ezetop
Ezetop (t/a Ding) operates a cross-border mobile airtime remittance platform, enabling diaspora senders in 130+ countries to instantly top up prepaid mobile credit for family and friends via direct integrations with 150+ mobile operators.
- Company typePrivate
- Founded2006
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What ezetop does
Ezetop Unlimited Company, trading as Ding, is an Ireland-incorporated cross-border mobile airtime remittance platform founded in 2006 by Mark Roden. The company enables diaspora communities to send prepaid mobile phone credit ("top-up") instantly to recipients in over 130 countries, reaching more than 150 mobile network operators through direct bilateral integrations. The platform serves three primary customer segments: individual diaspora senders transacting via website or the rebranded Ding mobile app, mobile network operators licensing white-label top-up solutions, and retail distribution partners operating 600,000+ physical points of presence across 20 countries.
The core product is a proprietary online and mobile top-up engine with direct connections to mobile network operators, multi-language support (English, Spanish, French, Portuguese), and 24/7 transactional availability. The platform has been extended with two adjacent products — "Cheap Calls" international long-distance calling to over 200 countries, and a white-label/API service launched in 2010 via Mashery that powers operator and partner websites. Underlying technology integrations include major card networks (Visa, MasterCard, AMEX, Diners, Discover) plus PayPal, with US-issued card processing routed through a wholly-owned US subsidiary, Ezetop Online Services LLC.
Ezetop monetizes through per-transaction fees on retail and app top-ups, licensing/royalty revenue from white-label and API services, and revenue share from the partner-network reseller program. The company operates regional headquarters in Miami, Dubai, and San Salvador alongside delivery offices in Bucharest and Dhaka, supporting corridor coverage across the Caribbean, Latin America, Africa, Asia, and South Asia. The business is privately held with no external funding rounds disclosed in the available data, suggesting founder-financed or internally-funded growth since inception.
ezetop firmographics
Firmographics- Name
- ezetop
- Legal name
- Ezetop Unlimited Company
- Website
- https://ezetop.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ezetop (t/a Ding) operates a cross-border mobile airtime remittance platform, enabling diaspora senders in 130+ countries to instantly top up prepaid mobile credit for family and friends via direct integrations with 150+ mobile operators.
- Ownership category
- akta.pro rank
ezetop industry classification
Industry- Product category
- International Mobile Top-up / Cross-Border Airtime Transfer
- akta.pro primary industry
- Employer of Record (EOR) & Global Payroll (FSAMAKAB)
- akta.pro secondary industry
- Localization & Internationalization Services (Language/Currency/Pricing) (CRAFAJAI)
Keywords
Where ezetop is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices6 records
Markets served
ezetop business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction fees on mobile top-up: Ezetop charges customers a fee for each mobile top-up transaction processed through the platform. Customers pay the top-up amount plus applicable fees including bank charges, credit card company fees, and secure online processing fees.
- White-label / API services to mobile operators: Revenue from providing white-label technology solutions and API services to mobile operators who want to offer international top-up on their own platforms.
- International calling service: Customers can purchase call credit online to make international long distance calls to over 200 countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Variable pricing per top-up transaction |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
ezetop product offering
Product offeringCore offering
Ezetop (trading as Ding) operates an international mobile top-up platform that enables people living abroad to instantly send prepaid mobile airtime to family and friends in 130+ countries. The service is delivered through a self-serve website, iOS and Android mobile apps, and over 600,000 retail locations. The company also provides a white-label platform and APIs that allow mobile network operators and partner websites to resell international top-up services under their own brands.
Product overview
Ezetop operates a mobile top-up platform enabling diaspora communities to send airtime credit internationally. The core product is the Ezetop Top Up service, complemented by the Ding Mobile App (rebranded mobile application), Cheap Calls international calling, and B2B white-label and partner network platforms for mobile operators. The platform covers 130+ countries with direct connections to mobile network operators, accessible via web, mobile apps, and over 600,000 retail locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Ezetop Top Up Core mobile top-up service enabling users to send airtime credit to family and friends abroad, available online through www.ezetop.com, via mobile apps, and through 600,000+ retail locations across 20 countries, with coverage of 130+ countries.
- Ding Mobile App Mobile application for iOS and Android (rebranded from ezetop app to Ding) for sending prepaid mobile top-up to 110+ countries with instant delivery and a simplified, faster user experience.
- Cheap Calls International calling service enabling customers to purchase call credit online to make international long-distance calls to over 200 countries, offered as an add-on to the core top-up product.
- White-Label Top-up Platform B2B white-label platform for mobile network operators and partners, powering operator and partner websites so they can sell international mobile top-up under their own brand using Ezetop's direct operator integrations.
- Ezetop Partner Network Affiliate/partner program that enables website owners to sell top-up online through the Ezetop platform, earning commissions on each transaction processed.
Quantifiable outcome
- Over 1 million registered users and 60,000+ top-ups delivered daily
- +2 more outcomes
Companies that use ezetop
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
ezetop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
ezetop partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core.
- AirtelcoreMobile operator partner providing international top-up services. Ezetop provides direct connections to enable customers to send airtime to Airtel subscribers across Africa and Asia.
- MTNcoreMobile operator partner. Ezetop enables international top-up to MTN subscribers across Africa and other regions where MTN operates.
- OrangecoreMobile operator partner for international top-up services across Orange's global footprint including Africa, Europe, and Middle East.
- VodafonecoreMobile operator partner enabling customers to send top-up to Vodafone subscribers globally.
- DigicelcoreCaribbean-focused mobile operator partner providing international top-up services to Digicel subscribers across the Caribbean and Pacific.
- TigocoreMobile operator partner (part of Millicom) providing international top-up services across Africa and Latin America.
- Globe TelecomcorePhilippines-based mobile operator partner enabling international top-up for Globe and Touch Mobile subscribers.
- TelcelcoreMexico's largest mobile operator partner (AMERICA MOVIL) for international top-up services.
- EtisalatcoreMiddle East and Africa mobile operator partner providing international top-up services.
- SingtelcoreSingapore-based mobile operator partner enabling international top-up for Singtel subscribers across Asia-Pacific.
- ClarocoreLatin America mobile operator partner (AMERICA MOVIL) providing international top-up services across the region.
- Dialog TelecomcoreSri Lanka mobile operator partner enabling international top-up for Dialog and Airtel subscribers.
- SMARTcorePhilippines mobile operator partner for international top-up services.
- TelefonicacoreGlobal mobile operator group partner (O2, Vivo, Moviles) providing international top-up services.
- TelenorcoreGlobal mobile operator group partner across Asia and Eastern Europe for international top-up.
- OrascomcoreMiddle East and North Africa mobile operator partner for international top-up services.
- RoshancoreAfghanistan's leading mobile operator partner for international top-up services.
- UfonecorePakistan mobile operator partner for international top-up services.
- WaridcorePakistan and Uganda mobile operator partner for international top-up services.
- ZongcoreChina Mobile Pakistan mobile operator partner for international top-up services.
- ReliancecoreIndia mobile operator partner for international top-up services.
- C&WcoreCaribbean mobile operator partner for international top-up services.
- LIMEcoreCaribbean mobile operator partner (now merged with Flow) for international top-up services.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
ezetop competitors and assessment
Company assessmentDirect peers
- Tranglo: Tranglo is a cross-border mobile payments and disbursements hub offering airtime top-up, mobile money and B2B payout services to telecom operators and remittance players — directly comparable to Ezetop's B2B white-label and API service lines.
- DingConnect: DingConnect is a B2B platform that powers international mobile top-up for resellers and partners — overlapping with Ezetop's Partner Network channel and targeting the same wholesale customer base of digital merchants and small resellers.
- Recharge.com: Recharge.com is a European-based digital top-up platform selling mobile airtime, gift cards and prepaid products across 150+ countries, competing head-to-head with Ezetop's consumer top-up app on price, country coverage and operator coverage.
- TransferTo (DT One): TransferTo (rebranded to DT One) operates one of the largest international mobile airtime top-up and mobile money transfer platforms globally, with direct operator integrations and B2B white-label services — the closest direct competitor to Ezetop's platform across both consumer and API/white-label motions.
Broad incumbents
- PaySend: PaySend is a UK-based money transfer platform specializing in low-fee card-to-card remittances globally — addressing the same migrant-worker persona as Ezetop and competing for share of the diaspora remittance flow.
- Boku: Boku operates carrier-billed mobile payment and identity networks connecting merchants to mobile operators globally — a broader incumbent in the mobile operator payments layer that competes with Ezetop's white-label and API offering to operators.
- Remitly: Remitly is a leading digital remittance company offering bank, cash pickup and mobile money transfers in 170+ corridors — overlapping with Ezetop's migrant-worker target segment and competing for the same cross-border sender wallet.
- WorldRemit: WorldRemit is a global digital remittance platform sending money to 130+ countries, including mobile wallet and airtime top-up as delivery methods — a broader remittance incumbent where Ezetop's airtime specialist offering competes for the same diaspora senders.
Emerging players
- Flexipin: Flexepin (and related voucher/payment products) provide prepaid cash voucher solutions serving online merchants and consumer services — an emerging player in adjacent online payment and digital goods categories that overlap with Ezetop's prepaid top-up use cases.
Others
- Lycamobile: Lycamobile is a global MVNO providing international mobile SIMs and airtime plans targeted at migrant communities — an ecosystem adjacent to Ezetop (sells airtime to the same diaspora persona) but through carrier services rather than top-up aggregation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
ezetop social profiles
Digital presenceezetop financial estimates
Financial estimateRevenue estimate
Valuation estimate
ezetop leadership team
Management profileNumber of profiles
Profiles5 records
ezetop subsidiaries and ownership
Company hierarchySubsidiaries1 record
ezetop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ezetop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ezetop
What does ezetop do?
Ezetop (trading as Ding) operates an international mobile top-up platform that enables people living abroad to instantly send prepaid mobile airtime to family and friends in 130+ countries. The service is delivered through a self-serve website, iOS and Android mobile apps, and over 600,000 retail locations. The company also provides a white-label platform and APIs that allow mobile network operators and partner websites to resell international top-up services under their own brands.
Is ezetop a public or private company?
ezetop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ezetop founded?
ezetop was founded in 2006. It employs 51 to 100 people.
Where is ezetop based?
ezetop is headquartered in Dublin, Ireland, in the Europe region.
How does ezetop make money?
Three revenue lines are on record. Transaction fees on mobile top-up is the primary driver. The others are white-label / API services to mobile operators and international calling service.
Who are ezetop's main competitors?
Direct peers on record are Tranglo, DingConnect, Recharge.com and TransferTo (DT One). Broad incumbents are PaySend, Boku, Remitly and WorldRemit. Flexipin is listed as an emerging player. Lycamobile is listed as an others.
Does ezetop have an API?
Yes. Ezetop offers an API portal for partner integrations. The API allows mobile operators and partners to integrate top-up services into their own platforms. The company launched its API portal through Mashery in 2010, indicating a partner-facing API for white-label and B2B integrations.
What industry is ezetop in?
ezetop's product category is International Mobile Top-up / Cross-Border Airtime Transfer. Its primary akta.pro industry code is FSAMAKAB, Employer of Record (EOR) & Global Payroll, with a secondary code of CRAFAJAI, Localization & Internationalization Services (Language/Currency/Pricing).