Ticketebo Pty
Ticketebo is an Australian cloud-based event ticketing platform founded in 2013 that provides online and on-site ticketing, entry scanning, and event management tools to event organizers, monetizing via a 4% consumer-paid booking fee.
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ticketebo Pty does
Ticketebo Pty Ltd is an Australian-headquartered, privately held event ticketing platform founded in Melbourne in 2013. The company provides a cloud-based, mobile-first ticketing system used by event organizers to sell tickets online, manage registrations, handle on-site entry, and run multi-day festival programs. Core technology includes a self-serve web platform, the Door Scan Manager iOS/Android application for barcode/QR ticket validation, a paperless Box Office POS for gate sales, and the Expo Leads Manager app for trade-show lead capture, all integrated through eWAY payment processing under PCI-DSS compliant infrastructure.
The business model is a transaction-based take rate: organizers use the platform free of charge while consumers pay a 4% booking fee per transaction with no per-ticket charges; free events remain free for both sides. Ticketebo supplements its SaaS ticketing with managed services such as custom event-page design, on-site event staffing, and integrations with webinar platforms (ClickMeeting, Zoom, Demio, GoToMeeting) for virtual events, plus adjacent services including refund protection (XCover), carbon-neutral certification, and a Trees for Change reforestation program delivered through Ecologi and Veritree. Customers span Australian community shows (Camden Show, Clare Show, Bairnsdale Show), motorsports (Motorcycling Australia's ASBK and ProMX championships), rodeos (M5 Rodeo), folk festivals (Maldon Folk Festival), fitness events (Arnold Classic Australia), and SMB clubs, with the platform also operating in the United Kingdom.
Ticketebo Pty firmographics
Firmographics- Name
- Ticketebo Pty
- Legal name
- Ticketebo Pty Ltd
- Website
- https://ticketebo.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ticketebo is an Australian cloud-based event ticketing platform founded in 2013 that provides online and on-site ticketing, entry scanning, and event management tools to event organizers, monetizing via a 4% consumer-paid booking fee.
- Ownership category
- akta.pro rank
Ticketebo Pty industry classification
Industry- Product category
- Event Ticketing Software
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where Ticketebo Pty is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ticketebo Pty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer Booking Fees: Ticketebo charges consumers a small booking fee per order when purchasing tickets to paid events. Free events are free for both organizers and consumers. The booking fee is consumer-paid, not organizer-paid.
- Transaction Percentage: The platform charges 4% booking fee per transaction with no per-ticket charges. This is paid by consumers at checkout, not by event organizers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free for Organisers, Consumer-paid booking fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ticketebo Pty product offering
Product offeringCore offering
Ticketebo operates a cloud-based online and on-site event ticketing and registration platform primarily for Australian event organisers. The platform enables organisers to create branded event pages, sell tickets online, manage registrations, scan entries via mobile apps, run paperless box office POS sales, and integrate with webinar platforms for virtual events. Revenue is generated via a 4% consumer-paid booking fee per transaction; the platform is free for event organisers.
Product overview
Ticketebo is an Australian event ticketing platform offering a comprehensive suite of online and onsite ticketing solutions. The core Online Event Ticketing Platform serves as the central product, enabling organizers to create event pages, sell tickets, and manage registrations. This core platform is complemented by several add-on modules: the Door Scan Manager App (iOS/Android mobile app for entry validation), Box Office Ticket Sales (paperless POS for gate sales), Event Staffing Solutions (professional on-site staffing), Expo Leads Manager App (for trade shows), Virtual Events & Webinar Ticketing (for online events with webinar platform integrations), Carbon Neutral Ticketing (certified carbon neutral service), and the Trees for Change environmental program. The platform operates on a fully managed model where Ticketebo builds and designs event pages for organizers rather than a DIY approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Event Ticketing Platform Cloud-based ticketing platform that enables event organisers to create branded event pages, sell tickets online, manage attendee registrations, and access real-time sales reporting. Includes secure payment processing via eWAY and PCI-compliant infrastructure.
- Door Scan Manager App
Quantifiable outcome
- M5 Rodeo achieved 68% average annual ticketing revenue growth
- +2 more outcomes
Companies that use Ticketebo Pty
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Ticketebo Pty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Ticketebo Pty partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- eWAYcoreeWAY is Ticketebo's payment gateway partner, processing secure online payments for ticket transactions. Ticketebo site conforms to PCI Data Security Standards with eWAY handling payment processing.
- EcologicoreTicketebo plants trees through Ecologi's verified tree planting program as part of their Trees for Change environmental initiative. The company has an Ecologi profile tracking tree planting.
- VeritreecoreVeritree is the impact tracking partner for Ticketebo's Trees for Change program, providing verification of tree planting and environmental impact.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Ticketebo Pty competitors and assessment
Company assessmentDirect peers
- Humanitix: Australia-founded ticketing platform that donates booking-fee profits to charity; competes head-to-head with Ticketebo in the Australian market and is particularly strong with nonprofits, schools, and ESG-focused events.
- Eventbrite: Global self-serve event ticketing platform with a comparable online and onsite offering; relevant as a scaled competitor that Australian event organisers can choose instead of Ticketebo.
- TryBooking: Australia-based online ticketing platform targeting community events, festivals, and sports with a similar self-serve model and consumer-paid booking fees; directly comparable in geography, customer profile, and product offering.
Emerging players
- Tixel: Australian ticketing marketplace focused on safe fan-to-fan ticket resale; overlaps with Ticketebo in the discovery and access layer for events in Australia and represents an emerging adjacent competitor.
Broad incumbents
- Ticketmaster: Global primary ticketing giant and Live Nation subsidiary; the dominant incumbent in major concert/sports ticketing in Australia and a competitive threat wherever Ticketebo's organisers scale up.
- Ticketek: Australia's largest primary ticketing incumbent owned by TEG; dominates large-venue concerts and sports but overlaps with Ticketebo in mid-market and community events where it offers broader (and more expensive) capabilities.
Others
- Bizzabo: Event experience platform focused on conferences and trade shows; adjacent to Ticketebo's Expo Leads Manager and conference ticketing, with overlapping organiser personas but a different core product.
Regional players
- TryBooking UK: UK arm of TryBooking offering comparable community-event ticketing; relevant as a direct UK competitor to Ticketebo's UK expansion.
- Eventopia: Australian-focused event registration and ticketing provider; smaller regional competitor serving a similar SMB organiser base, primarily in Australia.
- Eventbrite UK: Eventbrite's UK presence, directly competing with Ticketebo's UK operations for community events, festivals, and SMB organisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ticketebo Pty social profiles
Digital presenceTicketebo Pty compliance and trust
Trust signalCompliance3 records
Ticketebo Pty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketebo Pty leadership team
Management profileNumber of profiles
Profiles1 record
Ticketebo Pty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketebo Pty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketebo Pty
What does Ticketebo Pty do?
Ticketebo operates a cloud-based online and on-site event ticketing and registration platform primarily for Australian event organisers. The platform enables organisers to create branded event pages, sell tickets online, manage registrations, scan entries via mobile apps, run paperless box office POS sales, and integrate with webinar platforms for virtual events. Revenue is generated via a 4% consumer-paid booking fee per transaction; the platform is free for event organisers.
Is Ticketebo Pty a public or private company?
Ticketebo Pty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ticketebo Pty founded?
Ticketebo Pty was founded in 2013. It employs 11 to 50 people.
Where is Ticketebo Pty based?
Ticketebo Pty is headquartered in Melbourne, Australia, in the Oceania region.
How does Ticketebo Pty make money?
Two revenue lines are on record. Consumer Booking Fees are the primary driver. The others are transaction Percentage.
Who are Ticketebo Pty's main competitors?
Direct peers on record are Humanitix, Eventbrite and TryBooking. Tixel is listed as an emerging player. Broad incumbents are Ticketmaster and Ticketek. Bizzabo is listed as an others. Regional players are TryBooking UK, Eventopia and Eventbrite UK.
Does Ticketebo Pty have an API?
No public API is recorded for Ticketebo Pty.
What industry is Ticketebo Pty in?
Ticketebo Pty's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its SIC code is 7990.