MindFire

What MindFire does

MindFire Internet Solutions, Inc. is a private software company founded in 1999 and headquartered in Irvine, California. The company operates a white-label omnichannel marketing attribution platform that connects direct mail pieces to measurable revenue across digital channels. MindFire sells exclusively through a channel partner model, targeting printers, mail service providers, marketing agencies, and in-plant operations, with three engagement tiers (DIY, Hybrid, DFY) accommodating different partner bandwidths. The platform has been deployed across 15,000+ companies in verticals including insurance, senior living, higher education, nonprofit, franchise, real estate, and financial services.

The core platform integrates personalized QR codes (PQR), personalized URLs (PURL), landing pages, call tracking, display retargeting, email, SMS, and USPS Informed Delivery to provide end-to-end campaign attribution. The Attribution Engine processes 640M+ marketing events annually and supports direct response, matchback, and blended attribution models. Product extensions include DM AI (Make Your Mail Talk), an AI Voice Agent that initiates two-way conversations when recipients scan QR codes, qualifying leads and booking appointments; and AI Agentic Services, a suite of automation agents covering Lead Generation, Marketing, Sales, Buyer Discovery, and Quoting & Estimating. The platform integrates with Salesforce, HubSpot, Snowflake, Zapier, BCC Software, XMPie, SnailWorks, and provides REST API and SFTP access at Enterprise tier and above.

MindFire monetizes through tiered subscription licensing with usage-based CPM pricing: Basic at $631/month ($15-$35 CPM), Enterprise at $1,754/month ($12-$30 CPM), Concierge at $3,578/month ($10-$25 CPM), and Platinum at custom pricing. A Quick-Start Pilot at $15,000 serves as a low-risk entry point with up to 300,000 records. The Intelligent Paper Program, a co-marketing partnership with Sylvamo, subsidizes MindFire technology costs for campaigns printed on Sylvamo paper. Partners typically mark up MindFire-powered campaign services 30-50%. The company is SOC 2 Type II certified and supports HIPAA compliance for healthcare and dental clients. MindFire is privately held and bootstrapped, with no external institutional investment disclosed, and is led by co-founders David Rosendahl (President) and Moe Farsheed (Chairman).

Name

MindFire

Legal name

MindFire Internet Solutions, Inc.

Website

https://mindfireinc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MindFire is a private software company providing a white-label omnichannel attribution platform that connects direct mail to measurable revenue via QR codes, PURLs, AI voice agents, and multi-channel orchestration. It sells exclusively through channel partners to printers, mail service providers, agencies, and in-plant operations.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Direct Mail Advertising (541860), Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Direct Mail Advertising Services (7331), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

Keywords

• Omnichannel marketing attribution
• Direct mail automation
• Marketing attribution platform
• Direct mail tracking software
• White-label marketing technology

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Licensing: Annual or monthly subscription to the MindFire omnichannel attribution platform with tiered licensing (Basic, Enterprise, Concierge, Platinum). Includes white-labeled dashboards, training, dedicated account manager, and platform features. Partners typically mark up campaign services 30-50%.
2. Usage-Based CPM Pricing: Cost-per-thousand (CPM) charges based on mail piece volume. Rates vary by tier: Basic $15-$35 CPM, Enterprise $12-$30 CPM, Concierge $10-$25 CPM, Platinum custom. Applied per piece processed through the platform.
3. Campaign Services Markup: Partners charge clients for OmniChannel campaign services including creative, data, QR codes, landing pages, attribution dashboards, and follow-up sequences. Partners set client pricing and keep the margin between their MindFire cost and client charges.
4. Quick-Start Pilot: $15,000 pilot program including 300,000 records with MindFire-led implementation and white-labeled dashboard. Includes 30% credit applied toward license upgrade, reducing effective cost to $4,500 toward future licensing.
5. Intelligent Paper Program: Co-marketing program with Sylvamo where paper manufacturer subsidizes MindFire technology costs for campaigns printed on Sylvamo paper (Accent Opaque, Hammermill, Springhill). Up to 350,000 mail pieces covered per program. Sylvamo receives anonymized campaign performance data.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

MindFire sells a white-label omnichannel marketing attribution and automation platform that lets printers, mail service providers, marketing agencies, and in-plant operations connect direct mail pieces to measurable revenue across digital channels (QR codes, personalized URLs, landing pages, email, SMS, display retargeting, AI-powered voice, and USPS Informed Delivery). Add-on modules include an AI Voice Agent ('Make Your Mail Talk / DM AI'), a real-time Attribution & ROI Dashboard, AI Agentic Services, and the Sylvamo-subsidized Intelligent Paper Program.

Product overview

MindFire is a white-label omnichannel marketing attribution platform that connects direct mail to measurable revenue across every digital and physical channel. The core offering consists of the MindFire Platform, which serves as the central hub for campaign orchestration, combined with Make Your Mail Talk (DM AI) as an AI voice agent add-on, the Attribution & ROI Dashboard for real-time reporting, and AI Agentic Services for automated business workflows. Pricing is structured in four tiers (Basic, Enterprise, Concierge, Platinum) plus a Quick-Start Pilot option, with the Intelligent Paper Program offering subsidized access through Sylvamo partnership. The platform integrates via REST API, SFTP, Zapier, and native connections to Salesforce, HubSpot, Snowflake, BCC Software, SnailWorks, and XMPie.

Differentiator

Problem solved

Functional benefit

Brands

• DM AI: AI Voice Agent technology that turns direct mail into live, intelligent conversations - recipients scan QR codes and connect with AI voice agents that answer questions, qualify interest, and book appointments.
• Intelligent Paper

Products and services

• MindFire Platform White-label omnichannel attribution platform that connects direct mail to measurable revenue across every channel. Provides audience targeting, mail priming, response capture via personalized QR codes and PURLs, multi-channel follow-up orchestration, and real-time ROI reporting. Designed for printers, mail service providers, marketing agencies, and in-plant operations to resell under their own brands.
• Make Your Mail Talk (DM AI) AI Voice Agent add-on (sub-brand DM AI) that turns direct mail into live, intelligent two-way conversations. Recipients scan the personalized QR code and connect with an AI voice agent that answers questions, qualifies interest, and books appointments 24/7; every interaction is recorded, transcribed, summarized, and attributed back to the mail piece.
• Attribution & ROI Dashboard Real-time, white-labeled attribution dashboard showing which mail pieces drive calls, visits, QR scans, and conversions. Supports Direct Response Attribution, Matchback Attribution, and Blended Attribution models across 640M+ annual marketing events; displays response rates, cost per response, and conversion tracking.
• AI Agentic Services Suite of AI-powered agents including Direct Mail Agent, Marketing Agent, Sales Agent, Buyer Discovery Agent, and Quoting & Estimating Agent, accompanied by a 3-minute Use Case Map Diagnostic that scores readiness and recommends AI workflows. Targets partner and end-client business process automation.
• Intelligent Paper Program Flagship co-marketing program with Sylvamo that subsidizes MindFire omnichannel attribution and AI Voice technology for campaigns printed on Sylvamo paper (Accent Opaque, Hammermill, Springhill), covering up to 350,000 pieces per program with full end-to-end attribution at no technology cost.
• Partnership Onboarding Services Three engagement models for partner onboarding: DIY (self-service with training), Hybrid (strategic guidance with coaching), and DFY (Done For You, complete outsourced operation). Includes executive alignment, platform configuration, team training, first-campaign launch, and ongoing check-ins.

Quantifiable outcome

• 20-30% more response rate when adding omnichannel touchpoints to mail programs
• +10 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• National Postal ForumminorGTM or Marketing Partner · 14 May 2025Joint presence at National Postal Forum in April 2025 where BCC Software and MindFire showcased integrated solution. Demonstrated how partnership helps mailers maximize postal discounts while delivering enhanced value through coordinated physical and digital campaigns.
• BCC Software (BlueCrest)coreTechnology or IntegrationStrategic partnership combining BCC Software's postal optimization capabilities with MindFire's omnichannel marketing automation. Enables seamless integration between postal tools and marketing platform. Supports USPS promotional programs for 2025. Chris Lien, EVP of BCC Software, co-chairs Dscoop Edge Optimize Track with David Rosendahl.
• XMPiecoreTechnology or IntegrationComposition and variable data printing integration partner. Part of direct mail ecosystem ensuring smooth data flow from campaign configuration through production and delivery.
• HPcoreTechnology or IntegrationPrint production partner with dedicated relationship. HP Indigo print professionals connect through Dscoop community. MindFire demonstrated at Dscoop Edge how omni-channel attribution transforms direct mail.
• SylvamoflagshipStrategic or Co-development PartnerFlagship co-marketing partnership: Sylvamo subsidizes MindFire technology costs for campaigns printed on Sylvamo paper (Accent Opaque, Hammermill, Springhill). Up to 350,000 pieces covered per program. 1 in 3 U.S. direct mail pieces printed on Sylvamo paper. Sylvamo receives anonymized campaign performance data. Co-host industry webinars with 9,700+ registrations.
• USPScoreTechnology or IntegrationUnited States Postal Service partnership for Informed Delivery integration, mail tracking, and promotional program qualification. David Rosendahl serves on USPS Mailers' Technical Advisory Committee (MTAC).

Scale indicators15 records

Recent moves6 records

Expansion highlights9 records

Emerging players

• Sailthru (Marigold Engage): Sailthru is a personalization platform for email and marketing messaging focused on retail and media. It overlaps with MindFire's personalization and multichannel orchestration capabilities but focuses on digital-first channels rather than direct mail.

Broad incumbents

• USPS Informed Delivery: The US Postal Service's Informed Delivery service is a foundational digital companion to physical mail that MindFire integrates with and extends. It is a free incumbent feature rather than a competitor, but sets the baseline expectation for digital mail interactions.
• HubSpot: HubSpot is a broad CRM and marketing automation platform that includes email, social, and basic campaign attribution. While it does not specialize in direct mail, it competes for the same marketing-automation budget that MindFire's partners' clients allocate, and could move into mail attribution over time.
• Act-On Software: Act-On is a marketing automation platform for mid-market B2B and B2C companies with email, lead nurturing, and behavioral targeting. It competes in adjacent marketing-automation budget categories where MindFire's agency partners also sell.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise martech suite with Journey Builder, email, mobile, and advertising capabilities. It is integrated into MindFire via REST API but competes for the same omnichannel marketing budget and could expand into direct mail orchestration.

Direct peers

• Click2Mail: Click2Mail is an online service for creating, printing, and mailing direct mail pieces targeted at SMBs and marketing professionals. It serves a similar printer/mailer ecosystem though with less focus on attribution and AI-driven response capture than MindFire.
• Lob: Lob is a direct mail API platform that enables businesses to send programmatic personalized mail at scale. It is the closest direct competitor to MindFire, targeting similar end-customers (e.g., financial services, insurance, e-commerce) with a developer/API-first model for direct mail automation and tracking.
• PebblePost: PebblePost provides programmatic direct mail marketing, using digital signals to trigger personalized physical mail pieces. It competes with MindFire in connecting online behavior to direct mail execution, though PebblePost is more brand-direct while MindFire is channel-first.
• Direct Mail Manager (DMM): Direct Mail Manager is mail tracking and analytics software for the direct mail industry. It focuses on USPS Informed Delivery integration and piece-level tracking, overlapping with MindFire's attribution and Informed Delivery capabilities.

Others

• BCC Software (BlueCrest): BCC Software is a postal software and data quality provider (NCOA, CASS, presort) that is a strategic integration partner of MindFire. It is included as a peer because it is the most-adjacent ecosystem player — though an ally rather than competitor — and its USPS postal optimization underpins the joint proposition.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DavidRosendahl78
• LinkedInlinkedin.com/company/mindfireinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindFire