nuovopay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nuovopay founded?
Nuovopay was founded in 2022. It employs 11 to 50 people.
Where is Nuovopay based?
Nuovopay is headquartered in Pune, India, in the Asia region.
How does Nuovopay make money?
One revenue line is on record: software Subscriptions.
Who are Nuovopay's main competitors?
Direct peers on record are PayJoy, Esper, 42Gears SureMDM and M-KOPA. Broad incumbents are Branch International, Tala and SOTI MobiControl. Emerging players are Sun King (formerly Greenlight Planet), TradeDepot and Angaza Energy.
Does Nuovopay have an API?
Yes. NuovoPay is described as an API-driven platform that supports integrations with other platforms and software. SDK integrations with third-party apps for blocking functionality are supported. The platform provides Dashboard APIs, JavaScript APIs, and Developer APIs for accessing and managing services. The Terms of Service defines 'Services' to include 'NuovoPay application programming interfaces (APIs), NuovoPay Code and NuovoPay Add-on Apps, NuovoPay JavaScript APIs, NuovoPay Developer APIs'. NuovoPay reserves the right to place limits on API access (e.g., limits on numbers of calls or requests) and may monitor and limit usage if it believes Customer's usage is in breach. Developer documentation is at app.nuovopay.com/legal/terms-of-service.