Perio Sciences
PerioSciences is a Dallas-based, privately held oral care company that develops and sells antioxidant-based toothpastes, mouthwashes, gels, and oral care systems directly to US consumers through periosciences.com, with over 2,600 US dentists reportedly recommending its products.
- Company typePrivate
- Founded2008
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Perio Sciences does
PerioSciences is a Dallas-based oral healthcare company founded in 2008 that develops and sells specialty dental-care products directly to consumers through its Shopify-powered e-commerce storefront at periosciences.com. The product portfolio is built around a patented Antioxidant Smile Care Formula combining Phloretin and Ferulic Acid — antioxidants the company positions as supporting oral tissue health and free-radical neutralization — and spans four toothpaste variants (Natural, Sensitive, Hydrating, White Care), four mouthwashes, two dental gel sizes, four bundled Oral Care Systems, and a Moisyn sub-brand of dry-mouth products using ChitoTek technology (a chitosan-arginine combination for moisture retention). The portfolio also incorporates nano-hydroxyapatite and dual-action fluoride for cavity prevention, with published clinical evidence cited for 72-hour sensitivity relief and 100%/82% improvements in dry-mouth metrics.\n\nThe commercial model is direct-to-consumer only, with no retail or third-party distribution and geographic confinement to the contiguous United States. Pricing is positioned at a premium ($18.50-$43 per unit) with an available subscription option delivering a 15% discount on flexible 1/2/3-month cadences. Customer acquisition relies on a dental-professional referral channel — the company claims over 2,600 recommending US dentists — alongside content marketing, social media, PR coverage in lifestyle publications, a Smile Care Quiz funnel tool, and a customer referral program. The company has raised approximately $4.38 million across two 2012-2013 funding rounds (one led by Green Park & Golf Ventures), has a leadership team of four (Founder Russell Moon, President Laura-Lucia Carothers, COO Christine D.W., CFO Bill Giles), and operates with 11-50 employees on a bootstrapped posture with no subsequent disclosed venture activity.
Perio Sciences firmographics
Firmographics- Name
- Perio Sciences
- Legal name
- PerioSciences
- Website
- https://periosciences.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PerioSciences is a Dallas-based, privately held oral care company that develops and sells antioxidant-based toothpastes, mouthwashes, gels, and oral care systems directly to US consumers through periosciences.com, with over 2,600 US dentists reportedly recommending its products.
- Ownership category
- akta.pro rank
Perio Sciences industry classification
Industry- Product category
- Oral Care Products
- NAICS
- Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Toothpaste & Toothpowder (CRABAFAA)
- akta.pro secondary industry
- Mouthwash & Rinses (CRABAFAD)
Keywords
Where Perio Sciences is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
Perio Sciences business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Direct-to-Consumer Oral Care Products: PerioSciences generates revenue through the direct sale of their antioxidant-based oral care product line including toothpastes, mouthwashes, dental gels, and specialty products like Moisyn for dry mouth. Products are sold through their e-commerce platform with subscription options available for recurring purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Moisyn Dry Mouth Products |
| Unit Pricing | Pay-as-you-go | Hydrating Mouthwash |
| Unit Pricing | Pay-as-you-go | Toothpaste For Sensitive Teeth |
| Unit Pricing | Pay-as-you-go | AO ProVantage Dental Gel |
| Subscription | Monthly | AO ProVantage Gel Subscription |
| Unit Pricing | Pay-as-you-go | Natural Toothpaste |
| Unit Pricing | Pay-as-you-go | Hydrating Toothpaste |
| Unit Pricing | Pay-as-you-go | Post-Whitening Toothpaste |
| Unit Pricing | Pay-as-you-go | Mouthwash For Sensitive Teeth And Gums |
| Unit Pricing | Pay-as-you-go | Oral Care Systems |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Perio Sciences product offering
Product offeringCore offering
Perio Sciences develops and sells a premium line of antioxidant-based oral care products including dental gels, mouth rinses, toothpastes, and bundled oral care systems. All products are built around a patented Antioxidant Smile Care Formula combining Phloretin and Ferulic Acid, with the Moisyn sub-brand offering dry mouth relief via proprietary ChitoTek technology. The company sells directly to consumers through its own e-commerce website and supports a subscription purchasing option.
Product overview
PerioSciences is a premium oral care company offering a comprehensive portfolio of antioxidant-based dental care products. The product lineup centers on four toothpaste variants (Natural, Sensitive, Hydrating, White Care), four mouth rinse formulas (Sensitive, Hydrating, Natural, White Care), and two dental gel options (full-size and travel). The company also offers four bundled Oral Care Systems combining toothpaste, mouthwash, and gel for targeted concerns, plus the Moisyn™ dry mouth line featuring ChitoTek™ technology. Products are sold individually or as complete care systems, with all formulations leveraging patented antioxidant blends of phloretin and ferulic acid combined with natural ingredients like nano-hydroxyapatite, xylitol, and botanical extracts.
Differentiator
Problem solved
Functional benefit
Brands
- Moisyn: Oral rinse and mist product line designed to relieve dry mouth (xerostomia) symptoms using proprietary ChitoTek technology that combines chitosan and arginine.
Products and services
- AO ProVantage Gel
Quantifiable outcome
- 100% of study participants showed improvement in resting saliva with Moisyn ChitoTek technology
- +4 more outcomes
Companies that use Perio Sciences
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
Perio Sciences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Perio Sciences partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Perio Sciences competitors and assessment
Company assessmentDirect peers
- Boka: Premium natural oral care brand selling direct-to-consumer with similar premium positioning, natural ingredient emphasis (nano-hydroxyapatite), and DTC e-commerce model. Direct competitor in the specialty/premium oral care niche.
- Hello Products: Premium natural oral care DTC brand (owned by Colgate-Palmolive) offering toothpaste, mouthwash, and specialty rinses. Direct competitor in the natural/specialty oral care category with similar price points and DTC roots.
- Dr. Brite: Premium natural oral care DTC brand with similar positioning around clean ingredients and targeted oral care benefits. Competes for the same premium-conscious consumer segment.
Broad incumbents
- Sensodyne: Category leader in sensitive teeth toothpaste owned by Haleon. PerioSciences' Sensitive Toothpaste (recommended by 2,600+ dentists) directly competes with Sensodyne's flagship product. Established retail distribution and massive marketing budget.
- Tom's of Maine: Natural oral care brand owned by Colgate-Palmolive. Overlaps with PerioSciences' natural product positioning (Natural Toothpaste, Natural Mouthwash) but offers broader portfolio and retail distribution at lower price points.
- Crest: Mass-market oral care incumbent owned by P&G with broad portfolio including sensitivity (Crest Sensi-Relief) and whitening lines. Competes with PerioSciences across mainstream retail channels with much larger marketing spend.
- Colgate: Mass-market oral care incumbent owned by Colgate-Palmolive. Competes across all PerioSciences product categories including sensitivity (Colgate Sensitive Pro-Relief) with global distribution and brand recognition.
Emerging players
- TheraBreath: Premium oral care brand focused on bad breath and specialty oral care needs. Competes for the same premium-conscious consumer with similar DTC + retail hybrid distribution model.
- Oxyfresh: Premium oral care brand with dentist-recommended positioning, similar to PerioSciences' professional endorsement strategy. Targets specialty oral care concerns with subscription and DTC channels.
- CloSYS: Specialty oral care brand (owned by Rowpar Pharmaceuticals) offering fluoride-free, gentle oral care products. Competes with PerioSciences' Natural Oral Care line for sensitive-mouth consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Perio Sciences social profiles
Digital presencePerio Sciences financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perio Sciences leadership team
Management profileNumber of profiles
Profiles4 records
Perio Sciences funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perio Sciences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perio Sciences
What does Perio Sciences do?
Perio Sciences develops and sells a premium line of antioxidant-based oral care products including dental gels, mouth rinses, toothpastes, and bundled oral care systems. All products are built around a patented Antioxidant Smile Care Formula combining Phloretin and Ferulic Acid, with the Moisyn sub-brand offering dry mouth relief via proprietary ChitoTek technology. The company sells directly to consumers through its own e-commerce website and supports a subscription purchasing option.
Is Perio Sciences a public or private company?
Perio Sciences is a private company. It is classified as venture growth investor backed and is currently operating.
When was Perio Sciences founded?
Perio Sciences was founded in 2008. It employs 11 to 50 people.
Where is Perio Sciences based?
Perio Sciences is headquartered in Dallas, United States, in the North America region.
How does Perio Sciences make money?
One revenue line is on record: direct-to-Consumer Oral Care Products.
Who are Perio Sciences's main competitors?
Direct peers on record are Boka, Hello Products and Dr. Brite. Broad incumbents are Sensodyne, Tom's of Maine, Crest and Colgate. Emerging players are TheraBreath, Oxyfresh and CloSYS.
Does Perio Sciences have an API?
No public API is recorded for Perio Sciences.
What industry is Perio Sciences in?
Perio Sciences's product category is Oral Care Products. Its primary akta.pro industry code is CRABAFAA, Toothpaste & Toothpowder, with a secondary code of CRABAFAD, Mouthwash & Rinses. Its NAICS code is 456 and its SIC code is 2844.