Roshana
Roshana Care Group is a privately held Australian healthcare provider operating residential aged care, retirement living, home care, mental health, NDIS, and primary care services across five states, serving older Australians, people with disabilities, and mental health support needs.
- Company typePrivate
- Founded1995
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roshana does
Roshana Care Group is a privately held Australian healthcare services provider founded in 1995 and headquartered in Burswood, Western Australia. The company operates a diversified continuum-of-care portfolio across six interconnected service lines: Residential Aged Care (22 homes across WA, NSW, QLD, VIC, and SA providing 24-hour clinical and personal care including dementia-specific and palliative services), Retirement Living (three villages including Grandton Applecross, Australia's first vertical senior living development), Home Care (Support at Home program and Home Care Packages for in-home support), Mental Health Care (four dedicated facilities offering recovery-oriented accommodation), NDIS disability services, and Primary Care (three general practice medical centres).
The underlying operating model is built on individualised care planning, culturally responsive care frameworks, and an integrated service delivery architecture that enables residents to transition across care levels as needs evolve. The technology layer is human-delivered care rather than platform-software; the company's most distinctive proprietary asset is Grandton Applecross, a 14-story vertical senior living community built in 2024 with luxury amenities and 24/7 nursing support.
Revenue is generated through a mix of government-regulated accommodation payments (RAD/DAP ranging from $39.26 to $375.29 daily), means-tested care fees, government-funded home care and NDIS packages, retirement village entry contributions, and private fee-for-service arrangements. The go-to-market is direct-to-consumer via website enquiry forms and dedicated admissions teams across each state, with no third-party distribution intermediaries. Roshana serves older Australians, individuals with disabilities, mental health support needs, and community healthcare patients, with a workforce emphasis on multicultural staff providing culturally competent support.
Roshana firmographics
Firmographics- Name
- Roshana
- Legal name
- Roshana Care Group
- Website
- https://roshana.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roshana Care Group is a privately held Australian healthcare provider operating residential aged care, retirement living, home care, mental health, NDIS, and primary care services across five states, serving older Australians, people with disabilities, and mental health support needs.
- Ownership category
- akta.pro rank
Roshana industry classification
Industry- Product category
- Residential Aged Care
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (62399)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Chronic Disease & Complex Care Management (Geriatrics) (HLADALAC), Dementia Personal Care (ADLs) Support (HSABAEAB), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Chronic Care & Complex Care Management (HSABAIAD)
Keywords
Where Roshana is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices25 records
Markets served
Roshana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Residential Aged Care Fees: Accommodation payments (refundable lump sum or daily payment), basic daily fees set by Services Australia based on income/assets, and means-tested care fees. WA room prices range from $188,000 to $1,800,000 with Daily Accommodation Payment from $39.26 to $375.29.
- Support at Home / Home Care Packages: Government-funded in-home care services under the Support at Home program, with funding based on assessed level of support needs. Also offers private fee-for-service options for those without government approval.
- Retirement Village Fees: Entry-based model with residents paying entry contributions to access independent living units, plus ongoing service/maintenance fees. No specific pricing publicly disclosed.
- Mental Health Accommodation Services: Recovery-oriented mental health accommodation and support services, potentially funded through government mental health programs or private arrangements.
- NDIS Services: Disability support services under the National Disability Insurance Scheme, providing tailored support for individuals with disabilities to live independently.
- Primary Care Services: Medical centre services at Wangara Medical Centre, Nedlands Medical Centre, and Westcare Medical Centre, operating as general practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WA Residential Aged Care - Accommodation Payment |
| Subscription | Monthly | Support at Home / Home Care Packages |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Roshana product offering
Product offeringCore offering
Roshana Care Group operates a network of owned and operated aged care, retirement living, home care, mental health, NDIS disability support, and primary care services across five Australian states. The portfolio includes 22 residential aged care homes, 3 retirement villages (including Australia's first vertical senior living at Grandton Applecross), 4 dedicated mental health facilities, and 3 medical centres, delivering 24-hour residential care, in-home support, independent retirement living, recovery-oriented mental health accommodation, NDIS-funded disability support, and general practice primary care under government and private funding arrangements.
Product overview
Roshana Care Group operates a diversified healthcare portfolio across Australia, offering six interconnected service lines: Residential Aged Care (22 facilities across WA, NSW, VIC, QLD, and SA providing 24-hour support including dementia-specific care, palliative care, and respite), Retirement Living (3 villages including the landmark Grandton vertical senior living), Home Care (Support at Home program and Home Care Packages for in-home support), Mental Health Care (4 dedicated facilities offering long-term accommodation and recovery support), NDIS disability services, and Primary Care (3 medical centres). The portfolio spans from independent living through to high-dependency clinical care, enabling residents to transition between service levels as their needs evolve, with the full continuum providing peace of mind for families.
Differentiator
Problem solved
Functional benefit
Brands
- Grandton: Luxury retirement village in Applecross WA, featuring 14-story high-rise with one, two, or three-bedroom apartments, 24/7 nursing support, gym, cinema, and rooftop facilities. Built in 2024 as Australia's first vertical senior living development.
- Sunshine Park
- Parklands
- Roshana Community Care
- Romily House
- Honeybrook
- BP Luxury
Products and services
- Residential Aged Care 24-hour residential care for older Australians requiring ongoing assistance with daily activities or clinical care, including high care, low care, dementia-specific care, respite services, palliative care, and clinical and allied health services. Delivered across 22 owned and operated facilities spanning Western Australia (6), New South Wales (10), Queensland (2), Victoria (3), and South Australia (1), covering metropolitan, regional, and rural communities. Accommodation payments range from $188,000 to $1,800,000 depending on facility, with Daily Accommodation Payments from $39.26 to $375.29 and an MPIR of 7.96%. Facilities include Grandton Aged Care, Carmel Aged Care, Annie Bryson, Dryandra, Gwen Hardie, Sunshine Park, Amaroo, Brentwood, Bolton Point, Fig Tree Point, Lee, Macleay Valley, Moyne, Parkes, Uralba, Waterview, Parklands, Bellevue, Roshana Elsternwick, Macleod, Noble Park, and Lerwin Aged Care.
- Retirement Living Independent retirement living across three owned and operated villages. Grandton Applecross (WA) is Australia's first vertical senior living community, a 14-story luxury building opened in 2024 with one-, two-, and three-bedroom apartments, 24/7 onsite registered nurse support, concierge, restaurant-quality dining, gym, cinema theatre, hair salon, rooftop garden, and 360-degree views of Perth. Sunshine Park Retirement Village (Lesmurdie WA) offers one- and two-bedroom units surrounded by bushland with 24/7 nurse support, clinical care, palliative care, and respite. Parklands Retirement Village (Urangan QLD) sits on approximately 15 acres with 34 modern Independent Living Units, solar-heated pool, spa, gym, undercover BBQ, and outdoor games park. Residents access additional care services within the broader Roshana network if needs change.
- Home Care In-home support services for older Australians wanting to remain at home, delivered under the government-funded Support at Home program, Home Care Packages, or as private fee-for-service. Services include personal care, domestic assistance, clinical care, allied health support, respite care, social support, and home maintenance. Funding under Support at Home is set based on assessed level of support needs, with private arrangements available for those without government approval. Service menu and price schedules are published on the website.
- Mental Health Care Recovery-oriented mental health accommodation and support delivered across four dedicated private facilities: Romily House (Claremont WA, with community partnerships with local schools, neighbours, and church groups), Honeybrook (Midland WA, Roshana's first mental health residence, long-term low-care accommodation), BP Luxury (Maddington WA, elevated private accommodation for adults with mental health diagnoses), and Roshana Community Care (Midland WA, six residences housing up to 30 residents in semi-independent living with visiting GP and Swan Mental Health Team support). Each facility offers personalised care plans, support workers, recovery professionals, daily living support, medication management, wellbeing activities, and community engagement.
- NDIS Disability Support Registered NDIS provider services delivering tailored disability support focused on empowering individuals to live independently, fostering personal growth, and enhancing quality of life. Support includes individualised disability support plans, independent living assistance, personal development, and community participation services, accessible to NDIS participants with funded plans in Roshana's WA, NSW, VIC, and QLD service regions.
- Primary Care General practice medical centre services delivered through three Roshana-owned medical centres: Wangara Medical Centre, Nedlands Medical Centre, and Westcare Medical Centre. Services include general practitioner consultations, preventive health, chronic disease management, and continuity of care for local community patients and families.
Companies that use Roshana
Customer profileSegments6 records
Ideal customer profiles6 records
Roshana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roshana partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Local Schools, Neighbours, and Church GroupsminorCommunity partnerships at Romily House mental health facility in Claremont WA, fostering a vibrant, socially rich atmosphere through engagement with local schools, neighbouring residents, and church groups to support resident recovery and community connection.
- Local Healthcare Providers and HospitalscoreWorking closely with local healthcare providers, hospitals and allied health professionals across Victoria and other states to deliver integrated care that balances clinical support with emotional wellbeing, independence and dignity for aged care residents.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Roshana competitors and assessment
Company assessmentRegional players
- ACH Group: South Australian aged care, retirement living and home care provider with a comparable continuum model, competing with Roshana's SA presence (Lerwin Aged Care) for residents and government funding.
- BlueCross: Victorian-based residential aged care and retirement living provider with a comparable service model, competing with Roshana specifically in the Victorian market including Roshana Elsternwick, Macleod and Noble Park.
- Uniting AgeWell: Victorian and Tasmania-focused aged care and retirement living provider with a comparable continuum-of-care model, competing with Roshana's Victorian aged care homes.
Direct peers
- Estia Health: ASX-listed Australian residential aged care provider operating homes across multiple states, competing directly with Roshana for residents, workforce and government funding in the same aged care segment.
- Opal HealthCare: One of Australia's largest private aged care operators (private equity-backed by EQT) with a national residential aged care portfolio, directly competing with Roshana in core aged care and increasingly in dementia-specific care.
- Regis Healthcare: ASX-listed Australian residential aged care operator with a comparable multi-state portfolio of aged care homes offering high and low care, dementia-specific and respite services, directly overlapping Roshana's core residential aged care segment.
- Aveo Group: ASX-listed Australian retirement living operator with a portfolio of independent living communities, directly competing with Roshana's Sunshine Park, Parklands and Grandton retirement villages.
- Japara Healthcare: Australian residential aged care operator with homes across multiple states (now substantially owned by Bolton Clarke), directly competing with Roshana for aged care residents and staff.
- Southern Cross Care: Multi-state Australian aged care, home care and retirement living provider with comparable service lines and mission-driven positioning, competing with Roshana across NSW, QLD, VIC and SA.
- Bolton Clarke: Large Australian not-for-profit provider of residential aged care, retirement living, home care and allied health services across multiple states, overlapping Roshana's full continuum-of-care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roshana social profiles
Digital presenceRoshana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roshana leadership team
Management profileNumber of profiles
Roshana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roshana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roshana
What does Roshana do?
Roshana Care Group operates a network of owned and operated aged care, retirement living, home care, mental health, NDIS disability support, and primary care services across five Australian states. The portfolio includes 22 residential aged care homes, 3 retirement villages (including Australia's first vertical senior living at Grandton Applecross), 4 dedicated mental health facilities, and 3 medical centres, delivering 24-hour residential care, in-home support, independent retirement living, recovery-oriented mental health accommodation, NDIS-funded disability support, and general practice primary care under government and private funding arrangements.
Is Roshana a public or private company?
Roshana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roshana founded?
Roshana was founded in 1995. It employs 11 to 50 people.
Where is Roshana based?
Roshana is headquartered in Perth, Australia, in the Oceania region.
How does Roshana make money?
Six revenue lines are on record. Residential Aged Care Fees are the primary driver. The others are support at Home / Home Care Packages, retirement Village Fees, mental Health Accommodation Services, NDIS Services and primary Care Services.
Who are Roshana's main competitors?
Regional players on record are ACH Group, BlueCross and Uniting AgeWell. Direct peers are Estia Health, Opal HealthCare, Regis Healthcare, Aveo Group, Japara Healthcare, Southern Cross Care and Bolton Clarke.
Does Roshana have an API?
No public API is recorded for Roshana.
What industry is Roshana in?
Roshana's product category is Residential Aged Care. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HLADACAC, Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes). Its NAICS code is 62311 and its SIC code is 8051.