FMG

What FMG does

Fulton Market Group (FMG) is a Chicago-based supply chain management and food sourcing company founded in 2017 that operates as a dedicated supply chain intermediary for McDonald's restaurant systems across North America and APMEA (Asia-Pacific, Middle East, Africa). Per its website, FMG's stated mission is to "unite partners, suppliers, and McDonald's, ensuring a seamless journey from farm to table, built on trust and empathy." The company positions itself as a global team of food-sourcing experts that connects international markets with McDonald's supply chain through "unparalleled local relationships," and it closely collaborates with high-capacity grinding and packing facilities to unlock efficiencies and create lasting value across the partner ecosystem.

FMG's core offering is a unified supply chain service rather than a modular product set. The service spans farm-to-table logistics coordination, food safety and quality assurance, international market supply access, sustainability integration (including a dedicated beef sustainability program), and innovation initiatives. The company operates through a partnership-based model that connects partners, suppliers, and restaurant systems, with stated emphasis on system resilience and future growth shaping. There are no proprietary technology products, AI/ML capabilities, software platforms, patents, or API services disclosed in source material; the value proposition is relationship-driven rather than technology-driven.

The business model is enterprise managed services, with revenue likely derived from service fees, transaction facilitation, or managed services arrangements with McDonald's as the singular anchor customer. FMG maintains a small organization (11–50 employees) led by Peter Wojda as Founder and General Manager–North America, with regional teams covering North America and APMEA. GTM motion is direct enterprise engagement through partnership-based distribution. The company maintains minimal marketing infrastructure (Twitter, LinkedIn, company website) appropriate for a B2B services firm serving a single anchor client. Note: source data also references an "FMG Suite" marketing automation entity in a separate PE transaction (GTCR acquiring from Aurora Capital Partners, 2025-07-29); this appears to be a distinct company based on firmographic alignment, and is excluded from FMG's core description.

Name

FMG

Legal name

Fulton Market Group

Website

https://fultonmarketgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fulton Market Group (FMG) is a Chicago-based supply chain management company that connects food suppliers, partners, and McDonald's restaurant systems across North America and APMEA, delivering farm-to-table sourcing, food safety, quality, and sustainability services through a partnership-based model.

Ownership category

akta.pro rank

Product category

Food Supply Chain Services

NAICS

Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty Restaurant Chain Program Broadline Distributors (Contracted/Managed Supply) (AFAIAAAF)

akta.pro secondary industry

National/Multiregional Broadline Foodservice Distributors (AFAIAAAA)

Keywords

• Supply chain management
• Food sourcing services
• Restaurant logistics
• Procurement consulting
• Farm-to-table services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. FMG Suite - Marketing Automation SaaS: Subscription-based marketing automation software for financial and insurance professionals. Revenue generated through recurring software licensing to enterprise clients in regulated industries.
2. Fulton Market Group - Supply Chain Services: Supply chain management and food sourcing services for restaurant systems. Revenue likely derived from service fees, transaction facilitation, or managed services arrangements with enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Fulton Market Group (FMG) provides supply chain services connecting McDonald's restaurant system with global food suppliers. The company manages farm-to-table logistics, coordinates with high-capacity grinding and packing facilities, and leverages international market supply to strengthen McDonald's system resilience. FMG operates across North America and APMEA regions as a food-sourcing and supply chain intermediary.

Product overview

Fulton Market Group (FMG) operates as a McDonald's supply chain services company. The company provides food-sourcing expertise and supply chain connectivity services that unite partners, suppliers, and McDonald's restaurants. FMG's core offering focuses on strengthening McDonald's system resilience through international market supply, closely collaborating with grinding and packing facilities to unlock efficiencies, elevate capabilities, and create lasting value. The company emphasizes food safety, quality, sustainability, and innovation in its service delivery. The portfolio consists of a unified supply chain service rather than distinct modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Fulton Market Group Supply Chain Services

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• High-Capacity Grinding and Packing FacilitiescoreStrategic or Co-development PartnerFulton Market Group closely collaborates with grinding and packing facilities to unlock efficiencies, elevate capabilities, and create lasting value. These partnerships focus on current operations and future growth opportunities in the supply chain.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• McLane Company: Major foodservice distributor owned by Berkshire Hathaway with a heavy QSR and convenience-store concentration. Closely comparable to FMG because both serve large national chain customers with dedicated, partnership-driven distribution and supply chain services rather than broadline grocery distribution.
• Gordon Food Service: Large family-owned broadline foodservice distributor with strong QSR and restaurant chain relationships. Comparable to FMG because it combines broadline distribution with chain-specific supply programs and value-added services for restaurant customers.
• Reyes Holdings: Privately held foodservice and beverage distribution conglomerate (Martin Brower, Sysco subsidiary) with significant QSR chain concentration including McDonald's competitor accounts. Comparable to FMG due to its chain-dedicated distribution model and global foodservice supply chain capabilities.
• Cheney Brothers: Family-owned broadline foodservice distributor serving QSR and restaurant chains primarily in the Southeastern U.S. Comparable to FMG through its chain-focused foodservice distribution model and emphasis on chain-specific supply programs.
• Shamrock Foods Company: Privately held foodservice distributor and dairy producer serving restaurant chains across the Western U.S. Comparable to FMG due to its chain-dedicated foodservice distribution approach and integrated manufacturing-distribution capabilities.
• Ben E. Keith Foods: Privately held broadline foodservice distributor serving QSR and independent restaurants, with growing foodservice and beverage divisions. Comparable to FMG as a regional chain-focused foodservice distributor with strong QSR relationships.
• Labatt Food Service: Privately held broadline foodservice distributor serving QSR and family-style restaurant chains across the Southern U.S. Comparable to FMG because of its chain-focused foodservice distribution model and family/private ownership structure.

Broad incumbents

• Sysco: Largest broadline foodservice distributor in North America serving restaurants, healthcare, and hospitality customers. Comparable to FMG as a foodservice distribution incumbent, though Sysco is a broadline generalist rather than a chain-dedicated supply chain partner.
• US Foods: Major broadline foodservice distributor serving independent restaurants and chain operators across the U.S. Comparable to FMG as a foodservice distribution incumbent serving restaurant customers, though US Foods is far broader in scope and customer base.
• Performance Food Group: Large foodservice and convenience distributor with Vistar and Performance Foodservice brands. Comparable to FMG through its foodservice distribution operations serving chain restaurant customers, though it operates at much greater scale and customer breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/fmgsupplychain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FMG