Nature's Grace and Wellness

What Nature's Grace and Wellness does

Nature's Grace and Wellness (legal entity NGW Holdings, LLC) is a privately held, woman-owned, family-operated cannabis cultivator and consumer packaged goods company founded in 2014 by the O'Hern family in Vermont, Illinois. The company operates a multi-room cultivation facility with diverse genetic rotation, a concentrate extraction lab staffed by 20+ specialists producing rosin, hash, distillate, and badder, and an award-winning chocolate and edibles kitchen. Its commercial stack spans 15+ owned and partnered sub-brands covering premium flower (Twenty Twenty, Graffiti, Signature), infused and high-potency products (Moon Walkers, Joos vapes, Kaleidosmokes, NGW Concentrates), edibles (Chocolates, Funnies Gummies), pre-rolls (Slims), and topicals (Unwind), with additional partner brands distributed via Flora 47 and a co-developed hop-cured line with Half Acre Beer Company.

The business operates a B2B2C model in which the core revenue stream is wholesale and retail cannabis product sales through 200+ partner dispensaries across Illinois, supplemented by owned retail under the Bud & Rita's (Chicagoland and Central Illinois) and Trinity Dispensary (Peoria) brands. Go-to-market combines a dedicated field marketing team providing budtender education and merchandising support at dispensary doors, a direct-to-consumer Budrista Club loyalty program with native iOS/Android apps, a real-time product locator, and owned email and Instagram channels. Customers consist of Illinois adult-use and medical cannabis consumers and the dispensary operators stocking NGW products, with medical patients as a secondary segment served through pain-relief topicals such as Cloud 9 and Menthol & Cayenne.

Pricing is not publicly disclosed and is subject to Illinois statewide price compression; the company is privately held under O'Hern family control with no disclosed external funding rounds, no parent company, and no public listing. Operations are anchored in Illinois with a Chicago branch office supporting field and outreach activities, and NGW positions its woman-owned, five-generation family-farming heritage as its primary brand narrative in a market where new cultivation licenses remain scarce.

Name

Nature's Grace and Wellness

Legal name

NGW Holdings, LLC

Website

https://naturesgraceandwellness.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Nature's Grace and Wellness is a woman-owned, family-operated Illinois cannabis cultivator and multi-brand CPG producer founded in 2014, selling flower, concentrates, edibles, vapes, and topicals through 200+ partner dispensaries and owned retail dispensary brands across Illinois.

Ownership category

akta.pro rank

Product category

Cannabis Cultivation and Manufacturing

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Dispensary Chains & Multi-Location Operators (MSO/Regional) (CRANAFAD)

akta.pro secondary industries

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

Keywords

• Cannabis cultivation products
• Medical cannabis dispensary supply
• Cannabis concentrate extraction
• Cannabis edibles manufacturing
• Cannabis topicals production

Headquarters

HQ city

Hartland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Cannabis Product Sales: B2B2C revenue model through distribution to 200+ dispensaries. Products include premium flower, concentrates, edibles (gummies, chocolates), topicals, and pre-rolls sold through partner retail locations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nature's Grace and Wellness (NGW) cultivates, processes, and distributes a multi-brand portfolio of cannabis products including premium flower, infused pre-rolls, concentrates (rosin, hash, distillate, badder), vapes, edibles (chocolates, gummies), and topicals. The company operates its own cultivation and processing facility in Vermont, Illinois, supported by an in-house extraction lab and award-winning chocolate kitchen, and sells through company-owned dispensary brands and a network of 200+ partner dispensaries across Illinois.

Product overview

Nature's Grace and Wellness operates as a family-owned, woman-owned cannabis company with a multi-brand product portfolio. The company functions as both a cannabis cultivator and a consumer packaged goods company, offering a diverse range of cannabis products including premium flower (Twenty Twenty, Graffiti, Signature), infused products (Moon Walkers, concentrates), edibles (Chocolates, Funnies Gummies), vapes (Joos), pre-rolls (Slims, Kaleidosmokes), and topicals (Unwind). The portfolio is organized around multiple sub-brands that serve different consumer preferences, from value-driven options to premium high-potency products. Products are distributed through company-owned dispensaries (Bud & Rita's, Trinity Dispensary) and partner dispensaries across Illinois, supported by a loyalty program (Budrista Club). The company also extends its portfolio through partnerships with Flora 47 for additional licensed brands.

Differentiator

Problem solved

Functional benefit

Brands

• Twenty Twenty Flower: Premium flower line paying homage to cannabis decriminalization and normalization in the Midwest.
• Graffiti Flower
• Signature Flower
• Moon Walkers
• Kaleidosmokes
• Slims Pre-Rolls
• Joos
• NGW Concentrates
• NGW Chocolates
• Funnies Gummies
• Unwind Topicals
• Second Setting
• Bud & Rita's
• Budrista Club
• Trinity Dispensary

Products and services

• Twenty Twenty Flower Premium slow-cured and hand-trimmed cannabis flower line paying homage to cannabis decriminalization and normalization in the Midwest, featuring high-end strains.
• Graffiti Flower Cannabis flower line celebrating individuality with unique strains offering distinctive combinations of effects for one-of-a-kind experiences.
• Signature Flower Curated rotating cannabis flower line showcasing diverse strains with distinctive profiles grown with meticulous attention to detail.
• Moon Walkers Premium line of infused cannabis products for high-potency experiences, featuring hand-selected flower enhanced with cannabis oil, kief, liquid diamonds, and live rosin.
• Kaleidosmokes Pre-rolls infused with cannabis extract and added terpenes, portioned at 0.5g each, wrapped in hemp paper for even burn and unique flavor pairings.
• Slims Pre-Rolls Pack of 5 pre-rolled joints containing 2.5g of premium ground flower, wrapped in Futurola rolling papers with childproof and reclosable packaging.
• Joos House brand of vapes and cartridges offering standard cannabis oil, Live Resin editions, live rosin, and Synergy editions designed for daytime and nighttime needs.
• NGW Concentrates Cannabis concentrate extracts including rosin, hash, distillate, and badder produced using clean and value-conscious extraction methods that prioritize potency, purity, and quality.
• NGW Chocolates Award-winning cannabis-infused chocolate bars in 100mg/50mg macro sizes in classic and innovative flavor combinations, developed in-house with rigorous kitchen standards.
• Funnies Gummies Classic gummy cannabis edibles including strain-specific solventless live gummies and the Boozy Funpack featuring live rosin gummies in 10mg and 20mg packets.
• Unwind Topicals Pain-relieving topical lotions including Cloud 9 Lotion and Menthol & Cayenne Lotions with a 1:1 ratio formula, 100mg of relief in 2oz containers, used by the medical community.
• Bud & Rita's Dispensary Company-owned Midwest hospitality dispensary brand with locations in Chicagoland (Avondale, West Town, Niles, Wadsworth) and Central Illinois (Forsyth, with a Loop location coming soon) stocking NGW products.
• Trinity Dispensary Company-affiliated Peoria-based dispensary serving recreational and medical cannabis customers with NGW products, expert education, and personalized patient consultations.
• Budrista Club Loyalty Program Community-centric loyalty program encompassing multiple dispensary brands, offering 1 point per $1 spent, $5 signup reward, $20 birthday reward, exclusive merchandise drops, and first access to product releases and community events.

Quantifiable outcome

• Award-winning chocolates recognized in the industry
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Budrista ClubcoreGTM or Marketing PartnerCommunity-centric loyalty program encompassing multiple dispensary brands. Offers 1 point per $1 spent, $5 signup reward, $20 birthday reward, exclusive merchandise drops, and first access to product releases and community events.
• Flora 47coreChannel Partner/ Reseller/ DistributorPartnership featuring exclusive brands including Yubalachia, Second Setting, Community Cannabis, and Margo Price (Mints Lavender) distributed through NGW's dispensary network.
• Bud & Rita's DispensaryflagshipChannel Partner/ Reseller/ DistributorCompany-owned retail dispensary brand serving Chicagoland and Central Illinois markets with NGW products. Midwest hospitality-focused dispensary experience.
• Trinity DispensarycoreChannel Partner/ Reseller/ DistributorPeoria-based dispensary serving as friendly local pot shop for recreational and medical cannabis products with expert education and personalized patient consultations.
• Okay CannabisminorChannel Partner/ Reseller/ DistributorDispensary partner in Evanston offering NGW products through product locator. One of several dispensary partners across Illinois.
• Half Acre Beer CompanyminorStrategic or Co-development PartnerSpecialty pre-roll collaboration producing Hop Finished 6-Pack Pre-Rolls using Half Acre's hop cure process for unique flavor profiles.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Green Thumb Industries: Chicago-based MSO with substantial Illinois operations including Rise dispensaries. A direct competitor in Illinois cultivation, branded products, and retail, with national scale and public-company capital access.
• Verano Holdings: Chicago-headquartered multi-state cannabis operator with strong Illinois presence. Competes with NGW across cultivation, branded products, and retail, and operates a comparable house-of-brands strategy.
• Cresco Labs: Chicago-headquartered multi-state cannabis operator with major Illinois cultivation footprint. Competes directly with NGW in Illinois wholesale and retail, with a larger brand portfolio and significantly greater capital resources.
• Curaleaf Holdings: Largest U.S. multi-state cannabis operator with Illinois operations post-Grassroots acquisition. Represents the scale and capital benchmark NGW must compete against for Illinois retail partnerships.
• Ascend Wellness Holdings: Multi-state cannabis operator with Illinois cultivation, processing, and retail. Competes with NGW in Illinois wholesale channels and operates MOCA branded products in adjacent categories.
• Grassroots Cannabis: Multi-state cannabis operator (now part of Curaleaf) with substantial Illinois operations. Competes with NGW across Illinois wholesale and retail channels as a larger, well-capitalized incumbent.

Direct peers

• PharmaCann: Illinois-licensed cannabis cultivator and multi-state operator (Verilife dispensaries). Most comparable to NGW as an Illinois-focused operator with cultivation, processing, and owned retail.
• Revolution Cannabis: Illinois-based cannabis cultivator and processor producing flower and concentrates for the Illinois market. Closest direct peer to NGW in scale, Illinois-only focus, and cultivation-led model.
• Bedford Grow: Illinois-licensed cannabis cultivator based in Chicago producing flower, concentrates, and vapes for Illinois dispensaries. Directly comparable mid-tier Illinois cultivator competing for shelf space with NGW.

Emerging players

• Justice Cannabis Co. Illinois-focused dispensary operator (The Dispensary, Midway, others) that carries NGW products and competes for retail mindshare. Comparable as an Illinois retail-led operator adjacent to NGW's Bud & Rita's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ngwbrands
• Xx.com/naturesgraceil
• LinkedInlinkedin.com/company/a

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's Grace and Wellness