Woodstock Inn and Resort

What Woodstock Inn and Resort does

Woodstock Inn & Resort is a four-season luxury destination resort located at 14 The Green in Woodstock, Vermont, operating 142 guestrooms plus the historic Morgan House and the recently introduced Fitch House private residence. The property is wholly owned by The Woodstock Foundation, Inc., a 501(c)(3) nonprofit founded in 1968 by Laurance S. and Mary F. Rockefeller, and operates alongside foundation-owned subsidiaries Saskadena Six (alpine skiing) and Billings Farm & Museum. The resort's core offering is anchored by 10,000+ square feet of meeting and event space across venues including the Woodstock Ballroom (160 guests) and Rockefeller Room (120 guests), four seasonal dining venues (Red Rooster, Richardson's Tavern, Perley's Pourhouse, Fairway Grill), and an extensive owned-and-operated recreation stack that includes the LEED-certified Forbes 4-Star Spa, Woodstock Country Club (Robert Trent Jones Sr. design, established 1895), 45+ km of Nordic trails, Kelly Way Gardens (3-acre organic garden producing 20,000+ pounds annually), and an Orvis-endorsed fly fishing program.

Revenue is generated across seven streams: lodging accommodations, food and beverage, meetings and events, weddings (2-225 guests with dedicated coordinators), recreation and activities (golf, ski, fly fishing, falconry, mountain biking), resort memberships (Eagle Club Gold $5,199 / Silver $2,539, plus separate golf, athletic, and twilight tiers), and a $40/night resort fee that bundles Billings Farm admission, Athletic Club access, shuttle service, parking, and cruiser bikes. Distribution is hybrid: direct-to-consumer via the website and 800-448-7900 reservations line, complemented by Preferred Hotels & Resorts under the LVX Collection and I Prefer loyalty, American Express Fine Hotels & Resorts, and a dedicated in-house sales team covering corporate groups, weddings, and social gatherings. Pricing is dominated by per-night, per-package, and per-membership tiers; the property runs on the Synxis booking platform and MindBody for Athletic Club court bookings.

The customer base spans affluent leisure travelers, destination wedding couples, corporate retreat groups, family reunion organizers, outdoor recreation enthusiasts, and local/regional members purchasing annual access to facilities. The resort employs over 300 team members across rooms, F&B, recreation, spa, sales, and agritourism operations, supported by four operational sites in Woodstock: the main inn, 9 Cross Street (administration and EV charging), 1489 South Street (Athletic Club), and 76 South Street (Country Club and Nordic Center).

Name

Woodstock Inn and Resort

Legal name

The Woodstock Foundation, Inc.

Website

https://woodstockinn.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Woodstock Inn and Resort is a four-season luxury destination resort in Woodstock, Vermont, operating 142 guestrooms, four restaurants, 10,000+ sq ft of event space, a Forbes 4-Star spa, golf, ski, and farm-to-table amenities for affluent leisure travelers, weddings, corporate groups, and annual members.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Lodging/Accommodations: Room rentals across 142 guestrooms including Classic, Premium, Suites, Legacy Suites, and ADA Accessible rooms. Also includes The Morgan House (historic home sleeping 8) and dog-friendly rooms.
2. Food and Beverage: Four distinct restaurants: Red Rooster (breakfast, lunch, dinner), Richardson's Tavern (dinner), Perley's Pourhouse (seasonal), Fairway Grill (golf season). Seasonal venues include Red Barns at Kelly Way Gardens and Conservatory.
3. Meetings and Events: 10,000 sq. ft. of meeting/banquet space accommodating up to 300 people. Venues include Woodstock Ballroom (160 guests), Rockefeller Room (120), Country Club, and outdoor spaces.
4. Wedding Services: Full-service wedding venue with dedicated coordinators, ceremonies, receptions, rehearsal dinners, and culinary services. Venues accommodate 2-225 guests.
5. Recreation and Activities: Golf (Woodstock Country Club, Robert Trent Jones Sr. design), alpine skiing (Saskadena Six), Nordic skiing (45km trails), fly fishing (Orvis-endorsed), falconry, spa treatments, tennis, pickleball, fitness classes, mountain biking, hiking
6. Resort Memberships: Eagle Club (Gold $5,199/Silver $2,539) with ski passes, Nordic, Athletic Club, and golf privileges. Athletic Club memberships from $130/month. Golf memberships from $399 to $2,869.
7. Resort Fee: $40 nightly resort fee covering Billings Farm admission, coffee/tea service, Athletic Club, shuttle, parking, cruiser bikes, and business center use

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Woodstock Inn & Resort operates a four-season luxury resort featuring 142 guestrooms and suites (including The Morgan House), four on-site restaurants, a LEED-certified Forbes 4-Star Spa, an 18-hole Robert Trent Jones Sr.-designed golf course (Woodstock Country Club), an alpine ski area (Saskadena Six), 45+ km of Nordic ski trails, an Orvis-endorsed fly fishing program, a 3-acre organic farm (Kelly Way Gardens), and 10,000+ sq. ft. of event space. The resort offers year-round recreation, multiple membership programs, and serves leisure travelers, weddings, and corporate groups.

Product overview

Woodstock Inn & Resort is a luxury resort in Woodstock, Vermont offering a comprehensive portfolio of hospitality services and recreational amenities. The core offering includes 142 guestrooms and suites with resort fee inclusions (wellness, fitness, activities, dining credits), paired with diverse dining venues (Red Rooster, Richardson's Tavern, Perley's Pourhouse, Fairway Grill), a LEED-certified Forbes 4-Star Rated Spa, and extensive outdoor recreation including golf (Woodstock Country Club, Robert Trent Jones design), alpine skiing (Saskadena Six), Nordic skiing/snowshoeing (Woodstock Nordic Center), fly fishing (Orvis-endorsed), falconry, mountain biking, hiking, and fitness (Athletic Club with tennis, pickleball, pool). The property also features agritourism offerings through Kelly Way Gardens (organic farm-to-table) and Billings Farm & Museum, plus comprehensive wedding and event venues accommodating 2-225 guests. The resort operates membership programs (Eagle Club, Golf, Athletic Club) and vacation packages (Woodstock Experience, Unlimited Golf, Preferred Pride).

Differentiator

Problem solved

Functional benefit

Brands

• The Morgan House: Historic dog-friendly home offering 4 bedrooms, accommodating up to 8 guests with kitchen, dining, and living spaces
• Billings Farm & Museum
• Saskadena Six
• Kelly Way Gardens
• Woodstock Nordic Center
• Woodstock Athletic Club
• Woodstock Country Club

Products and services

• Lodge Accommodations (142 guestrooms) 142 guestrooms and suites in five categories (Classic, Premium, Suites, Legacy Suites, ADA Accessible) plus The Morgan House historic home accommodating up to 8 guests. Includes dog-friendly rooms and Legacy Suites honoring Laurance and Mary Rockefeller's preservation legacy.
• Red Rooster Restaurant The main on-site restaurant serving breakfast, lunch, and dinner with farm-fresh, seasonal menus featuring locally sourced ingredients from Kelly Way Gardens and regional producers.
• Richardson's Tavern Contemporary dining option at the inn serving dinner with a full bar.
• Perley's Pourhouse Seasonal dining venue open during winter at Saskadena Six Ski Area.
• Fairway Grill Seasonal restaurant at the Woodstock Country Club open during golf season.
• The Spa at Woodstock Inn & Resort LEED-certified, Forbes 4-Star Rated spa featuring 10 treatment rooms, spa boutique, locally sourced organic products, and seasonally-inspired treatments capturing the essence of Vermont.
• Woodstock Country Club Golf 18-hole golf course designed by Robert Trent Jones, Sr., featuring putting greens, driving range, and pro shop. Recognized as the oldest public golf course in Vermont (since 1895) and ranked #3 in New England by Golf Advisor.
• Saskadena Six Ski Area Family-friendly downhill ski area (formerly Suicide Six) with 3 lifts servicing 28 trails, terrain parks, rentals, repairs, lessons, and base lodge. 30% beginner, 40% intermediate, 30% advanced terrain.
• Woodstock Nordic Center Cross-country skiing and snowshoeing center with over 45 km of groomed trails for skate and classic skiing, lessons, rentals, and a retail shop.
• Orvis-Endorsed Fly Fishing Program Orvis-authorized fly fishing gear, rods, reels, flies, and guided fishing experiences at the Outdoor Hub for beginner to expert guests on Central Vermont rivers and streams.
• Falconry Experiences Hands-on falconry experiences with birds of prey offered through New England Falconry at the resort's Outdoor Hub.
• Kelly Way Gardens 3-acre Vermont certified organic garden providing farm-to-table produce for the resort's restaurants, with tours, tastings, and the Red Barns event venue.
• Billings Farm & Museum Award-winning operating Jersey dairy farm and outdoor history museum steps from the inn, included in the resort fee.
• Woodstock Athletic Club Fitness facility featuring indoor/outdoor tennis, indoor pool, hot tub, fitness equipment, yoga and Pilates studios, cycling studio, and pickleball courts (with court booking via MindBody).
• Wedding & Event Venues Multiple indoor and outdoor venues including the Woodstock Ballroom (160 guests), Rockefeller Room (120 guests), South Garden, Country Club, Kelly Way Gardens Red Barns, and Billings Farm for weddings, ceremonies, receptions, rehearsal dinners and celebrations accommodating 2 to 225 guests.
• Eagle Club Membership Full resort membership including season passes to Saskadena Six, Nordic Center, Athletic Club, and full golf privileges; Eagle Gold ($5,199 individual) and Eagle Silver ($2,539 individual) tiers available.
• Golf Membership Full golf membership valid for the season including unlimited golf, family guest discounts, advanced tee time reservations, bag storage, and discounts on rooms, merchandise, and dining.
• Athletic Club Membership Annual membership with access to fitness, tennis, pool, and all facilities year-round, including advanced court reservations and free fitness classes.
• Unlimited Golf Package Golf package including luxury accommodations, unlimited golf, golf cart use, and complimentary practice facility access. Available May 1 through October 31.
• Woodstock Experience Package Two-night stay with $250 Resort Credit for spa, dining, and seasonal activities; four-night stay qualifies for $500 Resort Credit.
• Preferred Pride Package LGBTQ+-friendly package including best available rate, welcome bottle of wine, and $50 resort credit.
• The Morgan House Historic dog-friendly home offering 4 bedrooms, accommodating up to 8 guests with kitchen, dining, and living spaces, located on the resort grounds.

Quantifiable outcome

• Over 20,000 pounds of organic vegetables produced annually from Kelly Way Gardens
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorDistribution partnership through LVX Collection and I Prefer rewards program. The Woodstock Inn is marketed as part of Preferred Hotels & Resorts' portfolio of independent luxury properties.
• American Express Fine Hotels & ResortscoreChannel Partner/ Reseller/ DistributorFeatured property in American Express Fine Hotels & Resorts program, enabling Platinum and Centurion cardmembers to access exclusive benefits and earn loyalty points.
• Historic Hotels of AmericaminorStrategic or Co-development PartnerMember of Historic Hotels of America, the official program of the National Trust for Historic Preservation recognizing America's finest historic hotels and resorts.
• OrviscoreStrategic or Co-development PartnerOrvis-endorsed fly fishing program with full-service shop at Outdoor Hub. Offers lessons, guided trips, and equipment sales. Orvis provides gear, warranties, and brand credibility for the fishing program.
• Billings Farm & MuseumcoreStrategic or Co-development PartnerBoth entities are owned by The Woodstock Foundation (founded by Laurance and Mary Rockefeller). Billings Farm provides farm experience and is included in resort fee. Joint conservation and heritage mission.
• The Woodstock FoundationcoreOthers501(c)(3) charitable nonprofit founded by Laurance and Mary Rockefeller in 1968. Owns and operates both the Woodstock Inn & Resort and Billings Farm & Museum.
• Marsh-Billings-Rockefeller National Historical ParkminorStrategic or Co-development PartnerActive partner with the National Park. Foundation supports preservation, conservation, and responsible forest management. Guests access carriage trails and park resources.
• Redpoint Marketing PRminorGTM or Marketing PartnerPR agency contact: Shannon Overholser, 75 Broad Street, NY NY 10004. Handles media relations, press inquiries, and publicity efforts.
• Vermont Adaptive Ski & SportsminorGTM or Marketing PartnerNationally recognized organization empowering people of all abilities through inclusive sports and recreational programming. Supported through resort charitable giving.
• Zack's PlaceminorGTM or Marketing PartnerCommunity enrichment center providing art, cultural, fitness, and educational programs for individuals with special needs in Woodstock, Vermont. Supported through resort charitable giving.
• Thompson Senior CenterminorGTM or Marketing PartnerOrganization supporting older adults with services, resources, and advocacy. Supported through resort charitable giving.
• Change The World KidsminorGTM or Marketing PartnerYouth humanitarian and environmental organization undertaking efforts to help individuals, organizations, and environments. Supported through resort charitable giving.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trapp Family Lodge: Vermont mountain resort in Stowe with lodge accommodations, dining, cross-country skiing, and alpine access — directly competes for Vermont leisure travelers seeking authentic Austrian/Alpine character with similar activity mix.
• Smugglers' Notch Resort: Family-focused Vermont mountain resort with ski area, condominiums, and extensive activity programming — competes for family leisure and ski-season demand in Vermont with similar activity-mix strategy.
• Mountain Top Inn & Resort: Boutique Vermont resort with horseback riding, Nordic skiing, and lake activities — comparable four-season Vermont mountain resort targeting experiential leisure and small-event business.
• Basin Harbor: Vermont lakefront resort on Lake Champlain with cottages, golf, marina, and family-oriented four-season programming — comparable Vermont resort competing for weddings, family leisure, and corporate retreats.
• Twin Farms: Relais & Châteaux all-inclusive luxury resort in Barnard, Vermont (near Woodstock) — directly competes at the ultra-luxury end for affluent couples, weddings, and culinary-focused stays in Central Vermont.
• The Lodge at Spruce Peak (formerly Stowe Mountain Lodge): Luxury four-season ski-and-golf resort in Stowe, Vermont with comparable mountain resort positioning, full-service hotel, spa, golf, and alpine skiing — directly competes for the same affluent New England leisure and corporate group travelers.
• Omni Mount Washington Resort: Historic grand resort in Bretton Woods, New Hampshire offering full-service lodging, golf, spa, and ski area — comparable Northeast mountain luxury resort targeting weddings, corporate groups, and four-season leisure travelers.
• The Equinox Golf Resort & Spa: Luxury resort in Manchester, Vermont with 195 rooms, golf, spa, and historic character — directly competes for Vermont destination weddings, corporate retreats, and luxury leisure in the same New England corridor.

Regional players

• Stoweflake Mountain Resort & Spa: Vermont resort in Stowe with spa, dining, and proximity to Stowe Mountain Resort — adjacent regional competitor for spa-focused leisure and small meetings in the same Vermont tourism corridor.
• Whiteface Lodge: Luxury all-suite resort in Lake Placid, New York with Adirondack mountain positioning, spa, and family programming — comparable four-season Northeast mountain resort competing for affluent regional leisure travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/woodstockinnvt
• LinkedInlinkedin.com/company/woodstock-inn-&-resort
• Instagraminstagram.com/woodstock.inn
• Pinterestpinterest.ca/woodstockinn
• Xx.com/woodstockinnvt

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodstock Inn and Resort