21vek.by
21vek.by is a Belarusian online hypermarket operated by TrioVist LLC, offering over 1.2 million SKUs in electronics, appliances, construction materials, and home goods to consumers and businesses across Belarus via its website, mobile app, B2B portal, and 130+ pickup points.
- Company typePrivate
- Founded2007
- HeadquartersMinsk, Belarus
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What 21vek.by does
21vek.by is a Belarusian online hypermarket operated by TrioVist LLC (ООО «Триовист»), headquartered in Minsk and active since 2004 (officially registered in 2007). The platform serves both individual consumers (B2C) and legal entities (B2B) across Belarus, offering over 1.2 million SKUs spanning consumer electronics, home appliances, furniture, construction materials, climate equipment, seasonal goods, and household items. The underlying technology stack consists of an integrated e-commerce website, a mobile application, a Telegram bot for customer engagement, and a dedicated B2B portal that supports corporate invoicing, electronic document management, and state-treasury procurement workflows.
The company's product surface is organized around four sub-brands — 21vek СТРОЙ for construction and renovation materials (anchored by a dedicated Minsk showroom), 21vek ДОМ for home goods, 21vek БИЗНЕС for B2B procurement, and 21vek+ as a premium loyalty tier — plus a transversal in-house installment payment service (Оплата частями) offering 3–48 month terms without income verification or guarantors. Distribution combines courier delivery across Belarus, 130+ self-pickup points, and a specialized physical store for construction materials, with direct manufacturer sourcing for 3,000+ SKUs enabling the elimination of intermediaries.
The business model is predominantly transactional retail: B2C and B2B product sales priced in Belarusian rubles, supplemented by interest/financing economics from the installment offering. Pricing is transparent (VAT-inclusive for legal entities), with flexible payment deferrals up to 90 days and individual price negotiation for regular B2B buyers. Marketing is conducted through email newsletters, the Telegram bot, mobile-app QR-driven promotions, and brand- and category-led promotional campaigns. The company holds sector-specific licenses for precious metals/gemstones and (as of 30.12.2024) veterinary preparations, and reports no external institutional ownership or holding structure beyond a 2017 Zubr Capital round.
21vek.by firmographics
Firmographics- Name
- 21vek.by
- Legal name
- Obshchestvo s ogranichennoy otvetstvennostyu «TrioVist» (ООО «Триовист»)
- Website
- https://21vek.by
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- 21vek.by is a Belarusian online hypermarket operated by TrioVist LLC, offering over 1.2 million SKUs in electronics, appliances, construction materials, and home goods to consumers and businesses across Belarus via its website, mobile app, B2B portal, and 130+ pickup points.
- Ownership category
- akta.pro rank
21vek.by industry classification
Industry- Product category
- Online Hypermarket / E-commerce Retail
- NAICS
- General Merchandise Retailers (455), Electronics and Appliance Retailers (449210), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Variety Stores (5331), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where 21vek.by is headquartered
LocationHeadquarters
- HQ city
- Minsk
- HQ country
- Belarus
- HQ region
- Europe
Offices2 records
Markets served
21vek.by business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales (B2C): Direct sales of consumer goods to individual customers through the e-commerce platform with prices displayed in Belarusian rubles. Includes installment payment financing as part of the sale.
- B2B Corporate Sales: Sales to legal entities and individual entrepreneurs with corporate invoicing, payment deferrals, and volume-based pricing. Supports government procurement via state treasury.
- Installment Payment Financing: Revenue generated from installment payment arrangements (3-48 months) on product purchases, enabling customers to spread costs over time without income verification or guarantors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer retail pricing with installment payment options |
| Transaction based/ take rate | Multi-year contract | B2B corporate pricing with payment deferrals |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
21vek.by product offering
Product offeringCore offering
21vek.by operates an online hypermarket selling household appliances, consumer electronics, furniture, construction materials, climate equipment, and seasonal goods across Belarus, with over 1.2 million SKUs in its catalog. The company serves both individual consumers through a 24/7 online store with installment payments of 3–48 months, and business customers through a dedicated B2B portal offering corporate invoicing and payment deferrals up to 90 days. Orders are fulfilled via nationwide courier delivery or pickup from 130+ pickup points, supplemented by a physical construction-materials showroom in Minsk.
Product overview
21vek.by is an online hypermarket operating as a single unified e-commerce platform that serves both individual consumers (B2C) and business customers (B2B). The core platform is supplemented by specialized sub-brands including 21vek СТРОЙ for construction materials, 21vek ДОМ for home goods, and a dedicated B2B portal (21vek БИЗНЕС) for corporate procurement. Additional services include installment payment options (Оплата частями) with terms from 3-48 months, and a clearance section for discounted items. The catalog encompasses over 1,200,000 product SKUs spanning electronics (smartphones, TVs, laptops), appliances (refrigerators, washing machines, vacuum cleaners), climate equipment, furniture, construction materials, and seasonal goods like trampolines and pools. The platform also supports government procurement and offers payment deferral up to 90 days for business customers.
Differentiator
Problem solved
Functional benefit
Brands
- 21vek БИЗНЕС (21vek Business): B2B segment offering products and services for legal entities, including bulk purchasing, payment deferrals, and dedicated business account features.
- 21vek СТРОЙ (21vek Construction)
- 21vek ДОМ (21vek Home)
- 21vek+
Products and services
- 21vek.by Online Hypermarket
Companies that use 21vek.by
Customer profileSegments3 records
Ideal customer profiles2 records
21vek.by technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
21vek.by partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- TelegramminorTelegram bot integration for customer communication, order notifications, and promotional offers. Bot handle: @online21vekbybot.
- UNICEF (charity partnership)minorSale of charity postcards supporting UNICEF programs in Belarus. Proceeds from postcard sales support charitable initiatives.
- Sber BankminorSber promotional partnership for business desk services and special business offers through Sber banking platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
21vek.by competitors and assessment
Company assessmentDirect peers
- DNS: Russia's largest electronics and digital-appliance retailer operating both offline stores and a substantial online storefront. Comparable in its focus on consumer electronics, computers, and home appliances with extensive manufacturer-direct sourcing and financing partnerships.
- Wildberries: Largest generalist online marketplace in the CIS region, operating a localized Belarus storefront and competing across electronics, apparel, home goods, and household categories. Direct competitor for online general merchandise share in the Belarus market.
- Onliner.by: Belarusian e-commerce and price-comparison platform with its own retail operations across electronics, appliances, furniture, and household goods. Direct competing generalist online retailer within Belarus, sharing overlapping customer base and product categories with 21vek.by.
- Eldorado: Russian electronics, appliance, and household goods retailer with omnichannel store-and-web presence. Comparable through shared product category focus, installment-payment customer financing, and pickup-point distribution model.
Broad incumbents
- Ozon: Major Russian-founded generalist e-commerce marketplace with localized Belarus operations selling electronics, household goods, and apparel. Larger and better capitalized than 21vek.by, competing directly for Belarus consumers and SMB buyers.
- M.Video: Major Russian consumer electronics and appliance retail chain with a strong e-commerce channel and consumer financing offerings. Comparable in product focus (electronics/appliances) and in-store pickup plus home delivery model.
- Aliexpress (AliExpress Russia / Tmall): Global cross-border e-commerce marketplace with deep Belarus consumer penetration. Competes for share of wallet on electronics and general merchandise via lower-priced imports, though with longer shipping.
Regional players
- Lamoda: Leading CIS online fashion and lifestyle marketplace with localized Belarus storefront and active delivery infrastructure. Regional peer serving the same cross-border e-commerce demographic though focused on fashion and beauty rather than electronics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
21vek.by social profiles
Digital presence21vek.by compliance and trust
Trust signalCompliance2 records
21vek.by financial estimates
Financial estimateRevenue estimate
Valuation estimate
21vek.by leadership team
Management profileNumber of profiles
21vek.by funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
21vek.by M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 21vek.by
What does 21vek.by do?
21vek.by operates an online hypermarket selling household appliances, consumer electronics, furniture, construction materials, climate equipment, and seasonal goods across Belarus, with over 1.2 million SKUs in its catalog. The company serves both individual consumers through a 24/7 online store with installment payments of 3–48 months, and business customers through a dedicated B2B portal offering corporate invoicing and payment deferrals up to 90 days. Orders are fulfilled via nationwide courier delivery or pickup from 130+ pickup points, supplemented by a physical construction-materials showroom in Minsk.
Is 21vek.by a public or private company?
21vek.by is a private company. It is classified as venture growth investor backed and is currently operating.
When was 21vek.by founded?
21vek.by was founded in 2007. It employs 1,001 to 5,000 people.
Where is 21vek.by based?
21vek.by is headquartered in Minsk, Belarus, in the Europe region.
How does 21vek.by make money?
Three revenue lines are on record. Retail Product Sales (B2C) is the primary driver. The others are B2B Corporate Sales and installment Payment Financing.
Who are 21vek.by's main competitors?
Direct peers on record are DNS, Wildberries, Onliner.by and Eldorado. Broad incumbents are Ozon, M.Video and Aliexpress (AliExpress Russia / Tmall). Lamoda is listed as a regional player.
Does 21vek.by have an API?
No public API is recorded for 21vek.by.
What industry is 21vek.by in?
21vek.by's product category is Online Hypermarket / E-commerce Retail. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 455 and its SIC code is 5331.