Wayfound

What Wayfound does

Wayfound Mental Health Group Inc. (formerly WGM Psychology, founded 1999 in Calgary) is a Canadian national centre of excellence for mental health care, specializing in operational stress injuries affecting public safety personnel, military (active and veteran), and other trauma-exposed professionals. The company operates three clinic locations in Calgary (head office), Edmonton, and Toronto, staffed by 48 practitioners including psychologists, occupational therapists, acupuncturists, and psychiatrists (via a partnership with Dr. Luke Napier and Associates). Service lines span individual and couples psychotherapy, comprehensive psychoeducational, neuropsychological, medical-legal, and forensic psychological assessments, ear acupuncture (EAR program), and preventative training — most notably the Before Operational Stress (BOS) program, which has trained over 74,000 first responders and frontline healthcare workers and is supported by peer-reviewed publications in Frontiers in Psychology and Stress and Health.

The underlying technology stack is clinical rather than software-native: evidence-based psychotherapies (CBT, EMDR, Prolonged Exposure, CPT, Trauma-Informed Leadership) delivered by licensed professionals, supplemented by proprietary program protocols (BOS, EAR) developed through research collaborations with CIPSRT, CIHR, and the University of Calgary. Service delivery runs through three physical clinics, virtual/telehealth appointments, organizational training delivery, and ECHO Ontario telementoring — with scheduling handled via the third-party Jane App. No AI/ML capabilities, APIs, or proprietary software platforms are evident in the source material.

Wayfound's business model is primarily fee-for-service professional services billed to individual clients, extended health insurers, WCB, and Veterans Affairs Canada, with assessments priced at approximately $235/hour (standard psychoeducational evaluations starting at ~$2,820). Secondary revenue streams include enterprise training contracts (BOS and TIL sold to public safety agencies, healthcare organizations, and employers via in-person, virtual, and self-paced on-demand formats) and government grants, notably a $5.1M federal grant tied to national BOS rollout. The company is privately held, founder/family-led under CEO Dr. Megan McElheran, and has not disclosed external equity financing.

Name

Wayfound

Legal name

Wayfound Mental Health Group Inc.

Website

https://wayfound.ca

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Wayfound Mental Health Group is a Canadian mental health provider operating three clinics (Calgary, Edmonton, Toronto) with 48 practitioners delivering therapy, psychiatry, acupuncture, assessments, and proprietary BOS/TIL training programs for first responders, military, and trauma-exposed professionals.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGAEAH)

akta.pro secondary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Mental health services
• Psychological assessments
• Trauma-informed therapy
• Operational stress injury
• First responder wellness

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Mental Health Services: Fee-for-service clinical appointments including psychotherapy, psychiatry, and acupuncture services. Services billed at hourly rates or per session, with many clients covered through extended health insurance, WCB, or Veterans Affairs Canada.
2. Mental Health Training Programs: BOS (Before Operational Stress) and TIL (Trauma-Informed Leadership) training programs offered to organizations and individuals. Programs available in-person, virtual, and self-paced on-demand formats. Customized packages available for organizations.
3. Psychological Assessments: Comprehensive psychoeducational and psychological assessment services billed at $235/hour with standard evaluations requiring approximately 13-14 hours (starting at approximately $2,820). Medical-legal and forensic assessments billed hourly based on complexity.
4. Government Grants: Federal grant funding including a $5.1 million federal grant project that brought BOS programming to frontline workers across Canada.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wayfound is a national mental health care provider delivering clinical psychotherapy, psychiatric assessment, psychological evaluations, ear acupuncture, and trauma-focused therapy services through three physical clinic locations and virtual appointments across Canada. The company also operates proprietary mental health training programs—most notably Before Operational Stress (BOS)—targeted at public safety personnel, military members, and other trauma-exposed professionals, reaching over 74,000 individuals. Services are delivered by 48 licensed practitioners including psychologists, occupational therapists, and acupuncturists, with many client engagements covered through extended health insurance, WCB, or Veterans Affairs Canada.

Product overview

Wayfound Mental Health Group is a national mental health care provider offering a comprehensive suite of services through multiple delivery channels. The portfolio includes direct clinical services (Mental Health Services, Wayfound Assessment Clinic, Ear Acupuncture, and Psychiatry Services) and training programs (Before Operational Stress/BOS and Trauma-Informed Leadership/TIL). The BOS program is the company's flagship evidence-based training product for first responders and trauma-exposed professionals, while the Assessment Clinic provides specialized psychological and psychoeducational evaluations. Services are delivered in-person across clinic locations in Calgary, Edmonton, and Toronto, with virtual appointment options available.

Differentiator

Problem solved

Functional benefit

Brands

• Before Operational Stress (BOS): An evidence-based mental health resiliency program designed for public safety personnel, frontline healthcare workers, and military members.
• Trauma-Informed Leadership (TIL)
• Ear Acupuncture Resilience (EAR) Program

Products and services

• Mental Health Services Individual and couples psychotherapy for adults, children, and adolescents addressing trauma, PTSD, anxiety, depression, OCD, grief, and other mental health concerns, delivered by 48 psychologists and mental health practitioners across three Canadian clinic locations plus virtual appointments.
• Wayfound Assessment Clinic Comprehensive psychological assessment services including psychoeducational, school neuropsychological, psychological, cognitive, medical-legal, and forensic evaluations for adults, children, and adolescents, with psychoeducational assessments starting at approximately $2,820 and medical-legal assessments billed hourly.
• Ear Acupuncture (EAR Program) Weekly ear acupuncture therapy (Ear Acupuncture Resilience/EAR program) grounded in Traditional Chinese Medicine principles to support stress response, emotional regulation, and recovery from trauma and burnout through a protocol that down-regulates the sympathetic nervous system.
• Psychiatry Services Psychiatric assessment and treatment services delivered by Dr. Luke Napier MD FRCP and Associates, focusing on Canadian Armed Forces members, RCMP members, and veterans, with capability to complete paperwork and forms related to client needs.
• Before Operational Stress (BOS) Training Program

Quantifiable outcome

• 74,000+ trauma-exposed professionals trained through BOS program
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, strategic and minor.

• Canadian Institute for Public Safety Research and Treatment (CIPSRT)coreStrategic or Co-development PartnerCIPSRT provides funding for the Family First Responder program partnership bringing mental health programming to police, fire, and paramedic members and their families.
• University of Calgary - Family First Responder TeamcoreStrategic or Co-development PartnerThe Family First Responder team from University of Calgary designed the Re:Building Families program specifically for spouses and partners of first responders, with Wayfound providing mental health programming.
• ECHO Ontario Public Safety PersonnelstrategicStrategic or Co-development PartnerTelementoring program to build confidence and skills of Ontario care providers in supporting mental well-being of public safety personnel including firefighters, paramedics, police, corrections and communications personnel.
• Dr. Luke Napier MD FRCP (Psych) and AssociatescoreStrategic or Co-development PartnerDr. Napier and Associates provide psychiatric services through Wayfound Mental Health Group clinics in Calgary and Edmonton, with focus on Canadian Armed Forces, RCMP members, and veterans.
• Acupuncturists Without Borders (AWB)minorStrategic or Co-development PartnerDr. Vanessa Ebertz is a trained member of AWB whose mission is to mitigate destructive effects of trauma by alleviating suffering and nurturing individual and community resilience with community-style ear acupuncture.

Scale indicators7 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Wysa: AI-powered mental health chatbot and self-help platform increasingly used by employers and healthcare systems. Emerging digital player that could compete with Wayfound's BOS on-demand program in employer channels.

Broad incumbents

• Talkspace: Major U.S. online therapy platform partnering with employers, health plans, and EAPs. Comparable business model (B2B2C mental health delivery) at much larger scale and with public-company capital access.
• Calm Health: Consumer meditation and mental wellness app with growing enterprise (Calm Health) offering for healthcare providers and employers. Comparable evidence-based digital content and training delivery for organizations.
• Maple: Canadian telehealth platform providing online doctor visits, mental health support, and specialty care. Broader incumbent competing for the same Canadian employer and consumer mental health market.
• Spring Health: Enterprise mental health platform providing precision mental healthcare to employers and health plans. Comparable B2B-focused model targeting organizations with comprehensive mental health offerings.
• Headspace Health: Major mental health and meditation platform with enterprise offerings (Headspace for Work, Headspace for Health). Comparable employer-facing mental health program delivery with significant brand recognition.
• TELUS Health MyPsychiatry: Major Canadian telehealth and mental health services platform operated by TELUS, offering psychiatry, counseling, and wellness programs nationally. Broader incumbent with enterprise contracts and capital scale that dwarfs Wayfound.

Direct peers

• Inkblot Therapy: Canadian online therapy platform connecting clients with licensed therapists for video, audio, and chat sessions. Closely comparable Canadian-headquartered mental health service with similar virtual delivery model.
• Badge of Life Canada: Canadian organization focused on psychological trauma and PTSD support for first responders and public safety personnel. Direct peer with overlapping target market and therapeutic approach.
• First Responder Therapy Centres: Canadian mental health provider specializing in PTSD and operational stress injuries for first responders, military, and veterans. Most direct competitor to Wayfound, with similar mission-driven positioning and provincial clinic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wayfoundmhg
• Facebookfacebook.com/WayfoundMHG
• LinkedInlinkedin.com/company/wayfound-mental-health-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayfound