What Probey Services does

Probey Services Private Limited is a full-service digital agency headquartered in Noida, India, delivering website development, mobile app development, e-commerce builds, SEO, PPC, social media marketing, graphic design, and PR/media services to a globally distributed client base that spans enterprises (Gunzilla Games, Lineage, Renewbuy, Wiggles, Global Groupware Solutions), SMBs (DWS, Manus, Meragi, Pashmoda), startups (NEWNOP, BlogSpot), and nonprofits (R U OK?). The legal entity was incorporated in Uttar Pradesh in 2019 under CIN U74999UP2019PTC124494, while the company's marketing materials reference a 2016 origin and 10+ years of industry experience — a discrepancy buyers should resolve directly. Leadership is founder-controlled, with Co-Founder/CMD Mamta Gupta and Co-Founder/Director Sapan Verma at the top, supported by an international CXO layer (CFO Marissa Doyle, CTO Lachlan Hayes, CHRO Tahlia Monroe, Creative Director Callum Fraser, regional Directors for Asia and America), and a brand ambassador in actor Nishant Khanduja.

The company operates a full-stack technology service catalog rather than a unified SaaS product. The development stack covers WordPress, Shopify, Magento, WooCommerce, OpenCart, BigCommerce, Wix, custom frameworks, iOS, Android, and Flutter. The marketing stack is delivered through certifications including Google Partner, Meta Business Partner, Microsoft Partner, Shopify Partner, WordPress VIP Partner, Wix Partner, and BigCommerce Partner. Integration footprint includes Google Analytics, Google My Business, payment gateways (Razorpay, Stripe, PayPal, Paytm), and Calendly for scheduling. The company claims HIPAA, GDPR, and CCPA compliance postures, supporting healthcare and EU/US client engagements.

The business model combines one-time project fees (web projects ₹35,000–₹1,50,000; e-commerce ₹75,000–₹2,50,000; CRM/automation ₹40,000–₹1,20,000; branding from ₹25,000) with recurring monthly retainers (SEO from ₹15,000/month; social media from ₹12,000/month; ads management from ₹10,000/month + ad spend). Distribution runs through a sales-led motion with direct outreach, a 'Request a Callback' form, Calendly-integrated discovery calls, and 12 offices across India (Noida, New Delhi, Mumbai, Hyderabad, Gorakhpur, Bengaluru), the UK (London), USA (Los Angeles, New York), Canada (Toronto), UAE (Dubai), and Australia (Alexandria). The company is bootstrapped with no disclosed external funding, no parent entity, and no subsidiaries.

Name

Probey Services

Legal name

Probey Services Private Limited

Website

https://probeyservices.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Probey Services is a Noida-headquartered full-service digital agency delivering web development, mobile app development, e-commerce, SEO, PPC, social media marketing, graphic design, and PR services to enterprises, SMBs, startups, and nonprofits globally, with 320+ specialists across 12 offices in India, the UK, the USA, Canada, the UAE, and Australia.

Ownership category

akta.pro rank

Product category

Digital Marketing and Web Development Services

NAICS

Advertising Agencies (541810), Web Search Portals and All Other Information Services (519290), Media Buying Agencies (54183), Professional, Scientific, and Technical Services (54)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Audits & Account Recovery (MPAAACAN)

Keywords

• Web development services
• Digital marketing agency
• Mobile app development
• E-commerce development
• SEO services

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Website Design & Development: One-time project-based fees for custom website development, business websites, web applications, CMS builds, and website redesign services. Pricing ranges from ₹35,000 to ₹1,50,000 depending on scope and complexity.
2. E-Commerce Development: One-time project fees for building e-commerce stores on Shopify, WooCommerce, Magento, and custom platforms. Includes product listing, payment gateway, cart/checkout, order panel, and admin dashboard. Pricing from ₹75,000 to ₹2,50,000.
3. SEO Services: Monthly recurring retainer for on-page/off-page SEO, keyword research, GMB optimization, and monthly reporting. Starting at ₹15,000/month.
4. Social Media Marketing: Monthly retainer covering 12–16 creatives/month, captions, hashtags, monthly calendar, and post scheduling. Starting at ₹12,000/month.
5. Meta & Google Ads Management: Monthly management fee plus ad spend pass-through. Campaign strategy, creative setup, targeting, and performance tracking. Starting at ₹10,000/month + Ad Spend.
6. Branding & Identity Design: One-time project fees for logo design, color palette, typography, brand guidelines, and stationery design. Starting at ₹25,000.
7. CRM & Automation Setup: One-time setup fees for CRM integration, workflow automation, email/SMS setup, and training. Pricing from ₹40,000 to ₹1,20,000.
8. Affiliate Marketing Services: Ongoing management fees for affiliate program setup, recruitment, training, campaign management, and performance monitoring. Revenue boost through affiliate-driven sales.
9. Graphic Design Services: One-time fees for logo design, brochure/flyer design, banner design, social media graphics, and other creative assets.
10. PPC/Performance Marketing: Project and retainer-based revenue from managing pay-per-click advertising campaigns across Google Ads and social media platforms, with documented case studies showing ROI improvements of 200-500% for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Probey Services is a full-stack digital services agency that designs, builds, and markets digital assets for businesses globally. Its core offerings span website development (corporate sites, web applications, e-commerce stores on Shopify/Magento/WooCommerce/BigCommerce/OpenCart), mobile app development (iOS, Android, Flutter), SEO and pay-per-click advertising, social media marketing across Instagram/Facebook/LinkedIn/YouTube, graphic design and branding, content writing, and PR/media services including online reputation management. Revenue is generated through one-time project fees for builds and recurring monthly retainers for ongoing marketing services.

Product overview

Probey Services is a digital services agency offering a comprehensive portfolio of services organized into four main categories: Development (website development, mobile app development, e-commerce solutions, CMS development), Marketing (SEO, PPC advertising, social media marketing, email/WhatsApp/SMS marketing, influencer and affiliate marketing), Creative (graphic design, branding, logo design, content writing, copywriting), and PR & Media (digital PR, online reputation management, videography, photoshoots). The company operates as a full-service digital agency rather than a unified SaaS product, providing services across web development, mobile applications, digital marketing, and creative design. Key product offerings include Website Development Services (corporate sites, business websites, custom web applications), E-commerce Website Development (with AI-powered personalization and recommendations across Shopify, WooCommerce, Magento, OpenCart, BigCommerce), Mobile App Development (iOS, Android, Flutter), SEO Services (on-page, off-page, technical, local), Pay Per Click Advertising (Google Ads, Meta Ads management), and Social Media Marketing (Instagram, Facebook, LinkedIn, YouTube).

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Services Full-service website development covering corporate websites, business websites, web applications, and website redesign with responsive design, CMS integration, and SEO optimization. Priced ₹35,000–₹1,50,000 depending on scope.
• Mobile App Development Native iOS, native Android, and cross-platform Flutter mobile application development with focus on user experience, performance, and scalability. Documented clients include Gunzilla Games (gaming) and Global Groupware Solutions Ltd (enterprise).
• E-commerce Website Development Complete e-commerce solutions including storefront design, product catalog, shopping cart, checkout, payment gateway integration, and admin dashboard with AI-powered personalization and recommendations. Built across Shopify, WooCommerce, Magento (Adobe Commerce), OpenCart, and BigCommerce. Priced ₹75,000–₹2,50,000.
• CMS Website Development Content management system development on WordPress (WordPress VIP Partner) and Wix (certified Wix Partner) including theme customization, plugin development, Gutenberg block development, and SEO-optimized CMS architecture.
• SEO Services Comprehensive search engine optimization including on-page SEO, off-page SEO, technical SEO, keyword research (including long-tail methodology), competitor analysis, and Google My Business local SEO optimization. Monthly recurring retainer starting at ₹15,000/month.
• Performance Marketing / PPC Advertising Pay-per-click advertising management covering Google Ads (Search, Display, Shopping), Meta Ads (Facebook and Instagram), and search engine advertising on additional platforms. Includes keyword research, audience targeting, creative setup, real-time monitoring, and optimization. Documented case-study ROI improvements of 467% lead generation lift for Renewbuy and 532% traffic increase for Manus.
• Social Media Marketing Comprehensive social media management across Instagram, Facebook, LinkedIn, and YouTube including content creation, hashtag strategy, community engagement, ad campaigns, and analytics reporting. Monthly retainer starting at ₹12,000/month covering 12–16 creatives.
• Graphic Design and Branding Professional graphic design covering logos, brand identity (color palette, typography, brand guidelines, stationery), brochures, banners, flyers, posters, package design, and product box design. One-time project fees starting at ₹25,000 for branding.
• PR and Online Reputation Management Digital public relations, online reputation management (review monitoring, response management, brand sentiment optimization), political promotion, content creation, product videography, and product photoshoot services.
• CRM and Automation Setup CRM system integration, workflow automation, email/SMS automation, process optimization, and team training. One-time setup fees from ₹40,000 to ₹1,20,000.
• Influencer Marketing Influencer marketing including influencer identification, outreach, campaign management, and performance tracking for brand amplification across social platforms.
• Affiliate Marketing Affiliate marketing including affiliate program setup, recruitment, commission structure optimization, performance monitoring, and relationship management. Documented outcomes include 55% sales increase for TechShop and 50% sales increase for HealthStore.
• Email, WhatsApp, and SMS Marketing Email, WhatsApp business, and SMS marketing campaigns for promotions, alerts, customer engagement, and automated messaging solutions with list management, A/B testing, and performance reporting.
• Content Writing Services Professional content writing for blogs, websites, advertising copy, and marketing materials including landing pages, product descriptions, and brand messaging.

Quantifiable outcome

• 467.17% increase in lead generation for Renewbuy (insurance) through PPC campaigns
• +20 more outcomes

Named customers32 records

Segments15 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or IntegrationProbey Services utilizes Google Cloud as a core infrastructure platform for hosting client applications and cloud-based solutions. Listed among everyday tools and technology partners.
• Google PartnercoreGTM or Marketing PartnerCertified Google Partner status enabling access to Google's advertising ecosystem, beta features, and marketing partnership programs for delivering Google Ads PPC services.
• Meta (Facebook)coreGTM or Marketing PartnerMeta business partnership for delivering Facebook and Instagram marketing services. Listed as a partner badge showing official business relationship.
• MicrosoftcoreTechnology or IntegrationMicrosoft technology integration including Azure cloud services, Microsoft 365 tools, and related enterprise solutions. Listed as part of everyday tools and technology partnerships.
• ShopifycoreTechnology or IntegrationCertified Shopify Partner for building e-commerce stores on the Shopify platform. The company offers Shopify website design, development, and management as core services, leveraging Shopify Partner program benefits.
• WixcoreTechnology or IntegrationWix partner for website design and development services using the Wix platform. Listed among everyday tools and technology partners.
• WordPress VIPcoreTechnology or IntegrationWordPress VIP partner status for enterprise WordPress development. The company is recognized as a Top WordPress Development Company and CMS Excellence Award winner, operating as an official WordPress partner.
• WooCommercecoreTechnology or IntegrationWooCommerce partner for building e-commerce solutions on the WordPress/WooCommerce platform. Listed among everyday tools and technology partners.
• BigCommercecoreTechnology or IntegrationBigCommerce partner for enterprise e-commerce development. Listed among everyday tools and technology partners.
• Adobe Commerce (Magento)coreTechnology or IntegrationAdobe Commerce (Magento) partner for building enterprise e-commerce platforms. Listed among everyday tools and technology partners.
• Digital Agency Network (DAN)minorChannel Partner/ Reseller/ DistributorDAN member providing access to global agency network, cross-referrals, and collaborative opportunities with agencies worldwide.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saffron Tech: India-based digital agency offering web/app development, SEO, PPC, and content marketing with US/EU presence — directly comparable in service breadth and India delivery model.
• Netleaf Software: Noida-headquartered web development and digital marketing agency targeting India and global SMB/enterprise clients — close geographic and service-line rival to Probey.
• iDigitalise: India-rooted, UK-forked digital marketing agency offering web design, SEO, PPC, social media, and e-commerce services — directly comparable India-plus-UK delivery model.
• PageTraffic: India-based full-service digital marketing agency founded in 2002, offering SEO, PPC, social media, and web design services to global clients — directly comparable in service mix, geography, and target SMB/enterprise mix.
• Techmagnate: New Delhi-based digital marketing agency providing SEO, PPC, ORM, and web development services — closely overlapping Probey's India delivery model and service portfolio.
• SEO Discovery: Indian SEO and digital marketing agency focused on SEO, PPC, content marketing, and web design with global client base — direct head-to-head competitor in the same segment.
• EZ Rankings: India-based full-service digital marketing agency offering SEO, web development, social media, and PPC — overlapping service catalog and Indian delivery economics.

Broad incumbents

• Infosys Digital (Wingspan/InterMiles): Large global IT services incumbent whose digital marketing and experience practice overlaps Probey's enterprise web/app build services — much larger but a relevant comparison point for enterprise-grade digital transformation work.
• WebFX: Larger US-based digital marketing agency with revenue north of $100M and 500+ specialists, offering SEO, PPC, web design, and content — broader incumbent with same category offerings but US-centric delivery.
• Wpromote: US-headquartered performance marketing and full-service digital agency with a sizeable media-buying arm — broad incumbent competitor to Probey's performance marketing and media-buying services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/probeyservices
• Facebookfacebook.com/ProbeyServices
• LinkedInlinkedin.com/company/probeyservices/mycompany
• Instagraminstagram.com/ProbeyServices

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probey Services