Dave Yoho Associates

What Dave Yoho Associates does

Dave Yoho Associates is a privately held, family-owned management consulting firm founded in 1962 and headquartered in Fairfax, Virginia. The firm specializes in sales, marketing, and operational consulting for businesses in the home improvement, remodeling, and home services vertical. Its client base spans startups to multi-location operators exceeding $100 million in size, with a cumulative reach of more than 10,000 businesses served over six decades.

The firm operates through three integrated revenue pillars: (1) bespoke consulting engagements, typically delivered as 12–24 hour structured contracts by former C-suite executives with 15+ years of industry experience; (2) a tiered training product catalog spanning $99–$963 price points, including self-paced online platforms such as Super Sales Training and DISC-based behavioral assessments; and (3) live flagship events including the Growth Mastery Summit and the newly launched Peak Profit Summit. Underlying methodology is built on DYA's proprietary sales systems, DISC-based personality frameworks, and a multi-decade content library.

The business model combines professional services revenue (quote-based consulting contracts) with one-time product and event sales. Go-to-market is direct, supported by event-driven audience development and a catalog of standardized training offerings that allow the firm to monetize expertise beyond its small core consulting team. There is no external funding, no disclosed investor base, and operations are run with 1–10 employees, indicating a lean, founder/family-led operating model.

Name

Dave Yoho Associates

Legal name

Dave Yoho Associates

Website

https://daveyoho.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Dave Yoho Associates is a family-owned consulting firm founded in 1962 that provides sales, marketing, and operational advisory services to home improvement and remodeling businesses, supplemented by training products and live events.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Business consulting services
• Sales training programs
• Home improvement consulting
• Hiring assessment tools
• Management training services

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Consulting Services: Comprehensive consulting services including Complete Business Appraisal (two-day on-site consultation), In-Person Training Meetings, Virtual Sales Meetings, Custom Presentation Development, and Hourly Coaching. Services are customized to client needs and delivered by consultants with minimum 15 years executive-level experience.
2. Training Products (Audio, Video, Subscription): Digital and physical training products including The Science of Successful In-Home Selling ($199), Power Linguistics ($299), Closing the Sale ($179), DISC Profiles, recruitment and hiring kits, management training, and summit recordings. Products available for immediate download or physical shipment.
3. Special Offer Bundles: Bundled product packages offering discounts: The Complete Recruiting & Hiring Kit ($963, save $492) and Open Your Mind to Close More Sales ($499, save $178). These packages combine multiple training products at reduced prices.
4. Live Events and Seminars: Annual live seminars (Growth Mastery Summit, Peak Profit Summit) with ticket prices ranging from $99 to $399. Events include sponsorship opportunities for industry partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dave Yoho Associates provides full-scale business consulting and training services to home improvement, remodeling, and home services companies, ranging from startups to multi-location enterprises. Its core offerings include on-site business appraisals, sales, management, marketing, and operational consulting, customized in-home sales presentation development, hourly coaching, and a portfolio of audio, video, and digital training products complemented by annual live summits.

Product overview

Dave Yoho Associates offers a comprehensive business consulting and training ecosystem for home improvement, remodeling, and home services companies. The portfolio consists of three main pillars: (1) Consulting Services including on-site Complete Business Appraisal, Sales, Management, Marketing, and Operational Consulting, plus Virtual/In-Person Training Meetings and Custom Presentation Development; (2) Training Products including audio/video courses (The Science of Successful In-Home Selling, Power Linguistics, Closing the Sale, The Science of Successful Canvassing, Leads Leads Leads, How to Run a More Profitable Business), DISC-based Hiring Assessments, and bundled packages (Open Your Mind to Close More Sales, The Complete Recruiting & Hiring Kit); and (3) Live Events including the annual Growth Mastery Summit and Peak Profit Summit. The company also operates Super Sales Training as an online learning platform. All offerings are designed to work together, with training products reinforcing consulting engagements and assessments informing hiring decisions.

Differentiator

Problem solved

Functional benefit

Brands

• Super Sales Training: Online sales training platform offering courses on systematic selling techniques.
• DISC Analysis Profile

Products and services

• Complete Business Appraisal Two-day intensive on-site business assessment where expert consultants evaluate the client's business and marketing plans, sales systems, personnel, and operations to deliver implementable recommendations for increased profitability. Intended for owners and executives of home improvement, remodeling, and home services companies.
• In-Person Training Meetings Private or keynote training sessions delivered on-site for retail operations, manufacturers, and industry organizations, covering sales processes, lead generation, recruiting, and management topics for home improvement and related businesses.
• Virtual Sales Meetings Online training delivered via Zoom for salespeople, managers, and executives covering sales systems, objection handling, and motivation, bundled with comprehensive supplemental resources for home improvement industry clients.
• Custom Presentation Development Development of customized in-home sales presentations with systematic scripting designed to increase conversion rates, including a 50+ page custom brochure and audio/video recording of the script for home improvement sales teams.
• Hourly Coaching One-on-one consulting sessions delivered by phone or Zoom addressing specific business needs including sales presentations, scripting development, management training, and hiring systems, sold in 12-24 hour packages to home improvement businesses.
• Additional Consulting Services Specialized consulting engagements covering canvassing programs, show and event training, referral lead generation, pricing structure, compensation revision, financial overview, acquisition assistance, and exit strategies for home improvement clients.
• Sales Consulting In-home sales consulting covering system development, custom presentation creation, objection handling, closing techniques, and technology incorporation to improve sales processes for home improvement businesses.
• Management Consulting Management training and coaching covering executive development, role definition, systematic onboarding, lead management, retraining techniques, and compensation package creation for home improvement business leaders.
• Marketing Consulting Marketing strategy consulting covering lead generation, conversion optimization, canvassing programs, event marketing, and referral program development for home improvement companies.
• Operational Consulting Operational improvement consulting covering personnel recruitment, hiring strategy, compensation methods, cash flow, customer retention, market expansion, and mergers and acquisitions support for home improvement operators.
• Super Sales Training Online learning platform offered as a sub-brand, providing sales training courses on systematic selling techniques for home improvement sales professionals.
• DISC Assessments (Hiring Assessment Account) Behavioral profiling assessment account that identifies successful candidates with 85-90% accuracy, reduces turnover, improves manager-direct report communication, and supports onboarding and training of new hires; includes Sales Aptitude Appraisal and Leadership and Competency Evaluation.
• The Science of Successful In-Home Selling Audio training package teaching a powerful, step-based in-home sales process from door to close, including 8 audio recordings and a workbook covering the 7 myths of in-home selling, psychological laws of selling, needs assessment, and closing techniques.
• Open Your Mind to Close More Sales Bundled audio sales package combining The Science of Successful In-Home Selling, Closing the Sale, and Power Linguistics at a $178 discount off list price, designed for home improvement salespeople.
• The Complete Recruiting and Hiring Kit Bundled hiring kit combining the Hiring Assessment Account with 10 DISC Profiles, Recruiting and Hiring Sales and Marketing Personnel audio course, The Hiring Interview video series, and Behavioral Profiling course at a $492 discount off list price.
• Power Linguistics 17-year study audio course teaching highly effective communication techniques including power words, energy creation, positioning, and behavioral techniques, with over 7 hours of audio and a manual for sales professionals.
• Closing the Sale - Professional Selling Skills Audio course teaching professional selling skills to increase close rates and customer satisfaction, with over 5 hours of audio covering step-selling, rapport building, objection handling, and closing techniques.
• How to Run a More Profitable Business Audio course on business profitability strategies covering pricing methods, insurance, compensation systems, intellectual property, and exit strategies, with over 7 hours of audio, forms, and a manual for home improvement business owners.
• Going From Good to Great in Sales Management Video series for advanced sales manager training covering the 10 disciplines of successful managers, recruiting, training superstars, and lead flow management, with over 3 hours of video and bonus interviews.
• Online Recording of the Growth Mastery Summit 15+ hour recording from the latest Dave Yoho Associates live Summit covering leadership, hiring, customer satisfaction selling, and personnel retention for home improvement professionals.
• The Hiring Interview Two-part video course on conducting effective job interviews that challenge applicants and present job value, with over 90 minutes of video on application administration and hiring questions.
• Recruiting/Hiring Sales and Marketing Personnel Audio course on recruiting and hiring systems for sales and marketing personnel, with over 6 hours of audio covering attraction strategies, interview scripting, and compensation methods, plus DISC Analysis Profile and Sales Aptitude Appraisal.
• The Science of Successful Canvassing Video program on implementing or improving a canvassing program, covering eight key ingredients, seven deadly sins, hiring, forecasting, supervision, and role-play scenarios for home improvement lead generation teams.
• Leads, Leads, Leads Audio package on lead management, scripting techniques, and marketing cost reduction, providing a systematic process for managing leads more efficiently in home improvement businesses.
• Behavioral Profiling: The Key to Improved Hiring Advanced course on maximizing DISC Analysis Profile use for hiring, with over 4 hours of audio on understanding behavior patterns, choosing appropriate personnel, and reducing mis-hires.
• DISC Profile: Benchmarks for Specific Job Roles PDF companion guide containing DISC Analysis Profile benchmarks and best behavioral patterns for 28 specific job roles, used to interpret hiring-assessment results for home improvement clients.
• Growth Mastery Summit Annual in-person seminar for home improvement professionals covering growth strategies, leadership, hiring, and sales techniques, featuring industry speakers, panels, and networking opportunities with ticket prices from $99 to $399.
• Peak Profit Summit Annual in-person seminar focused on higher close rates, team strengthening, and profit per lead improvement for home improvement leaders, scheduled for June 2-4, 2026 with $599 tickets.

Quantifiable outcome

• 19% less leads required to increase volume in first year
• +8 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered minor.

• DividendminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• gFourminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• Destination MotivationminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• BRIXminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• TEMOminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• HomeGuard Windows and DoorsminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• Royal Building ProductsminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• Roofing ExpominorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• Ron ShermanminorStrategic or Co-development PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• Qualified RemodelerminorGTM or Marketing PartnerPartner logo displayed on website. Trade publication partner contributing articles to DYA content.
• LEAFHOMEminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• JacuzziminorGTM or Marketing PartnerPartner logo displayed on website. Manufacturer partner for home improvement products.
• Isaiah IndustriesminorGTM or Marketing PartnerPartner logo displayed on website. Manufacturer partner with long-standing relationship.
• MarlimarminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• Progressive FoamminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.
• Door and WindowminorGTM or Marketing PartnerPartner logo displayed on website. Nature of partnership not explicitly detailed beyond logo display.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sandler Training: A global sales training and consulting franchise with a similar model of ongoing coaching, assessments, and training products for B2B sales teams. Comparable to DYA in delivery format (consulting + training products) and target segment (sales-driven SMBs).
• Dale Carnegie Training: Long-established training and consulting firm offering sales, management, and leadership programs delivered through certified trainers. Closely comparable to DYA's decades-old content library, instructor-led delivery, and multi-decade client relationships.
• Remodelers Advantage: Consulting and peer-group organization specifically serving remodeling and home improvement contractors. Direct vertical overlap with DYA, including roundtables, coaching, and operational best practices for the same SMB contractor segment.
• John Burns Construction Consulting: Management consulting firm serving the residential construction and home building industry with advisory, research, and operational consulting. Comparable to DYA in industry specialization and senior-consultant-led delivery model.
• FMI Corporation: Management consulting and investment banking firm serving the built environment industry. Comparable to DYA in targeting engineering and construction-related businesses with senior-advisor engagements and recurring client relationships.
• Builder Partnerships: Consulting and group purchasing organization for residential builders and remodelers. Comparable to DYA in vertical specialization, group-format events, and management consulting offerings for the home improvement value chain.
• DISC Insights: Provider of DISC-based behavioral assessments for hiring, team development, and leadership. Direct overlap with DYA's DISC Analysis Profile offering and similar positioning around improving people decisions in SMBs.

Broad incumbents

• ServiceTitan: Market-leading software platform for home services businesses (HVAC, plumbing, roofing). Competes with DYA indirectly by embedding sales process, training, and KPI management into software — addressing the same operational pain points (and appearing in DYA's partner ecosystem).

Emerging players

• TopLine Leadership: Sales and leadership training firm focused on contractors and home improvement businesses. Similar delivery model (workshops, coaching, training products) but smaller scale and more recent entrant than DYA.
• MarketSharp: CRM and marketing-automation software specifically built for remodeling and home improvement companies. Overlaps with DYA's marketing consulting offering and appears as a DYA partner, signaling shared customer base and complementary rather than directly competing roles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/daveyohoassociates
• Xx.com/daveyoho
• Facebookfacebook.com/91602224496
• LinkedInlinkedin.com/company/dave-yoho-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dave Yoho Associates