Certified Contractors Network

What Certified Contractors Network does

Certified Contractors Network (CCN) is a private, Takoma Park, Maryland-based membership organization founded in 1996 that sells training, consulting, AI tools, consumer financing, and peer-networking services to established home improvement contractors (roofing, siding, windows, remodeling) in the United States and Canada. Its core product is a tiered subscription membership — Platinum (starting at $700/month) and Diamond (all-inclusive, custom-priced) — bundled with a proprietary sales methodology called the Primal Selling System / 5P Process, eight functional boot camps (Sales, Sales Management, Production, Marketing, Business Operations, KPIs, Financial Framework, Business Planning), CCN University online learning, and Owners' Roundtables of 8–10 non-competing peers on monthly video calls.

The technology layer has shifted substantially since 2024 with the launch of PracticePro AI (voice role-play sales training described as first-of-its-kind in the industry), Biz Pro AI (real-time cash-flow and business planning on member financials), and the SwiftCash consumer financing program aggregating 52 loan options through Regions Bank and GreenSky ($1,000–$100,000, up to 92% approval rates). A new tiered AI Consulting Program (Bronze $3,500, Silver $9,500, Gold $27,000) extends monetization into professional services, while a 30+ partner Strategic Partner ecosystem across Diamond, Platinum, Gold, and Silver tiers adds sponsorship and integration revenue.

Revenue mechanics are diversified across recurring membership subscriptions, separate boot-camp and conference fees (three annual events: Elevate fall, Innovate winter, Celebrate spring), AI consulting engagements, and strategic-partner sponsorship income. The sales motion is consultative and event-driven, leveraging 30+ years of category presence, peer referrals, and a 90-day money-back guarantee to convert mid-market contractors doing $1M+ in annual revenue. The company operates with a lean core team of approximately 15 people led by President Scott Siegal (since 2009), with no disclosed outside funding and a stated membership base of 200+ contractor and strategic-partner attendees at recent events.

Name

Certified Contractors Network

Legal name

Certified Contractors Network

Website

https://contractors.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Certified Contractors Network is a private, membership-based organization founded in 1996 that sells training, AI tools, consumer financing, and peer networking to established home improvement contractors across the US and Canada, monetized through tiered subscriptions, boot camps, conferences, and AI consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Takoma Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Platinum Membership: Entry-level membership tier providing network access, peer groups, technology platform, and full access to online learning center. Members at Platinum level can attend in-person boot camps at member pricing. Starts at $700/month with annual payment option that earns 20% discount.
2. Diamond Membership: All-inclusive tier that includes every training program, every boot camp, every coaching engagement, and full access to the online learning center with no per-event charges. Priced higher than Platinum with value requiring a conversation to properly convey.
3. Boot Camp and Conference Registration: Separate registration fees for in-person boot camps and annual conferences (Elevate, Innovate, Celebrate). Travel costs additional. Members typically budget for 2-4 team members at Elevate and 1-2 at other conferences.
4. AI Consulting Program: AI integration consulting services offered in tiers: Bronze ($3,500 for 1 week), Silver ($9,500 for 3 weeks), Gold ($27,000 for 3 months), and A La Carte ($1,000 per session). Includes strategy calls, custom GPT/workflow creation, and team training sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Certified Contractors Network (CCN) is a paid membership-based consulting, training, and software community for established residential home improvement contractors. Members receive access to the Primal Selling System sales methodology, AI-powered sales practice tools (PracticePro AI), real-time business planning software (Biz Pro AI), a consumer financing program (SwiftCash via Regions Bank and GreenSky), peer mastermind groups (Owners' Roundtables), multiple in-person boot camps, and three annual national conferences. The combined offering replaces fragmented training vendors with a single integrated contractor growth ecosystem.

Product overview

Certified Contractors Network (CCN) is a national membership network for home improvement contractors offering a connected suite of AI-powered tools and training programs. The core offering centers on the Primal Selling System sales methodology alongside four proprietary AI tools: PracticePro AI (voice role-play training for sales teams), Biz Pro AI (real-time business planning and cash flow analysis), SwiftCash (consumer financing program with Regions Bank and GreenSky), and Primal Edge Webinar Series (step-by-step sales training content). Beyond the AI tools, CCN provides extensive in-person and online training through CCN University including boot camps for Sales, Sales Management, Production, Marketing, Business Operations, KPIs, and Financial Framework. The membership also includes Owners' Roundtables (peer coaching groups), the Mastery Program (deeper coaching tracks), three annual conferences (Elevate as the flagship fall event), the Contractors Toolbox Podcast, and the Knowledge Center resource portal. A new AI Consulting Program offers tiered consulting services for members seeking hands-on AI implementation support. The product architecture is a platform-plus-modules model where the membership provides foundational access to training and peer networks, with AI tools and consulting services layered on top for enhanced capability delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Primal Selling System: CCN's core in-home sales methodology and 5P Sales Process (Problems, Products, Process, People, and Price) for home improvement contractors.
• PracticePro AI
• Biz Pro AI
• SwiftCash
• CCN University
• Primal Edge

Products and services

• PracticePro AI AI-powered voice role-play training tool that lets sales reps practice against realistic homeowner avatars with natural objections and variable scenarios on any device; customizable with each company's scripts; designed for contractor sales teams to sharpen closing and objection handling.
• Biz Pro AI Real-time business planning and cash flow analysis tool for contractors that runs budgeting and operating reviews on a member's own numbers, giving P&L visibility during the year rather than after it ends.
• SwiftCash Financing Program
• Primal Selling System CCN's proprietary in-home sales methodology built around the kitchen-table sales conversation, structured through the 5P process (Problems, Products, Process, People, and Price) for residential contractor sales; refined over 30+ years of training thousands of contractors.
• CCN Boot Camp Training Programs Suite of in-person training boot camps covering Sales, Sales Management, Production, Production Management, Marketing, Business Operations, Financial Framework, KPIs, and Business Planning. Each boot camp delivers functional-area best practices for contractor owners, sales reps, project managers, and marketing teams.
• Owners' Roundtables Non-competitive peer groups of 8-10 contractor owners meeting on monthly video calls to walk through each other's numbers, problems, hires, and wins; serves as the core coaching and peer learning mechanism for CCN members.
• Mastery Program Longer-form coaching track for owners who want to go deeper on one functional area at a time across Sales, Production, Finance, Marketing, and Recruiting, working with a dedicated coach and small cohort.
• Primal Edge Webinar Series 10- to 11-step structured webinar series covering the complete Primal Selling System from introduction and objection handling through presenting price, closing, follow-up, and Buy Today and Save techniques.
• Elevate Conference (Annual Fall Conference) CCN's flagship fall national conference held annually in St. Louis with three days of keynotes, breakout sessions, and networking; attracts 200+ contractors and strategic partners.
• CCN University Online learning center delivering all live trainings and boot camps digitally, allowing members to put new hires through structured training materials from day one and access the full CCN curriculum on demand.
• Contractors Toolbox Podcast Weekly podcast covering contractor business topics including AI technology, lead generation, marketing, and industry best practices; distributed via Apple Podcasts, Spotify, and Libsyn.
• CCN AI Consulting Program Structured AI implementation consulting offered in tiered engagements—Bronze ($3,500/1 week), Silver ($9,500/3 weeks), Gold ($27,000/3 months), and A La Carte ($1,000/session)—including strategy calls, custom GPT creation, and team training sessions.
• CCN Membership (Platinum and Diamond) Subscription-based national membership for established home improvement contractors; Platinum tier starts at $700/month (or $560/month with annual payment) including network access, peer groups, technology platform, and online learning center; Diamond tier is the all-inclusive membership covering every training program, boot camp, coaching engagement, and online learning resource. Includes a 90-day money-back guarantee upon meeting engagement criteria.

Quantifiable outcome

• Over 33% higher customer satisfaction than industry average, driving more referrals
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability19 records

Feature4 records

Partnerships

26 partnerships are on record, tiered diamond, platinum, gold and silver.

• James HardiediamondStrategic or Co-development PartnerGlobal building materials company and largest global manufacturer of fiber cement products. World’s highest-performance fiber cement siding, trim, backer board and more. Diamond partner providing exclusive products and resources to CCN members.
• Owens CorningdiamondStrategic or Co-development PartnerDevelops and produces insulation, roofing, and fiberglass composites and related materials and products. Building a sustainable future through material innovation. Diamond partner with exclusive offerings for CCN members.
• SirodiamondTechnology or IntegrationAI platform that records and analyzes in-person sales conversations to surface coaching insights that help teams close more deals and uncover hidden revenue. Diamond partner providing AI sales analysis tools to CCN members.
• EOS Operating SystemdiamondTechnology or IntegrationComplete set of real-world tools helping entrepreneurs get what they want from their business. Entrepreneurial Operating System provides business management framework for CCN member contractors.
• IngagediamondTechnology or IntegrationCloud-based presentation software that equips sales teams with tools to compete. Diamond partner providing presentation tools to CCN members.
• Builder Prime CRMplatinumTechnology or IntegrationAll-in-one business management solution for home improvement industry combining CRM, estimating, production management, marketing automation, payments, reporting and more. Platinum partner providing integrated business management tools.
• AvocadiamondTechnology or IntegrationAI platform that answers and makes calls and texts that sound human, books jobs 24/7 with intelligent handoff to live agents, and coaches teams with automated call grading and analytics. Trusted by largest home services companies in America.
• Business Success Consulting GroupdiamondImplementation/ SI/ Consulting PartnerHelps contracting businesses build structure, clarity, and scalability through practical process documentation and operational systems. Works with owners and leadership teams to eliminate chaos, reduce owner dependency, and create consistency.
• Leaping AIdiamondTechnology or IntegrationMost advanced voice AI agents for home improvement with human-indistinguishable AI voice, integrations with leading systems (LeadPerfection, Google Calendar, Salesforce), and custom customer deployments. Helps companies achieve 7-second speed to lead.
• El ToroplatinumTechnology or IntegrationHyper-targeted audience and marketing platform providing digital ad delivery, precise IP targeting, and actionable analytics for CCN members.
• TruvolvplatinumTechnology or IntegrationFull range of digital solutions from SEO to paid media helping contractors optimize and grow their online presence.
• FRSAgoldStrategic or Co-development PartnerFlorida Roofing and Sheet Metal Contractors Association founded in 1922 to bring together contractors and businesses with related interests.
• National Women in Roofing (NWIR)goldStrategic or Co-development PartnerVolunteer-driven organization that supports and advances the careers of female roofing professionals.
• gFour MarketinggoldGTM or Marketing PartnerProven marketing solutions for consistent growth and engagement for home improvement contractors.
• LeapgoldTechnology or IntegrationAutomates every step in sales process from estimating, proposals, and contracts to financing, payment capture, and e-signatures.
• Redesign.cogoldGTM or Marketing PartnerFull-service digital marketing agency dedicated to helping home service companies grow online presence and generate quality leads through SEO, PPC, programmatic advertising, website design, and AI-driven tools.
• Skilled Hands AlliancegoldStrategic or Co-development PartnerUnites contractors, workforce programs, and business partners to create safer job sites, stronger businesses, and sustainable career pathways.
• BestbathgoldStrategic or Co-development PartnerCommercial grade, ADA shower stalls, barrier-free showers, and walk-in showers for home, multi-family, and commercial facilities.
• AlivosilverTechnology or IntegrationAI agents trained specifically for roofing businesses that answer calls, handle online inquiries, and get more referrals.
• Get The ReferralsilverTechnology or IntegrationApp-based SaaS referral platform combining communication, project management, and engagement tools allowing companies to get more high-quality referrals.
• HeavySet TechsilverTechnology or IntegrationHelps home service companies automate lead capture, book appointments instantly, and grow at scale.
• LettrLabssilverGTM or Marketing PartnerPersonalized, handwritten direct mail platform for contractors to win more jobs. Helps with estimate follow-ups, re-engaging past customers, and building trust with homeowners.
• QXOsilverChannel Partner/ Reseller/ DistributorOne of the largest distributors of commercial and residential roofing products, as well as complementary construction and building materials, serving the entire United States and much of Canada.
• VantigesilverTechnology or IntegrationHR services provider handling human resources needs with professionalism that employees deserve.
• NetworxsilverChannel Partner/ Reseller/ DistributorTrusted platform connecting homeowners with reliable contractors for all types of home improvement projects.
• MicroMeshsilverStrategic or Co-development PartnerGutter guard products with lowest call back ratio in industry for growing home improvement companies wanting larger customer base with profitable, easy to install products.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Dave Yoho Associates: Long-established home improvement sales training company that has trained thousands of contractors on in-home selling methodology. Directly comparable to CCN's Primal Selling System offering, serving the same residential contractor customer base with sales training and consulting.
• Remodelers Advantage: Coaching and training community for remodeling contractors offering peer groups, masterminds, and business development programs. Closely comparable to CCN's member community, Owners' Roundtables, and training boot camps in both structure and target customer.
• Contractor Selling: Sales training organization focused on home improvement contractors. Overlaps directly with CCN's sales boot camp and Primal Selling System methodology, targeting the same residential contractor persona for sales skills development.

Broad incumbents

• NAHB (National Association of Home Builders): Largest US trade association representing the residential construction industry. Provides training, networking, and member services across home building, remodeling, and associated contractors. Overlaps with CCN's target audience but operates as a non-profit trade association rather than a paid coaching community.
• NRCA (National Roofing Contractors Association): National trade association for roofing contractors. CCN founder Richard Kaller served as NRCA Director, and a significant portion of CCN's member base belongs to this organization. Provides association-level training and advocacy overlapping with CCN's roofing contractor members.
• NARI (National Association of the Remodeling Industry): National trade association for professional remodelers offering member benefits, certifications, and training. Overlaps with CCN's remodeling contractor target segment at the trade association level, but does not offer the paid coaching community structure that CCN provides.

Others

• EOS Worldwide: Provider of the Entrepreneurial Operating System framework for businesses. Diamond Strategic Partner of CCN that delivers business management tools to CCN members. Serves entrepreneurs broadly but overlaps in offering operational frameworks to CCN's contractor customer base.
• Vistage: CEO peer advisory and executive coaching organization offering peer groups and business coaching for business leaders. Comparable in structure to CCN's Owners' Roundtables but serving a much broader range of industries and company sizes.
• Strategic Coach: Entrepreneur coaching firm founded by Dan Sullivan offering structured coaching programs for entrepreneurs and business owners. Comparable in coaching methodology to CCN's Mastery Program, but targeting a broader entrepreneurial audience rather than a specific contractor vertical.
• Builder Prime: All-in-one business management CRM platform for the home improvement industry. Platinum Strategic Partner of CCN providing CRM, estimating, production management, and payments to CCN members. While not a coaching competitor, addresses overlapping operational needs of CCN's contractor customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/contractorsnet
• YouTubeyoutube.com/channel/UCnWA_3oTXPwIWSHapU5FDwg
• Facebookfacebook.com/CertifiedContractorsNetworkOfficial
• LinkedInlinkedin.com/company/certified-contractors-network
• Instagraminstagram.com/contractorsnetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certified Contractors Network