TPC Jasna Polana

What TPC Jasna Polana does

TPC Jasna Polana is a private golf club located in Princeton, New Jersey, operating as a wholly-owned subsidiary of PGA TOUR Golf Course Properties, Inc., which is itself a subsidiary of the PGA TOUR. The club is part of the TPC Network, a portfolio of more than 30 premier private, resort, and daily fee golf properties across the United States, Canada, Puerto Rico, and Mexico. TPC Jasna Polana offers private club memberships with access to championship-quality courses designed by elite architects, and members receive TPC Passport privileges that grant playing access across the broader network.

The TPC Network monetizes through multiple revenue streams: recurring private club memberships (individual, corporate up to 4 designees, young executive, and social tiers), green fees and daily tee time bookings at resort and public-access properties, curated stay-and-play vacation packages ranging from $602 to $1,511 per golfer, annual pass programs at select properties, golf instruction and multi-day golf schools, corporate golf outings and tournament management for Fortune 500 clients, weddings and social events, on-site food and beverage, and pro shop merchandise. TPC Gift Cards function as a cross-property payment instrument. The network is anchored by TPC Sawgrass (home of THE PLAYERS Championship) and TPC Scottsdale (WM Phoenix Open).

The core technology is centered on golf course design and championship-level agronomy meeting PGA TOUR specifications, with proprietary features including the TPC Passport network-privilege program and tournament-quality course conditioning standards. Distribution relies on direct channels (tpc.com, TPC Vacations concierge at 1-833-PLAY-TPC, individual property sales teams), broadcast partnerships (CBS, NBC, Golf Channel, ESPN+) that reach 200+ countries, and co-marketing alliances with Mastercard, Charles Schwab, Delta, FedEx, and Avis. The go-to-market motion is enterprise field sales combined with direct-to-consumer booking, leveraging PGA TOUR tournament visibility to drive membership, event, and vacation demand. The network has generated over $4 billion in cumulative charitable impact through hosted tournaments.

Name

TPC Jasna Polana

Legal name

PGA TOUR Golf Course Properties, Inc.

Website

https://tpc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TPC Jasna Polana is a private golf club in Princeton, New Jersey, operating within the PGA TOUR-owned TPC Network of 30+ premium golf properties. It serves affluent members, corporate clients, and resort vacationers through memberships, events, and vacation packages.

Ownership category

akta.pro rank

Product category

Private Golf Club and Resort Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Golf club membership
• Championship golf courses
• PGA TOUR golf network
• Corporate golf outings

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees and Golf Access: Revenue from daily fee, resort, and public tee time bookings at TPC properties. Daily fee and resort properties allow non-members to play at published rates.
2. Private Club Memberships: Annual and monthly membership fees for private golf clubs, including individual, corporate, young executive, and social membership categories.
3. Vacation Packages: Curated stay-and-play packages combining accommodations with golf rounds at resort properties. Packages include lodging, meals, and golf at properties like TPC Sawgrass and TPC San Antonio.
4. Golf Instruction: Private and group lessons, corporate clinics, and multi-day golf schools at TPC resort properties including TPC Sawgrass, TPC San Antonio, TPC Scottsdale, and TPC Las Vegas.
5. Food and Beverage: On-site dining, banquet services, and catering at clubhouses. Gift cards may be used for merchandise, food and beverage, and golf fees at participating clubs.
6. Events and Outings: Corporate golf outings, weddings, business meetings, and social events hosted at TPC properties. TPC courses host hundreds of events annually for Fortune 500 companies and charitable organizations.
7. Merchandise Sales: Pro shop merchandise including apparel, equipment, and branded merchandise at TPC golf courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

TPC Jasna Polana is a private golf club in Princeton, New Jersey, that offers private club memberships with access to championship-quality golf, clubhouse facilities, member events, and network-wide playing privileges through TPC Passport. It also operates as an event venue for corporate outings, weddings, and social gatherings, and grants access to TPC Network vacation packages, golf instruction, and dining services maintained to PGA TOUR standards.

Product overview

TPC Jasna Polana is a private golf club operating within the TPC Network, a collection of over 30 premier private, resort, and daily fee golf properties owned, operated, and licensed by the PGA TOUR. The TPC Network offering consists of private club memberships (including TPC Jasna Polana), TPC Passport (network-wide playing privileges), resort vacation packages, golf instruction programs, tee time booking services, annual pass programs, outings and events hosting, and TPC Gift Cards. The network is anchored by TPC Sawgrass and spans courses designed by renowned architects including Pete Dye, Tom Fazio, Arnold Palmer, and Jack Nicklaus. TPC courses host PGA TOUR tournaments and provide recreational golfers access to championship-quality playing conditions.

Differentiator

Problem solved

Functional benefit

Brands

• TPC Passport: A premium concierge program offered exclusively to full golf members with full network playing privileges, providing access to play and entertain guests at TPC Clubs across the country and worldwide.

Products and services

• TPC Jasna Polana Private Club Membership Private golf club membership at TPC Jasna Polana in Princeton, New Jersey, providing access to club facilities, member events, golf privileges, and the network-wide TPC Passport playing program; available in Corporate, Personal, Young Executive, and Social categories.
• TPC Passport Network Privileges Premium concierge program for TPC private club members delivering nationwide and international playing privileges at TPC Network properties, including cart-fee accommodations up to six times annually, up to 20% off posted green fees at resort and daily fee clubs, and complimentary club rentals.
• Annual Pass Programs Annual pass programs at daily fee and resort properties including TPC Deere Run, TPC Sawgrass, TPC Louisiana, and TPC Scottsdale, offering unlimited use of the golf course, practice facility, and clubhouse for an annual subscription fee.
• TPC Vacations (Stay-and-Play Packages) Curated stay-and-play golf vacation packages bundling accommodations, meals, and rounds of golf at TPC resort properties, including the TPC San Antonio Lone Star Package (from $602), TPC Sawgrass Dye's Signature Package (from $1,511), TPC Toronto Osprey Valley Package (from $1,358), and TPC Monterey Signature Package (from $746).
• Golf Schools and Instruction Private and group lessons, corporate clinics, and multi-day golf schools at TPC resort properties including TPC Sawgrass, TPC San Antonio, TPC Scottsdale, and TPC Las Vegas, using state-of-the-art swing and performance technology with premier instructors.
• Outings & Events Tournament management, corporate golf outings, weddings, business meetings, and social events hosted at TPC golf courses maintained to PGA TOUR standards; the network hosts hundreds of such events annually for Fortune 500 companies, professional sports teams, trade associations, and national charitable organizations.
• TPC Gift Cards Gift cards redeemable at participating TPC courses for merchandise, food and beverage, and golf fees, including use at TPC Sawgrass, TPC Scottsdale, and other network properties.
• Daily Tee Times & Special Offers Seasonal special offers and best daily rate tee time bookings across TPC Network resort and daily fee courses, providing public access to championship-caliber golf.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

21 partnerships are on record, tiered core, major and minor.

• PGA TOURcoreStrategic or Co-development PartnerThe TPC Network is owned, operated, and licensed by the PGA TOUR. This affiliation provides the foundation for TPC's brand identity, tournament hosting rights, and network-wide standards. PGA TOUR provides tournament venues and helps boost championship purses and charitable donations through rent-free venue arrangements since 1980.
• CBS and NBCmajorStrategic or Co-development PartnerLong-term domestic broadcast distribution partnerships for PGA TOUR coverage, which includes TPC-hosted tournament events.
• Golf ChannelmajorStrategic or Co-development PartnerBroadcast partner for PGA TOUR coverage including TPC-hosted tournaments.
• ESPN+majorStrategic or Co-development PartnerVideo streaming service partner for PGA TOUR coverage.
• Korn Ferry TourmajorStrategic or Co-development PartnerTPC Colorado hosts The Blue Championship, a Korn Ferry Tour event associated with the PGA TOUR.
• Mastercard (Priceless)minorGTM or Marketing PartnerMastercard Priceless golf program offering cardholders perks including tee times at premier TPC clubs and complimentary tournament tickets.
• Charles SchwabminorGTM or Marketing PartnerSchwab golf program offering qualifying clients rounds of golf at top courses including TPC properties and TaylorMade equipment.
• Coca-ColaminorGTM or Marketing PartnerFood and beverage partner serving Coca-Cola products at all Owned & Operated TPC Clubs.
• Tito's Handmade VodkaminorGTM or Marketing PartnerFood and beverage partner at all Owned & Operated TPC Clubs.
• Michelob ULTRAminorGTM or Marketing PartnerFood and beverage partner at all Owned & Operated TPC Clubs.
• Nature ValleyminorGTM or Marketing PartnerFood and beverage partner at all Owned & Operated TPC Clubs.
• Meiomi WinesminorGTM or Marketing PartnerFood and beverage partner at all Owned & Operated TPC Clubs.
• AvisminorGTM or Marketing PartnerTravel partner for car rentals supporting TPC vacation guests.
• FedExminorGTM or Marketing PartnerTravel and shipping partner for TPC vacation logistics.
• Delta Air LinesminorGTM or Marketing PartnerTravel partner for flights supporting TPC vacation guests.
• JW Marriott San Antonio Hill Country Resort & SpamajorStrategic or Co-development PartnerPartner resort for TPC San Antonio vacation packages, offering accommodations for golf guests.
• Monterey Plaza Hotel & SpamajorStrategic or Co-development PartnerPartner hotel for TPC Monterey vacation packages, offering waterfront accommodations for golf guests.
• Birdies for the BraveminorGTM or Marketing PartnerMilitary outreach initiative supported by PGA TOUR that raises funds through TPC events for military homefront groups.
• Make-A-Wish FoundationminorGTM or Marketing PartnerCharitable partner supported by PGA TOUR and TPC Network charitable initiatives.
• The First TeeminorGTM or Marketing PartnerYouth development organization supported by PGA TOUR and TPC Network charitable initiatives.
• GolfPassminorGTM or Marketing PartnerGolfPass featured TPC Harding Park as potentially America's best 18-hole short golf course.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pinehurst Resort: Multi-course resort that hosted the 2024 U.S. Open and is a regular PGA TOUR event host. Direct comparable to TPC Network on multi-property championship golf, vacation packages, instruction, and resort hospitality in the Carolinas.
• Whistling Straits (Kohler): Destination golf resort owned by Kohler Co. that hosted the 2021 Ryder Cup and 2015/2010 PGA Championships. Comparable to TPC on tournament-quality conditioning, public/destination access model, and premium stay-and-play positioning.
• Augusta National Golf Club: Iconic private golf club that hosts The Masters, one of golf's four majors. Direct comparable as an ultra-premium private club with PGA TOUR-equivalent tournament hosting pedigree, distinguished membership economics, and similar brand-driven pricing power; TPC Sawgrass THE PLAYERS Stadium Course is positioned similarly.
• Pebble Beach Resorts: Premium destination golf resort that hosts the AT&T Pebble Beach Pro-Am (PGA TOUR) and offers luxury stay-and-play vacation packages. Direct comparable to TPC's resort properties (TPC Sawgrass, TPC Scottsdale) on championship hosting, package pricing, and affluent leisure customer overlap.
• Bandon Dunes Golf Resort: Premier destination golf resort in Oregon offering multiple championship-caliber courses with stay-and-play packages. Comparable to TPC's resort properties (TPC San Antonio, TPC Toronto) on pure destination-golf positioning and per-golfer package economics.
• Kiawah Island Golf Resort: South Carolina luxury golf resort that hosted the 2021 PGA Championship and other major TOUR events. Comparable to TPC resort properties on championship pedigree (Ocean Course), vacation packages, and luxury clubhouse/event operations.
• Bay Hill Club & Lodge (Arnold Palmer): Private club and PGA TOUR host (Arnold Palmer Invitational) with on-site lodge accommodations. Directly comparable to TPC Jasna Polana's private-club-with-on-property-hospitality model and TOUR hosting pedigree.
• Muirfield Village Golf Club: Jack Nicklaus-designed private club that hosts the Memorial Tournament (PGA TOUR signature event). Comparable to TPC private clubs on Nicklaus course design pedigree, TOUR-tier agronomy, and exclusive membership economics.

Emerging players

• Topgolf (Callaway): Tech-enabled golf entertainment concept with driving-range venues and social programming. Comparable to TPC as a golf-leisure competitor for affluent social golfers and corporate outings, but at lower price points and broader demographic reach; represents the 'alternative leisure' competitive vector for TPC's corporate event business.

Regional players

• The American Express / PGA West (La Quinta): Multi-course PGA TOUR host venue complex in the California desert (home of The American Express). Comparable to TPC Scottsdale as a desert-market TOUR host with daily-fee and resort access, though primarily serves West Coast market rather than overlapping TPC's core East Coast/Midwest concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jasnapolanaAgr
• YouTubeyoutube.com/@PGATOUR
• Facebookfacebook.com/TPCJasnaPolana
• LinkedInlinkedin.com/company/tpc-network
• Instagraminstagram.com/playtpc
• TikToktiktok.com/@pgatour

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TPC Jasna Polana