Roger West Creative

What Roger West Creative does

Roger West Creative & Code is a full-service digital marketing agency founded in 2007 by Michael Westafer in Tampa, Florida, and operating as Roger West Creative, LLC. The firm provides branding, web design and development (with multi-platform CMS expertise in HubSpot, Sitefinity, and WordPress), content marketing, SEO, paid media, lead generation and nurturing, data analytics, public relations, video production, and messaging/positioning services. It serves enterprise and mid-market clients in five primary verticals — healthcare (Wellcare, Zing Health, The Villages Health, Ultimate Medical Academy), restaurant (Fleming's Prime Steakhouse, PDQ, Aussie Grill), technology (Enavate, Trofeo, Summit), non-profit (Think Big for Kids), and distribution/logistics/manufacturing (Saddle Creek Logistics) — with secondary work in fintech, staffing, and consumer products. Revenue is generated through professional-services engagements on project-based and multi-year retainer terms with quote-based pricing not publicly disclosed. The agency has formal platform partnerships with Google, Microsoft Advertising, Facebook, HubSpot, Progress Sitefinity, and Databox, and maintains offices in Tampa (HQ) and Atlanta.

The company reported $14.2M in revenue for 2020 alongside 664.49% three-year revenue growth that placed it at #3 on the 2021 Tampa Bay Business Journal Fast 50, and it is a three-time Inc. 5000 honoree. It has been named a Best Place to Work in Tampa Bay for five consecutive years (2019-2023) and earned the 2022 Tampa Bay Chamber Small Business of the Year award, the 2021 Inc. Best Workplaces Established Excellence honor, ADDY and Communicator Awards, and a 2025 Webby Award nomination for the Think Big for Kids website. Roger West has grown organically without disclosed venture capital or private equity backing, and remains founder-led under CEO Michael Westafer alongside CTO Chris Aybar, CCO Michael Trocke, COO Misti Ferris, and a recently expanded C-suite that includes a CMO, VP of Growth, and Chief Employee Experience Officer.

In February 2024 Roger West merged with Orlando-based video production firm Digital Brew, extending its offering into in-house video and animated content. In June 2023 it launched a Talent and Recruitment Marketing service line led by its Chief Employee Experience Officer, broadening the addressable market beyond external customer marketing into employer-brand and high-volume recruiting support. The agency employs more than 20 designers, developers, writers, and marketing experts, and competes in the Southeast U.S. regional full-service agency segment with a positioning centered on data-driven campaign execution, vertical specialization in regulated categories such as Medicare Advantage and multi-unit restaurants, senior-level account attention, and an award-winning culture used as a recruiting and retention lever.

Name

Roger West Creative

Legal name

Roger West Creative, LLC

Website

https://rogerwest.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Roger West Creative is a full-service digital marketing agency founded in 2007 in Tampa, Florida, providing branding, web development, SEO, paid media, content marketing, and lead generation services to enterprise and mid-market clients in healthcare, restaurant, technology, non-profit, and logistics industries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Web design development
• Search engine optimization
• Paid media advertising
• Branding creative services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Full-service agency providing comprehensive digital marketing services including branding, web development, SEO, paid media, content marketing, lead generation, and creative services. Revenue is generated through professional services engagements with clients across healthcare, restaurant, technology, non-profit, and logistics industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Roger West Creative is a full-service digital marketing agency that delivers branding, web design and development, content marketing, SEO, paid media, lead generation, video production, and creative services to business clients. The Tampa-based agency combines strategy, design, and technology to build brands, drive qualified leads, and execute measurable digital campaigns across healthcare, restaurant, technology, non-profit, and logistics verticals.

Product overview

Roger West Creative & Code is a full-service digital marketing agency offering a comprehensive suite of services including branding, web design and development, content marketing, SEO, paid media, lead generation, video production, and creative services. The agency primarily serves healthcare, restaurant, technology, non-profit, and logistics/manufacturing industries. In February 2024, the company merged with Digital Brew (Orlando-based video production firm), expanding its video production capabilities. The agency operates from offices in Tampa, FL and Atlanta, GA, and was founded in 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Full-service branding including brand identity, logo design, brand guidelines, and brand strategy and refresh for business clients seeking to define or redefine their market position.
• Communications & PR Strategy Public relations services including product/service launch communications, internal communications, and mergers and acquisitions communications support.
• Content Marketing Content creation services including content audits, blogs, emails, web content, case studies, eBooks, and infographics for business clients.
• Creative Services Multi-media and print collateral design, presentations and tradeshow materials, and UI/UX development.
• Data Analytics A/B testing, conversion tracking, and campaign/PPC reporting services to maximize marketing metrics and ROI for client campaigns.
• Lead Generation & Nurturing Campaign development and lead management using marketing automation platforms including SharpSpring, Marketo, Pardot, and HubSpot.
• Messaging & Positioning Brand storytelling and alignment, messaging frameworks, and persona development services.
• Paid Media Paid search and social ads, programmatic display, and retargeting/remarketing campaigns.
• Responsive Web Design Website design with intuitive UX, mobile-friendly layouts, and compliance with ADA, GDPR, and CCPA standards.
• SEO Services Search engine optimization including geotargeting, local advertising, and search engine marketing.
• Video Production Video marketing including animated explainers, live action, testimonials, and case study videos.
• Web Development Custom coding and app development using HubSpot, Sitefinity, and WordPress platforms with systems integration capabilities.
• Talent and Recruitment Marketing Specialized recruitment marketing strategies to help businesses with high volume and specialized recruiting needs, led by Chief Employee Experience Officer Mary Vallellanes.

Quantifiable outcome

• 73% decrease in cost per qualified lead for healthcare PPC campaign
• +7 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Digital BrewcoreStrategic or Co-development Partner · 14 February 2024Orlando-based video production firm that merged with Roger West Creative in February 2024. The merger combines Roger West's digital marketing expertise with Digital Brew's video production capabilities, expanding the agency's full-service offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, social media, and content marketing to mid-market and enterprise clients across multiple verticals. Comparable in scope, full-service model, and US regional footprint.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and web development. Comparable in full-service breadth and target mid-market client base; frequently appears on similar Inc. 5000 growth lists.
• Brafton: Content marketing agency offering content strategy, SEO, video production, and creative services. Comparable in content marketing depth and the recently expanded video production capability following the Digital Brew merger.
• Coalition Technologies: Full-service digital marketing agency offering web design, SEO, PPC, and e-commerce solutions. Comparable in full-service model and target market, particularly for e-commerce storefront work which overlaps with Roger West's web solutions offering.
• Big Leap: Full-service digital marketing agency focused on SEO, web design, content marketing, and paid media for mid-market B2B and B2C clients. Comparable service offering, target market, and growth-stage agency profile.
• Lounge Lizard Worldwide: Full-service digital marketing and web design agency serving mid-market and enterprise clients with branding, web development, SEO, and paid media. Direct competitor in the integrated creative agency category with a comparable service menu.
• Disruptive Advertising: Full-service digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable paid media expertise and data-driven marketing approach.
• Direct Online Marketing (DOM): Performance-focused digital marketing agency specializing in PPC, SEO, and analytics for mid-market and enterprise clients. Comparable in data-driven approach, multi-platform paid media expertise, and case-study-driven positioning.

Broad incumbents

• Epsilon (Publicis Groupe): Global advertising and marketing services company offering data-driven marketing, digital media, and creative services. Broader incumbent in the same digital marketing category with significantly larger scale.
• Tinuiti: Large independent performance marketing agency with multi-channel paid media, SEO, and creative services. Broader incumbent in the same digital marketing category with significantly larger scale and PE backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RogerWestCreative
• LinkedInlinkedin.com/company/rogerwestcreative
• Instagraminstagram.com/rogerwestcreative
• Xx.com/rwcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roger West Creative