Grassroots Cannabis
Grassroots Cannabis is a premium cannabis brand and wholly-owned subsidiary of Curaleaf, Inc., offering curated flower, pre-rolls, and concentrates distributed through Curaleaf dispensaries across 14 U.S. states to adult-use and medical consumers.
- Company typePrivate
- Founded2014
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grassroots Cannabis does
Grassroots Cannabis is a premium cannabis brand founded in 2014 in Chicago, operating as a wholly-owned subsidiary of Curaleaf, Inc. The company produces a portfolio of cannabis products organized around three core categories: premium flower with a curated genetics library (including named strains such as Birthday Cake, Garlic Cookies, Ray Charles, MAC, Aces High, and Bubba Diagonal with documented terpene profiles), pre-rolls in 1G Singles and .4G Shorties formats alongside a premium Diamond Infused line featuring THCA Diamond-dusted bud, and a broad concentrates range spanning Live Budder/Badder, Live Sugar/Sauce, Crumble, Live Rosin, Wax, Live Resin, Shatter, RSO, Live Bubble Hash, and Diamonds. Extraction is performed by an in-house lab team using both solvent-based (butane, hydrocarbon) and solventless methods under rigorous testing standards.
The company's products are distributed exclusively through the Curaleaf dispensary network across 14 U.S. states (Arizona, Connecticut, Florida, Illinois, Maine, Maryland, Massachusetts, Nevada, New Jersey, New York, North Dakota, Ohio, Pennsylvania, and Utah), with consumer-direct channels including a Find Us dispensary locator and online ordering subject to state regulations. Grassroots also maintains a wholesale B2B channel serving other dispensaries and retail partners, a branded merchandise line (Grassroots Gear) for wearables and accessories, and a Dark Heart co-branded sub-brand. Revenue is generated primarily through one-time transactional product sales at premium-tier pricing to adult-use recreational consumers (21+) and medical cannabis patients (18+) in medical-legal states. Brand positioning emphasizes craft heritage, premium quality, and consumer education through content marketing (Concentrates 101 guides, strain information, terpene profiles).
Grassroots Cannabis firmographics
Firmographics- Name
- Grassroots Cannabis
- Legal name
- Curaleaf, Inc.
- Website
- https://grassrootscannabis.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grassroots Cannabis is a premium cannabis brand and wholly-owned subsidiary of Curaleaf, Inc., offering curated flower, pre-rolls, and concentrates distributed through Curaleaf dispensaries across 14 U.S. states to adult-use and medical consumers.
- Ownership category
- akta.pro rank
Grassroots Cannabis industry classification
Industry- Product category
- Cannabis products (premium flower, pre-rolls, and concentrates)
- NAICS
- Medicinal and Botanical Manufacturing (325411), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)
- akta.pro secondary industries
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA), Medical Cannabis Dispensaries (CRANAFAB), Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)
Keywords
Where Grassroots Cannabis is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Grassroots Cannabis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cannabis Product Sales: Revenue generated from sale of premium cannabis products including flower, concentrates, pre-rolls, and specialty products like Diamond Infused pre-rolls. Sold through Curaleaf dispensary network across 14 states. One-time transaction model for individual product purchases.
- Wholesale B2B Sales: Wholesale orders for B2B customers including other dispensaries and retail partners. Privacy policy mentions processing wholesale orders for B2B customers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Grassroots Cannabis product offering
Product offeringCore offering
Grassroots Cannabis grows, produces, and sells premium cannabis products — including top-shelf flower, pre-rolls (Singles, Shorties, and Diamond Infused variants), and a full range of concentrates (live resin, rosin, budder, sugar, crumble, wax, shatter, RSO, hash, diamonds). Products are sold through Curaleaf's retail dispensary network across 14 U.S. states, complemented by branded merchandise (Grassroots Gear) and consumer education content.
Product overview
Grassroots Cannabis is a premium cannabis brand offering a diverse product portfolio centered on three core categories: premium cannabis flower with curated genetics, pre-rolls (including standard Singles and Shorties, plus Diamond Infused variants), and cannabis concentrates (including Live Budder/Badder, Live Sugar/Sauce, Crumble, Live Rosin, Wax, Live Resin, Shatter, RSO, Live Bubble Hash, and Diamonds). The company also offers branded merchandise through Grassroots Gear and maintains a curated strain library including Birthday Cake, Garlic Cookies, Ray Charles, Mac, Aces High, and Bubba Diagonal. Products are sold through dispensaries across multiple U.S. states, with operations managed under parent company Curaleaf.
Differentiator
Problem solved
Functional benefit
Brands
- Dark Heart: A brand/partner referenced on the Grassroots website navigation.
- Diamond Infused
- Grassroots Gear
Products and services
- Premium Cannabis Flower Top-shelf cannabis flower built from a curated genetics and strain library, marketed to adult consumers seeking premium quality, specific terpene profiles, and consistent effects ranging from energizing to relaxing. Sold through Curaleaf dispensaries across 14 U.S. states.
- Premium Pre-Rolls Pre-rolled cannabis cigarettes available in Singles (1G) and Shorties (0.4G) formats, offering convenient, ready-to-use dosing from the brand's flower line for on-the-go adult consumers.
- Diamond Infused Pre-Rolls Boosted pre-rolls featuring finely ground Grassroots bud dusted with THCA Diamonds for enhanced potency and higher shine, targeting experienced consumers seeking high-potency pre-rolls without dab equipment or manual rolling.
- Premium Cannabis Concentrates Distilled cannabis concentrates covering Live Budder/Badder, Live Sugar/Sauce, Crumble, Live Rosin, Wax, Live Resin, Shatter, RSO, Live Bubble Hash, and Diamonds, produced through both solvent-based and solventless extraction by an in-house lab team for adult consumers seeking high-potency options.
- Grassroots Gear Curated collection of premium wearables, apparel, and branded accessories marketed under the Grassroots brand, sold through a separate merchandise storefront.
Companies that use Grassroots Cannabis
Customer profileSegments2 records
Ideal customer profiles3 records
Grassroots Cannabis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Grassroots Cannabis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Curaleaf, Inc.coreGrassroots Cannabis is a brand of Curaleaf, Inc., a leading cannabis company operating dispensaries and related services across multiple states within the U.S. Curaleaf provides the distribution network, operational infrastructure, and regulatory compliance framework for Grassroots products. The brand operates under the Curaleaf corporate umbrella with shared resources and retail presence.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Grassroots Cannabis competitors and assessment
Company assessmentDirect peers
- Jeeter: Leading infused pre-roll brand distributed nationally through dispensaries. Directly comparable to Grassroots in the premium pre-roll category, including Diamond Infused format competition, with similar adult-use consumer targeting and dispensary-led distribution.
- Stiiizy: Premium cannabis brand specializing in vaporizers, pre-rolls, and concentrates with strong national distribution through licensed dispensaries. Directly comparable to Grassroots as a multi-state premium brand competing for similar shelf space and adult-use consumers across overlapping state footprints.
- Connected Cannabis: Premium cannabis flower and concentrate brand known for high-end indoor cultivation and exotic genetics. Directly comparable to Grassroots' premium flower positioning, strain curation strategy, and multi-state dispensary distribution model.
- Lowell Herb Co. California-originated premium pre-roll and flower brand with multi-state expansion. Directly comparable to Grassroots in pre-roll format emphasis, premium flower positioning, and dispensary distribution model across overlapping states.
- Glass House Brands: Premium cannabis cultivator and brand with greenhouse-grown flower and pre-roll focus. Comparable to Grassroots in premium positioning, cultivation-driven brand story, and dispensary distribution across multiple states.
- Raw Garden: Premium cannabis brand focused on clean, strain-specific vaporizer cartridges and flower. Comparable to Grassroots in its California-rooted craft positioning, concentrate portfolio emphasis, and emphasis on curated strain genetics with documented terpene profiles.
- Pacific Stone: California-based premium flower brand distributed across multiple states. Comparable to Grassroots in flower-led product mix, premium-but-accessible positioning, multi-state dispensary distribution, and craft cultivation heritage narrative.
Emerging players
- Kiva Confections: Premium cannabis edibles brand with multi-state distribution through dispensaries. Comparable to Grassroots as a craft-positioned brand within the same parent company ecosystem (Curaleaf distribution) and similar premium consumer targeting, though operating in a different product category.
Broad incumbents
- Cookies: Iconic cannabis brand founded by Berner with extensive retail, apparel, and product portfolio across multiple states. Comparable to Grassroots in premium positioning and lifestyle brand extension (apparel, accessories), though with significantly larger scale and broader portfolio breadth.
- Select (Curaleaf brand): Sister brand under Curaleaf focused on cannabis oil and vape products. Operates within the same parent company distribution network as Grassroots, representing direct internal competition for shelf space and consumer share within Curaleaf's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grassroots Cannabis social profiles
Digital presenceGrassroots Cannabis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grassroots Cannabis leadership team
Management profileNumber of profiles
Profiles3 records
Grassroots Cannabis funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grassroots Cannabis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grassroots Cannabis
What does Grassroots Cannabis do?
Grassroots Cannabis grows, produces, and sells premium cannabis products — including top-shelf flower, pre-rolls (Singles, Shorties, and Diamond Infused variants), and a full range of concentrates (live resin, rosin, budder, sugar, crumble, wax, shatter, RSO, hash, diamonds). Products are sold through Curaleaf's retail dispensary network across 14 U.S. states, complemented by branded merchandise (Grassroots Gear) and consumer education content.
When was Grassroots Cannabis founded?
Grassroots Cannabis was founded in 2014. It employs 101 to 250 people.
Where is Grassroots Cannabis based?
Grassroots Cannabis is headquartered in Chicago, United States, in the North America region.
How does Grassroots Cannabis make money?
Two revenue lines are on record. Cannabis Product Sales are the primary driver. The others are wholesale B2B Sales.
Who are Grassroots Cannabis's main competitors?
Direct peers on record are Jeeter, Stiiizy, Connected Cannabis, Lowell Herb Co., Glass House Brands, Raw Garden and Pacific Stone. Kiva Confections is listed as an emerging player. Broad incumbents are Cookies and Select (Curaleaf brand).
Does Grassroots Cannabis have an API?
No public API is recorded for Grassroots Cannabis.
What industry is Grassroots Cannabis in?
Grassroots Cannabis's product category is Cannabis products (premium flower, pre-rolls, and concentrates). Its primary akta.pro industry code is CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail), with a secondary code of CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries. Its NAICS code is 325411 and its SIC code is 2833.