What Gloverall PLC does

Gloverall PLC is a British heritage outerwear manufacturer and retailer founded in 1951 by Harold and Freda Morris in Northamptonshire, UK, where it continues to manufacture. The company designs, produces, and sells premium coats, jackets, and knitwear — anchored by its Original Monty Duffle Coat (named after Field Marshal Montgomery), the Churchill Peacoat in Melton wool, and the Hynes Harris Tweed Overcoat — alongside technical outerwear (Gloverall Outdoor), an upcycled sustainable line (Gloverall Renewed), and a children's collection. Products use certified British and European materials, including Harris Tweed Authority-certified cloth and 100% Melton and merino wool, with construction details such as wooden toggles, jute rope fastenings, and seamless 3D-knitted jumpers.

The business operates a direct-to-consumer model through gloverall.com with multi-currency support (GBP, USD, EUR), global shipping, and duties prepaid for EU and USA customers, supplemented by wholesale distribution through stockists and a Surplus clearance channel. Pricing is premium unit-based, ranging from approximately £126 on knitwear to £748 on Harris Tweed overcoats. The company serves individual consumers seeking durable, classically-styled British outerwear as an alternative to fast fashion, with a customer base spanning men, women, and children. Gloverall has a headcount of 51–100 employees, is privately held, and is executing a 75th-anniversary product and collaboration cycle (SS26 collection, Ivy Boys, Dawson Denim, Gloverall Outdoor) as of 2026.

Name

Gloverall PLC

Legal name

Gloverall PLC

Website

https://gloverall.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

Gloverall PLC is a British heritage outerwear brand founded in 1951, manufacturing duffle coats, peacoats, overcoats, technical jackets, and knitwear in Northamptonshire and selling globally via DTC e-commerce and wholesale to consumers seeking durable, classically-styled British apparel.

Ownership category

akta.pro rank

Product category

Heritage British Outerwear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', And Juniors Outerwear (2330), Knit Outerwear Mills (2253), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• British outerwear
• Duffle coats
• Heritage wool coats
• Peacoats overcoats
• Made in England apparel

Headquarters

HQ city

Earls Barton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - E-commerce: Direct-to-consumer sales through proprietary e-commerce website gloverall.com. Products include duffle coats, peacoats, overcoats, jackets, knitwear, and accessories. Consumer pays retail price per item.
2. Wholesale Distribution: Wholesale distribution through stockists and department stores. Mentioned 'Wholesale Lookbook' program for B2B buyers.
3. Surplus/ Clearance Sales: Past-season inventory sold through Surplus collection at discounted prices (up to 75% off).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gloverall PLC manufactures and sells British heritage outerwear and knitwear, with the Original Monty Duffle Coat as the foundational product. The portfolio spans duffle coats, peacoats, wool overcoats (including Harris Tweed), technical jackets, and merino wool knitwear for men, women, and children, sold direct-to-consumer through gloverall.com globally and through wholesale stockists.

Product overview

Gloverall PLC is a British outerwear brand founded in 1951, operating as a direct-to-consumer e-commerce platform selling a comprehensive clothing portfolio. The product ecosystem centers on heritage outerwear with the Original Monty Duffle Coat, Morris Duffle Coat, and Churchill Peacoat as foundational core products. The offering spans men's, women's, and children's categories across: duffle coats (Original Monty, Mid-Length Monty, Morris, Freda variants), peacoats (Churchill, Churchill FC, Clementine), wool overcoats (Hynes Harris Tweed, Chesterfield, Hynes Coat, Hepburn), technical jackets (Greenwell Anorak, Sharpe Technical Hooded Parka, Wainwright Packable Jacket), knitwear (Submariner Jumper, Aran Jumper, Fisherman Jumper, Shawl Collar Cardigan), and casual layers (knitted polo shirts, T-shirts, sweatshirts, hoodies). Sub-brands include Gloverall Outdoor (technical performance outerwear) and Gloverall Renewed (sustainable upcycled pieces). Collaborations feature Ivy Boys for 75th anniversary, Dawson Denim for denim pieces, and Norbit for specialized outerwear. The Surplus collection offers past-season items at reduced prices. Accessories include scarves, beanies, caps, bags, and care products. All products emphasize British craft, traditional materials (Harris Tweed, Melton wool, merino wool), and durability.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Monty Duffle Coat Full-length heritage duffle coat crafted from British and Italian wool blend with cotton herringbone webbing interior, wooden toggles, jute rope fastenings, pancake hood, and martingale cuff tabs; available in 10 colours from XS to XXL, priced at £515.
• Mid-Length Monty Duffle Coat Versatile knee-length duffle coat bridging the full Monty and jacket length, made from fine British and Italian wool with wooden toggles and jute rope fastenings; available in sixteen colourways including exclusive Union Jack-lined editions.
• Morris Duffle Coat Knee-length duffle coat named for the founding Morris family, crafted from rich Italian wool with distinctive tartan lining, wooden toggles and jute rope fastenings; available in eight colourways up to XXXL.
• Churchill Peacoat Double-breasted peacoat crafted from 100% Melton wool with notched lapels and embossed anchor buttons bearing the Gloverall name; available in Navy, Black, Charcoal, Grey, and Loden, sizes XS to XXL.
• Churchill Peacoat FC Refined peacoat in FC fabric, a heavier, softer double-faced wool-blend cloth that sits closer to the body with more substantial hand feel; features notched lapels, anchor buttons, and Gloverall-name embossing.
• Hynes Harris Tweed Overcoat Full-length overcoat constructed from Harris Tweed Authority-certified cloth woven on the Outer Hebrides from 100% pure new wool, with button-down fly front, angled front pockets, and single back vent; priced at £748.
• Chesterfield Overcoat Classic structured overcoat in single-breasted wool construction, available in Black, Camel, and Navy colourways.
• Hynes Coat Same silhouette as the Hynes Harris Tweed Coat but delivered in a wool blend for a cleaner, more urban-facing cloth, with fly-front construction and angled pockets; available in Navy.
• Greenwell Anorak Showerproof anorak named after cryptozoologist and explorer J. Richard Greenwell, crafted from premium densely-woven cotton with adjustable hood and cuffs, internal drawstring, and four spacious bellows pockets.
• Sharpe Technical Hooded Parka Performance-forward technical parka with showerproof fabrication, structured hood, and versatile silhouette, part of the Gloverall Outdoor range built for city and countryside weather conditions.
• Wainwright Packable Jacket Packable jacket that compresses down small enough for travel while retaining shape for everyday wear, part of the Gloverall Outdoor technical collection.
• Submariner Jumper Heavy merino wool jumper referencing Royal Navy WWII service dress, knitted in England from 100% chunky merino using 3D knitting machine for seamless construction, with ribbed collar, cuffs, and hem; priced from £126.
• Aran Jumper Cable-knit merino wool jumper originating from the Aran Islands, knitted from 100% 5-gauge British merino wool, with cable stitch representing rope and safety at sea and diamond stitch signifying prosperity.
• Fisherman Jumper Regular-fit ribbed crew neck in 100% merino wool made in England, with ribbed construction that traps air for warmth even when wet, and fully fashioned construction with properly finished seams.
• Shawl Collar Cardigan Button-through cardigan in 100% chunky-gauge merino wool made in England, finished with branded horn buttons matching the duffle coat toggles, with two front patch pockets and raglan sleeve construction.
• Knitted Polo Shirts Knitted polo shirts in fine Merino wool reimagining a sporting classic as knitwear, with short-sleeve and long-sleeve options available in camel and navy.
• Silas Dufflewool Liner Jacket Men's liner jacket made from Gloverall's signature dufflewool fabric used in heritage coats for decades, wearable as standalone mid-layer or under a shell for extra warmth; available in navy and racing green.
• Marilla Dufflewool Liner Jacket Women's liner jacket in dufflewool fabric, versatile mid-layer piece from the Gloverall Outdoor collection.
• Bacall Cropped Trench Women's cropped trench coat from the Gloverall Outdoor collection with a cleaner, more contemporary silhouette, available in camel or navy.
• Children's Duffle Coats Duffle coats designed for children, extending the heritage outerwear brand to younger wearers for matching family outerwear.
• 75th Anniversary Capsule 75th anniversary capsule collection created in partnership with Ivy Boys artist Aaron Chang, featuring graphic hoodies, graphic sweatshirts, and graphic t-shirts in heavyweight cotton as unisex pieces celebrating character and continuity.
• Gloverall x Dawson Denim Trucker Jacket Selvedge denim trucker jacket from the Gloverall x Dawson Denim collaboration, available in Raw Ecru and Washed Indigo colourways.
• Gloverall Renewed Sustainable collection featuring renewed and upcycled pieces including renewed serviceman vests, renewed works jackets, renewed works button jackets, and renewed tote bags made from repurposed materials.
• Surplus Collection Past-season favourites and exclusive styles discounted up to 75% off original retail price, including surplus jackets, knitwear, overcoats, raincoats, parkas, duffle coats, and peacoats for men and women.

Quantifiable outcome

• Products designed to last decades, not seasons

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Ivy Boys (Aaron Chang)flagshipStrategic or Co-development Partner75th anniversary collaboration with Ivy Boys artist Aaron Chang creating a capsule collection of graphic jersey pieces - hoodies, sweatshirts, and t-shirts. Celebrates 75 years of British craft with artwork inspired by Ivy League style, jazz culture, and relaxed cool.
• Dawson DenimcoreStrategic or Co-development PartnerGloverall x Dawson Denim collaboration introducing selvedge denim jeans and shorts in classic fits as part of SS26 collection.
• NorbitminorStrategic or Co-development PartnerGloverall x Norbit collaboration mentioned in collections.
• MinnessakminorStrategic or Co-development PartnerGloverall Renewed x Minnessak collaboration for upcycled wool bags as part of sustainable fashion initiative.
• Reworked 348minorStrategic or Co-development PartnerGloverall Renewed × Reworked 348 collaboration for new season capsule featuring renewed/upcycled garments.
• Harris Tweed AuthoritycoreStrategic or Co-development PartnerOfficial licensing partnership for Harris Tweed certified fabrics. Gloverall's Hynes Harris Tweed Overcoat uses Harris Tweed Authority certified cloth, woven on the Outer Hebrides.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Barbour: British heritage outerwear brand famous for waxed jackets and country wear. Closest direct competitor to Gloverall in terms of category (premium classic British outerwear), heritage positioning, Made-in-UK craftsmanship narrative, and multi-channel DTC + wholesale distribution.
• Belstaff: British heritage technical outerwear brand with roots in motorcycle and country wear. Direct competitor to Gloverall in the British-heritage-outerwear lane, with overlapping technical sub-brand ambitions (Belstaff's outerwear parallels Gloverall Outdoor).
• Mackintosh: Long-established British heritage maker of iconic rubberised raincoats and outerwear. Comparable to Gloverall in heritage craftsmanship, UK manufacturing, premium pricing, and a category-leading silhouette (the Mackintosh) that anchors brand identity.
• Schöffel Country: British-county-outdoor heritage brand specialising in premium countrywear and technical outerwear. Comparable to Gloverall Outdoor and Gloverall heritage wool coats in market positioning and customer overlap (UK country/outerwear consumer).
• Private White V.C. Manchester-based, family-run British heritage outerwear maker producing in England. Closely comparable to Gloverall on Made-in-England craftsmanship, premium wool coats, and direct-to-consumer heritage positioning.
• Holland Cooper: British luxury heritage label straddling country and fashion. Comparable to Gloverall on premium UK-made wool outerwear, heritage provenance, and DTC-led premium positioning with growing wholesale presence.
• Cordings of Piccadilly: British heritage country clothing retailer and wholesaler with deep roots in UK style. Comparable to Gloverall on heritage country outerwear assortment, multi-channel retail/wholesale, and British-made premium positioning.
• Lyle & Scott: British heritage knitwear and casualwear brand with iconic eagle logo. Comparable to Gloverall on British heritage positioning across knitwear and premium casualwear, and multi-channel DTC + wholesale distribution.

Broad incumbents

• Burberry: Global British luxury heritage house, much larger than Gloverall but the dominant reference point for 'British heritage brand'. Comparable on luxury positioning, heritage storytelling, and outerwear category credibility; competes indirectly for premium British-heritage apparel dollars.
• Boden: British heritage lifestyle apparel brand with broader category breadth than Gloverall. Comparable on British provenance, multi-channel DTC strength, and premium-but-accessible pricing; competes for the same heritage-conscious UK/European customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gloverall
• Facebookfacebook.com/gloverall
• LinkedInlinkedin.com/company/gloverall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloverall PLC