éthi'Kdo - la carte cadeau écologique et solidaire

What éthi'Kdo - la carte cadeau écologique et solidaire does

éthi'Kdo is a French Société Coopérative d'Intérêt Collectif Anonyme (SCIC SA) headquartered in Paris that operates a multi-brand eco-responsible and solidarity-based gift card platform. Founded in 2019 and structured as a non-profit cooperative, it curates a network of over 2,500 vetted eco-responsible brands and retailers across France, providing access to approximately 3 million sustainable products, 500+ physical boutiques, and 10,000+ tourism and leisure venues. The card can also be converted partially or fully into donations to vetted charitable associations.

The core product is delivered in two formats: a physical card printed in Drôme on FSC-certified paper from French forests, and a digital e-card delivered instantly by email. Underlying technology is a web-based e-commerce and gift card management platform (ethikdo.co) hosted on OVH infrastructure with Stripe as the payment processor; no proprietary AI/ML technology stack or mobile application is disclosed. A partner portal (portail-ethikdo.softr.app) enables enrolled brands to manage participation, and an employee benefits platform (EthiK'avantages) extends the offering as a white-labeled solution for enterprise clients.

The business model operates two revenue streams. B2C direct sales via the own e-commerce storefront generate one-time transactions at buyer-determined card values, with a flat €1 TTC printing fee for physical cards and free digital delivery. The B2B channel targets enterprises, Works Councils (CSEs), and HR/RSE departments through dedicated field sales, offering custom branding, quote/invoice handling, and bulk order management for orders above €500. The company holds ESUS (Entreprise Solidaire d'Utilité Sociale) approval, Agrément Entreprise Solidaire, and Société à Mission status, with S\u00e99verin Prats serving as Président.

Name

éthi'Kdo - la carte cadeau écologique et solidaire

Legal name

Société Coopérative d'Intérêt Collectif Anonyme Éthi'Kdo (SCIC SA)

Website

https://ethikdo.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

French SCIC cooperative operating France's first eco-responsible multi-brand gift card, accepted at 2,500+ vetted sustainable brands and retailers. Serves B2B enterprises/CSEs (Airbus, EDF, MAIF) and B2C consumers seeking ethical gift and donation options.

Ownership category

akta.pro rank

Product category

Corporate Gift Cards

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Greeting Cards (2771)

akta.pro primary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Eco-responsible gift cards
• Multi-brand gift cards
• Corporate gift solutions
• Employee benefits platform
• Sustainable retail network

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. B2C Gift Card Sales: Individual consumers purchase single or multiple gift cards (physical or digital) at chosen monetary values. Revenue is realized as a one-time transaction upon card purchase. Physical cards incur a €1 printing fee per order; digital cards are delivered instantly at no extra charge. Delivery is free for orders over €100.
2. B2B / CSE Enterprise Gift Card Sales: The company sells gift cards in bulk to enterprises, CSEs (Works Councils), and other organizations. Orders are processed via online purchase or formal quote/invoice flow for larger orders (above €500). Cards can be customized to the company's branding. No minimum purchase requirement. This represents the primary B2B revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

éthi'Kdo sells France's first eco-responsible and equitable multi-brand gift card, available in physical format (printed in Drôme on FSC-certified French forest paper) and digital e-card format (instant PDF delivery). The card is accepted at more than 2,500 vetted eco-responsible brands and retailers, 500+ physical boutiques, and 10,000+ tourism/leisure venues across France, and can also be partially or fully donated to vetted charitable associations. For enterprises, CSEs and HR departments, the company provides bulk procurement with custom branding and the co-branded EthiK'avantages employee benefits platform.

Product overview

éthi'Kdo offers a multi-brand eco-friendly gift card platform as its core product, providing access to over 2,500 responsible brands and retailers across France. The main product comes in two formats: a digital e-carte (delivered instantly by email) and a physical card (printed in Drôme on FSC-certified French forest paper). For enterprise clients, the company provides the EthiK'avantages employee benefits platform with exclusive promotions on committed brands. The ecosystem also includes a partner portal for enrolled brands to manage their participation. The company operates as a Société Coopérative d'Intérêt Collectif (SCIC) with a mission-driven structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Carte cadeau éthi'Kdo

Quantifiable outcome

• 1500+ B2B professionals trust the éthi'Kdo card
• +6 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

38 partnerships are on record, tiered minor and core.

• Association ELAminorOthersAssociation ELA (European Leukodystrophies Association), founded in 1992 by Guy Alba, supports families fighting genetic leukodystrophies affecting children. Card holders can donate all or part of their card balance to ELA. éthi'Kdo passes 100% of donated funds to the association with no deduction.
• Fermes d'AvenirminorOthersFermes d'Avenir accelerates agricultural transition in France by developing agroecological farms. Card holders can donate their card balance to support this mission.
• Mouvement ColibrisminorOthersA civic movement created in 2007 by Pierre Rabhi, Cyril Dion and others, working towards an ecological and solidarity-based society. éthi'Kdo card holders can direct their balance to Colibris.
• No Plastic in My SeaminorOthersA civic association fighting plastic pollution at the source, raising awareness and promoting durable alternatives to protect the marine environment. éthi'Kdo card holders can donate to this cause.
• Halte à l'Obsolescence Programmée (HOP)minorOthersHOP fights all forms of programmed obsolescence through public awareness, legislative advocacy, and corporate support. éthi'Kdo card holders can direct donations.
• Association QuantaminorOthersQuanta supports social inclusion through culture and catering for people with disabilities or those distanced from employment, hosting 40 people for professional training in performing arts and hospitality.
• Bureaux du CoeurminorOthersMobilizes companies to transform unused office space in the evenings and weekends into temporary shelters for people in severe precariousness. éthi'Kdo card holders can donate to this initiative.
• Linkee — Entraide ÉtudianteminorOthersLinkee recovers unsold food to provide complete, solidarity-based meals to food-insecure students. 1 euro equals 1 meal for 1 student. éthi'Kdo card holders can donate their balance.
• Médecins du MondeminorOthersInternational medical humanitarian organization providing free medical-social care in 12 centers across France without conditions, and defending access to healthcare rights.
• CARE FranceminorOthersCARE France fights extreme poverty by placing women's rights at the center of all actions, intervening in humanitarian crises, climate change, and inequality. Also supported for Venezuela earthquake relief via éthi'Kdo donations.
• Croix-Rouge InsertionminorOthersA subsidiary of the French Red Cross that employs and supports people excluded from the workforce to facilitate their social integration.
• France AlzheimerminorOthersProvides free training for caregivers supporting people with Alzheimer's or related diseases, offered in nearly 90 departments with over 64,000 caregivers trained since 2009.
• En avant toute(s)minorOthersOperates Premières fois.fr, a discreet chat service for young adolescents who need to confide about violence (harassment, domestic violence), providing empathetic listening and solutions.
• SPA (Société Protectrice des Animaux)minorOthersFrance's leading animal welfare association, rescuing animals in suffering and advancing animal rights. éthi'Kdo card holders can donate to support SPA's mission.
• Habitat et HumanismeminorOthersActs in favor of housing and integration of people in difficulty by developing participatory, collaborative third-places that provide individual and collective support including health workshops.
• La Cravate SolidaireminorOthersSupports job seekers facing discrimination in job interviews, particularly related to appearance, through individual, supportive interview preparation workshops.
• Jane Goodall Institute FranceminorOthersGlobal conservation organization founded by Jane Goodall, protecting 250 chimpanzees in Burundi, their habitat, and supporting local community economic development.
• Bibliothèques Sans FrontièresminorOthersWorks for universal access to education, culture, and information, creating reading spaces and programs for children and youth in priority education areas and rural zones.
• AltermundicoreOthersFeatured as a flagship partner brand. Altermundi offers ethical clothing and accessories. One of the highlighted eco-responsible brands in éthi'Kdo's curated partner network.
• VejacoreOthersFlagship sustainable footwear brand, highlighted as a key partner in the éthi'Kdo network of responsible retailers.
• PatagoniacoreOthersGlobal outdoor and sustainable apparel brand, included in éthi'Kdo's partner network of eco-responsible retailers.
• Artisans du MondecoreOthersFair trade federation providing access to fair trade products. Referenced as a key partner in éthi'Kdo's network.
• WedressfaircoreOthersSustainable fashion brand highlighted in éthi'Kdo's partner network of responsible retailers.
• Comme AvantcoreOthersFrench eco-responsible brand, featured as a key partner accessible with the éthi'Kdo card.
• GreengocoreOthersSustainable mobility and eco-friendly brand included in the éthi'Kdo partner network.
• 1083coreOthersFrench sustainable textile and clothing brand, included in éthi'Kdo's partner network. Featured in the partner logo slider.
• La FourchecoreOthersOrganic grocery retailer offering eco-responsible products at accessible prices. Featured in the éthi'Kdo partner network.
• Label EmmauscoreOthersSolidarity-based fashion and lifestyle brand affiliated with the Emmaus movement. Featured in éthi'Kdo's partner logo slider.
• Le Slip FrançaiscoreOthersFrench-made sustainable underwear and apparel brand. Featured in éthi'Kdo's partner network.
• RecyclivrecoreOthersSecond-hand and recycled book retailer. Included in éthi'Kdo's eco-responsible partner network.
• WecandoocoreOthersExperiential workshop platform connecting users with artisans for hands-on experiences. Featured in the partner logo slider.
• Yes-YescoreOthersSustainable and ethical lifestyle brand included in éthi'Kdo's partner network.
• YukacoreOthersPopular food and cosmetic scanning app helping consumers make healthier choices. Included in éthi'Kdo's eco-services partner network.
• Clémence & ViviencoreOthersFrench sustainable cosmetics brand. Featured in éthi'Kdo's partner logo slider.
• KadorestocoreStrategic or Co-development PartnerA sister platform under the same cooperative umbrella focused on committed restaurants. éthi'Kdo and Kadoresto share the same parent organization and ecosystem. Referenced as a related activity on the website footer.
• EthikpayminorStrategic or Co-development PartnerA related payment/financial service under the same cooperative umbrella. Listed in the website footer as another activity of the éthi'Kdo cooperative group.
• Ethik'avantagescoreStrategic or Co-development PartnerA 100% committed-brand employee benefits platform developed specifically for MAIF's 8,500 employees in partnership with éthi'Kdo. Represents a co-branded, white-labeled extension of éthi'Kdo's service for a major client.
• La PosteminorOthersFrance's national postal service used for physical card delivery. éthi'Kdo ships physical cards via La Poste with 3–4 business day delivery times.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Edenred: Global leader in employee benefits (meal vouchers, gift cards, mobility) and the dominant multi-brand gift card issuer in France. Competes head-to-head for CSE and enterprise accounts even though it does not specialize in eco-responsible positioning.
• Pluxee: Spun off from Sodexo in 2024, Pluxee operates a large European employee benefits and gift card network with strong CSE penetration in France. A direct incumbent peer with overlapping enterprise customer base.
• Blackhawk Network: Global gift card distribution and payments company operating one of the largest multi-brand gift card networks. Comparable in business model (curated brand acceptance network) with much larger scale and broader retail coverage.
• Sodexo Benefits & Rewards: Pre-spin-off parent of Pluxee; remains a broad incumbent in workplace benefits and gift cards across France. Represents the largest incumbent competitor by enterprise relationships and brand awareness.

Direct peers

• Bimpli: French employee benefits platform issuing multi-brand gift cards and meal vouchers to enterprises and CSEs. Closely competes for the same HR/RSE buyer profile with similar digital card delivery model.
• Swile: French B2B employee benefits and digital gift card platform directly competing with éthi'Kdo for CSE/HR budgets. Similar digital-first delivery, though Swile is venture-backed and broader in scope.
• Up Coop: French cooperative offering employee benefits, meal vouchers, and gift cards through a multi-stakeholder model structurally similar to éthi'Kdo. Most analogous peer on cooperative governance and B2B benefits distribution.

Emerging players

• WeGift: UK-based digital gift card distribution platform enabling businesses to send multi-brand gift cards via API. Comparable in product format (digital multi-brand cards) and overlap in B2B enterprise incentive use cases.
• Perkbox: European employee engagement and benefits platform offering perks, recognition, and rewards including gift cards. Comparable in the enterprise employee benefits and recognition use case targeting HR decision-makers.

Regional players

• Selecta: European unattended retail and prepaid solutions operator with a presence in France across vending, payments, and gift cards. Relevant as a peer in prepaid/multi-brand card distribution though strongest in continental Europe rather than France specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@helloethikdo
• LinkedInlinkedin.com/company/ethikdo
• Instagraminstagram.com/ethikdo.co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about éthi'Kdo - la carte cadeau écologique et solidaire