Onliner.by
Onliner.by is a Belarus-focused multi-vertical online platform, founded in 2001, combining a marketplace catalog, classifieds (auto, real estate, general), news portals, a community forum, and integrated installment payments via Minipay/Alfa Bank for Belarusian consumers and SMB sellers.
- Company typePrivate
- Founded2001
- HeadquartersMinsk, Belarus
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Onliner.by does
Onliner.by is a Belarus-focused multi-vertical online platform operating as ООО «Онлайнер», headquartered in Minsk and founded in 2001. The company aggregates commerce, classifieds, content, and lightweight financial services into a single ecosystem built around six core product surfaces: the Каталог Onlíner marketplace (price comparison and purchases across third-party sellers), Baraholka general classifieds (~150,000 unique daily users and ~5,000 new listings per day), Автобарахолка (8,787 auto listings) and Мотобарахолка (291 motorcycle listings), Недвижимость (7,455 sale and 914 rental listings), Услуги (services marketplace), and a community forum with high-engagement threads exceeding 160,000 messages. Six themed news portals (Люди, Авто, Спорт, Технологии, Недвижимость, Кошелек) drive top-of-funnel content and SEO traffic.
The underlying technology is a web-based integrated platform that combines product catalog, classifieds systems, real estate listings, an automotive marketplace, a news portal, and a shopping cart/order management system (cart.onliner.by). Sub-brands and add-ons include Onlíner Prime (premium tier with curated offerings and enhanced seller verification), Minipay (installment payment service integrated at checkout, powered by Alfa Bank with terms of 3-48 months), Onlíner Клевер (loyalty/cashback program), and Onliner.shop (first-party hypermarket where the legal entity acts as direct seller).
Revenue mechanics span five streams: marketplace commissions on catalog transactions, listing/featured placement fees across classifieds verticals, Minipay referral/transaction fees from Alfa Bank, advertising across high-traffic news and catalog surfaces, and direct product sales through Onliner.shop. The go-to-market motion is largely product-led: SEO and content marketing via thematic news portals and forum generate top-of-funnel traffic, while Minipay and Onlíner Prime support checkout conversion and seller retention. The company serves Belarusian consumers (primary) and SMB/third-party sellers (secondary), operates exclusively in Belarus, is privately held with no identified institutional investors, parent company, or public funding rounds, and is reported to be founder-owned and self-sustaining.
Onliner.by firmographics
Firmographics- Name
- Onliner.by
- Legal name
- ООО «Онлайнер»
- Website
- https://onliner.by
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Onliner.by is a Belarus-focused multi-vertical online platform, founded in 2001, combining a marketplace catalog, classifieds (auto, real estate, general), news portals, a community forum, and integrated installment payments via Minipay/Alfa Bank for Belarusian consumers and SMB sellers.
- Ownership category
- akta.pro rank
Onliner.by industry classification
Industry- Product category
- Online Marketplace and Classifieds
- NAICS
- General Merchandise Retailers (455), Electronics and Appliance Retailers (4492), Motor Vehicle and Parts Dealers (441), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Auto Dealers & Gasoline Stations (5500), Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Onliner.by is headquartered
LocationHeadquarters
- HQ city
- Minsk
- HQ country
- Belarus
- HQ region
- Europe
Offices1 record
Markets served
Onliner.by business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: Onliner Catalog operates as a marketplace platform where third-party sellers list products. The platform facilitates transactions between sellers and buyers, generating revenue through commissions or listing fees from sellers on catalog.onliner.by.
- Minipay Financial Service: Minipay is an online credit service provided in partnership with Alfa Bank, allowing customers to pay for purchases in installments (3-48 months). Onliner earns referral/commission fees from financial partner Alfa Bank for processing installment payments through the platform.
- Classifieds Listings: Multiple classifieds verticals (auto baraholka, real estate, general baraholka, motorcycle listings) generate revenue from listing fees or featured placement fees from sellers.
- Advertising: The platform carries advertising across its high-traffic news portals, classifieds sections, and catalog pages. Promotional placements and featured listings likely generate advertising revenue.
- Onliner.shop Hypermarket: Onliner operates its own hypermarket (onliner.shop.onliner.by) where OOO 'Онлайнер' acts as the direct seller of goods, generating product sales revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Short-term installments (3-8 months) at 1% interest rate |
| Subscription | Monthly | Long-term installments (12-48 months) at 17.9% interest rate |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Onliner.by product offering
Product offeringCore offering
Onliner.by operates a multi-vertical online platform combining a product catalog marketplace, classifieds listings for autos, motorcycles, general goods, real estate, and services, alongside thematic news portals and a community forum. The platform aggregates third-party sellers, facilitates price comparison and direct purchases, and integrates the Minipay installment payment service powered by Alfa Bank for consumer credit on purchases between 50 and 15,000 rubles.
Product overview
Onliner.by is a multi-platform Belarusian online ecosystem comprising a core marketplace (Каталог Onlíner), real-time classifieds (Барахолка, Автобарахолка, Мотобарахолка), property listings (Недвижимость), and a services marketplace (Услуги). The platform also operates thematic news portals covering technology, finance, sports, automotive, real estate, and lifestyle topics, along with a community forum. Premium offerings include Onlíner Prime with enhanced seller standards, while Minipay enables installment payments via Alfa Bank integration. The ecosystem processes over 150,000 daily unique users with approximately 5,000 new classifieds daily, serving as a comprehensive digital commerce and media hub for Belarus.
Differentiator
Problem solved
Functional benefit
Brands
- Onlíner Prime: Premium subscription service within the Onliner marketplace offering enhanced benefits.
- Minipay
- Onlíner Клевер
Products and services
- Каталог Onliner (Onliner Catalog) A comprehensive online marketplace aggregating product listings from multiple third-party sellers, enabling price comparison, reviews, and direct purchasing. Covers electronics, appliances, automotive, real estate, and general merchandise for Belarusian consumers.
- Автобарахолка (Auto Classifieds) A vehicle classifieds platform featuring new and used automobiles with thousands of listings, including make/model browsing, price filtering, mileage filters, and seller reviews across major Belarusian cities.
- Мотобарахолка (Motorcycle Classifieds) A motorcycle classifieds platform with hundreds of listings covering various brands including Harley-Davidson, Honda, Kawasaki, Yamaha, BMW, Suzuki, and others across Belarus.
- Барахолка (General Classifieds)
- Недвижимость (Real Estate) A real estate platform offering residential property sales and rentals across Belarus with filtering by city, number of rooms, and price range. Covers Minsk, Brest, Vitebsk, Gomel, Grodno, and other cities.
- Услуги (Services) A services marketplace connecting users with freelance and professional service providers across various categories in Belarus.
- Minipay An installment payment service powered by Alfa Bank integrated into the catalog, enabling purchases between 50 and 15,000 rubles with terms ranging from 3 to 48 months. Offers 1% rate for short-term (3-8 months) and 17.9% for long-term (12-48 months) credit, with no down payment required.
- Onliner.shop Hypermarket A first-party retail hypermarket where ООО «Онлайнер» acts as the direct seller of products, complementing the third-party marketplace with own-brand retail operations.
Companies that use Onliner.by
Customer profileSegments2 records
Ideal customer profiles2 records
Onliner.by technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Onliner.by partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Onliner.by competitors and assessment
Company assessmentBroad incumbents
- Wildberries: Wildberries is a major Russian-origin marketplace with full Belarus operations, directly competing with Onliner's catalog in fashion, electronics, and home goods with first-party fulfillment.
- Ozon: Ozon is a large Russian multi-category marketplace with local Belarus storefront, competing with Onliner's catalog on electronics, household goods, and consumer products.
- Avito: Avito is the dominant Russian horizontal classifieds platform and the parent of Kufar; it competes with Onliner's classifieds model at a broader regional scale and offers similar vertical structure.
- Yandex Market: Yandex Market is a major price-comparison and marketplace aggregator with Belarus operations, comparable to Onliner.catalog's price comparison and aggregated seller model.
- AliExpress: AliExpress is a global cross-border marketplace widely used in Belarus, competing with Onliner.catalog on electronics and consumer goods assortment and pricing.
Regional players
- Auto.ru: Auto.ru is Russia's leading automotive classifieds platform; relevant regional comparable to Onliner's Автобарахолка for vehicle listings, browsing, and seller reach even though primary market is Russia.
Direct peers
- Deal.by: Deal.by is a major Belarusian generalist online marketplace aggregating third-party sellers, overlapping directly with Onliner's catalog marketplace on electronics, appliances, and consumer goods.
- Kufar: Kufar is the largest Belarusian classifieds platform (owned by Avito Group), directly competing with Onliner's Baraholka, Avtobaraholka, and real estate verticals across the same domestic market.
- 21vek.by: 21vek.by is one of Belarus's largest online retailers for electronics, appliances, and home goods, competing with Onliner.catalog's core price-comparison and direct-purchase offering.
- Hata.by: Hata.by is a leading Belarusian real estate classifieds platform, directly comparable to Onliner's Недвижимость vertical for property sale and rental listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Onliner.by social profiles
Digital presenceOnliner.by financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onliner.by leadership team
Management profileNumber of profiles
Profiles1 record
Onliner.by funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onliner.by M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onliner.by
What does Onliner.by do?
Onliner.by operates a multi-vertical online platform combining a product catalog marketplace, classifieds listings for autos, motorcycles, general goods, real estate, and services, alongside thematic news portals and a community forum. The platform aggregates third-party sellers, facilitates price comparison and direct purchases, and integrates the Minipay installment payment service powered by Alfa Bank for consumer credit on purchases between 50 and 15,000 rubles.
Is Onliner.by a public or private company?
Onliner.by is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onliner.by founded?
Onliner.by was founded in 2001. It employs 101 to 250 people.
Where is Onliner.by based?
Onliner.by is headquartered in Minsk, Belarus, in the Europe region.
How does Onliner.by make money?
Five revenue lines are on record. Marketplace Commission is the primary driver. The others are minipay Financial Service, classifieds Listings, advertising and onliner.shop Hypermarket.
Who are Onliner.by's main competitors?
Broad incumbents on record are Wildberries, Ozon, Avito, Yandex Market and AliExpress. Auto.ru is listed as a regional player. Direct peers are Deal.by, Kufar, 21vek.by and Hata.by.
Does Onliner.by have an API?
No public API is recorded for Onliner.by.
What industry is Onliner.by in?
Onliner.by's product category is Online Marketplace and Classifieds. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 455 and its SIC code is 5734.